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EXHIBIT 10.22
Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
MARKETING AND MEMBERSHIP AGREEMENT
This Marketing and Membership Agreement (the "AGREEMENT") is effective
as of June 8, 2000 (the "EFFECTIVE DATE"), by and between Student Advantage,
Inc., a Delaware corporation (the "COMPANY"), and AT&T Corp., a New York
corporation ("AT&T").
WHEREAS, Student Advantage LLC, a subsidiary of the Company, and AT&T
are parties to a Marketing Agreement, effective February 1, 1998 (as amended,
the "MARKETING AGREEMENT"), and Student Advantage LLC and AT&T Communications,
Inc. are parties to an Agreement dated February 1, 1997 (as amended, the
"MEMBERSHIP AGREEMENT"); and
WHEREAS, the Parties have differed with respect to certain terms and
conditions of the Membership Agreement and the Marketing Agreement; and
WHEREAS, the Parties desire to amend and restate the Marketing
Agreement and the Membership Agreement in their entirety; and
WHEREAS, the Parties desire to resolve with finality any differences of
opinion concerning the Marketing Agreement and the Membership Agreement, and
propose to do so by executing, simultaneously with this Agreement, mutual
Releases in the forms attached hereto respectively as EXHIBITS A AND B;
NOW, THEREFORE, in consideration of the mutual agreements and covenants
set forth herein, the Company and AT&T hereby agree as follows:
1. DEFINITIONS
For purposes of this Agreement, the following terms shall have the
meanings ascribed to them below:
1.1 "ACUS PROGRAM" means the AT&T College and University Systems
program whereby a college or university purchases AT&T Services from AT&T and
resells such services to its college or university students.
1.2 "AT&T DIRECT BILLED CALLING CARD" or "DBC CARD" means an account
provided to a customer by AT&T that permits such customer to make local,
intraLATA toll, domestic long distance and international telecommunications
calls that will be directly billed to the customer, and such account number is
printed on an AT&T branded or co-branded card.
1.3 "AT&T SERVICES" means: (i) interstate and/or intrastate,
interexchange or intraexchange, interLATA and/or intraLATA telecommunications
services provided by AT&T which originate and/or terminate in the United States
(including Puerto Rico and the Virgin
AT&T /s/ HM Student Advantage /s/ RS
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Islands); (ii) interstate and/or intrastate interlata cellular
telecommunications services provided by AT&T which originate and/or terminate in
the United States; (iii) telecommunications services provided by AT&T between
the United States and international locations (hereinafter referred to as
"International"); (iv) AT&T Long Distance Certificates; (v) Internet access; or
(vi) multichannel video programming (e.g., direct broadcast satellite services,
cable TV services, or MMDS services). Such AT&T Services may be subject to
either (i) Title I or Title II jurisdiction of the Federal Communications
Commission ("FCC") or (ii) the jurisdiction of one or more State Public
Utilities Commissions ("PUC"). For purposes of this Agreement, "LATA" shall have
the same meaning as that term is defined in UNITED STATES V. WESTERN ELECTRIC
CO., 569 F. Supp. 990 (D.D.C. 1983).
1.4 "AT&T/STUDENT ADVANTAGE MEMBERSHIP CARD" means a (i) 1999-2000
co-logoed Card or (ii) a 2000-2001 Student Advantage Membership Card containing
"compliments of AT&T" as represented in EXHIBIT 1.6 hereto.
1.5 "AT&T/STUDENT ADVANTAGE PROGRAM" means the Student Advantage
Program, represented by the AT&T/Student Advantage Membership Card, which
permits College Students who are AT&T customers to obtain, at no charge, various
benefits from local and national merchants in the form of goods, services and/or
discounts thereon, which benefits shall be made available in the same manner as
those made available under the Student Advantage Program generally. The Company
represents and warrants that the goods and/or services and/or discounts
comprising the Student Advantage Program and the AT&T/Student Advantage Program
are substantially the same as the other, with the exception of limited-time
offers used primarily to drive member acquisition and, as such, members of both
shall receive substantially the same benefits. However, Company agrees to use
its best efforts not to engage in any type of promotional or marketing
activities in connection with the AT&T/Student Advantage Program with any
company or business entity primarily engaged in the selling of certain products
that have the potential to harm the reputation and goodwill of AT&T, including,
but not limited to, telecommunications, tobacco, liquor and pornography;
provided, however, convenience stores and similar businesses which sell a large
variety of products, including the above, are typically excluded from the
restrictions in this Section 1.5.
1.6 "CAMPUS CARD" means an account provided to a customer by AT&T that
permits such customer to make local, intraLATA toll, domestic long distance and
International telecommunications calls that will be directly billed to the
customer, and such account number is printed on a college or university
identification card.
1.7 "COLLEGE STUDENT" means any individual enrolled either on a
part-time or full-time basis in any undergraduate, graduate or professional
college in the United States.
1.8 "COMPANY MEMBER" means the high school or College Student
participating in the Student Advantage Program.
1.9 "SA NETWORK" means the network of web sites on the Internet owned
or operated by Company which includes but is not limited to
xxxxxxxxxxxxxxxx.xxx, xxxxx.xxx, xxxxxx.xxx and xxxxxxxx.xxx.
AT&T /s/ HM Student Advantage /s/ RS
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1.10 "INFORMATION" includes marketing philosophies and objectives,
competitive advantages and disadvantages, customer statistics, financial
information and results, and any other information of either Party that the
Party may consider confidential and/or proprietary.
1.11 "MEMBER" means those customers of AT&T participating in the
Company Offer (as defined below).
1.12 "MERCHANT" means a third-party provider of products or services
that has agreed to offer discounts or any other promotion to Members or Company
Members through the AT&T/Student Advantage Program or the Student Advantage
Program, respectively. The Company represents and warrants that the goods and/or
services and/or discounts comprising the Student Advantage Program and the
AT&T/Student Advantage Program are substantially the same as the other, with the
exception of limited-time offers used primarily to drive member acquisition and
as such, a members of both shall receive substantially the same benefits.
However, Company agrees to use its best efforts not to engage in any type of
promotional or marketing activities in connection with the AT&T/Student
Advantage Program with any company or business entity primarily engaged in the
selling of certain products that have the potential to harm the reputation and
goodwill of AT&T, including, but not limited to, telecommunications, tobacco,
liquor and pornography; provided, however, convenience stores and similar
businesses which sell a large variety of products, including the above, are
typically excluded from the restrictions contained in this Section 1.12. In
addition, Company shall be directly responsible for any Merchant's failure to
fulfill a Merchant discount. Should any Member be unsatisfied with any product,
service and/or discount in connection with the AT&T/Student Advantage Program,
such Member may contact Company directly via the toll-free telephone number
established and maintained by Company, and Company shall use its best efforts to
remedy the complaint of the Member. The toll free telephone number for this
purpose shall be distributed to Members in the Fulfillment Kit.
1.13 "PARTY" refers to (i) AT&T or (ii) the Company, individually; and
"PARTIES" refers to the Company and AT&T, collectively.
1.14 "STUDENT ADVANTAGE PROGRAM" means that certain savings/discount
program marketed primarily to students by the Company and which is represented
by a Company membership card (the "STUDENT ADVANTAGE MEMBERSHIP CARD") and which
from time to time includes a subscription for one or more issues of XXX -
Student Advantage Magazine.
1.15 "FREE ISP SERVICE" means Internet access provided without charge,
for the duration of the end users' subscription term.
AT&T /s/ HM Student Advantage /s/ RS
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
2. COMMERCE, MEDIA AND MEMBERSHIPS
2.1 BOUNTY FEES.
(a) Not later than October 1, 2000, the Company shall develop and
create an AT&T telecommunications center to be located at the SA Network (the
"Center") for the purpose of promoting the sale of AT&T Services, including AT&T
long distance services and calling plans, AT&T wireless services, and any other
AT&T products and services AT&T wishes to include, at AT&T's sole discretion
(collectively, the "AT&T Bounty Products"). The SA Network will contain a
hypertext link to a web site or web sites as determined by AT&T. The appearance
and integration of the Center in the SA Network will be at the complete
discretion of the Company; however, the integration of AT&T Bounty Products into
the Center, and any marketing initiatives developed solely for the purpose of
promoting the AT&T Bounty Products under this Section 2.1, will be subject to
the prior approval rights of AT&T and will conform to Section 7 hereof, such
approval not to be unreasonably withheld.
(b) AT&T agrees to pay to the Company certain fees for promotion of the
AT&T Bounty Products (the "Bounty Fees") in accordance with the terms and
conditions of the agreements to be executed pursuant to Section 2.1(c) below.
The initial Bounty Fees paid to Company by AT&T will be those offered through
LinkShare, a third party-provider of services in connection with the payment of
bounties for the AT&T Bounty Products ("LinkShare"). However, the Parties will
review the Bounty Fees within 90 days of the Effective Date to determine if such
Bounty Fees are at a competitive rate. For purposes of this market analysis, the
Parties will include a review of the bounty schedule set forth on Exhibit A of
that certain Promotion, Distribution and License Agreement between AT&T and
xxx.xxx dated September 1, 1999. In the event the Parties mutually agree that
the Bounty Fees are not at a competitive rate, they will negotiate in good faith
an adjustment to the Bounty Fees.
(c) Not later than 30 days after the Effective Date, the Parties will
enter into a standard set of agreements concerning the Bounty Fees that AT&T
will pay Company pursuant to this Section 2.1, including:
(i) a standard agreement with LinkShare, in a form
substantially similar to the one provided to the
Company, and a standard on-line agreement with AT&T
specifying the amount of, and other terms and
conditions regarding, Bounty Fees for AT&T long
distance services and AT&T wireless services; and
(ii) a standard agreement with AT&T specifying the amount
of, and other terms and conditions regarding, Bounty
Fees for AT&T WorldNet services.
(d) Notwithstanding the foregoing, the aggregate amount of Bounty Fees
payable by AT&T to the Company during any twelve month period under this Section
2.4 shall not exceed $[**] in total.
