Exhibit 10.10
CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED AND FILED SEPARATELY
WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT
TO THE OMITTED PORTIONS.
CO-BRANDING AGREEMENT
This Co-Branding Agreement (this "Agreement"), dated as of June 8, 1999,
is made by and between Snap Technologies, Inc. a California corporation having
its principal place of business at 000 Xxxxxxxx Xx., Xxx Xxxxxxxxx, XX 00000
("Snap"), and, United Airlines, Inc., a Delaware corporation having its
principal place of business at 0000 X. Xxxxxxxxx Xxxx, Xxx Xxxxx Xxxxxxxx, XX
00000 ("Sponsor").
RECITALS
A. Snap provides access to applications and other information and
content regarding selecting and applying to and attending colleges and graduate
and professional degree programs to end users via the World Wide Web; and
B. Sponsor wishes to obtain sponsorship placement on Snap's web site
and access to certain information pertaining to Snap's end users.
AGREEMENT
NOW, THEREFORE, the parties agree as follows:
SECTION 1. DEFINITIONS
Wherever used in this Agreement with initial terms capitalized, the
following terms shall have the following defined meanings:
"CO-BRANDED PAGES" means pages of the Snap Web Site, to be developed
pursuant to Section 2.2 and hosted on the Snap Web Site, that display both the
Snap Brand Features and the Sponsor Brand Features, along with such Sponsor
Content, Snap Content and other content as the parties may agree upon.
"CONFIDENTIAL INFORMATION" means information of either party (whether of a
technical, business or other nature) which the other party knows or reasonably
should know to be confidential or proprietary information of such party.
"INTELLECTUAL PROPERTY RIGHTS" means any patent, copyright, rights in
Trademarks, trade secret rights, moral rights and other intellectual property or
proprietary rights arising under the laws of any jurisdiction.
"EXCLUSIVE CATEGORY" means those product and/or service categories
identified on Exhibit A.
"SNAP BRAND FEATURES" means the Snap Marks and Snap's distinct brand
elements that appear from time to time in Snap's properties, ventures and
services worldwide and are protected under U.S. copyright law or for which Snap
has established trademark, service xxxx or trade dress rights and any
modifications to the foregoing that may be created during the term of this
Agreement.
CO-BRANDING AGREEMENT PAGE 1
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
"SNAP CONTENT" means any information, materials or content developed by
Snap for use on the Sponsor Web Site.
"SNAP MARKS" means those Trademarks of Snap set forth on Exhibit B hereto
and such other Trademarks as Snap may from time to time notify Sponsor to be
"Snap Marks" within the meaning of this Agreement.
"SNAP WEB SITE" means that Web Site, the primary home page for which is
located at URL xxxx://xxx.xxxxxxxxxx.xxx (and any successor or replacement
thereof).
"SPONSOR CONTENT" means any information, materials or content supplied by
or on behalf of Sponsor, whether directly or indirectly, for use on the
Co-Branded Pages.
"SPONSOR BRAND FEATURES" means the Sponsor Marks and Sponsor's distinct
brand elements that appear from time to time in Sponsor's properties, ventures
and services worldwide and are protected under U.S. copyright law or for which
Sponsor has established trademark, service xxxx or trade dress rights and any
modifications to the foregoing that may be created during the term of this
Agreement.
"SPONSOR MARKS" means those Trademarks of Sponsor set forth on Exhibit B
hereto and such other Trademarks (if any) as Sponsor may from time to time
notify Snap in writing to be "Sponsor Marks" within the meaning of this
Agreement.
"SPONSOR WEB SITE" means that Web Site, the primary home page for which is
located at URL xxxx://xxx.xxx.xxx and any successor or replacement thereof.
"TERM" means the term of this Agreement as provided in Section 4.1.
"TRADEMARKS" means any trademarks, service marks, trade dress, trade
names, corporate names, proprietary logos or indicia and other source or
business identifiers.
