1
EXHIBIT 10.2
[NOTE: CERTAIN PORTIONS OF THIS DOCUMENT HAVE BEEN MARKED TO INDICATE THAT
CONFIDENTIALITY HAS BEEN REQUESTED FOR THIS CONFIDENTIAL INFORMATION. THE
CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES
AND EXCHANGE COMMISSION.]
Effective as of December 23, 1998
Mr. Xxxxx Xxxxxxx
Princeton Video Image, Inc.
00 Xxxxxxxx Xxxx
Xxxxxxxxxxxxx, XX 00000
Dear Xxxxx:
This term sheet ("Term Sheet") sets forth the material terms of the
agreement between Princeton Video Image, Inc. ("PVI") and NFL International, a
division of NFL Enterprises L.P. ("NFL"), in connection with PVI's electronic
image insertion of advertisements into certain NFL and NFL Europe League games:
- Term: January 31, 1999 (Super Bowl XXXIII) through the conclusion of
Super Bowl XXXIV (January 2000).
[CONFIDENTIAL TREATMENT REQUESTED]
- Consideration:
[CONFIDENTIAL TREATMENT REQUESTED]
- NFL Game Rights: During the term, PVI will have the exclusive right
to use electronic insertion technology for advertisements
("Technology") in the NFL/NFLEL games set forth below, subject to the
terms and conditions set forth in this Term Sheet and as more fully
described in the definitive agreement:
- Super Bowl XXXIII and XXXIV.
2
- Commercial Breaks: Similar to last year, PVI will have the
right to use the Technology in the commercial breaks
(approximately 22) of the World Feed (i.e. the feed with NFL
graphics). The parties agree that the World Feed is not
broadcast in the United States, Canada and certain other
countries that take the US feed. The insertion breaks,
graphics, advertisers, sponsors and other related elements
must be pre-approved by NFL.
- In Game: In order to use the Technology during the game,
PVI must enter into separate agreements with the
international broadcasters, which agreements shall be
subject to the pre-approval of NFL (not to be unreasonably
withheld). NFL will assist PVI in securing agreements with
such broadcasters; provided, NFL makes no
representations/warranties to PVI that such broadcasters
will enter into agreements with PVI. The parties agree that
the World Feed will carry the First Down Line contained in
the domestic broadcast (Fox for Super Bowl XXXIII and ABC
for Super Bowl XXXIV), and such other technology as may be
developed during the Term.
- 1999 NFL Season: In order to use the Technology during the game and
in other NFL produced programming (i.e. NFL Blast), PVI must enter into
separate agreements with the international broadcasters, which
agreements shall be subject to the pre-approval of NFL (not to be
unreasonably withheld). NFL will assist PVI in securing agreements with
such broadcasters; provided, NFL makes no representations/warranties to
PVI that such broadcasters will enter into agreements with PVI. The
parties agree that the game broadcasts will carry the First Down Line
contained in the domestic broadcast and such other technology as may be
developed during the Term. PVI may not make any changes to the feed
including, but not limited to, covering the logo of the US broadcaster,
without the prior written approval of NFL.
- 1999 NFL Europe League: PVI will have the exclusive right to use the
Technology in (i) the US broadcasts (i.e. Fox, Fox Sports Net and
DirecTV) of NFL Europe League games and NFL produced NFL Europe League
programming, and (iii) international broadcasts of the games and NFL
produced NFL Europe League programming, subject to PVI entering into
separate agreements with such international broadcasters, which
agreements shall be subject to the pre-approval of NFLEL (not to be
unreasonable withheld). NFLEL will assist PVI in securing agreements
with such broadcasters; provided, NFL and NFLEL make no
representations/warranties to PVI that such broadcasters will enter
into agreements with PVI. NFL will use commercially reasonable efforts
to include PVI's First Down Line (and other similar technology) in the
broadcast of NFLEL games.
3
- Advertisements: The sponsors (with respective categories and
territory) set forth on Exhibit A attached hereto ("Exclusive Sponsor")
shall have exclusive category rights in such category. If an Exclusive
Sponsor elects not to advertise via the Technology, PVI and the
international broadcaster cannot sell to a competing sponsor. Other
NFL/NFLEL sponsors (attached hereto as Exhibit B) shall have a right of
first refusal, which list may be amended from time to time by the NFL.
NFL shall assist PVI in sales to such sponsors. All advertisers must be
pre-approved by NFL. PVI agrees that only NFL/NFLEL official sponsors
have rights to use the intellectual property of the respective league.
Accordingly, PVI may not insert advertisements for non-sponsors that
contain, directly or indirectly, any intellectual property of the
NFL/NFLEL.
- Approval: NFL shall have pre-approval rights over all uses of the
Technology and insertions including, but not limited to, content,
identity, duration, size, location, frequency and other related
factors.
- Costs: PVI shall be responsible for all costs and expenses in
connection with the Technology and any other related cost and expense.
- Promotion/Press Release: NFL agrees to promote PVI as the exclusive
provider of the Technology, which promotion shall be set forth under
separate cover. All press releases and announcements must be
pre-approved by the parties.
- Other: NFL agrees to provide PVI with the following if PVI is not
in breach of the agreement:
- One (1) page advertisement in the Super Bowl XXXIV game program
- Space at the NFL Experience at Super Bowl XXXIII and XXXIV
(size and location TBD by NFL)
- Promotion of PVI on the NFL International and NFL Europe League
websites
- Participation at the NFL International Broadcast Meetings
If the foregoing accurately sets forth our mutual understanding, please
countersign below and return to my attention. Upon receipt of the
fully-executed letter, we will begin drafting a definitive agreement.
Sincerely,
NFL International, a
division of NFL
Enterprises L.P.
/s/ Xxxxxx X. Xxxxxx
------------------------------
By: Xxxxxx X. Xxxxxx
Its: Senior Vice President/
Managing Director
4
ACCEPTED AND AGREED:
Princeton Video Image, Inc.
/s/ Xxxxxx X. Xxxxxxxxx
By: Xxxxxx X. Xxxxxxxxx
Its: President & CEO