AT&T /s/ HM Student Advantage /s/ RS
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
2.2 MEDIA.
(a) AT&T agrees to purchase and utilize not less than $[**] of media
inventory from the Company between June 1, 2000, and December 31, 2000 ("Fall"),
and not less than $[**] of media inventory from the Company between January 1,
2001, and May 31, 2001 ("Spring"). Prior to July 1, 2000, for Fall media, and
prior to November 1, 2000, for Spring media, AT&T will submit to the Company a
list of a subset of the media properties (the "Media Buy") listed on EXHIBIT
2.2(A) attached hereto, which AT&T will purchase in the Fall and the Spring,
respectively. The Company represents that the rates offered to AT&T in EXHIBIT
2.2(A) are based on the rate card offered to the Company's customers generally;
provided, however, the Parties acknowledge that the Company offers discounts to
its customers from time to time. If the Company substantially changes its rate
card, the Company will accordingly reduce (but not increase) the rates charged
to AT&T under Exhibit 2.2(a), as of the date of the change. The Media Buy
purchased by AT&T shall be used to advertise AT&T Services, including promotions
and web sites, in accordance with the Company's media insertion specifications
set forth in EXHIBIT 2.2(A) attached hereto.
(b) AT&T shall pay for the Media Buy to be provided under this Section
2.2 in accordance with the rates set forth on EXHIBIT 2.2(A) attached hereto.
AT&T shall make (i) four monthly payments of $[**] each to the Company on June
15, 2000, July 1, 2000, August 1, 2000, and September 1, 2000, respectively,
against which Media Buy purchased by AT&T in the Fall shall be credited; and
(ii) four monthly payments in the amount of $[**] each beginning on January 1,
2001, and ending on April 1, 2001, against which Media Buy purchased by AT&T in
the Spring shall be credited (each of (i) and (ii) referred to as a "Minimum
Amount"). In the event that AT&T does not purchase the Minimum Amount of the
Media Buy from the Company during Fall or Spring, the Company shall retain any
excess amounts previously paid to the Company by AT&T under this Section 2.2(b)
for the respective period; provided, however, that if the Company cannot (for
any reason) provide the necessary media inventory to allow AT&T to purchase the
Minimum Amount during Fall or Spring, the Company shall provide AT&T with a
credit for the difference between the Minimum Amount and actual amount purchased
by AT&T (a "Credit"). The Credit shall be used by AT&T to purchase media
inventory in the following semester. Media inventory provided by the Company in
excess of the Minimum Amounts (including any purchased under Section 2.5 below),
if any, shall be paid for in accordance with the terms set forth in the
Company's standard form of media insertion agreement to be executed by the
Company and AT&T, as necessary.
(c) Media placement services provided by the Company through which the
Company places media on behalf of AT&T into media properties that are not owned
or controlled by the Company, including without limitation, college newspapers,
shall not be considered a Media Buy for purposes of the Minimum Amount
commitments set forth in Section 2.2(a) hereof.
AT&T /s/ HM Student Advantage /s/ RS
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
(d) Sales and activations of AT&T Services generated from the media
inventory purchased by AT&T under this Section 2.2 shall not be subject to
Bounty Fees under Section 2.1 hereof.
2.3 EVENT STAFFING, MANAGEMENT, AND EXECUTION.
(a) During the period beginning on June 1, 2000 and ending on December
31, 2000, the Company will provide to AT&T event staffing (including on-site
management and related expenses such as travel and training), management, and
execution services at the per-unit rates applicable to the example events set
forth in EXHIBIT 2.3(A) attached hereto, for the primary purpose of increasing
activation of the ACUS Program (the "ACUS Staffing"). Within five business days
after the Effective Date, the Parties will arrive at an execution plan for
provision of these services. ACUS Staffing shall not include the supply of AT&T
marketing materials, collateral, or other premiums, which shall be provided by
AT&T, in its discretion.
(b) During the period beginning on June 1, 2000 and ending on December
31, 2000, the Company will provide to AT&T event staffing (including on-site
management and related expenses such as travel and training), management, and
execution services at the per-unit rates applicable to the example events set
forth in EXHIBIT 2.3(B) attached hereto for the primary purpose of promoting the
enrollment in and use of the Campus Card Program (the "Campus Card Staffing").
Within five business days after the Effective Date, the Parties will arrive at
an execution plan for the provision of these services.
(c) During the period beginning on June 1, 2000 and ending on December
31, 2000, the Company will provide to AT&T event staffing services (including
on-site management and related expenses such as travel and training),
management, and execution services on terms and conditions substantially
consistent with the examples set forth in EXHIBITS 2.3(A) AND 2.3(B) attached
hereto, for the primary purpose of promoting AT&T Services at campuses other
than ACUS and Campus Card campuses (the "Rest of World Staffing"), provided,
however, that no more than $[**] of the spending by AT&T under this Section 2.3
shall be on account of Rest of World Staffing. The Parties recognize that time
and advance planning is required for the successful completion of Rest of World
Staffing; accordingly AT&T shall give the Company notice at least 45 days in
advance of its intention to request Rest of World Staffing, and the Parties will
mutually agree upon the exact terms and conditions of such services, provided
that the execution of such services is completed no later than December 31,
2000.
(d) The ACUS Staffing, Campus Card Staffing, and Rest of World Staffing
shall be referred to collectively herein as the "Fall Promotions." During the
period beginning on January 1, 2001, and ending on May 31, 2001, the Company
will provide to AT&T event staffing, management, and execution services
substantially similar to the Fall Promotions (the "Spring Promotion") at the
per-unit rates applicable to the examples set forth in EXHIBITS 2.3(A) and
2.3(B) attached hereto. The Parties will, no later than November 15, 2000, agree
upon a plan for the execution of the Spring Promotion.
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
(e) AT&T shall pay for the Fall Promotions and the Spring Promotion in
accordance with the per-unit rates applicable to the examples set forth on
EXHIBITS 2.3(A) and 2.3(B) attached hereto. AT&T shall make four monthly
payments of $[**] each to the Company for the Fall Promotions, respectively, on
June 15, 2000, July 1, 2000, August 1, 2000, and September 1, 2000. AT&T shall
make two monthly payments of $[**] each to the Company for the Spring Promotion,
respectively, on January 1, 2001, and February 1, 2001. In the event that AT&T
does not utilize at least (i) $[**] for the Fall Promotions and (ii) $[**] for
the Spring Promotion (each a "Staffing Minimum") of event staffing, management,
and execution services from the Company between June 1, 2000, and December 31,
2000, and between January 1, 2001, and May 31, 2001, respectively, the Company
shall retain any amounts previously paid to the Company by AT&T under this
Section 2.3 for the respective periods, subject to Section 4.3, if applicable.
Event staffing, management, and execution services to be performed by the
Company in excess of the Staffing Minimum (including any performed pursuant to
Section 2.5 below) shall be paid for upon terms and conditions (including rates)
to be mutually agreed upon between the Company and AT&T.
(f) The Company will not contract with a third party for the
performance of the event staffing, management, and execution services to be
provided by the Company under this Section 2.3. Notwithstanding the foregoing,
the Company may hire temporary employees for whom it will be responsible. The
Company will not permit the participation of any sponsor other than AT&T or
Merchants participating in the Student Advantage Program in the event staffing,
management, and execution services to be provided by the Company under this
Section 2.3 without AT&T's prior written approval.
2.4 AT&T/STUDENT ADVANTAGE PROGRAM MEMBERSHIPS.
(a) AT&T agrees to purchase a minimum of 900,000 AT&T/Student Advantage
Program memberships, valid for the 2000-2001 academic year, which the Company
will distribute to College Students without charge at the direction of AT&T.
AT&T will purchase and direct the distribution of 600,000 of the memberships
between August 1, 2000, and December 31, 2000 ("Fall Memberships") for $[**]
each, and will purchase and direct the distribution of an additional 300,000 of
the memberships between January 1, 2001, and May 31, 2001 ("Spring Memberships")
for $[**] each. The total amount of each of the Fall Memberships and the Spring
Memberships shall be defined as a "Membership Minimum." AT&T will pay a total of
$[**] million under this Section 2.4(a) for both of the Membership Minimums.
AT&T will use the memberships purchased pursuant to this provision in connection
with the sale, activation, or use of AT&T Services, in consultation with the
Company. AT&T will use its reasonable best efforts to use the memberships
purchased pursuant to this Section 2.4(a) with respect to ACUS Program, Campus
Card, and DBC Card renewal accounts. Except as specifically set forth in Section
3.4, AT&T has no obligation to pay for mailing or other fulfillment required to
distribute the memberships purchased pursuant to this Agreement.
AT&T /s/ HM Student Advantage /s/ RS
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
(b) To pay for the Fall Memberships, AT&T shall make four monthly
payments of $[**] each to the Company, respectively, on June 15, 2000, July 1,
2000, August 1, 2000, and September 1, 2000; and to pay for the Spring
Memberships, AT&T shall make four monthly payments of $[**] each to the Company,
respectively, on January 1, 2001, February 1, 2001, March 1, 2001, and April 1,
2001. Except for the memberships purchased pursuant to Section 3.4 below, AT&T
shall pay to the Company $[**] for each AT&T/Student Advantage Program
membership purchased by AT&T in excess of the Membership Minimums. The Company
shall invoice AT&T on a monthly basis for memberships purchased by AT&T in
excess of Membership Minimums (including any purchased under Section 2.5 below),
and AT&T shall make payment to the Company within 30 days of its receipt of each
such invoice.
(c) In the event that AT&T does not purchase the Membership Minimum
during either period, the Company shall retain any excess amounts previously
paid or owed to the Company by AT&T under this Section 2.4 for that period. The
Company and AT&T shall mutually agree upon the terms of any additional
distribution of AT&T/Student Advantage Membership Cards by AT&T.
(d) AT&T, in its sole discretion, may request that the Company continue
to provide AT&T with AT&T/Student Advantage memberships for distribution during
the period May 31, 2001, through May 31, 2002, on substantially similar terms as
are set forth in this Section 2.4, provided that the Company receives written
notice of such request from AT&T prior to March 1, 2001.
2.5 ADDITIONAL DISCRETIONARY SPENDING BY AT&T. On or after January 1,
2001, AT&T will spend an additional sum of $[**] for additional AT&T/Student
Advantage Program memberships, event staffing, management, and execution
services, or media products and services of the Company. AT&T shall pay for the
Company's memberships, products or services pursuant to this Section 2.5 in four
monthly payments of $[**] each beginning on January 1, 2001, and ending on April
1, 2001. AT&T will give notice to Company of its intentions under this Section
2.5 no later than November 15, 2000.
3. PRIOR AGREEMENTS
3.1 The Parties will co-operate to manage the third-party promotion
process of the AT&T/Student Advantage Program for the purposes of reducing the
number of applications for DBC Cards generated by such efforts to the extent
commercially practicable. AT&T retains the right to review all such applications
for DBC Card, and to approve or reject the same consistent with general AT&T
practices. In connection with its obligations under this Section 3.1, within 30
days of the Effective Date the Company shall adopt a communication plan, subject
to review and approval by AT&T, which at a minimum will require the Company to
(i) terminate the promotion of the "free from AT&T AT&T/Student Advantage
membership" offer through the xxxxxxx.xxx web site as promptly as practicable,
but in no event later than June 1, 2000; and (ii) complete notification of all
of its partners and sponsors, no later than [**], of the
AT&T /s/ HM Student Advantage /s/ RS
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
Company's [**] the "free from AT&T AT&T/Student Advantage membership" program
effective [**] and request [**] of promotional efforts by such parties no later
than [**].
