CONFIDENTIAL
EXHIBIT 10.14
NETCENTIVES INC.
SUPPLY AGREEMENT
This Supply Agreement (the "Agreement") is entered into between Netcentives
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Inc., a California corporation ("Netcentives") and Trans World Airlines, Inc., a
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Delaware corporation ("TWA") and shall be effective for all purposes as of
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February 25, 1999 (the "Effective Date").
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RECITALS
WHEREAS, Netcentives develops certain Internet-based programs which
provide for the grant of points which are redeemable for airline frequent flier
miles and other incentives to end-users (collectively, the "ClickRewards
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Program");
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WHEREAS, TWA has established a travel awards program (the "Aviators
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Program") pursuant to which, among other things, certain persons may receive
frequent flier miles for travel on TWA and for such other reasons as are
permitted by TWA;
WHEREAS, Netcentives wishes to purchase Aviators Miles (as hereinafter
defined) from TWA and TWA wishes to sell Aviators Miles to Netcentives pursuant
to the terms of this Agreement;
NOW THEREFORE, in consideration of the foregoing and the mutual
consideration provided for herein, the parties hereto hereby agree as follows:
SECTION I
DEFINITIONS
For purposes of this Agreement, the following terms shall have the
following meanings:
1.1 "Account" shall mean the account of ClickRewards Members who are also
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Aviators Members in which Aviators Miles balances are maintained by TWA.
1.2 "Aviators Member" means, as of any date, an individual who is a member
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in good standing of the Aviators Program.
1.3 "Aviators Miles" means the points accrued under the Aviators Program
by Aviators Members for travel on TWA or such other reasons as are permitted by
TWA.
1.4 "ClickRewards Member" means, as of any date, an individual who is a
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member in good standing of the ClickRewards Program.
1.5 "Confidential Information" means any information, technical data, or
know-how, including, but not limited to, that which relates to research, product
plans, products, services, ClickRewards Members, customers, markets, software,
developments, inventions, processes, designs, drawings, engineering, hardware
configuration information, marketing or finances of a party, which is designated
in writing to be confidential or proprietary, or if given orally, is identified
as confidential or proprietary at the time of disclosure or is obviously
confidential considering the context in which such disclosure is made.
Confidential Information does not include information, technical data or know-
how
CONFIDENTIAL
which (i) is rightfully in the possession of the receiving party at the time of
disclosure, (ii) prior to or after the time of disclosure becomes part of the
public knowledge or literature other than as a result of any improper inaction
or action of the receiving party hereunder, or (iii) is approved by the
disclosing party, in writing, for release.
1.6 "Direct Competitor of Netcentives" means any third-party program or
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entity which rewards Internet, online, or e-mail activities, (a) where end-users
may earn points at multiple web sites, at multiple online service areas, or via
e-mail-based services, or (b) where end-users may redeem points for the
incentive awards of more that one company. Direct Competitors of Netcentives
include, without limitation, the companies listed in Exhibit B attached hereto.
1.7 "Limited Exclusivity" means TWA's agreement not to sell Aviators Miles
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to any Direct Competitor of Netcentives as defined above. TWA and Netcentives
shall have a relationship of Limited Exclusivity during the Term.
1.8 "Netcentives Marks" means the trademarks and logos of Netcentives set
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forth on Exhibit A1 hereto, as the same may be amended by Netcentives from time
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to time upon notice to TWA.
1.9 "Term" has the meaning given it in Section 6.2(a) hereof.
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1.10 "TWA Marks" means the designated trademarks and logos of TWA set forth
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on Exhibit A2 hereto, as the same may be amended by TWA from time to time upon
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notice to Netcentives.
SECTION II
PURCHASE AND SALE; OBLIGATIONS OF BOTH PARTIES
2.1 Orders. Pursuant to this Agreement, Netcentives agrees to purchase
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from TWA, and TWA agrees to sell to Netcentives, Aviators Miles. Netcentives
shall deliver orders to TWA for Aviators Miles, which orders shall designate the
aggregate number of Aviators Miles to be purchased, the Account or Accounts to
which such Aviators Miles are to be credited, and the number of Aviators Miles
to be credited to each such Account. TWA shall credit Accounts designated by
Netcentives within a reasonable time after receipt of an order from Netcentives,
but in any event within seven (7) business days thereof. As long as this
Agreement is in effect, TWA shall not reject any order of Netcentives, except in
accordance with the terms of Section 3.2 hereof.
2.2 Purchase Terms. Netcentives shall pay to TWA the price of $.014 per
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Aviators Mile purchased pursuant to this Agreement.