"WEB SITE" means, with respect to any person or entity, all points of
presence and/or services maintained by such person or entity on the Internet
(including, without limitation, the World Wide Web) or on any successor public
data network. With respect to any Web Site maintained on the World Wide Web,
such Web Site includes all HTML pages (or similar unit of information presented
in any relevant data protocol) that either (a) are identified by the same
second-level domain (such as .com) or by the same equivalent level identifier in
any relevant address scheme, or (b) contain branding, graphics, navigation or
other characteristics such that a user reasonably would conclude that the pages
are part of an integrated information or service offering.
SECTION 2. CONTENT, CO-BRANDING AND LICENSES
2.1 CREATION OF CONTENT. Following the execution of this Agreement, Snap
and Sponsor will work in good faith to develop the content specified in Exhibit
C. All content to be included on the Co-Branded Pages shall be required to
comply with Snap's generally applicable content and technical guidelines.
2.2 CO-BRANDED PAGES. Following the execution of this Agreement, Snap
and Sponsor will work in good faith to develop the Co-Branded Pages which may
include all or part of the
CO-BRANDING AGREEMENT PAGE 2
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
Sponsor Content and/or the Snap Content. The Co-Branded Pages will have the
specifications set forth on Exhibit C. The Co-Branded Pages shall be required to
comply with Snap's generally applicable content and technical guidelines.
Sponsor will supply Sponsor Content and Sponsor Brand Features as agreed upon by
the parties for inclusion in the Co-Branded Pages. Following the development
thereof, Snap shall use commercially reasonable efforts to post and maintain the
Co-Branded Pages on the Snap Web Site. Snap may from time to time, in
consultation with Sponsor, update and modify the Co-Branded Pages but may not
change Sponsor content or Sponsor Brand Features, or do anything else with them,
without Sponsor's prior written consent.
2.3 LICENSES.
2.3.1 Subject to Section 2.4, Sponsor hereby grants Snap a
non-exclusive, revocable nontransferable, royalty-free, worldwide license to:
(a) use, reproduce, publish, perform and display the Sponsor Marks and
Sponsor Brand Features on the Co-Branded Pages; (b) link to the Sponsor Web
Site from the Co-Branded Pages and/or the Snap Web Site that contains the
Co-Branded Pages and (c) use, reproduce, publish, perform, and display the
Sponsor Content in and on the Co-Branded Pages. All goodwill arising out of
Snap's use of any of the Sponsor Marks shall inure solely to the benefit of
Sponsor.
2.3.2 Subject to Section 2.4, Snap hereby grants Sponsor a
non-exclusive, nontransferable, royalty-free, worldwide license to (a) use,
reproduce, publish, perform and display the Snap Marks and Snap Brand
Features on the Sponsor Web Site in connection with the logo link
contemplated by Section 2.l, and in connection with its promotional and
marketing activities contemplated by Section 2.5 and (b) use, reproduce,
publish, perform and display the Snap Content on the Sponsor Web Site or
other Sponsor properties as mutually agreed by the parties. All goodwill
arising out of Sponsor's use of any of the Snap's Marks shall inure solely to
the benefit of Snap.
2.4 APPROVAL OF TRADEMARK USAGE. Snap shall not use or exploit in any
manner any of the Sponsor Marks or Sponsor Brand Features, and Sponsor shall not
use or exploit in any manner any of the Snap Marks or Snap Brand Features,
except in such manner and media as may be specified in the other party's
trademark usage and branding guidelines or as the other party may consent to in
writing. Either party may revise such guidelines or revoke or modify any such
consent upon written notice to the other party.
2.5 PROMOTION OF SNAP SERVICES. Commencing upon the date of this
Agreement and thereafter throughout the Term Sponsor will use its commercially
reasonable efforts (subject to the terms of this Agreement) to generally promote
and market Snap and the Snap Web Site. In addition, Sponsor will perform those
specific promotional and marketing services specified on Exhibit D.
2.6 EXCLUSIVE SPONSORSHIP. During the Term, Snap will not grant any
third party any right to sponsor any products or services in the Exclusive
Category on or through the Snap Web Site. For the avoidance of doubt, the
parties acknowledge that the foregoing restriction applies only to persistent
sponsorship placement as judged by Sponsor at its discretion, and not to
run-of-site banner advertisements or other rotating promotional placements.
