Suite 1820 Vancouver, British Columbia Canada V6C 3L2 Facsimile: 604-632-1730 PROMOTION AGREEMENT (the “Agreement”)
000
Xxxx Xxxxxxx Xxxxxx
Xxxxx
0000
Xxxxxxxxx,
Xxxxxxx Xxxxxxxx
Xxxxxx
X0X 0X0
Facsimile:
000-000-0000
(the
“Agreement”)
This agreement (the
“Agreement”) is made
between Charity Tunes Inc., a British Columbia corporation with registered
office located at Suite 1800, 000 Xxxx Xxxxxxx Xxxxxx, Xxxxxxxxx, Xxxxxxx
Xxxxxxxx, Xxxxxx X0X 0X0 (“Charity Tunes”) and ConAgra
Foods Canada Inc. (“Sponsor”) a Canada
corporation, 0000 Xxxxxxx Xx, Xxxxx 000, Xxxxxxxxxxx, Xxxxxxx, Xxxxxx X0X
0X0.
WHEREAS as a new initiative,
Charity Tunes and Sponsor will enter into a promotional partnership, whereby
Sponsor will offer Charity Tunes music downloads on Sponsor’s Pogo products
consistent with the terms and conditions of this Agreement (the “Promotion”).
NOW THEREFORE in consideration
of the mutual covenants made herein, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged by
each Charity Tunes and Sponsor, the parties agree as follows
1.
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PROMOTION
OFFER:
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A consumer who
purchases a specially Designated Sponsor Product (as defined below) will receive
exactly one (1) unique pin code (a “Pin Code”) in-pack. Such a consumer will be
entitled to visit a custom interactive landing page at the XxxxxxxXxxxx.xxx
website to enter the unique code and consumer’s valid email address to receive
downloads up to a maximum of either three (3), five (5), or seven (7) free MP3
song downloads having a retail value of $1.29 per song or
less. Charity Tunes shall make its music catalogue available to the
purchasers in MP3 file format to the fullest extent that such format is
available to Charity Tunes pursuant to any agreements in effect between Charity
Tunes and its wholesalers on the date of this Agreement. Accordingly,
Charity Tunes shall use its best efforts to update its music catalogue with
available MP3 files by June 30, 2009.
The custom
interactive landing page shall be designed, operated and maintained at the
expense of Sponsor, and shall be subject to the mutual approval by Charity Tunes
and Sponsor, which approval shall not be unreasonably withheld. The
landing page shall feature the Charity Tunes logo in a size and prominence
substantially equal to that of Sponsor.
2.
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DESIGNATED
SPONSOR PRODUCTS:
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POGO 8 pack, POGO
10 pack, POGO 20 pack and POGO 30 pack products sold at participating retail
locations in Canada (individually and collectively the “Designated Sponsor Products”)
are the only products for which a Pin Code will be distributed and each consumer
who purchases a Designated Sponsor Product will receive one and only one Pin
Code while supplies last and subject to the limitations detailed
herein. A Pin Code for three (3) songs shall be distributed
exclusively with POGO 8 or 10 packs. A Pin Code for five (5) songs
shall be distributed exclusively with POGO 20 packs. A Pin Code for seven (7)
songs shall be distributed exclusively with POGO 30 packs. Designated Sponsor
Products sold by Sponsor with the Promotion offer may not be sold at a higher
list price than the same (or substantially similar) product(s) that do not
contain the Promotion offer. Pin Codes themselves may not be retailed
in any way.
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3.
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DISTRIBUTION:
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Pin codes will only
be distributed in the Designated Sponsor Products during the Promotion Period
(defined below). The total number of Pin Codes to be distributed as prizes in
the Promotion shall not exceed: (i) 277,760 Pin Codes containing three (3) music
downloads per Pin Code ; (ii) 130,300 Pin Codes containing five (5) music
downloads per Pin Code; and (iii) 27,900 Pin Codes containing seven (7) music
downloads per Pin Code. No Designated Sponsor Product shall contain
more than 1 Pin Code per pack.
The distribution
limits stated above are the maximum number of Pin Codes that may be distributed
in the Promotion. No 3-song, 5-song, or 7-song Pin Codes may be
subdivided, duplicated or distributed in combination with one
another.
Charity Tunes
agrees to generate the unique Pin Codes for the Promotion. The parties therefore
understand and acknowledge the critical need to maintain in absolute secrecy the
Pin Codes generated for the Promotion such that they are only disclosed to the
appropriate recipient via the authorized distribution method described
herein. If the Pin Codes are made available to the public by Sponsor
or by any of its employees, officers, directors, consultants, agents,
representatives or advisors, except in the manner provided for herein, all
parties agree that Pin Code security will be deemed compromised, and Charity
Tunes may terminate all subsequent Pin Code redemptions.