3.2 Except as provided in this Section 3, the Marketing Agreement is
hereby terminated in its entirety, and the Marketing Agreement shall have no
further force or effect.
3.3 Except as provided in this Section 3, the Membership Agreement is
hereby terminated in its entirety, and the Membership Agreement shall have no
further force or effect.
3.4 AT&T shall pay the Company a fixed sum of $[**] million with
respect to the 2000-2001 AT&T/Student Advantage Program memberships issued, or
for which applications have been taken or will be taken, under the Marketing
Agreement or Membership Agreement for the period beginning May 8, 2000, through
July 31, 2000. AT&T will have no obligation to pay for 1999-2000 AT&T/Student
Advantage Program memberships issued on or after May 8, 2000, if any. In
addition, AT&T will have no further obligations to pay the Company for DBC Card
applications taken on or after May 8, 2000. Notwithstanding the foregoing, AT&T
will continue to reimburse SA for the $[**] cents per card fulfillment costs for
any 1999-2000 AT&T/Student Advantage memberships issued after May 7, 2000. In
addition, the Parties have reached a mutually agreeable financial reconciliation
in the amount of $[**], which represents all monies that AT&T owes to the
Company associated with the performance of the Company's obligations under the
Marketing Agreement and the Membership Agreement with respect to the period
prior to May 8, 2000, including applications and memberships that are in the
process of being fulfilled, and Campus Card activity executed or completed prior
to June 1, 2000. AT&T will make the payments under this Section 3.4 to the
Company within 30 days of the Effective Date. The Parties acknowledge that AT&T
has paid $[**] as a prepayment under the Marketing Agreement (Invoice No. 43),
which amount shall be credited towards payments due under this Agreement. Except
as set forth in this Agreement, AT&T shall have no further obligations or
liabilities to make payments to the Company under the Marketing Agreement, the
Membership Agreement, or otherwise.
3.5 Notwithstanding anything to the contrary contained herein, the
Company will be permitted to enroll any current or future Member (upon
expiration of the Company Offer) under the AT&T/Student Advantage Program into
the Student Advantage Program as a Company Member at no expense to AT&T, and
upon terms and conditions acceptable to the Company, except that such enrollment
will be subject to the prior review and approval of AT&T in the event it
involves the issuance of a "compliments of [sponsor]" Student Advantage
Membership Card from any sponsor other than AT&T. In the event a Member becomes
a Company Member pursuant to this Section 3.5, Company shall be permitted to
treat such member as a Company Member and such member shall no longer be
considered a Member for purposes of this Agreement effective the date of his/her
enrollment in the Student Advantage Program.
AT&T /s/ HM Student Advantage /s/ RS
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Confidential Materials omitted and filed separately with the
Securities and Exchange Commission. Asterisks denote omissions.
4. EXCLUSIVITY
4.1 Except as expressly stated in this Section 4, this Agreement is
non-exclusive and does not prohibit either Party from entering into similar
agreements with third parties involving identical, similar, or different
products, services, and technologies.
4.2 The Company may promote and market AT&T Services solely in the
manner provided for by this Agreement, subject to compliance with Sections 7 and
2.1(a), to the extent such promotions and marketing relate to the Center;
provided, however, that any Marketing Initiative by the Company to promote and
market AT&T Services will be subject to the prior approval of AT&T. A Marketing
Initiative for the purposes of this Section 4.2 is defined as (i) any marketing
initiative that is materially different from prior marketing initiatives
undertaken by the Company to promote or market AT&T Services; or (ii) any
marketing initiative expected to generate unusually high volumes of sales or
activations of AT&T Services compared with prior similar marketing initiatives
of the Company. The Company will not include any marketing or promotional
message in the Center for any other telephony products or services other than
AT&T Services.
4.3 For the period from the Effective Date through May 31, 2001, AT&T
shall be the sole provider of free Student Advantage Program memberships to
College Students in connection with the promotion of a telecommunications
product or service that is competitive with AT&T Services, except for any
Internet service provider providing Free ISP Service. Home, or a provider of
multichannel video programming services, as defined in Section 1.3(vi) above (an
"MVP"); provided, however, that if AT&T owns an interest in or has an existing
relationship with an MVP in the same geographic market, then the Company will
give the AT&T-owned or -affiliated MVP the first opportunity to become a
provider of a free Student Advantage Program membership. On or after January 1,
2001, if the Company enters into an agreement, or has at any time entered into
an agreement that is then currently in effect, with a party other than AT&T with
respect to a telecommunications product or service competitive with AT&T
Services in order to offer the free Student Advantage Program membership in
connection with the marketing or promotion of such telecommunications products
or services, the Company must give notice of such agreement to AT&T no later
than 48 hours after execution of such agreement, whereupon AT&T will immediately
have no further obligation to purchase additional AT&T/Student Advantage Program
memberships under Section 2.4 or 2.5 of this Agreement. If AT&T decides not to
purchase further memberships pursuant to this Section 4.3, it will promptly
notify Company of its decision in writing. In the event Company elects to
exercise its option to end the exclusivity under this Section 4.3, and AT&T has
pre-paid for any Spring Memberships that have not been distributed, the Company
will provide AT&T with a refund for such Spring Memberships within thirty days.
4.4 During the term of this Agreement, the Company shall not include as
a Merchant in the AT&T/Student Advantage Program any party that provides a
service competitive with AT&T Services (excluding MVP Services); provided,
however, that if the Company wishes to include an Internet service provider as a
Merchant in the AT&T/Student Advantage Program, it may do so if it has first
offered AT&T's Internet service the right to participate as a Merchant on
substantially the same terms and conditions, and AT&T has declined. In the event
that AT&T
AT&T /s/ HM Student Advantage /s/ RS
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does not respond within five (5) business days to an offer by Company under this
Section 4.4, AT&T shall be deemed to have declined.
5. CONFIDENTIALITY AND PROTECTION OF INFORMATION
5.1 Except as otherwise provided in this Agreement, any Information
that is furnished, made available, or otherwise disclosed by one Party
("Disclosing Party") to the other Party ("Receiving Party") in consequence of
the existence of this Agreement, shall be deemed and remain the property of the
Disclosing Party.
5.2 Unless Information was previously known to the Receiving Party free
of any obligation to keep it confidential, or has been or is subsequently made
public by any act not attributable to the Receiving Party, or has been agreed by
the Disclosing Party in writing not to be regarded as confidential, and if the
Information is marked as "confidential" or "proprietary" by an appropriate
xxxxx, xxxx, or label thereon, or if orally disclosed, summarized in writing by
the Disclosing Party, stamped or marked as "confidential" or "proprietary" and
delivered to the Receiving Party within ten business days after such disclosure,
it shall be deemed Confidential Information of the Disclosing Party and shall be
held in confidence by the Receiving Party and shall be disclosed by the
Receiving Party only to those of its employees who have a need for such
Confidential Information to carry out this Agreement. Except as the Parties may
otherwise agree in writing, Confidential Information: (a) shall be used only for
the purpose of performing under this Agreement; (b) shall not be reproduced or
copied, in whole or in part, except as necessary for use as authorized herein;
and (c) shall, together with any copies thereof, be returned or destroyed when
no longer needed or upon the termination or expiration of this Agreement,
whichever occurs first.
5.3 Confidential Information may be provided to third parties only upon
written authorization of the Disclosing Party. Any third party to which
Confidential Information is provided pursuant to such authorization of the
Disclosing Party must agree in writing (a copy of which writing will be
furnished to the Disclosing Party at its request) to the conditions respecting
use of Confidential Information contained in Section 5.1 through 5.5 of this
Agreement.
5.4 The Receiving Party shall give prompt notice to the Disclosing
Party of any demand by any third party to provide Confidential Information under
lawful process prior to furnishing Confidential Information, and shall cooperate
in seeking reasonable protective arrangements requested by the Disclosing Party.
In addition, the Receiving Party may provide Confidential Information of the
Disclosing Party requested by a government agency having jurisdiction over the
Receiving Party, provided prompt notice of such request is given to the
Disclosing Party and that the Receiving Party uses its best efforts to obtain
protective arrangements satisfactory to the Disclosing Party, and provided
further that the Disclosing Party may not unreasonably withhold approval of the
protective arrangements.
5.5 The Disclosing Party shall have the right to demand, upon
unauthorized disclosure of any Confidential Information by the Receiving Party
to a third party, the return of all Confidential Information disclosed to the
Receiving Party, and that the Receiving Party use its reasonable efforts to
obtain the return from the third party of all Confidential Information
improperly disclosed, in addition to any other legal or equitable remedies the
Disclosing Party
AT&T /s/ HM Student Advantage /s/ RS
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may have.
5.6 The Parties acknowledge that the existence and terms of this
Agreement constitute Confidential Information and are considered proprietary by
Company and may be considered Proprietary by AT&T, and except as set forth in
Section 11.6, the Parties agree to limit distribution of this Agreement to those
individuals in their respective organizations with a need to know the contents
of this Agreement.
6. INDEMNIFICATION
6.1 To the extent not prohibited by law, each Party ("Indemnifying
Party") shall defend, indemnify and hold harmless the other Party ("Indemnified
Party") against any loss, cost, claim, liability, damage or expense (including
reasonable attorneys' fees) relating to or arising out of:
(a) the negligence or misconduct of the Indemnifying Party, its
employees, agents, or contractors in the performance of this Agreement,
including without limitation with respect to provision of the
underlying service to customers (AT&T Services in the case of AT&T, and
the products and services provided by Company in the case of Company);
or
(b) any failure of performance by the Indemnifying Party of its
obligations under this Agreement; provided, however, that the liability
of the Indemnifying Party for any loss, cost, claim, injury, liability,
damage, or expense (including reasonable attorneys' fees), relating to
or arising out of any act or omission (not involving gross negligence
or knowing and willful misconduct) by the Indemnifying Party or its
employees, agents, or contractors will be limited to the amount of the
direct damages actually incurred as a result of such act or omission.