2.7 SNAP USER DATA. Snap will distribute marketing messages on behalf of
Sponsor to Snap's end users via electronic mail and other methods of
communication as mutually agreed by the parties. Furthermore, Snap will make
available to Sponsor necessary end user data as reasonably
CO-BRANDING AGREEMENT PAGE 3
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
appropriate for marketing purposes, including, without limitation,
pre-populating end user data into online frequent flier account applications.
Sponsor acknowledges that all such end user data that is generated by Snap is
valuable proprietary information of Snap and Sponsor agrees that any use of such
end user data will limited solely to use for purposes of delivering superior
travel values to Snap end users and for no other purpose. Furthermore, Sponsor
acknowledges that any use of Snap end user data shall be limited to the extent
allowed by and subject to Snap's agreement with such end users; provided,
however, that Snap represents and warrants that such agreements with its end
users will not increase Sponsor's duties or decrease its rights, nor reduce
Snaps obligation to Sponsor hereunder without Sponsor's prior written
permission.
SECTION 3. COMPENSATION AND REPORTING
3.1 UP-FRONT PAYMENT. Upon execution of this Agreement, Sponsor will pay
Snap the amounts set forth on Exhibit A as the "Up-Front Fee" in consideration
of Snap's development and integration of travel-related content for use on the
Co-Branded Pages and/or the Sponsor Web Site.
3.2 QUARTERLY FEE PAYMENTS. Sponsor will pay Snap the quarterly fees as
set forth below on Exhibit A hereto.
3.3 LAUNCH OF TRAVEL CO-BRANDED PAGES. After execution of this
Agreement, the parties shall work together cooperatively to determine a mutually
agreeable timeline for the launch of the Co-Branded Pages. If the parties
determine that an adjustment to the timing of quarterly payments hereunder is
appropriate, the parties may amend the quarterly payment schedule set forth on
Exhibit A hereto with a written amendment signed by both parties.
SECTION 4. TERM AND TERMINATION
4.1 TERM. The Term shall commence on the date of this Agreement and,
unless earlier terminated or extended as provided below, shall end as of
December 31, 2000.
4.2 TERMINATION. Either party may terminate the Term upon not less
than sixty (60) days prior written notice to the other party of any breach
hereof by such other party. In addition, either party may terminate the Term
immediately upon written notice in the event that the other party shall fail
to do business in the normal course or become subject to any bankruptcy,
assignment for creditors, corporate dissolution or similar proceeding.
4.3 EFFECT OF TERMINATION. Upon termination or expiration of the Term
for any reason, all rights and obligations of the parties under this Agreement
shall be extinguished, except that: (a) the rights and obligations of the
parties under Sections 5, 6, 7 and 8 of this Agreement, along with all accrued
payment obligations of Sponsor (i.e. the up-front payment referenced in Section
3.1 and set forth in Exhibit A hereof), shall survive any termination or
expiration of the Term.
4.4 RIGHT OF FIRST REFUSAL. In the event of termination or expiration
of this Agreement for other than a material breach of this Agreement by
Sponsor, upon notice from Sponsor delivered to Snap at least forty-five (45)
days prior to such expiration or termination, Snap shall negotiate in good
faith an agreement providing Sponsor with sponsorship rights similar to those
described herein on terms and conditions to be mutually agreed upon by the
parties. In the event that an agreement
CO-BRANDING AGREEMENT PAGE 4
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
between the parties is not executed within thirty (30) days following
delivery, of such notice to Snap, Snap shall be free thereafter to enter into
an such an agreement with any third party.
SECTION 5. REPRESENTATIONS AND WARRANTIES; INDEMNITY
5.1 SNAP REPRESENTATIONS AND WARRANTIES. Snap represents and warrants to
Sponsor that:
(a) it has full power and authority to enter into this Agreement;
(b) the execution, delivery and performance by Snap of this
Agreement will not violate any law, statute or other governmental regulation,
and will not violate any other agreement or instrument to which Snap is a party;
and
(c) the use of the Snap Content will not violate or infringe any
Intellectual Property Right or other right of any third party.