2.3 Payment. All payments due to TWA pursuant to an order under this
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Section 2 shall become due and payable by check or wire transfer, at the option
of Netcentives, within thirty (30) days of transfer of Aviators Miles to the
appropriate Account or Accounts. Any payments made by Netcentives to TWA
hereunder shall be non-refundable.
2.4 Taxes. Prices for Aviators Miles do not include taxes. Netcentives
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is responsible for federal excise taxes on the sale of Aviators Miles to
Netcentives pursuant to this Agreement. Aviators Miles are currently taxed at a
rate of 7.5% (the "Taxes"). Netcentives shall not be responsible for taxes on
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TWA's net worth or income. Netcentives shall remit such Taxes to TWA, and TWA
shall be responsible for remitting such Taxes to the appropriate government
authority.
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CONFIDENTIAL
2.5 Reporting. For all Aviators Miles credited to Accounts pursuant to
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Section 2.1, TWA shall provide Netcentives with reports on a monthly basis
confirming such credit. Such confirmation will include, at minimum, the
Accounts to which the Aviators Miles were credited, and the applicable number of
Aviators Miles so credited.
2.6 Customer Service and Operations. Both parties agree to respond to and
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resolve customer services inquiries addressed to it promptly. Each party shall
respond to customer service inquiries within no more than five (5) business days
of receipt of such inquiry. Each party shall designate a specific individual
employee of such party to be the contact person for any operations or customer
service issues which may arise during the Term.
SECTION III
OBLIGATIONS OF NETCENTIVES
3.1 Distribution to ClickRewards Members. Netcentives shall only request
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that Aviators Miles be credited to the accounts of persons in exchange for their
participation in the ClickRewards Program.
3.2 Distribution to Aviators Members. Netcentives shall only request that
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Aviators Miles be credited to the Accounts of ClickRewards Members whom
Netcentives believes in good faith to be Aviators Members. To the extent that
Netcentives requests that Aviators Miles be credited to a person who is not a
Aviators Member, TWA shall not be obligated to credit such Account and shall
treat such Aviators Miles as if they had never been ordered (in which case
Netcentives' payment obligation shall be reduced accordingly). In the event
that TWA rejects an Order, it shall notify Netcentives in writing of the reasons
for such rejection.
3.3 No Resale Of Aviators Miles. At no time shall Netcentives offer
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Aviators Miles to any person for resale or redistribution to a third party. If
Netcentives discovers with reasonable certainty that any ClickRewards Member is
inappropriately redistributing Aviators Miles, Netcentives shall immediately
cease requesting that Aviators Miles be credited to the Account of such
ClickRewards Member, and shall notify TWA of the identity of such ClickRewards
Member and the nature of the potential infraction. If TWA discovers that any
ClickRewards Member has resold or redistributed Aviators Miles in violation of
this provision, TWA can, with notice to Netcentives, cease distributing any
additional Aviators Miles to such Aviators Member's Account.
3.4 Other Obligations.
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(a) Inclusion in Promotional Materials. Netcentives shall include TWA
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and/or the Aviators Program in printed and electronic ClickRewards Program
materials consistent with space constraints.
(b) Member Access. Netcentives shall, at its sole discretion, give
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TWA the opportunity to be included in e-mails to the ClickRewards Member base in
order to make offers and invitations to such ClickRewards Members, provided that
such access does not violate the ClickRewards Privacy Policy (currently located
at xxx.xxxxxxxxxxxx.xxx), nor any applicable rules and regulations.
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CONFIDENTIAL
(c) Promotion Participation. Netcentives may, from time to time, give
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TWA the opportunity to participate in promotions targeting the ClickRewards
Member base and other e-commerce consumers in the event that such promotions are
undertaken by Netcentives.
(d) Web Site Exposure. Netcentives shall place the TWA logo and a
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link to the Aviators Program home page on the ClickRewards web site.
Netcentives shall also place a link on the ClickRewards web site to the Consumer
Account information pages at the TWA web site, which allows consumers to access
their Account data from ClickRewards.
(e) Other Marketing Obligations. Netcentives shall:
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(i) Include TWA in offline advertising from time to time;
(ii) Actively promote TWA's participation as a Netcentives
partner to the Netcentives Member base and in new Member acquisition efforts;
(iii) Give TWA access to Netcentives-sponsored online research
data, provided that the provision of such data does not conflict with the
Privacy Policy and other agreements of Netcentives, or any applicable laws and
regulations.
(iv) Give TWA the opportunity to work with Netcentives' merchant
partners for the purpose of running joint ClickRewards promotions, consistent
with the needs of the applicable merchant partners.
