EXHIBIT 10.28 TRADEMARK LICENSE EXTENSION AGREEMENT This Extension Agreement dated as of November 30, 2002 is by and between Hallmark Cards, Incorporated ("Hallmark") and Crown Media International, LLC (formerly known as Crown Media International,...

                                                                   EXHIBIT 10.28

                      TRADEMARK LICENSE EXTENSION AGREEMENT


         This Extension Agreement dated as of November 30, 2002 is by and
between Hallmark Cards, Incorporated ("Hallmark") and Crown Media International,
LLC (formerly known as Crown Media International, Inc.) ("Crown").


         WHEREAS, Crown and Hallmark have previously entered into that certain
Amended and Restated Trademark License Agreement between the parties dated as of
December 1, 2000 (the "License Agreement"); and

         WHEREAS, the parties desire to extend the term of the License
Agreement;

         NOW, THEREFORE, Crown and Hallmark hereby agree as follows:

         1. The term of the License Agreement shall be extended for an
additional year period terminating on November 30, 2003, subject to any earlier
termination pursuant to the terms of the License Agreement.

         2. Paragraph 1 Grant shall be amended by adding at the end of the
introductory paragraph "and Crown shall be a wholly-owned subsidiary of Crown
Media Holdings, Inc.:"

         3. All other terms and conditions of the License Agreement will remain
unchanged and in full force and effect.

         IN WITNESS WHEREOF, the parties hereto have executed this Extension
Agreement as of the date set forth above.



HALLMARK CARDS, INCORPORATED


By:      /s/ Xxxxxx Xxxxxxxxx
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Title:   Executive Vice President
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CROWN MEDIA INTERNATIONAL, LLC

By:      /s/ X. Xxxxxxxx
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Title:   Vice President
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