5.2 SPONSOR REPRESENTATIONS AND WARRANTIES. Sponsor represents and
warrants to Snap that:
(a) it has full power and authority to enter into this Agreement;
(b) neither the execution, delivery and performance by Sponsor of
this Agreement, nor the performance of ticketing services by Sponsor, in
connection with the Co-Branded Pages, will violate any law, statute or other
governmental regulation or any other agreement or instrument to which Sponsor is
a party; and
(c) the use of the Sponsor Content will not violate or infringe any
Intellectual Property Right or other right of any third party.
SECTION 6. EXCLUSIONS; NO LIABILITY
6.1 WARRANTIES EXCLUDED. NEITHER PARTY MAKES ANY OTHER REPRESENTATIONS
OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, IN CONNECTION WITH THIS AGREEMENT
OR THE TRANSACTIONS CONTEMPLATED HEREBY. WITHOUT LIMITING THE GENERALITY OF THE
FOREGOING: (A) SNAP MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE
SNAP WEB SITE, SNAP BRAND FEATURES OR ANY OTHER ITEMS OR SERVICES PROVIDED BY
SNAP, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY ARISING BY USAGE OF
TRADE, COURSE OF DEALING OR COURSE OF PERFORMANCE, ANY IMPLIED WARRANTY OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND ANY IMPLIED WARRANTY OF
NON-INFRINGEMENT; (B) SPONSOR ACKNOWLEDGES THAT THE SNAP WEB SITE (INCLUDING ANY
SERVERS OR OTHER HARDWARE, SOFTWARE AND ANY OTHER ITEMS USED OR PROVIDED BY SNAP
IN CONNECTION WITH THE SNAP WEB SITE) AND SNAP BRAND FEATURES ARE PROVIDED "AS
IS" AND THAT SNAP MAKES NO WARRANTY THAT THE SNAP WEB SITE WILL BE FREE FROM
BUGS, FAULTS, DEFECTS OR ERRORS OR THAT ACCESS TO THE SNAP WEB SITE WILL BE
UNINTERRUPTED; (C) SPONSOR MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT
TO THE SPONSOR WEB SITE,
CO-BRANDING AGREEMENT PAGE 5
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
SPONSOR BRAND FEATURES OR ANY OTHER ITEMS OR SERVICES PROVIDED BY SPONSOR,
INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY ARISING BY USAGE OF TRADE,
COURSE OF DEALING OR COURSE OF PERFORMANCE, ANY IMPLIED WARRANTY OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND ANY IMPLIED WARRANTY OF
NON-INFRINGEMENT; AND (D) SNAP ACKNOWLEDGES THAT THE SPONSOR WEB SITE (INCLUDING
ANY SERVERS OR OTHER HARDWARE, SOFTWARE AND ANY OTHER ITEMS USED OR PROVIDED BY
SPONSOR IN CONNECTION WITH THE SPONSOR WEB SITE) AND SPONSOR BRAND FEATURES ARE
PROVIDED "AS IS" AND THAT SPONSOR MAKES NO WARRANTY THAT THE SPONSOR WEB SITE
WILL BE FREE FROM BUGS, FAULTS, DEFECTS OR ERRORS OR THAT ACCESS TO THE SPONSOR
WEB SITE WILL BE UNINTERRUPTED.
6.2 LIMITATION OF LIABILITY. NEITHER PARTY WILL HAVE ANY LIABILITY FOR,
AND EACH PARTY HEREBY WAIVES AND DISCLAIMS, ANY AND ALL CLAIMS AND CAUSES OF
ACTION AGAINST THE OTHER PARTY, WHETHER IN CONTRACT, TORT (INCLUDING, WITHOUT
LIMITATION, NEGLIGENCE AND STRICT LIABILITY), WARRANTY OR OTHERWISE, RELATING TO
ANY INDIRECT, CONSEQUENTIAL OR EXEMPLARY DAMAGES, IN EACH CASE, ARISING OUT OF
OR IN CONNECTION WITH THIS AGREEMENT (INCLUDING ANY BREACH HEREOF) OR ANY OF THE
TRANSACTIONS CONTEMPLATED HEREBY.
