EXHIBIT (C)(4)
JOINT FILING AGREEMENT
In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934,
as amended, the undersigned hereby agree to the joint filing with each of Niner
Acquisition, Inc., a Delaware corporation, VNU USA, Inc., a New York
corporation, and VNU N.V., a company organized under the laws of the
Netherlands, on behalf of each of them of a statement on Schedule 13D (including
amendments thereto) with respect to the Common Stock, par value $0.01 per share,
of Xxxxxxx Media Research, Inc., and that this Agreement be included as an
Exhibit to such joint filing. This Agreement may be executed in any number of
counterparts all of which taken together shall constitute one and the same
instrument.
IN WITNESS WHEREOF, the undersigned hereby execute this Agreement this
25(th) day of October, 1999.
NINER ACQUISITION, INC.
By: /s/ XXXXXX X. XXXXXXXXX
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Name: Xxxxxx X. Xxxxxxxxx
Title: President
VNU USA, INC.
By: /s/ XXXXXX X. XXXXXXXXX
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Name: Xxxxxx X. Xxxxxxxxx
Title: Chief Operating Officer
VNU.N.V
By: /s/ XXXXX XXXXXXX
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Name: Xxxxx Xxxxxxx
Title: Member of Executive Board