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[ARIZONA DIAMONDBACKS LOGO]
April 6, 1999
Xxxxxxx X. Xxxxxxxx
President, CEO
XXXXXXX.XXX
One Arizona Center
000 X. Xxx Xxxxx
Xxxxxxx, XX 00000
Dear Xxxx-.
This letter agreement will serve to confirm our understanding regarding the key
points and commitments which will be included in a formal contract between
Xxxxxxx.xxx and the Arizona Diamondbacks. Though broad, this letter agreement
will be binding in nature until the formal contract is executed.
The following are elements included in your sponsorship of the Arizona
Diamondbacks and- Bank One Ballpark:
Term - One (1) season commencing April 6, 1999 and ending
December 31, 1999.
Investment - 1999 $1,500,000
- $500,000 to due upon execution of this letter
agreement and $1,000,000 to be billed on July 1,
1999.
Logo Rights - Xxxxxxx.xxx will have use of Diamondbacks name and
logo for approved marketing and promotional uses.
SIGNAGE - Xxxxxxx.xxx will receive the following signage
elements. Exact dimensions, descriptions and
illustrations will appear in the formal contract:
- One (1) 25' x 25' out of town gameboard location
BANK LINE BALLPARK 000 X. XXXXXXXXX XXXXXX XXXXXXX, XXXXXXX 00000
P.O. BOX 2095 PHOENIX, ARIZONA 00000 000-000-0000 * FAX 000-000-0000
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- One (1) 6' x 20' lineup board location
- Pending sale of at least one other location.
$75,000 rebate if not installed by July 23, 1999.
- One (1) main scoreboard rotator location
- One (1) fascia rotator location-
- One (1) home plate rotator location
- Logo placement on all cupholders in Bank One
Ballpark (excluding the Infiniti Diamond Level).
Television - Xxxxxxx.xxx will receive the following
television elements on all seventy five (75)
televised games on KTVK Channel 3:
- Two (2):30 spots in-game
- Opening or closing billboards
- One (1) television feature/game
- One (1) :30 spot during weekly television
show (32 total shows running Sundays at 4:30pm)
Radio - Xxxxxxx.xxx will receive the
following radio elements for a
minimum of 162 games broadcast
on KTAR 620 AM:
- Two (2):30 in GAME SPOTS
- Opening or closing billboards
- One (1) :30 spot during weekly half hour
"Talk to the Diamondbacks" show (32
total shows running Fridays at 12:30pm)
Post Season - Should the Diamondbacks
advance to post season play and
local radio and television
coverage is possible, Xxxxxxx.xxx
agrees to purchase above spots at
a rate of $2,420/spot for in game
television and $605/spot for
in-game radio.
Spanish Television - Xxxxxxx.xxx will receive the following for a
minimum of 20 broadcasts on Telemundo
Channel 64:
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Four (4) :30 in-game spots
opening or closing billboards
One (1) feature/game
Spanish ,Radio - Xxxxxxx.xxx will receive the following for a
minimum of 91 broadcasts on KPHX 1480am:
- Four (4):30 in-game spots
- Opening or closing billboards
- One (1) feature/game
Promotion - Presenting sponsor of the
Xxxxxxx.xxx stage located in the main
plaza of Bank One Ballpark.
- Presenting sponsor of the " quepasa crew" in
ballpark entertainment team.
Video Feature - One (1) in-game video
feature/game on the main scoreboard
Jumbotron color video board.
Print - Xxxxxxx.xxx will receive the following
print elements:
- One (1) half page, four color
advertisement in the game
program/team magazine.
- One (1) half page, four color advertisement in
the Diamondbacks Mensual de los Diamondbacks
hispanic magazine.
Xxxxxxx.xxx Night - Xxxxxxx.xxx and the team will jointly
select one (1) game to be designated as
"Xxxxxxx.xxx Night." Included in this night
are the following elements:
- Xxxxxxx.xxx premium will be given away
to a minimum of 10,000 fans in attendance.
The item given away will be at the expense
of the Xxxxxxx.xxx
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- A representative of Xxxxxxx.xxx will have
the opportunity to throw out the ceremonial
first pitch."
Use of one (1) party suite.
Internet - Sponsorship of the Game
Day/Scoreboard Section or other
mutually agreed upon section of
xxxxxxxxxxxxxx.xxx.
Road Trip - Xxxxxxx.xxx will have two (2)
people accompany team on a road
trip. Airfare, hotel, ground
transportation and game tickets
will be provided by the team.
Luxury Suite - One (1) luxury suite at Bank One
Ballpark for the entire 1999 season.
Season Tickets - Four (4) lower level season tickets.
Parking - Two (2) parking passes in the Bank One
Ballpark garage.
Arizona Baseball Club - Two (2) Arizona Baseball Club
memberships.
* * * * * * *
Xxxx, if the above components meet with your approval, please sign in the
designated space below and fax to me at (000) 000-0000. We expect a formal
contract to be ready within 30 days and will forward a copy to you as soon as we
have it.
Sincerely,
/s/ Xxxxx Xxxxxxxx
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Xxxxx Xxxxxxxx
Xx. Vice President, Sales & Marketing
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Accepted and Agreed:
/s/ Xxxxxxx X. Xxxxxxxx /s/ Xxxxx Xxxxxxxx
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Xxxxxxx X. Xxxxxxxx, President & CEO Xxxxx Xxxxxxxx, Xx. Vice President
Xxxxxxx.xxx of Sales and Marketing
Arizona Diamondbacks
4-15-99 4-7-99
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