SECTION 7. OWNERSHIP
7.1 SPONSOR. As between the parties, Sponsor retains all right, title
and interest in and to the Sponsor Web Site, the Sponsor Content and the Sponsor
Marks and other Sponsor Brand Features, along with all Intellectual Property
Rights associated with any of the foregoing.
7.2 SNAP. As between the parties, Snap retains all right, title and
interest in and to: (a) the Snap Content, Snap Web Site (including, without
limitation, any and all Snap Web Site content (other than the Sponsor Content),
Sponsor generated data, URLs, domain names, technology, hardware, software,
code, know-how, techniques, algorithms, processes, user interfaces, "look and
feel", Trademarks and any other items posted thereon or used in connection or
associated therewith) and the Snap Marks and other Snap Brand Features, along
with all Intellectual Property Rights associated with any of the foregoing.
7.3 OTHER TRADEMARKS. Snap shall not register or attempt to register any
of the Sponsor Marks or any Trademarks which Sponsor reasonably deems to be
confusingly similar to any of the Sponsor Marks. Sponsor shall not register or
attempt to register any of the Snap Marks or any Trademarks which Snap
reasonably deems to be confusingly similar to any of the Snap Marks.
7.4 FURTHER ASSURANCES. Each party shall take, at the other party's
expense, such action (including, without limitation, execution of affidavits or
other documents) as the other party may reasonably request to effect, perfect or
confirm such other party's ownership interests and other rights as set forth
above in this Section 7.
CO-BRANDING AGREEMENT PAGE 6
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
SECTION 8. GENERAL PROVISIONS
8.1 CONFIDENTIALITY. During the Term, and for a period of five (5) years
thereafter, the receiving party will not disclose to others or use for any
purpose of its own, other than in performance of this Agreement, any
Confidential Information of the other party. Each party shall take, at a
minimum, measures consistent with those taken to protect its own similar types
of Confidential Information (and in any event, at least reasonable measures) to
protect the other's Confidential Information against disclosures prohibited by
this Agreement. Each party acknowledges that its breach of the provisions of
this Section 8.1 will result in immediate and irreparable harm to the other and
that money damages alone would be inadequate to compensate such party.
Therefore, in the event of a breach of this Section 8.1 by either party the
other party may, in addition to other remedies, immediately obtain and enforce
injunctive relief prohibiting the breach or threatened breach or compelling
specific performance. Notwithstanding any other provision of this Agreement, the
restrictions set forth in this Section 8.1 shall not apply to any information
that: (i) is in or enters the public domain through no fault of the receiving
party; (ii) is disclosed to the receiving party by a third party legally
entitled to make such disclosure; (iii) is independently developed by the
receiving party without reference to any Confidential Information of the other
party; or (iv) is required to be disclosed by applicable law, regulation or
order of any governmental authority; provided, that in such event, the receiving
party shall provide the disclosing party with prior notice that is reasonable in
the circumstances of such disclosure and shall use reasonable efforts to
cooperate with the disclosing party to minimize the extent and scope of such
disclosure.
8.2 INDEPENDENT CONTRACTORS. Sponsor and Snap are independent
contractors under this Agreement, and nothing herein shall be construed to
create a partnership, joint venture, franchise or agency relationship between
Sponsor and Snap. Neither party has any authority to enter into agreements of
any kind on behalf of the other party.
8.3 ASSIGNMENT. Neither party may assign this Agreement or any of its
rights or delegate any of its duties under this Agreement without the prior
written consent of the other party, not to be unreasonably withheld; except that
either party may, without the other party's consent, assign this Agreement or
any of its rights or delegate any of its duties under this Agreement: (a) to any
corporate affiliate of such party; or (b) to any purchaser of all or
substantially all of such party's assets or to any successor by way of merger,
consolidation or similar transaction. Subject to the foregoing, this Agreement
will be binding upon, enforceable by, and inure to the benefit of the parties
and their respective successors and assigns.