SECTION IV
OBLIGATIONS OF TWA
4.1 Marketing Access.
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(a) During each calendar year during which this Agreement is in
effect, Netcentives shall have access to the entire Aviators Member base for one
targeted solicitation and ClickRewards offer communication. Netcentives shall
bear all costs associated with the fulfillment of such mailing, provided,
however, that TWA shall provide access to the names and addresses of the
Aviators Member base at no additional cost to Netcentives.
(b) During each year of the Term, TWA shall give Netcentives at least
one (1) Aviators newsletter for article space to promote membership in
Netcentives. TWA shall also provide an introductory article announcing the
addition of ClickRewards as a new way to earn Aviators Miles. The text of such
article shall be subject to Netcentives' prior approval, not to be unreasonably
withheld.
(c) At least twice during each year of the Term, TWA shall give
Netcentives insert space in at least two Aviators statement mailings at no
additional charge to Netcentives.
(d) TWA shall include ClickRewards in all Aviators Program materials
in which partners are listed (including, without limitation, print and
electronic materials), as an
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CONFIDENTIAL
Aviators earning partner. When possible, such materials shall include a link to
the Netcentives web site at a URL to be specified by Netcentives. TWA shall also
include the ClickRewards logo and a link to an explanatory page on all TWA
Aviators "mileage earning opportunities" web pages and account information
pages, provided however, TWA shall not be required to include the ClickRewards
logo on the TWA home page.
4.2 Data Transmission. Orders pursuant to Section 2.1 shall be transmitted
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in an electronic file format to be mutually agreed by the parties in writing.
SECTION V
PROPRIETARY INFORMATION
5.1 Confidential Information. Each party agrees not to use any
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Confidential Information disclosed to it by the other party for its own use or
for any purpose other than to carry out its obligations under this Agreement.
Neither party will disclose any Confidential Information of the other party to
third parties or to employees of the party receiving Confidential Information,
other than employees who are required to have the information in order to carry
out such party's obligations under this Agreement. Each party agrees that it
will take all reasonable measures to protect the secrecy of and avoid disclosure
or use of Confidential Information of the other party in order to prevent it
from falling into the public domain or the possession of persons other than
those persons authorized under this Agreement to have any such information,
including (without limitation) ensuring that recipients of the disclosing
party's Confidential Information adhere to confidentiality terms in content
substantially similar to the terms in this Agreement. Such measures shall
include the highest degree of care that the receiving party utilizes to protect
its own Confidential Information of a similar nature. Each party agrees to
notify the other in writing of any misuse or misappropriation of Confidential
Information of the disclosing party which may come to the receiving party's
attention.
5.2 Publicity. After the execution of this Agreement, Netcentives may
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issue a press release which may, among other things, confirm the existence of a
relationship between the parties and of the exclusive nature of such
relationship, and may request that TWA issue a similar press release. Any other
information regarding the relationship between the parties including the other
terms of this Agreement and any other agreement between the parties shall be
considered Confidential Information under the definition set forth herein.
5.3 Trademarks.
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(a) TWA hereby grants Netcentives a limited, non-exclusive license to
duplicate, transmit and use the TWA Marks in Netcentives' promotional materials
and on its Internet Web site, during the Term of this Agreement (as extended by
Section 6.2(b)(iii), as appropriate), provided, however, that any use of the TWA
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Marks shall be for the purpose of promoting the ClickRewards Program, and shall
only be used with regard to the inclusion of Aviators Miles within the
ClickRewards Program. Netcentives shall also have the right to use the TWA Marks
on information pages about the ClickRewards Program housed at the sites of its
merchant partners. Each type of use of TWA Marks by Netcentives is subject to
prior written approval by TWA for each type of use. TWA shall provide notice of
any disapproval of any type of use within three (3) Business Days of such
request, and shall not unreasonably disapprove of any such use. Failure to
respond to a request for approval within three (3) Business Days shall be deemed
to be approval of such type of use.
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CONFIDENTIAL
(b) Netcentives hereby grants TWA a limited, non-exclusive license to
duplicate, transmit and use the Netcentives Marks in TWA's promotional materials
and on its Internet Web site, during the Term of this Agreement, provided,
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however, that any use of the Netcentives Marks shall be for the purpose of
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promoting the Aviators Program or the ClickRewards Program and shall only be
used with regard to the inclusion of Aviators Miles within the ClickRewards
Program. Each type of use of Netcentives Marks by TWA is subject to prior
written approval by Netcentives for each type of use. Netcentives shall provide
notice of any disapproval of any type of use within three (3) Business Days of
such request, and shall not unreasonably disapprove of any such use. Failure to
respond to a request for approval within three (3) Business Days shall be deemed
to be approval of such type of use.
