AGREEMENT TO ASSIGN FOUNDER SHARES

Exhibit 10.17

AGREEMENT TO ASSIGN FOUNDER SHARES

February 2, 2018

Global Partner Acquisition Corp.

Xxx Xxxxxxxxxxx Xxxxx, 00xx Xxxxx

Xxx Xxxx, XX 00000

Attention: Xxxx X. Xxxx

E-mail: xxxxx@xxxxxxxxxxxxxxx.xxx

Ladies and Gentlemen:

For good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Global Partner Sponsor I LLC (“Sponsor”) and Global Partner Acquisition Corp. (the “Company”) hereby agree with the entities identified on Schedule A hereto (the “Assignees”) as follows:

1. Subject to and effective with no further action by any party on the closing (the “Closing”) of the business combination pursuant to the Agreement and Plan of Merger dated as of November 2, 2017 by and among the Company, Purple Innovation, LLC and the other parties named therein (as amended, the “Merger Agreement”), and pursuant to that certain Subscription Agreement, dated as of February 1, 2018, by and among the Company, Sponsor and the Assignees, the Sponsor hereby transfers and assigns to the Assignees all of its right, title and interest in and to the number of Founder Shares (as such term is used in the final prospectus of the Company, filed with the Securities and Exchange Commission on July 29, 2015) set forth opposite the names of the Assignees on Schedule A.

2. Sponsor represents and warrants to each of the Assignees that the Founder Shares that are being assigned pursuant to this letter agreement (this “Agreement”) have been duly issued, and are fully paid and non-assessable, and are free and clear of any liens, claims or encumbrances of any nature whatsoever, provided that the Founder Shares shall be subject to certain restrictions on transfer as provided in the Subscription Agreement and the agreements referred to therein.

3. This Agreement constitutes the entire agreement and understanding of the parties hereto in respect of the subject matter hereof and supersedes all prior understandings, agreements, or representations by or among the parties hereto, written or oral, to the extent they relate in any way to the subject matter hereof. This Agreement may not be changed, amended, modified or waived to any particular provision, except by a written instrument executed by all parties hereto.

4. No party hereto may assign either this Agreement or any of its rights, interests, or obligations hereunder without the prior written consent of the other party. Any purported assignment in violation of this paragraph shall be void and ineffectual and shall not operate to transfer or assign any interest or title to the purported assignee. This Agreement shall be binding on the undersigned and their respective successors and assigns.

5. Any notice, consent or request to be given in connection with any of the terms or provisions of this Agreement shall be in writing. Notices to the Company or the Sponsor shall be sent to the address of the Company above. Notices to the Assignees shall be sent to Coliseum Capital Management, LLC, 000 Xxxxxxxx Xxxxxx, Xxxxxxxx, XX 00000.

6. This Agreement shall terminate at such time, if any, as the Merger Agreement is terminated in accordance with its terms, and upon such termination this Agreement shall be null and void and of no effect whatsoever, and the parties hereto shall have not obligations under this Agreement.

[Signature page follows]

Please indicate your agreement to the foregoing by signing in the space provided below.

	GLOBAL PARTNER SPONSOR I LLC
	By:	/s/ Xxxx Xxxx
	Name:	Xxxx Xxxx
	Title:	Managing Member

GLOBAL PARTNER ACQUISITION CORP.
By:	/s/ Xxxx Xxxx
Name:	Xxxx Xxxx
Title:	Chief Executive Officer
CONTINENTAL STOCK TRANSFER AND TRUST COMPANY
As Transfer Agent
By:	/s/ Xxxxx Xxxxxxx
Name:	Xxxxx Xxxxxxx
Title:	Vice President
ACCEPTED AND AGREED:
ColISEUM CAPITAL partners, l.p.
by: coliseum capital, llc, its general partner
By:	/s/ Xxxx Xxxx
Name:	Xxxx Xxxx
Title:	Manager
XXXXXXXXX PARTNERS LLC – SERIES A
by: coliseum capital management, llc, attorney-in-fact
By:	/s/ Xxxx Xxxx
Name:	Xxxx Xxxx
Title:	Managing Partner

Schedule A

Name of Assignee:		Number of Founder Shares Assigned:
Subscription Agreement
Coliseum Capital Partners, L.P.			937,635
Xxxxxxxxx Partners LLC – Series A			356,115
Total			1,293,750