6.2 In addition, the Company agrees, at all times, to defend, indemnify
and hold AT&T, its affiliates, subsidiaries, franchisees and the officers,
directors, agents and employees of each harmless from and against any and all
loss, cost, claim, liability, damage or expense arising out of or based on: any
claims, actions or proceedings, and any appeal, for libel, slander, invasion of
privacy, infringement of copyright or license, piracy, plagiarism, idea
misappropriation or unfair or improper trade practices or other wrongful
business conduct, including, without limitation, conduct in violation of the
laws and regulations of the Federal Trade Commission and analogous state
agencies, by reason of: (a) the use of the Student Advantage Marks approved by
Company pursuant to this Agreement in the broadcast, telecast or publication of
promotional materials used in connection with the AT&T/Student Advantage Program
or AT&T's marketing of the Company Offer; or (b) Company supplied broadcast,
telecast or publication of promotional materials used in connection with the
AT&T/Student Advantage Program or the Company Offer.
6.3 The Indemnifying Party shall defend any action or suit brought
against the Indemnified Party for any loss, cost, claim, liability, damage or
expense including reasonable attorneys' fees relating to or arising out of the
performance of this Agreement. The Indemnified Party shall notify the
Indemnifying Party promptly in writing of any written claims, lawsuits or
demands for which the Indemnified Party alleges that the Indemnifying Party is
responsible
AT&T /s/ HM Student Advantage /s/ RS
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under this Section 6. The Indemnified Party shall cooperate in every reasonable
manner with the defense or settlement of such claim, demand, or lawsuit the
Indemnifying Party shall not be liable under this Section 6 for settlement by
the Indemnified Party of any claim, demand or lawsuit unless the Indemnifying
Party has approved the settlement in advance or unless the defense of the claim,
demand or lawsuit has been tendered to the Indemnifying Party in writing and the
Indemnifying Party has failed promptly to undertake the defense.
6.4 No claims for indemnity under this Section 6 may be made more than
two years after the right to recover under the foregoing indemnity provisions
arise.
7. LICENSE OF INTELLECTUAL PROPERTY
7.1 APPROVAL OF USE OF MARKS. The Company understands and agrees that
all marketing efforts which bear the AT&T trademarks, trade names, logos, color
combination, insignia, or other appropriate marks and slogans (collectively the
"AT&T Marks") or any reference to the offer by AT&T of a free Student Advantage
Program membership (the "Company Offer"), are subject to review and approval by
AT&T. AT&T agrees that it will review all such marketing materials in a timely
fashion and shall notify the Company in writing of the results of such review
within five days of its receipt of such materials. AT&T agrees that approval of
the marketing materials shall not be unreasonably withheld. Notwithstanding the
foregoing, in the event that AT&T fails to provide such written notice, within
ten days of receipt by AT&T, AT&T agrees that such failure may be interpreted by
the Company as approval by AT&T. Once material is approved by the Company or
AT&T, as applicable, the marketing materials may be used repeatedly without need
for further submission and approval, unless otherwise specifically stated in
writing at the time of the initial approval.
7.2 LICENSE FROM AT&T. AT&T hereby grants the Company a royalty-free,
non-exclusive limited license to use the AT&T Marks; provided, however that such
use shall be limited to the term of this Agreement and only upon the receipt of
the approval of AT&T pursuant to Section 7.1 above. The Company agrees that it
shall, in no way, contest or deny the validity of, or the right or title of AT&T
or its affiliates in or to the AT&T Marks, and shall not encourage or assist
others directly or indirectly to do so, during the term of this Agreement and
thereafter. In addition, the Company shall not utilize the AT&T Marks in any
manner which would diminish their value or harm the reputation of AT&T.
7.3 LICENSE FROM THE COMPANY. The Company hereby grants AT&T a
royalty-free, non-exclusive limited license to use the Company's trademarks,
trade names, logos, color combination, insignia, or other appropriate marks and
slogans (collectively the "XX Xxxxx"); provided, however that such use shall be
limited to the term of this Agreement, shall be solely for the purpose of
including XX Xxxxx on the AT&T/Student Advantage Membership Card and on the
marketing materials relating to the Company Offer and only upon the receipt of
the approval of the Company. AT&T agrees that it shall, in no way, contest or
deny the validity of, or the right or title of the Company or its affiliates in
or to the XX Xxxxx, and shall not encourage or assist others directly or
indirectly to do so, during the term of this Agreement and thereafter. In
addition, AT&T shall not utilize the XX Xxxxx in any manner which would diminish
their value or harm the reputation of the Company.
AT&T /s/ HM Student Advantage /s/ RS
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7.4 OWNERSHIP OF MARKS. AT&T and the Company each understands and
agrees that except for the rights granted in this Section 7, nothing in this
Agreement creates any right, title or interest in the names, logos, trade names
or trademarks of the other Party, including each of the Merchants, and that use
of the other Party's names, logos, trade names, or trademarks including those of
any Merchants shall inure to the benefit of the owner of such name, logo, trade
names or trademarks.
8. LIMITATION OF LIABILITY
8.1 The liability, if any, of either Party to the other for any loss,
cost, claim, injury, liability, damage or expense (including reasonable
attorneys' fees) arising out of in the performance of or failure to perform its
obligations under this Agreement shall be limited to the amount of direct
damages actually incurred. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER
FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OF ANY KIND
WHATSOEVER, INCLUDING LOST PROFITS, EVEN IF ADVISED OF THE POSSIBILITY THEREOF.
8.2 No claim under this Section 8, or any other claims with respect to
this Agreement, may be made more than two years after the date of the event
giving rise to such claim; provided, however, that claims for indemnity under
the provisions of Section 6 hereof may be made within two years after the right
to recover under such indemnity provisions arises.
9. TERM AND TERMINATION
9.1 This Agreement shall terminate on May 31, 2003, unless sooner
terminated in accordance with this Section 9.
9.2 Either the Company or AT&T may terminate this Agreement without
cause and for any reason on or after May 1, 2001, by giving written notice of
termination. Termination will take effect 30 days after delivery of the said
written notice to the other Party.
9.3 In the event that (a) AT&T shall fail to pay in full any amount due
under this Agreement; or (b) AT&T materially breaches this Agreement, and such
failure or breach shall remain uncured for 30 days after receipt of notice
thereof from the Company, the Company shall have the right to terminate this
Agreement, effective immediately upon delivery of notice of termination to AT&T.
9.4 In the event that the Company materially breaches this Agreement,
and such breach shall remain uncured for 30 days after receipt of notice thereof
from AT&T, AT&T shall have the right to terminate this Agreement, effective
immediately upon delivery of notice of termination to the Company
10. DISPUTE RESOLUTION
The parties shall follow these dispute resolution processes in
connection with all disputes, controversies or claims, whether based on
contract, tort, statute, fraud, misrepresentation or any other legal theory
(hereinafter collectively "Disputes"), arising out of or relating to this
AT&T /s/ HM Student Advantage /s/ RS
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Agreement or the breach or alleged breach hereof, or to the marketing of AT&T
Services pursuant to this Agreement, unless excepted in this Section 10.
10.1 The parties will attempt to settle all Disputes through good faith
negotiations. If those attempts fail to resolve the Dispute within forty-five
days of the date of initial demand for negotiation, then the parties shall try
in good faith to settle the Dispute by mediation conducted in New York under the
Commercial Mediation Rules of the American Arbitration Association ("AAA"). Each
party shall bear its own expenses; the parties shall equally share the filing
and other administrative fees of the AAA and the expenses of the mediator. The
parties shall be represented in the mediation by representatives having final
settlement authority over the matter in dispute.
10.2 Thereafter, any remaining Disputes not finally resolved at the
mediation level shall be settled by binding arbitration in accordance with the
then current Commercial Arbitration Rules of the AAA. Selection of one neutral
arbitrator by the parties shall be from the AAA Panel list in accordance with
the appointment rules of the AAA. Each party shall bear its own expenses; the
parties shall equally share the filing and other administrative fees of the AAA
and the expenses of the arbitrator. The decision of the arbitrator shall be
final and binding on the parties and any award of the arbitrator may be entered
in any Court having competent jurisdiction. The arbitrator shall determine the
issues of arbitrability, but may not limit, expand or otherwise modify the terms
of this Agreement nor have the power to award damages in excess of actual
damages, such as punitive damages and damages excluded under the LIMITATION OF
LIABILITY Section of this Agreement. The parties, their representatives, other
participants and the mediator and arbitrator shall hold the existence, content
and result of the mediation and arbitration in confidence. The Federal
Arbitration Act, 9 U.S.C. Sections 1 to 14, shall govern the interpretation and
enforcement of this Section.
10.3 Disputes relating to: (a) any claim or dispute involving actual or
threatened disclosure or misuse of either Party's Confidential Information or
trade secrets; or (b) any claim or dispute involving the ownership, validity or
use of either Party's Marks; or (c) either Party's compliance with the LICENSING
OF INTELLECTUAL PROPERTY Section of this Agreement, a violation of which shall
be deemed to cause the Xxxx xxxxxx irreparable harm for which damages would be
inadequate, shall be exempt from the dispute resolution processes described in
this Section 10 to the extent necessary to seek preliminary injunctive or other
judicial relief in a court of competent jurisdiction.
11. MISCELLANEOUS
11.1 GOVERNING LAW. This Agreement shall be deemed to be a contract
made under the internal laws of the State of New York, and the construction,
interpretation and performance of this Agreement shall be governed by the laws
of such State.
11.2 RESPONSIBILITIES OF EACH PARTY. Each Party is an independent
contractor, and has and hereby retains the right to exercise full control of and
supervision over its own performance of its obligations under this Agreement and
retains full control over the employment, direction, compensation and discharge
of all employees assisting in the performance of such obligations.
11.3 FORCE MAJEURE. Neither Party shall be liable for any delay or
failure in performance of any part of this Agreement caused by a force majeure
condition, including fires, strikes, embargoes, explosions, power blackouts,
earthquakes, volcanic actions, floods, wars, water, the elements, labor
disputes, civil disturbances, government requirements, civil or military
AT&T /s/ HM Student Advantage /s/ RS
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authorities, acts of God or a public enemy, inability to secure raw materials,
inability to obtain transportation facilities, acts or omissions of
transportation common carriers or other causes beyond its reasonable control,
whether or not similar to the foregoing conditions. If any force majeure
condition occurs, the Party whose performance fails or is delayed because of
such force majeure condition shall give prompt notice to the other Party, and
upon cessation of such force majeure condition, shall give like notice and
commence performance hereunder as promptly as reasonably practicable.
11.4 GOVERNMENTAL COMPLIANCE. Each Party shall comply with all
applicable federal. state, country and local laws, regulations and codes and
obtain permits and certificates where needed.