8.4 CHOICE OF LAW; FORUM SELECTION. This Agreement shall be governed by,
and construed in accordance with, the laws of the State of California without
reference to its choice of law rules. Sponsor hereby irrevocably consents to
personal jurisdiction and venue in the state and federal courts located in San
Francisco, California with respect to any actions, claims or proceedings arising
out of or in connection with this Agreement.
8.5 NONWAIVER. No waiver of any breach of any provision of this
Agreement shall constitute a waiver of any prior, concurrent or subsequent
breach of the same or any other provisions hereof, and no waiver shall be
effective unless made in writing and signed by an authorized representative of
the waiving party.
CO-BRANDING AGREEMENT PAGE 7
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
8.6 FORCE MAJEURE. Neither party shall be deemed to be in default of or
to have breached any provision of this Agreement as a result of any delay,
failure in performance or interruption of service, resulting directly or
indirectly from acts of God, acts of civil or military authorities, civil
disturbances, wars, strikes or other labor disputes, fires, transportation
contingencies, interruptions in telecommunications or Internet services or
network provider services, other catastrophes or any other occurrences which are
beyond such party's reasonable control.
8.7 NOTICES. Any notice or other communication required or permitted to
be given hereunder shall be given in writing and delivered by first class U.S.
mail, in person, or mailed via confirmed facsimile or e-mail, or delivered by
courier service, properly addressed and stamped with the required postage, to
the person signing this agreement on behalf of the applicable party at its
address specified above and shall be deemed effective upon receipt. Either party
may from time to time change the person to receive notices or its address by
giving the other party notice of the change in accordance with this section:
8.8 INTEGRATION. This Agreement contains the entire understanding of the
parties hereto with respect to the transactions and matters contemplated hereby,
supersedes all previous agreements or negotiations between Snap and Sponsor
concerning the subject matter hereof, and cannot be amended except by a writing
signed by both parties. If any provision of this Agreement shall be adjudged by
any court of competent jurisdiction to be unenforceable or invalid, that
provision shall be limited or eliminated to the minimum extent necessary so that
this Agreement shall otherwise remain in full force and effect and enforceable.
IN WITNESS WHEREOF, the parties have duly executed and delivered this
Agreement as of the date set forth above.
SNAP: SPONSOR:
Snap Technologies United Airlines, Inc.
By: /s/ Xxxxxx Xxxxxx By: /s/ [*]
---------------------------------- --------------------------------------
Name: Xxxxxx Xxxxxx Name: [*]
-------------------------------- ------------------------------------
Title: Chief Operating Officer Title: Director Electronic Distribution
------------------------------- -----------------------------------
Date: June 8, 1999 Date: June 8, 1999
-------------------------------- ------------------------------------
CO-BRANDING AGREEMENT PAGE 8
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
EXHIBIT A
PAYMENTS AND EXCLUSIVITY
1. The Exclusive Category is "PROVIDERS OF TRAVEL SERVICE".
2. The up-front payment called for by Section 3.1 will be [*].
3. Sponsor shall pay the following non-accrued obligation quarterly
fees on or prior to the following dates:
June 30, 1999 [*]
September 30, 1999 [*]
December 31, 1999 [*]
March 31, 2000 [*]
June 30, 2000 [*]
September 30, 2000 [*]
December 31, 2000 [*]
CO-BRANDING AGREEMENT PAGE 9
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
EXHIBIT B
TRADEMARKS
The following Trademarks of Sponsor as well as additional Trademarks of
Sponsor added at a later date related to the development of the United Student
Travel Center are "Sponsor Marks" as that term is used in this Agreement.
United Airlines logos (forthcoming)
CollegePlus logo (forthcoming)
The following Trademarks of Snap are "Snap Marks" as that term is used in
this Agreement:
[LOGO]
CO-BRANDING AGREEMENT PAGE 10
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
EXHIBIT C
SPECIFICATIONS OF CONTENT AND CO-BRANDED PAGES
SNAP CONTENT
The following content shall be developed by Snap (with input from Sponsor)
and provided to Sponsor for inclusion on the Sponsor Web Site:
- Travel related content on the "Going to School" section of the Snap site
for students seeking to enter college, graduate school, professional
schools or ESL programs. This content shall include but not be limited to
informational articles on how to pack for travel, frequent flyer programs,
and travel tips, etc. Content ideas or articles may be provided by Sponsor
or by Snap. Snap will edit or write these articles as necessary to fit the
overall tone of the site.