Sponsor agrees that
it will not increase the list price to its customers of Designated Sponsor
Products that form part of this promotion as compared to its otherwise identical
products that do not form part of the promotion.
4.
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COMMUNICATION
OF OFFER:
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The offer shall be
communicated to potential consumers only via in-store on-pack advertising, and
retailer flyer advertising. Any communication of offer, including but not
limited to Sponsor’s rules for the Promotion, must indicate that the offer is
only available while supplies last.
5.
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PROMOTION
MECHANIC:
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A consumer who
receives a Pin Code for a designated number of music downloads in accordance
with paragraph 3 above will be directed to visit the custom interactive landing
page in order to redeem his/her free music downloads. Consumer will
have to enter the Pin Code in order to complete the transaction. Consumer will
be required to enter the Pin Code exactly as it appears in the email and follow
the instructions on the web site to download the selected music
download. In no case may any Pin Code be redeemed later than March
31, 2010. To assist as required with the redemption process, consumers shall
have access to Charity Tunes customer support by emailing at
xxxxxxx@xxxxxxxxxxxx.xxx.
6.
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GENERATION
/ PRINTING OF CODES:
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Sponsor
shall received 435,960 unique Pin Codes for this Promotion and
Sponsor is responsible for maintaining a record of all Pin Codes distributed or
withheld, such record being subject to the confidentiality terms set
forth above.
7.
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PROMOTION
PERIOD:
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Designated Sponsor
Products with Pin Codes may be distributed from approximately October 1, 2009 to
approximately December 31, 2009 (the “Promotion
Period”). Eligible Pin Codes may be entered on the
xxx.xxxxxxxxxxxx.xxx website and corresponding music downloaded from October 1,
2009 to March 31, 2010. Pin Codes entered for redemption after
11:59:59 pm PT on March 31, 2010 may be rejected as ineligible. The contents of
this section are to be reflected in the Sponsor’s rules for the
Promotion.
8.
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SECURITY
& VERIFICATION:
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The Charity Tunes
system used for redemption of downloads will ensure that (i) downloads are
obtained under the Promotion only by way of redemption of eligible Pin Codes and
only up to the maximum number of music downloads per Pin Code set out at
paragraph 3 above, (ii) otherwise eligible Pin Codes are invalidated once they
have been used to download their respective per Pin Code maximum, and (iii) the
total maximum download limits described herein are observed.
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9.
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EXPLICIT
CONTENT:
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The Pin Codes that
will be distributed to consumers of the Designated Sponsor Products under the
Promotion will be set with parental controls and will not allow any user
download content that has been designated by Charity Tunes music providers as
containing explicit content.
10.
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FEE:
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Upon execution of
this Agreement by both parties, Charity Tunes will invoice Sponsor for 435,960
unique codes consisting of a maximum of 277,760 Pin Codes containing three (3)
music downloads per Pin Code ; (ii) 130,300 Pin Codes containing five (5) music
downloads per Pin Code; and (iii) 27,900 Pin Codes containing seven (7) music
downloads per Pin Code, for a total cost of $117,605.60 CDN (plus
applicable taxes) (collectively the “Fee”), which Fee is calculated
at the rate of $0.07 CND (plus applicable taxes) per potential
download. The Fee shall be payable to Charity Tunes in two equal
installments of $58,802.80 (plus applicable
taxes) due to Charity Tunes on October 1, 2009 and November 1, 2009,
respectively payable upon receipt of invoice.
11.
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WARRANTY
AND INDEMNITY:
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11.1
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Warranty. Charity Tunes warrants
that, subject only to any limitation or condition specified in this
Agreement, it will provide immediately to any consumer entitled to a music
download in connection with a Pin Code the music download selected by that
consumer.
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11.2
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Obligations
upon any breach.
If for any reason Charity Tunes fails to provide a music download
to a consumer in accordance with clause 11.1, thereby breaching its
warranty thereunder, it shall: (i) forthwith remedy that failure by
providing the requested download to that consumer as soon as possible;
(ii) forthwith provide notice to Sponsor of the failure to immediately
provide the download, including the date, time and other details of the
failure, and of the steps being taken forthwith to remedy the failure; and
(iii) once the failure has been remedied by Charity Tunes, forthwith
provide Sponsor with notice of
same.
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11.3
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Indemnity. Furthermore, Charity
Tunes will indemnify, save and hold harmless Sponsor, its shareholders,
officers, agents and affiliated companies from and against any and all
claims, investigations, lawsuits, losses, damages, costs, payments,
charges, expenses and attorneys fees, including any amount paid to settle
an action or to satisfy a judgment by or for the benefit of any person,
that they, or any of them, may at any time incur as a result of any breach
of this Agreement by Charity Tunes.
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12.