11.5 CERTAIN STATE AND LOCAL TAXES. Any state or local excise, sales,
or use taxes (excluding any taxes on income) resulting from the performance of
this Agreement shall be borne by the Party upon which the obligation for payment
is imposed under applicable law, even if the obligation to collect and remit
such taxes is placed upon the other Party. Any such taxes shall be billed as
separate items on applicable billing documents between the Parties. To the
extent permitted by applicable law, the Party so obligated to pay any such taxes
may contest the same in good faith and shall be entitled to the benefit of any
refund, provided that such Party cannot permit any lien to exist on any assets
of the other Party by reason of any such contest.
11.6 PUBLICITY AND FILINGS. The Parties have mutually agreed upon the
content of the public announcement attached hereto as EXHIBIT 11.6 which will be
released after the Effective Date by the Company. No other press releases or
public statements shall be issued by the Company or AT&T regarding the matter of
this Agreement. Subject to the provisions of Section 5, the foregoing sentence
shall in no way prevent either Party from supplying such information or making
such statements relating to this Agreement, as may be required by any competent
governmental authority, or as either Party may consider necessary or advisable
in order to satisfy its legal, regulatory or stock market obligations. It is
understood that applicable law may require the Parties to file this Agreement
with governmental authorities. The Parties shall undertake, to the extent
permitted by applicable law, to protect the proprietary nature of certain
provisions of this Agreement as agreed by the Parties when making such filings,
which agreement shall not be unreasonably withheld.
11.7 AMENDMENTS; WAIVERS. Except as otherwise provided in this
Agreement, no amendment or waiver of any provision of this Agreement, and no
consent to any default under this Agreement, shall be effective unless the same
is in writing and signed by an officer of the Party against whom such amendment,
waiver or consent is claimed. In addition, no course of dealing or failure of a
Party strictly to enforce any term, right or condition of this Agreement shall
be construed as a waiver of such term, right or condition.
11.8 NOTICES. Unless otherwise provided herein, all notices, requests
and other communications required or provided for hereunder shall be in writing
(including fax) and shall be given at the following addresses:
(a) If to Company:
Student Advantage, Inc.
AT&T /s/ HM Student Advantage /s/ RS
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Attn: President and Chief Executive Officer
000 Xxxxxx Xxxxxx
Xxxxxx, XX 00000
Fax: 000-000-0000
with a copy to:
Student Advantage, Inc.
Attn: General Counsel
000 Xxxxxx Xxxxxx
Xxxxxx, XX 00000
Fax: 000-000-0000
(b) If to AT&T:
Xxxxx Xxxxxxxx
Division Manager, AT&T College MSO
AT&T Corp.
000 Xxxxx Xxxxx Xxxxxx, Xxxx 0000X0
Xxxxxxx Xxxxx, XX 00000
Fax: 000-000-0000
with a copy to:
Xxxxxx Xxxxx
Senior Attorney
AT&T Corp.
000 Xxxxx Xxxxx Xxxxxx, Xxxx 0000X0
Xxxxxxx Xxxxx, XX 00000
Fax: 000-000-0000
Any such notice, request or other communication shall be effective (i) if given
by mail, upon the earlier of receipt or the third business day after such
communication is deposited in the United States mails, registered and certified,
with first class postage prepaid, addressed as aforesaid or (ii) if given by any
other means including, without limitation, by air courier or fax, when delivered
at the address specified herein. The Company and AT&T may change its address for
notice purposes by notice to the other Party in the manner provided herein.
11.9 ASSIGNMENT. No assignment of this Agreement shall be made by
either Party without the written consent of the other Party; provided, however,
that such consent is not required when the proposed assignment is to be made to
any parent, subsidiary or parent, affiliate or successor of Party. In the event
of an assignment to a parent, subsidiary, affiliate or successor of a Party,
such Party shall remain fully liable for the assignee's performance and breach
of any provisions hereof applicable to such Party. In the event of any other
assignment made with the written consent of the other party, the assignee shall
assume all liability of the assignor.
11.10 EXCHANGE OF INFORMATION. Promptly following the qualification of
a Member to receive a free membership under Section 2.4, AT&T shall provide the
Company, via electronic transfer, the Member's full name, address at school,
e-mail address, and the name of his or her college or university ("Basic Member
Information"). AT&T may provide, at its discretion, certain further information
listed below in section (a) pertaining to those Members. Basic Member
Information, Member Information, and Additional Member Information (each as
AT&T /s/ HM Student Advantage /s/ RS
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defined in this Section 11.10) shall be collectively referred to as "AT&T Member
Information." The Company, at its expense, will compile, maintain and store in a
database (the "Company Database"), all AT&T Member Information received from
AT&T under this Section 11.10. The Company shall use the AT&T Member Information
received by the Company only for the following purposes: (i) to fulfill
memberships and otherwise carry out it obligations under this Agreement; (ii) to
market and promote the Company's products and services; (iii) to market and
promote and the products and services of Merchants (provided, however, that
advertising in Company-owned or -operated media for non-Merchants' products and
services that are not competitive with AT&T Services shall not be deemed to be a
prohibited use of AT&T Member Information); and (iv) to provide Merchants with
analytical information consisting of the number of Members who have utilized
particular goods, services and/or discounts offered by a Merchant (individually,
a "Merchant Offer"), or the number of Members who have utilized goods, services
and/or discounts offered by all Merchants (the "Group Offer"), or the number of
Members who are participating in the Company Offer. It is expressly agreed that
such analytical information provided to Merchants shall not be in any way
customer-specific by indicating any Members' name, address or telephone number,
or distinguished by the type of AT&T Services. Further, the information provided
to Merchants shall not indicate that any Member is an AT&T customer.
Notwithstanding the foregoing, the Company may provide a Merchant with the
names, addresses and telephone numbers only of Members who have redeemed the
particular Merchant's Offer; provided, however, that such information may only
be provided upon the Company's demonstration that a written agreement exists
between the Merchant and the Company which requires such Basic Member
Information to be kept confidential pursuant to the terms and conditions of
Section 5 hereof, not distributed, sold or leased to any third party and
returned to the Company upon the earlier of the termination or expiration of
either this Agreement or the agreement between the Company and the Merchant.
Notwithstanding the foregoing, the Company may market and promote the products
and services of an Internet service provider, or a provider of MVP services to
the extent the Company has complied with Section 4.3 as it relates to MVPs.
(a) AT&T shall use reasonable business efforts to obtain each Members'
(i) number of years in attendance at such college or university; (ii) residence
address; (iii) school and residence telephone numbers; (iv) a channel code; (v)
a product indicator; and (vi) an address indicator (collectively, the "Member
Information"). In addition, AT&T, in its sole and absolute discretion, may
collect: (i) Members' type of degree (2-year, 4-year or graduate); (ii) whether
Member is a full or part-time student; (iii) year of graduation; and (iv)
whether Member lives on-campus or off-campus while attending his or her college
or university (collectively, "Additional Member Information"). It is expressly
understood and agreed that the AT&T Member Information shall not contain any
usage information; that is, it shall not contain or in any way indicate the
frequency at which a Member has utilized, or the amount of usage a Member has
generated with respect to, an AT&T Service. The AT&T Member Information AT&T
provides to the Company is based upon the Information a College Student
discloses to AT&T and therefore, it is understood by Company, that such AT&T
Member Information may be incomplete or inaccurate.
(b) The Company shall not sell, lease or distribute the AT&T Member
Information received from AT&T to any third party, nor shall Company permit any
third party access to the AT&T Member Information, provided the Company may
contract with a third party to maintain
AT&T /s/ HM Student Advantage /s/ RS
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the database containing the AT&T Member Information if such third party agrees
to maintain the confidentiality of the AT&T Member Information in accordance
with the terms of this Agreement.
(c) At any time during the term of this Agreement, AT&T shall have the
right to utilize the AT&T Member Information in the Company Database for
marketing and analytical purposes. Within thirty days of AT&T's request, the
Company shall provide AT&T with the requested data. Notwithstanding the
foregoing, at the end of each academic year, on or about May 31 of each year of
the term of this Agreement, the Company shall provide AT&T, via electronic
transfer, a compilation of all AT&T Member Information contained in the Company
Database.
11.11 NO RIGHTS TO THIRD PARTIES. This Agreement shall not be deemed to
provide third parties with any remedy, claim, right of action or other right.
Subject to the above restrictions, the provisions of this Agreement shall be
binding upon and shall inure to the benefit of the Parties and their permitted
assigns and successors.
11.12 ENTIRE AGREEMENT. This Agreement constitutes the entire agreement
between the Parties concerning the subject matter hereof. Any prior agreements,
representations, statements, negotiations, understandings, proposals and
undertakings, oral or written, with respect to the subject matter expressly set
forth in herein, not heretofore terminated, are hereby terminated.
11.13 SURVIVAL OF OBLIGATIONS. Any liability or obligation of a Party
to the other Party for acts or omissions prior to the cancellation or
termination of this Agreement, any obligation of a Party under the provisions of
the section entitled Indemnification, Confidentiality and Protection of
Information, Limitation of Liability and any other provisions of this Agreement
which, by their terms are contemplated to survive (or to be performed after)
termination of this Agreement shall, in each case, survive cancellation or
termination hereof.
11.14 EXECUTED IN COUNTERPARTS. This Agreement may be executed in any
number of counterparts, each of which shall be an original; but such
counterparts shall together constitute one and the same instrument.
11.15 HEADINGS. The headings of Sections of this Agreement have been
inserted for convenience of reference only, and are not to be considered a part
hereof, and will in no way define, modify or restrict the meaning or
interpretation of the terms or provisions of this Agreement.
[THE NEXT PAGE IS THE SIGNATURE PAGE]
AT&T /s/ HM Student Advantage /s/ RS
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IN WITNESS WHEREOF, the Parties have executed this Agreement through
their authorized representatives.
STUDENT ADVANTAGE, INC.
By: /s/ Xxxxxxx X. Xxxxx, Xx.
-------------------------------
Name: Xxxxxxx X. Xxxxx, Xx.
Title: President and CEO
AT&T CORP.
By: /s/ Xxxxxx X. XxXxxxx
-------------------------------
Name: Xxxxxx X. XxXxxxx
Title: President, Transaction Services and
Senior Vice President-AT&T Consumer
Services
The following entities hereby execute this Agreement for the limited
purpose of agreeing to and becoming bound by the provisions of Section 3.
STUDENT ADVANTAGE LLC
By: /s/ Xxxxxxx X. Xxxxx, Xx.
-------------------------------
Name: Xxxxxxx X. Xxxxx, Xx.
Title: President and CEO
AT&T COMMUNICATIONS, INC.