- As other areas of the Snap site are developed that may pertain to travel,
Sponsor and Snap will look to develop travel related content in a similar
fashion as above.
- Snap agrees to include Sponsor specials and e-fare related information in
Snap's monthly newsletter to Snap's registered users. The input will be
provided by Sponsor but may be adjusted by Snap to fit the overall tone of
the newsletter. The Sponsor's input to the newsletter may include buttons
or links back to the Sponsor's booking engine or its E-Fares-Registered
Trademark- so that users may, for example, actually book tickets or sign-up
for weekly E-Fare-Registered Trademark- notifications.
SPONSOR CONTENT
The following content shall be developed by Sponsor (with input from Snap)
and provided to Snap for inclusion on the Co-Branded Pages:
- The Sponsor shall develop a student travel site that will include a
booking engine and E-Fares-Registered Trademark- engine. Snap users may link
to this site through the Snap store or through any other relevant pages on
the Snap site. Users who connect from the Snap site will be linked to or
from the Co-branded or Snap pages by a logo link containing the Snap Brand
Features to be supplied by Snap which links back to the Snap web site. This
logo link will be placed in a mutually acceptable "above the fold" location
on the Sponsor site (based on a 640x450 pixels screen).
- Sponsor agrees that users who connect from the Snap site shall be at least
one click away from any page which mentions the CollegePlus or MileagePlus
First Card credit card.
- Sponsor will work with Snap to develop content ideas and articles for the
"Going to School" and other areas on the Snap site as outlined above.
CO-BRANDING AGREEMENT PAGE 11
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
EXHIBIT D
SPONSOR PROMOTIONAL ACTIVITIES
Sponsor and Snap shall work together to create mutually acceptable content
for inclusion on the "Going to School" section of the Snap Web Site.
On each page of the Sponsor Web Site linked to or from the Co-Branded
Pages or containing any Snap Content, Sponsor shall include, in a mutually
acceptable "above-the-fold" location (based on a 640x480 pixels screen), a logo
link containing the Snap Brand Features, to be supplied by Snap, which links
back to the Snap Web Site.
Sponsor shall make available to Snap [*] of advertising placements
(based on Sponsor's standard prices for the same or similar advertising) during
each the calendar years 1999 and 2000 in marketing vehicles owned or controlled
by Sponsor as reasonably requested by Snap for the purpose of marketing the
Co-Branded Pages and the services provided on such pages. The parties
acknowledge that Snap has elected to use HEMISPHERES magazine as the initial
marketing vehicle. Snap acknowledges that marketing pieces included in Sponsor's
marketing vehicles must be reasonably consistent with the overall message
delivered by such vehicle.
Sponsor shall develop a its new proprietary product category to be offered
through the Co-Branded Pages that shall represent a college-oriented electronic
fare based on Sponsor's E-Fare-Registered Trademark- product. It is the parties'
expectations that the investment required of Sponsor to deliver this new product
category to the relationship described in this Agreement shall be
approximately [*].
Sponsor shall make available to Snap [*] worth of travel on Sponsor's
airline ([*] in calendar 1999 and [*] in calendar 2000) to be given away by
Snap through a sweepstakes process as a promotional tool. Snap shall be free
to elect to give away domestic or international travel in its sole election
and will be credited [*] per domestic roundtrip ticket given away and [*] per
international roundtrip ticket given away. In the event that the parties
mutually determine that the sweepstakes form of promotion is a valuable
marketing tool, the parties may agree to make additional tickets available to
be given away.
CO-BRANDING AGREEMENT PAGE 12
SNAP CONFIDENTIAL
* Portions of this exhibit have been omitted and filed separately with the
Commission pursuant to a request for confidential treatment under Rule 406.