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EXCLUSIVITY:
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In
consideration of the fees paid by Sponsor as set out herein, Charity Tunes
agrees that during the period beginning October 1, 2009 and ending March 31,
2010, Charity Tunes shall not enable another program sponsorship for all
competitive products/product categories distributed/sold within the total
Canadian consumer/retail/wholesale market place, inclusive of:
-
Total Frozen Handhelds
-
Total Corporation General Xxxxx Handhelds
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Total Pizza Pops Handhelds / total Pillsbury Mini Pizzas
-
Total Corporation McCain Foods Handhelds
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Total Pizza Pockets / total McCain Mini Pizzas
-
Total Corporation Heinz Handhelds
-
Total Heinz Hot bites (Bagel Bites and Taco Bites) / total Anchor
Poppers
-
Total Corporation Xxxxxxxxx Foods Handhelds
-
Total Hot Stuffs / total Lean Stuffs
-
Total Resers Burritos
-
Total Corp les Plats du Chef Handhelds
-
Total Hinsdale Farms Corndogs
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13.
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GENERAL:
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13.1
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Relationship
between the Parties. Nothing in this Agreement shall be construed
as creating any relationship (whether by way of employer/employee, agency,
joint venture, association, or partnership). It is expressly
understood that the relationship between the parties shall be that of
independent contractors, whether for the purposes of the Income Tax Act
(Canada), provincial taxation legislation or
otherwise.
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13.2
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Time. Time is of
the essence of this Agreement.
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13.3
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Presumption. This
Agreement or any section thereof shall not be construed against any party
due to the fact that said Agreement or any section thereof was drafted by
said party.
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13.4
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Titles
and Captions. All
article, section and paragraph titles or captions contained in this
Agreement are for convenience only and shall not be deemed part of the
context nor affect the interpretation of this
Agreement.
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13.5
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Further
Action. The parties
hereto shall execute and deliver all documents, provide all information
and take or forbear from all such action as may be necessary or
appropriate to achieve the purposes of this
Agreement.
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13.6
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Good
Faith, Cooperation and Due Diligence. The parties
hereto covenant, warrant and represent to each other good faith, complete
cooperation, due diligence and honesty in fact in the performance of all
obligations of the parties pursuant to this Agreement. All
promises and covenants are mutual and
dependent.
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13.7
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Savings
Clause. If any
provision of this Agreement, or the application of such provision to any
person or circumstance, shall be held invalid, the remainder of this
Agreement, or the application of such provision to persons or
circumstances other than those as to which it is held invalid, shall not
be affected thereby.
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13.8
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Assignment. This
Agreement may not be assigned by either party hereto without the written
consent of the other but shall be binding upon the successors of the
parties.
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13.9
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Notices. All notices
required or permitted to be given under this Agreement shall be given in
writing and shall be delivered, either personally or by express delivery
service, to the party to be notified. Notice to each party
shall be deemed to have been duly given upon delivery, personally or by
courier, addressed to the attention of the officer at the address set
forth heretofore, or to such other officer or addresses as either party
may designate, upon at least ten days written notice, to the other
party.
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13.10
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Entire
agreement. This
Agreement contains the entire understanding and agreement among the
parties. There are no other agreements, conditions or representations,
oral or written, express or implied, with regard thereto. This Agreement
may be amended only in writing signed by all
parties.
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13.11
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Waiver. A delay or
failure by any party to exercise a right under this Agreement, or a
partial or single exercise of that right, shall not constitute a waiver of
that or any other right.
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13.12
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Counterparts. This
Agreement may be executed in counterparts, each of which shall be deemed
an original, but all of which together shall constitute one and the same
Agreement. In the event that the document is signed by one
party and faxed to another the parties agree that a faxed signature shall
be binding upon the parties to this Agreement as though the signature was
an original.
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13.13
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Successors. The
provisions of this Agreement shall be binding upon all parties, their
successors and permitted assigns.
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13.14
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Counsel. The parties
expressly acknowledge that each has been advised to seek separate counsel
for advice in this matter and has been given a reasonable opportunity to
do so.
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13.15
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Law
and Jurisdiction. This
Agreement shall be governed by the laws of the Province of Ontario and the
federal laws of Canada applicable therein. The parties hereby attorn to
the exclusive jurisdiction of the provincial and federal courts located in
the city of Toronto, Ontario for all matters arising from this
Agreement.
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IN WITNESS WHEREOF, the
parties have duly executed and delivered this Agreement:
Signed in
agreement:
/s/ Xxxxx Xxxxxxx
Xxxxx
Xxxxxxx
Title:
Marketing Director
ConAgra
Foods Canada Inc.
Date:June
25, 2009
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Signed in
agreement:
/s/ Xxxxx Ram
Xxxxx
Ram
President
Charity
Tunes, Inc.
Date: June
29, 2009
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