By: /s/ Xxxxxx X. XxXxxxx
-------------------------------
Name: Xxxxxx X. XxXxxxx
Title: President, Transaction Services and
Senior Vice President-AT&T Consumer
Services
AT&T /s/ HM Student Advantage /s/ RS
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EXHIBIT 1.6
[GRAPHIC OF STUDENT ADVANTAGE MEMBERSHIP CARD APPEARS HERE]
22
EXHIBIT A
AT&T RELEASE OF STUDENT ADVANTAGE
AT&T Corp., a New York Corporation, on behalf of itself and its employees,
agents, shareholders, officers, directors (in their individual and
representative capacities), subsidiaries, predecessors, affiliates, parent
corporations, if any, joint venturers, successors and assignors, heirs,
executors, administrators and trustees ("AT&T Releasors"), hereby discharge and
release Student Advantage, Inc., a Delaware corporation ("SA"), and SA's past
and present employees, agents, shareholders, officers, directors (in their
individual and representative capacities), subsidiaries, predecessors,
affiliates, parent corporations, if any, joint venturers, successors and
assignors, heirs, executors, administrators and trustees ("SA Releasees"), from
any and all rights, claims, damages, actions, judgments, obligations, attorneys'
fees, indemnities, subrogations, duties, demands, controversies or liabilities,
at law or in equity, known or unknown, matured or unmatured, foreseeable or
unforseeable, which the AT&T Releasors now have, ever had, or in the future may
have against the SA Releasees by reason of any liability, act, matter, thing or
circumstance whatsoever, existing at any time from the beginning of time until
the execution of the Marketing and Membership Agreement between AT&T and SA
executed simultaneously herewith (the "Marketing and Membership Agreement").
This Release shall expressly include, but is not limited to, any claims or
choses in action whatsoever regarding the Marketing Agreement between AT&T and
Student Advantage LLC effective February 1, 1998, and the Membership Agreement
between Student Advantage LLC and AT&T Communications, Inc. dated February 1,
1997. This release shall except, however, the obligations specified in the
Marketing and Membership Agreement.
AT&T Corp.
By:----------------------------
(Signature)
----------------------------
(Name and Title)
--------------------------
(Date Executed)
STATE OF NEW JERSEY )
)
COUNTY OF _________ )
I HEREBY CERTIFY that on this day, before me, an officer duly authorized in
the State aforesaid and in the County aforesaid to take acknowledgements,
appeared __________________, and who is personally known to me or who has
produced ________________________________, as identification, and he or she
executed the foregoing in my presence.
WITNESS my hand and official seal in the State and County last aforesaid
this ______ day of ___________, 2000.
---------------------------------
(Signature)
NOTARY PUBLIC, State of New Jersey
Name:
Commission No.
My Commission Expires:
23
EXHIBIT B
STUDENT ADVANTAGE RELEASE OF AT&T
Student Advantage, Inc., a Delaware corporation, on behalf of itself and
its employees, agents, shareholders, officers, directors (in their individual
and representative capacities), subsidiaries, predecessors, affiliates, parent
corporations, if any, joint venturers, successors and assignors, heirs,
executors, administrators and trustees (the "SA Releasors"), hereby discharge
and release AT&T Corp., a New York corporation ("AT&T") and AT&T's past and
present employees, agents, shareholders, officers, directors (in their
individual and representative capacities), subsidiaries, predecessors,
affiliates, parent corporations, if any, joint venturers, successors and
assignors, heirs, executors, administrators and trustees ("AT&T Releasees"),
from any and all rights, claims, damages, actions, judgments, obligations,
attorneys' fees, indemnities, subrogations, duties, demands, controversies or
liabilities, at law or in equity, known or unknown, matured or unmatured,
foreseeable or unforseeable, which the AT&T Releasors now has, ever had, or in
the future may have against the AT&T Releasees by reason of any liability, act,
matter, thing or circumstance whatsoever, existing at any time from the
beginning of time until the execution of the Marketing and Membership Agreement
between AT&T and SA executed simultaneously herewith (the "Marketing and
Membership Agreement"). This release shall expressly include, but is not limited
to, any claims or choses in action whatsoever regarding the Marketing Agreement
between AT&T and Student Advantage LLC effective February 1, 1998, and the
Membership Agreement between Student Advantage LLC and AT&T Communications, Inc.
dated February 1, 1997. This release shall except, however, the obligations
specified in the Marketing and Membership Agreement.
Student Advantage, Inc.
By:
------------------------------
(Signature)
-----------------------------
(Name and Title)
-----------------------------
(Date Executed)
STATE OF MASSACHUSETTS )
)
COUNTY OF ____________ )
I HEREBY CERTIFY that on this day, before me, an officer duly authorized in
the State aforesaid and in the County aforesaid to take acknowledgements,
appeared __________________, and who is personally known to me or who has
produced ________________________________, as identification, and he or she
executed the foregoing in my presence.
WITNESS my hand and official seal in the State and County last aforesaid
this ______ day of ___________, 2000.
---------------------------------
(Signature)
NOTARY PUBLIC, State of Massachusetts
Name:
Commission No.
My Commission Expires:
24
CONFIDENTIAL MATERIALS OMITTED AND FILED SEPARATELY WITH THE
SECURITIES AND EXCHANGE COMMISSION. ASTERISKS DENOTE OMISSIONS.
EXHIBIT 2.2(a)
[STUDENT ADVANTAGE LOGO]
STUDENT ADVANTAGE MEDIA PROGRAM SUMMARY
[AT&T LOGO]
------------------------------------------------------------------------------------------------------------------------------------
ONLINE TIMING* PRODUCTS FEATURED
====================================================================================================================================
Student Advantage Network Banner Impressions 8/1/2000 - 5/31/2001 August - December: Dial
(to run network wide at xxxxxxxxxxxxxxxx.xxx, One/Wireless/World Net January -
xxxxxxxx.xxx, xxxxxxxxx.xxx and others at May: International
Student Advantage's discretion) Calling/Prepaid
------------------------------------------------------------------------------------------------------------------------------------
Student Advantage Online Travel including 8/1/2000 - 5/31/2001 International Calling/PrePaid
Xxxxxxxx.xxx, Budget Britain, Rail Connection
------------------------------------------------------------------------------------------------------------------------------------
88X31 Button on each channel of XX.xxx, Health, 8/1/2000 - 5/31/2001 August - December: Dial
Career, Campus & Social, Academic, Dating & One/Wireless/World NetJanuary -
Relationships, News, Travel, Money May: International
Calling/PrePaid
------------------------------------------------------------------------------------------------------------------------------------
Persistent Button Placement on Xxxxxx.xxx 8/1/2000 - 5/31/2001 August - December: Dial
One/Wireless/World Net January -
May: International
Calling/PrePaid
------------------------------------------------------------------------------------------------------------------------------------
88X31 on Holiday shopping, Back-to-school, BTS - Aug-Nov: Holiday Nov-Dec; Aug-Nov - Dial One ; Nov - Dec
Spring Break Revealed & QPID pages of XX.xxx QPID - Jan- Mar; SB - Jan-April Wireless ; Jan-Feb - International
; Jan-April - Pre-Paid
------------------------------------------------------------------------------------------------------------------------------------
FANSonly Home Page Exposure 8/1/2000 - 5/31/2001 August - December: Dial
One/Wireless/World NetJanuary -
May: International
Calling/PrePaid
------------------------------------------------------------------------------------------------------------------------------------
Included in 4 shared non-AT&T Student Advantage Fall - Wireless, Spring - Pre-Paid
membership informational emails
------------------------------------------------------------------------------------------------------------------------------------
2 Dedicated email blasts to non-AT&T members Fall - Dial One, Spring - Wireless
------------------------------------------------------------------------------------------------------------------------------------
2 Shared email blasts Fall - WorldNet, Spring - Wireless
------------------------------------------------------------------------------------------------------------------------------------
Scholaraid Persistent 120X60 button placement August - December: Dial
One/Wireless/World NetJanuary -
May: International
Calling/PrePaid
TOTAL ONLINE
====================================================================================================================================
PRINT*** TIMING PRODUCTS FEATURED
------------------------------------------------------------------------------------------------------------------------------------
One Insert supplied by AT&T in the annual guide 17-Aug Dial One/Wireless/World Net
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
I Spread in the annual guide of XXX Magazine 17-Aug Dial One/Wireless/World Net
------------------------------------------------------------------------------------------------------------------------------------
I Spread in each of the following three issues Nov 15, Feb 12, April 16 (Nov 15 - Wireless),(Feb 12 -
of XXX Magazine International Calling), (April 16
- Prepaid)
TOTAL PRINT
------------------------------------------------------------------------------------------------------------------------------------
ON CAMPUS TIMING PRODUCTS FEATURED
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the FALL 2000 August-November Dial One/Wireless/World Net
Gear-up tour
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the Spring Break March - April International Calling, Pre-Paid
Tour
TOTAL ON-CAMPUS
------------------------------------------------------------------------------------------------------------------------------------
VOICE MESSAGING TIMING PRODUCTS FEATURED
------------------------------------------------------------------------------------------------------------------------------------
Campus Direct Voice Messaging 8/1/2000 - 5/31/2001
Total Voice Messaging Impressions
------------------------------------------------------------------------------------------------------------------------------------
TOTAL IMPRESSIONS FOR PROGRAM
ONLINE IMPRESSIONS** SA RATE CARD CPM SA RATE CARD COST
====================================================================================================================================
Student Advantage Network Banner Impressions [**] $[**] $[**]
to run network wide at xxxxxxxxxxxxxxxx.xxx,
xxxxxxxx.xxx, xxxxxxxxx.xxx and others at
Student Advantage's discretion)
------------------------------------------------------------------------------------------------------------------------------------
Student Advantage Online Travel including [**] $[**] $[**]
Xxxxxxxx.xxx, Budget Britain, Rail Connection
------------------------------------------------------------------------------------------------------------------------------------
88X31 Button on each channel of XX.xxx, Health, [**] $[**] $[**]
Career, Campus & Social, Academic, Dating &
Relationships, News, Travel, Money
------------------------------------------------------------------------------------------------------------------------------------
Persistent Button Placement on Xxxxxx.xxx [**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
88X31 on Holiday shopping, Back-to-school, [**] $[**] $[**]
Spring Break Revealed & QPID pages of XX.xxx
------------------------------------------------------------------------------------------------------------------------------------
FANSonly Home Page Exposure [**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
Included in 4 shared non-AT&T Student Advantage [**] (total) $[**] $[**]
membership informational emails
------------------------------------------------------------------------------------------------------------------------------------
2 Dedicated email blasts to non-AT&T members [**] (total) $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
2 Shared email blasts [**] (total) $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
Scholaraid Persistent 120X60 button placement [**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ONLINE [**] $[**]
====================================================================================================================================
PRINT*** IMPRESSIONS SA RATE CARD CPM SA RATE CARD COST
------------------------------------------------------------------------------------------------------------------------------------
One Insert supplied by AT&T in the annual guide [**] $[**]
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
I Spread in the annual guide of XXX Magazine [**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
I Spread in each of the following three issues [**] (total) $[**]
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
