AMENDMENT TO EMPLOYMENT AGREEMENT

                                                                Exhibit 10.10(e)

                                   AMENDMENT
                                      TO
                             EMPLOYMENT AGREEMENT

     THIS AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment") is made March 14,
2001 by and between Valassis Communications, Inc. (the "Corporation") and
Xxxxxxx X. Xxxxxxxx (the "Executive").

     WHEREAS, the Corporation and the Executive entered into that certain
Employment Agreement effective as of March 18, 1992, as amended on December 22,
1994, December 15, 1995, December 11, 1998, December 22, 1999 and June 6, 2000
(the "Employment Agreement"); and

     WHEREAS, the Corporation and the Executive desire to amend the Employment
Agreement to reflect an increase in the Executive's Annual Base Salary and amend
the terms of Section 8(b) of the Employment Agreement.

     NOW THEREFORE, in consideration of the above recitals, the parties hereto
agree as set forth below.

     1.   The first sentence of Section 3(a) of the Employment Agreement shall
be amended to read as follows:

          "The Executive's Annual Base Salary ("Annual Base Salary"), payable on
     a biweekly basis, shall be at the annual rate of not less than $345,000
     effective January 1, 2001."

     2.   Section 8(b) of the Employment Agreement shall be amended to read in
its entirety as follows:

          "(b) Covenant Not to Compete or Solicit. So long as the Executive is
               ----------------------------------
     employed by the Corporation, the Executive shall not offer or sell any
     products or services that compete in any market with the business of VCI,
     including its subsidiaries, affiliated corporations and businesses in which
     the Corporation has a minority position (collectively, "VCI"), nor shall he
     render services to any firm, person or corporation so competing with VCI,
     nor shall he have any interest, direct or indirect, in any business that is
     so competing with the businesses of VCI, provided, however, that ownership
     of 5 percent or less of any class of debt or equity securities which are
     publicly traded securities shall not be a violation of this covenant. The
     foregoing provisions of this Section 8(b) shall apply during the Severance
     Period, if any, so long as the Corporation fulfills its obligations to the
     Executive under Section 5 and shall extend for an additional period of two
     years after the end of any Severance Period, or, if there is no Severance
     Period, for an additional period of two years after termination of the
     Executive's employment for any reason, other than disability or death, and
     whether the termination is by the


     Corporation or by the Executive (any such two year period being referred to
     as the "Mandatory Consulting and Non-Competition Period"). During any
     Severance Period and any Mandatory Consulting and Non-Competition Period,
     the Executive shall be available to furnish advisory and consulting
     services to the Corporation, including any subsidiaries, affiliated
     corporations and businesses in which the Corporation has a minority
     position, for the equivalent of two full business days per month. The
     Corporation shall pay an amount to the Executive equal to Annual Base
     Salary in biweekly installments for the two years of any Mandatory
     Consulting and Non-Competition Period, notwithstanding the provisions of
     Section 5(b). So long as the Executive is employed hereunder, during any
     Severance Period and during any Mandatory Consulting and Non-Competition
     Period, the Executive shall not, directly or indirectly, (i) solicit any
     employee of VCI with a view to inducing or encouraging such employee to
     leave the employ of VCI for the purpose of being hired by the Executive or
     any employer affiliated with the Executive; or (ii) solicit, take away,
     attempt to take away, or otherwise interfere with VCI's business
     relationships with any of its respective customers."

     3.   All other terms of the Employment Agreement shall remain in full force
and effect.

     4.   This instrument, together with the Employment Agreement, contains the
entire agreement of the parties with respect to the subject matter hereof.

     IN WITNESS WHEREOF, the Executive and the Corporation have caused this
Agreement to be executed as of the day and year first above written.


                                    /s/ Valassis Communications, Inc.
                                    ---------------------------------

                                    /s/ Xxxxxxx X. Xxxxxxxx
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