CELEBRITY MARKETING AGREEMENT
Exhibit 10.3
| DNF GROUP SDN. BHD. L 10-01, Wisma IAV, Xx. 00, Xxxxx Xxxxx, Xxxx, 00000 Xxxxx Xxxxxx |
This Agreement is made and entered into as of the 18 of January 2022 (“Effective Date”) by and between Dato’ Xxxxx Xxx Xxxx’ Xxxxx (NRIC No.:***), whose mailing address is *** (hereinafter referred to as “Celebrity”) and DNF Group Sdn. Bhd. (Company Registration No: 200801028476 (829803-X)), a Malaysian corporation with its principal place of business at Xx. 00, Xxxxx Xxxxx, Xxxx , 00000 Xxxxx Xxxxxx, Xxxxxxxx. (hereinafter referred to as “Company”).
1. Term
The term of this Agreement shall commence on the 1st of January 2022 and shall continue until 31st December 2022 (the “Term”). This Agreement, however, will automatically be terminated prior to the maturity of the said Term or upon the demise of the Celebrity.
2. Scope of Endorsement
During the Term, Celebrity agrees to endorse the Company’s Products and services (the “Products”) by appearing in any website, application, radio program, other video and/or audio programming, mobile or wireless content, merchandise, internet domain names, and all other online, digital, electronic and print product and services owned, operated or produced by or for the Company, its divisions and subsidiaries in relation to the Business. Advertisements, making public appearances, and posting social media content about the Company. Celebrity shall use his/her best efforts to promote the Services and Products to generate positive public relations for the Company.
3. Compensation
In consideration of Celebrity’s services hereunder, Company shall pay Celebrity the following compensation:
| ● | A fixed fee of Ringgit Malaysia Two Million (RM2,000,000.00) only upon signing this Agreement. |
4. Intellectual Property Rights
All intellectual property rights (including, but not limited to, copyrights, trademarks, and trade secrets) in any materials created as part of the endorsement (including, but not limited to, commercials, social media posts, and other promotional materials) shall be owned by the Company.
5. Confidentiality
Celebrity agrees herein to undertake to keep the terms of this Agreement, all materials, data and information which are not within the public domain furnished or communicated by or on behalf of one party to the other party, confidential (“Confidential Information”) and will not disclose to any third party any Confidential Information without the prior written consent of the other party. Confidential and proprietary information includes but is not limited to the following:
5.1.1. any information relating in any way to the creation or development of the Business and/or the Products; and
5.1.2. and information relating to the way Company conducts its business including but not limited to, internal business procedures, business licensing strategies and techniques, technical and engineering information, ideas for new services, marketing strategies and information relating to financial data, as well as sales and pricing strategies.
This Confidentiality Clause shall survive the termination and/or expiry of this Agreement.
6. Governing Law
This Agreement shall be governed by and construed in accordance with the laws of the State of Malaysia.
7. Entire Agreement
This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous communications, representations, or agreements, whether oral or written.
8. Severability
If any provision of this Agreement is held to be invalid or unenforceable, such provision shall be struck from this Agreement and the remaining provisions shall remain in full force and effect.
9. Waiver
No waiver of any provision of this Agreement shall be effective unless in writing and signed by both parties.
10. Notices
Any notice or demand or other communication required to be given by one party to the other under or in connection with this Agreement shall be in writing and shall be sufficiently served if delivered personally by hand and/or sending the same by registered post to the other party and shall be deemed to have been served and received if deliver by hand at the time of delivery or if send by registered post three (3) business days after posting thereof to the addresses stated herein.
11. General
This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.
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IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.
For
and on behalf of the Celebrity
Dato’ Xxxxx Xxx Xxxx’ Xxxxx
(NRIC No.:***)
in the presence of
| /s/ Dato’ Mizal Bin Dato’ Xxxxx | |
| Signatory | |
| Name: Dato’ Xxxxx Xxx Xxxx’ Xxxxx | |
| NRIG No.: *** |
Witness
Name: /s/ XXXXX XXXXXXXXXX
NRIC No.: ***
For and on behalf of the Company
DNF Group Sdn. Bhd.
(Company No.: 200801028476 (829803-X))
in the presence of:
| /s/ Xxxxx Xxxxxx Rosnaida Binti Abd Xxxxx | ||
| Signatory | ||
| Name: Xxxxx Xxxxxx Rosnaida Binti Abd Xxxxx | ||
| NRIC No.: *** | ||
| Designation: Director | ||
Witness
Name: /s/ XXXXXX XXX XXX XXXXXX
NRIC No.: ***
Designation: Nomin
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