TOTAL PRINT [**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
ON CAMPUS IMPRESSIONS SA RATE CARD CPM SA RATE CARD COST
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the FALL 2000 [**] Schools $[**]
Gear-up tour
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the Spring Break [**] Schools $[**]
Tour
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ON-CAMPUS [**] Schools $[**]
------------------------------------------------------------------------------------------------------------------------------------
VOICE MESSAGING IMPRESSIONS SA RATE CARD CPM SA RATE CARD COST
------------------------------------------------------------------------------------------------------------------------------------
Campus Direct Voice Messaging [**] $[**] $[**]
Total Voice Messaging Impressions [**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
TOTAL IMPRESSIONS FOR PROGRAM [**] PLUS ON-CAMPUS $[**]
ONLINE AT&T RATE CARD CPM AT&T COSTS FALL COSTS SPRING COSTS
====================================================================================================================================
Student Advantage Network Banner Impressions $[**] $[**] $[**] $[**]
(to run network wide at xxxxxxxxxxxxxxxx.xxx,
xxxxxxxx.xxx, xxxxxxxxx.xxx and others at
Student Advantage's discretion)
------------------------------------------------------------------------------------------------------------------------------------
Student Advantage Online Travel including $[**] $[**] $[**] $[**]
Xxxxxxxx.xxx, Budget Britain, Rail Connection
------------------------------------------------------------------------------------------------------------------------------------
88X31 Button on each channel of XX.xxx, Health, $[**] $[**] $[**] $[**]
Career, Campus & Social, Academic, Dating &
Relationships, News, Travel, Money
------------------------------------------------------------------------------------------------------------------------------------
Persistent Button Placement on Xxxxxx.xxx $[**] $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
88X31 on Holiday shopping, Back-to-school, $[**] $[**] $[**] $[**]
Spring Break Revealed & QPID pages of XX.xxx
------------------------------------------------------------------------------------------------------------------------------------
FANSonly Home Page Exposure $[**] $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
Included in 4 shared non-AT&T Student Advantage $[**] $[**] $[**] $[**]
membership informational emails
------------------------------------------------------------------------------------------------------------------------------------
2 Dedicated email blasts to non-AT&T members $[**] $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
2 Shared email blasts Value Add Value Add
------------------------------------------------------------------------------------------------------------------------------------
Scholaraid Persistent 120X60 button placement $[**] $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ONLINE $[**] $[**] $[**]
===================================================================================================================================
PRINT*** AT&T RATE CARD CPM AT&T COSTS FALL COSTS SPRING COSTS
One Insert supplied by AT&T in the annual guide $[**] $[**]
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
I Spread in the annual guide of XXX Magazine $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
I Spread in each of the following three issues $[**] $[**] $[**]
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
TOTAL PRINT $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
ON CAMPUS AT&T RATE CARD CPM AT&T COSTS FALL COSTS SPRING COSTS
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the FALL 2000 $[**] $[**]
Gear-up tour
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the Spring Break $[**] $[**]
Tour
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ON-CAMPUS $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
VOICE MESSAGING AT&T RATE CARD CPM AT&T COSTS FALL COSTS SPRING COSTS
Campus Direct Voice Messaging $[**] $[**] $[**] $[**]
Total Voice Messaging Impressions $[**] $[**] $[**]
------------------------------------------------------------------------------------------------------------------------------------
TOTAL IMPRESSIONS FOR PROGRAM $[**] $[**] $[**]
FALL DEADLINES
----------------------------------------------------------------------------------
ONLINE COMMITMENT START MATERIALS DUE
====================================================================================================================================
Student Advantage Network Banner Impressions 6/15/00 8/1/00 7/27/00
(to run network wide at xxxxxxxxxxxxxxxx.xxx,
xxxxxxxx.xxx, xxxxxxxxx.xxx and others at
Student Advantage's discretion)
------------------------------------------------------------------------------------------------------------------------------------
Student Advantage Online Travel including 6/15/00 8/1/00 7/27/00
Xxxxxxxx.xxx, Budget Britain, Rail Connection
------------------------------------------------------------------------------------------------------------------------------------
88X31 Button on each channel of XX.xxx, Health, 6/15/00 8/1/00 7/14/00
Career, Campus & Social, Academic, Dating &
Relationships, News, Travel, Money
------------------------------------------------------------------------------------------------------------------------------------
Persistent Button Placement on Xxxxxx.xxx 6/15/00 8/1/00 7/14/00
------------------------------------------------------------------------------------------------------------------------------------
88X31 on Holiday shopping, Back-to-school, 6/15/00 Holiday 11/1/00, Back Holiday 10/18/00, Back to
Spring Break Revealed & QPID pages of XX.xxx to School 8/1/00 School 7/14/00
------------------------------------------------------------------------------------------------------------------------------------
FANSonly Home Page Exposure 6/15/00 8/1/00 7/14/00
------------------------------------------------------------------------------------------------------------------------------------
Included in 4 shared non-AT&T Student Advantage 30 Days Prior Aug, Oct, Dec 7/24, 9/23, 11/22
membership informational emails
------------------------------------------------------------------------------------------------------------------------------------
2 Dedicated email blasts to non-AT&T members 30 Days Prior September 8/23/00
------------------------------------------------------------------------------------------------------------------------------------
2 Shared email blasts 30 Days Prior November 10/23/00
------------------------------------------------------------------------------------------------------------------------------------
Scholaraid Persistent 120X60 button placement 6/15/00 8/1/00 7/27/00
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ONLINE
====================================================================================================================================
PRINT***
------------------------------------------------------------------------------------------------------------------------------------
One Insert supplied by AT&T in the annual guide 6/15/00 8/17/00 7/7/00
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
I Spread in the annual guide of XXX Magazine 6/15/00 8/17/00 7/7/00
------------------------------------------------------------------------------------------------------------------------------------
I Spread in each of the following three issues 9/15/00 11/15/00 10/19/00
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
TOTAL PRINT
------------------------------------------------------------------------------------------------------------------------------------
ON CAMPUS
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the FALL 2000 7/3/00 8/20/00 Based on final components
Gear-up tour
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the Spring Break NA NA NA
Tour
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ON-CAMPUS
------------------------------------------------------------------------------------------------------------------------------------
VOICE MESSAGING
------------------------------------------------------------------------------------------------------------------------------------
Campus Direct Voice Messaging 7/3/00 8/1/00 7/14/00
Total Voice Messaging Impressions
------------------------------------------------------------------------------------------------------------------------------------
TOTAL IMPRESSIONS FOR PROGRAM
SPRING DEADLINES
----------------------------------------------------------------------------------
ONLINE COMMITMENT START MATERIALS DUE
====================================================================================================================================
Student Advantage Network Banner Impressions 12/1/00 1/1/01 12/18/00
(to run network wide at xxxxxxxxxxxxxxxx.xxx,
xxxxxxxx.xxx, xxxxxxxxx.xxx and others at
Student Advantage's discretion)
------------------------------------------------------------------------------------------------------------------------------------
Student Advantage Online Travel including 12/1/00 1/1/01 12/18/00
Xxxxxxxx.xxx, Budget Britain, Rail Connection
------------------------------------------------------------------------------------------------------------------------------------
88X31 Button on each channel of XX.xxx, Health, 12/1/00 1/1/01 12/11/00
Career, Campus & Social, Academic, Dating &
Relationships, News, Travel, Money
------------------------------------------------------------------------------------------------------------------------------------
Persistent Button Placement on Xxxxxx.xxx 12/1/00 1/1/01 12/11/00
------------------------------------------------------------------------------------------------------------------------------------
88X31 on Holiday shopping, Back-to-school, 12/1/00 Spring Break 1/1/01,QPID Spring Break 12/16/00,
Spring Break Revealed & QPID pages of XX.xxx 1/1/01 QPID 12/16/00
------------------------------------------------------------------------------------------------------------------------------------
FANSonly Home Page Exposure 12/1/00 1/1/01 12/11/00
------------------------------------------------------------------------------------------------------------------------------------
Included in 4 shared non-AT&T Student Advantage 30 Days Prior April 3/21/01
membership informational emails
------------------------------------------------------------------------------------------------------------------------------------
2 Dedicated email blasts to non-AT&T members 30 Days Prior May 4/23/01
------------------------------------------------------------------------------------------------------------------------------------
2 Shared email blasts 30 Days Prior Feb 1/23/01
------------------------------------------------------------------------------------------------------------------------------------
Scholaraid Persistent 120X60 button placement 12/1/00 1/1/01 12/18/00
------------------------------------------------------------------------------------------------------------------------------------
TOTAL ONLINE
====================================================================================================================================
PRINT***
------------------------------------------------------------------------------------------------------------------------------------
One Insert supplied by AT&T in the annual guide NA NA NA
of XXX Magazine
------------------------------------------------------------------------------------------------------------------------------------
I Spread in the annual guide of XXX Magazine NA NA NA
------------------------------------------------------------------------------------------------------------------------------------
I Spread in each of the following three issues Spring 1/05/01, Summer Spring 2/12/01, Summer 4/16/01 Spring 1/12/01, Summer
of XXX Magazine 3/6/01 3/16/01
TOTAL PRINT
------------------------------------------------------------------------------------------------------------------------------------
ON CAMPUS
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the FALL 2000 NA NA NA
Gear-up tour
------------------------------------------------------------------------------------------------------------------------------------
Associate branding sponsor of the Spring Break 1/15/01 3/1/01 Based on final
Tour components
TOTAL ON-CAMPUS
------------------------------------------------------------------------------------------------------------------------------------
VOICE MESSAGING
------------------------------------------------------------------------------------------------------------------------------------
Campus Direct Voice Messaging 12/1/00 1/1/01 12/11/00
Total Voice Messaging Impressions
====================================================================================================================================
TOTAL IMPRESSIONS FOR PROGRAM
------------------------------------------------------------------------------------------------------------------------------------
* Timing is a function of ad impression delivery, not specified time periods.
** Exact number of impressions is flexible and can be increased or decreased at
AT&T's discretion, assuming inventory availability
*** Student Advantage may, at its discretion, provide AT&T with an opportunity
to insert promotional materials into the Student Advantage fulfillment
package at a cost to be determined at a later date.
25
CONFIDENTIAL MATERIALS OMITTED AND FILED SEPARATELY WITH THE
SECURITIES AND EXCHANGE COMMISSION. ASTERISKS DENOTE OMISSIONS.
EXHIBIT 2.3(a)
ESTIMATED STAFFING COSTS
FALL 2000 ACUS PROGRAM
FINAL PROGRAM BUDGET TBD 6/1/00
ACUS INITIATIVES FALL 2000
---------------- ---------
1 ACUS TABLING PROGRAM--MANAGEMENT FEES
4/1-11/15 1 Sr. Acct. Mgr x $[**]/hr x 15 hrs/wk x 32 wks $[**]
4/1-12/15 1 Acct. Mgr. x $[**]/hr x 40 hrs/wk x 36 wks $[**]
6/15-12/15 Assoc. Acct. Mgrs (2) x 40 hrs/wk x $[**]/hr x 26 wks $[**]
6/15-11/15 Operations Team (4) x 10 hrs/wk x $[**]/hr x 22 wks $[**]
Recruiting Team (2) x 15 hrs/wk x $[**]/hr x 14 wks $[**]
Sub-Total $[**]
2 ACUS Tabling Program
8/15-10/15 450 Mktg Rep staff days x $[**]/day $[**]
8/15-10/15 $[**]/hr x 20 hrs/wk x 90 wks (student rep labor) $[**]
8/15-9/15 40 Event Supervisor staff days x $[**]/day $[**]
Sub-Total $[**]
3 ACUS Tabling Pass through
Training - 19 MR's, 2 ES's, (airfare, hotel, meals, training supplies, etc.) $[**]
Recruiting - 19 MR's, 2 ES's $[**]
Express Delivery/Fulfillment - AERO/Summit Logistics $[**]
National Account Team Travel $[**]
Supplies - program bag, pens, etc. $[**]
Marketing Rep Travel - airfare, hotel, auto expense, per diem $[**]
Event Supervisor Site Visits $[**]
Printing - training manuals, supplemental training materials, etc. $[**]
Equipment Rental $[**]
ACUS TABLING PROGRAM $[**]
TOTAL ACUS COSTS $[**]
ASSUMPTIONS 90 schools
Total Student Interactions 135,000
Total MR Goal per day 300
# of tabling days/events 450
# of hotel nights 630
# of MR's 19
# of weeks/MR 5
Total Event Weeks 90
# of Event Supervisors
COSTS NOT INCLUDED IN ABOVE BUDGET:
1. GENERAL AT&T COSTS
Shipping for all programs to be billed to AT&T 3rd party
Bannerstands/briefcases Annually
2. ACUS TABLING COSTS
Creative & Collateral (design and production)
Premiums
Supplies
Access and Site Fees
26
CONFIDENTIAL MATERIALS OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION. ASTERISKS DENOTE OMISSIONS.
EXHIBIT 2.3(b)
ESTIMATED STAFFING COSTS
CAMPUS CARD EVENTS
SUMMER AND FALL 2000
FINAL BUDGET TBD 6/1/00
LINE ITEM DESCRIPTION TOTAL COST
--------- ----------- ----------------
MANAGEMENT FEES JUNE 1 - DEC. 31
----------------
Senior Account Manager $[**]/hr x 25 hrs./week x 32 weeks $[**]
Account Manager $[**]/hr. x 40 hrs./week x 32 weeks x 2 ppl $[**]
Associate Account Manager
(also serve as EM's) $[**]/hr.x 40 hrs./week x 32 weeks x 2ppl $[**]
Operations Staff $[**]/hr.x 10 hrs./week x 32 weeks x 3 people $[**]
Recruiting Staff $[**]/hr. X 6 hrs./week x 32 weeks x 4 people $[**]
Subtotal $[**]
STAFF FEES
Staff: Event Managers
(support during peak) ($[**]/hr x 10hrs./day x (13) days x (15) Mass Events)+ ($[**]/hr. x 10hrs./dayx
(8)days x (37) Mini E$[**])+$55/hr x 10hrs/day x (11) days x (22) Mini Events) $[**]
Staff: Student Representatives ($[**]/day x (5) SR's/event day x (150) Mass event days) + ($[**]/day x
(3) SR's/event day x (361) Min$[**]nt days
Subtotal $[**]
EXPENSES
Expenses: Travel - Airfare ($[**]/flight x (15) Mass Events x (1) people) + ($[**]/flight x
(59) Mini Events x (1) persons) $[**]
Expenses: Travel - Hotel ($80/day x (14) days/event x (15) Mass Events x (1) rms) + ($80/day x
(8) days/event x (37) Mini Event$[**]1) rms.)+($80/day x (11) days/event x
(22) Mini Events x (1) rms.)
Expenses: Travel - Rental Vehicle $[**]/week x (128) weeks $[**]
Expenses: Travel - Gas/Tolls/
Parking/Mileage $ [**]/week x (128) weeks $[**]
Expenses: Per Diem ($[**]/day x (225)days x (1)people) + ($[**]/day x (432)days x (1)people $[**]
Expenses: Account Team Travel--
Site Visits $[**]/trip x (10) trips $[**]
Expenses: Supplies Clipboards, stamps, pens, bins, event supplies $[**]
Expenses: Recruiting ($[**] x (28) event managers) + ($[**] x (76) event staff) $[**]
Expenses: Training ($[**]/person x (28) Event Managers) + ( $[**] x (76) event staff) $[**]
Expenses: Ongoing Training,
Development &
FeedbacNewsletters,
conference calls,
ongoing training
updates and motivation $[**]
Expenses: Administrative Internet, Phone, Fax, Pager, etc. in field $[**]
Expenses: Event Manager Uniforms AT&T Supplies $[**]
Expenses: Student and Dial
1 Rep Uniforms CampusWide Provides $[**]
Expenses: Express Delivery AT&T FedEx Account $[**]
Expenses: Printing/Copying In the field $[**]
Expenses: Warehouse /
Fulfillment ($[**]/month x (10) months) - warehouse space for bannerstands, etc
and event materials $[**]
Subtotal
TOTAL $[**]
COSTS NOT INCLUDED IN ABOVE BUDGET:
1. GENERAL AT&T COSTS
Shipping for all programs to be billed to AT&T 3rd party
Delivery of event materials
2. CAMPUS CARD TABLING COSTS
Dial-1 Staffing at Mass Events
Creative & Collateral (design and production)
Uniforms
Premiums
Supplies
Access and Site Fees
27
EXHIBIT 11.6
STUDENT ADVANTAGE AND AT&T
EXTEND AND RESTRUCTURE MEMBERSHIP AND MARKETING AGREEMENTS THROUGH 2003
BOSTON, JUNE 8, 2000 - STUDENT ADVANTAGE, Inc. (NASDAQ: STAD) announced today
that it has restructured its membership and marketing agreements with AT&T,
scheduled to terminate in June 2001, through a new integrated marketing
agreement extending through May 2003.
The new agreement provides Student Advantage with an opportunity to transition
its marketing efforts from the AT&T College Calling Card to a much broader
offering of AT&T services. "The original AT&T/Student Advantage agreements have
been very successful in terms of customer acquisition, product awareness and
general visibility on college campuses nationwide," said Xxxxxxx Xxxxx, Xx., CEO
and President of Student Advantage, Inc. "We are excited to leverage our
marketing expertise and proprietary distribution channels to promote a brand new
set of AT&T products and services."
The new agreement also modifies the terms of AT&T's membership commitment. Under
the previous two agreements, AT&T agreed to purchase 1,250,000 Student Advantage
Memberships during the 2000-2001 academic year. Under the new agreement, AT&T's
minimum membership purchase is lowered to 900,000 during the same period, at a
reduced membership fee. However, the agreement minimally commits AT&T to a
contract value of $9 million for the upcoming academic year by including
multi-million dollar purchases of on- and off-line media, on-campus events and
other marketing services from Student Advantage. In addition, Student Advantage
will have the opportunity to generate acquisition bounties on AT&T services,
which were not incorporated into the prior agreements. The new agreement also
reduces certain exclusivity restrictions, thus allowing Student Advantage to
execute valuable membership distribution agreements with other major college
marketers that do not compete with AT&T.
"We look forward to building on Student Advantage's success at signing up AT&T
Calling Card customers, by broadening the array of AT&T services sold to
students through Student Advantage's unique and powerful marketing channels,"
said Xxxxx Xxxxxxxx, AT&T's director of college marketing.
Addressing the new opportunities afforded by this agreement, Xx. Xxxxx said,
"This new agreement allows Student Advantage to expand our sales capabilities in
high growth product and service categories for AT&T as well as accelerate our
additional development of alternative partnerships for the distribution of the
Student Advantage membership. We believe strongly that with our new relationship
with AT&T, the pre-eminent brand and marketer in the student market, Student
Advantage will continue to grow its leadership position and build upon the
mutual successes we've had together."
ABOUT STUDENT ADVANTAGE
Founded in 1992, Student Advantage, Inc. (Nasdaq: STAD) is the leading offline
and online portal to the higher education community. Student Advantage, Inc.
reaches its constituents through its Student Services, University Services and
Business Services groups. The overall mission of Student Advantage is to help
students save money, work smarter, and make more informed life decisions.
Today, Student Advantage, Inc. reaches millions of students and counts over 1.85
million members enrolled in the Student Advantage(R) Membership Program. The
Company has proprietary commerce relationships with more than 50 national
retailers and 15,000 local participating locations in 125 cities throughout the
country, including AT&T, Amtrak(R), Staples, Xxxxxxxxx.xxx and Tower Records.
This announcement contains forward-looking statements, which are based on
current expectations and involve a number of risks and uncertainties. There are
a number of important factors that could cause actual results to differ
materially from those expressed in any forward-looking statements made by
Student Advantage. Investors are directed to consider the risks of the Company's
historical reliance on its relationship with AT&T for revenue and membership
distribution, the risks associated with developing new marketing and sales
channels, the volatility of Internet stocks in general, the cyclical nature of
Student Advantage's business and other risks and uncertainties discussed in
documents filed by Student Advantage with the Securities and Exchange Commission
including, without limitation, under "Risk Factors" set forth in Student
Advantage's Quarterly Report on Form 10-Q and other periodic reports. We
undertake no obligation to publicly release the result of any revisions to these
forward-looking statements, which may be made to reflect events or circumstances
after the date hereof or to reflect the occurrence of unanticipated events.