(c) Nothing herein shall be deemed to grant either party any ownership
interest in the Marks of the other party.
SECTION VI
LIMITED EXCLUSIVITY; TERM AND TERMINATION
6.1 Limited Exclusivity.
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(a) Relationship. The parties hereto acknowledge that they shall have
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a relationship of Limited Exclusivity during the Term of this Agreement.
Notwithstanding anything to the contrary in this Agreement, it is expressly
understood and agreed by the parties that the foregoing Limited Exclusivity is
intended solely to restrict TWA during the Term of this Agreement from entering
into any agreement with companies or entities meeting the definition of Direct
Competitor of Netcentives. It is further agreed that nothing in this Agreement
shall restrict or prohibit TWA from entering into any agreement with companies
or entities which are not Direct Competitors of Netcentives, for the award of
frequent flyer miles in TWA's Aviators Program in connection with the sale or
offer to sell any goods or services, provided that such companies or entities
will be subject to Section 6.1(B)(i) below.
(b) Obligations.
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(i) TWA shall not sell or grant, or permit third parties to
sell or grant, Aviators Miles to any Direct Competitor of Netcentives during the
Term.
(ii) TWA shall not permit direct mail or e-mail access
(including, without limitation, access through regular or e-mail) to its
Aviators Members by any Direct Competitor of Netcentives.
(iii) Any violation of Sections 6.1(b)(i) and/or(ii) during the
Term shall be considered a material breach of this Agreement. Each party agrees
that its obligations under Limited Exclusivity as provided herein are necessary
and reasonable in order to protect Netcentives and its business, and each party
expressly agrees that monetary damages would be inadequate to compensate
Netcentives for any breach by TWA of its Limited Exclusivity related covenants
and agreements. Accordingly, each party agrees and acknowledges that any such
violation would cause irreparable injury to Netcentives and that, in addition to
any other remedies that may be available, in law, in equity or otherwise,
Netcentives shall be entitled to obtain injunctive relief against any such
breach or the continuation of any such breach by TWA, without the necessity of
proving actual damages.
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CONFIDENTIAL
6.2 Term and Termination.
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(a) Term and Termination.
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(i) The term of this Agreement shall be three (3) years from the
Effective Date (the "Term"), unless terminated pursuant to this Section 6.2.
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This Agreement shall terminate upon the expiration of the Term unless renewed by
the parties hereto in writing. Notwithstanding the foregoing, at any time after
the first twelve (12) months after the Effective Date, either party may give
written notice of termination to the other party, which termination will take
effect on the later of (x) six (6) months after the date of such notice, or (y)
eighteen months after the Effective Date.
(ii) If either party defaults in the performance of any material
provision of this Agreement then the non-defaulting party may give written
notice to the defaulting party that if the default is not cured within thirty
(30) days, the Agreement will be terminated. If the non-defaulting party gives
such notice and the default is not cured during the thirty (30) day period, then
the non-defaulting party may terminate the Agreement immediately at the end of
that period.
(b) Effect of Termination or Expiration. Upon termination of this
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Agreement for any reason whatsoever, a winding down period of six months (the
"Wind-Down Period") will begin, during which both TWA and Netcentives will let
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TWA and Netcentives customers know that the relationship will be ending. During
such period, Netcentives customers may continue to redeem their points for TWA
Aviators Miles as set forth under this Agreement. During the Wind-Down Period,
the following Sections shall survive: Section 2 (Purchase and Sale), and Section
5.3 (Trademarks).
(c) Termination of Wind-Down Period. Upon termination of the Wind-
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Down Period, TWA will credit all uncredited orders to the Accounts originally
designated by Netcentives.
(d) Survival. TWA's obligations to credit Accounts in a timely manner
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and Netcentives' obligations to pay TWA all amounts due hereunder, as well as
Sections 5.1 (Confidentiality), 5.3 (a, b) (Trademarks) (to the extent provided
in Section 6.2(b) above), 5.3(c) (Ownership), 6.2 (b) (Effect of Termination or
Expiration), 6.2(c) (Termination of Wind-Down Period), 6.2(d) (Survival), and 7
(Miscellaneous) shall survive termination of this Agreement.
SECTION VII
MISCELLANEOUS
7.1 Independent Contractors. The relationship of Netcentives and TWA
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established by this Agreement is that of independent contractors, and nothing
contained in this Agreement shall be construed to constitute the parties as
agents, partners, joint venturers, co-owners or otherwise as participants in a
joint or common undertaking.
7.2 Indemnification.
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(a) TWA hereby agrees to indemnify, defend and hold harmless
Netcentives and its respective directors, officers, agents and employees, from
and against any and all claims, losses, damages, suits, judgments, costs and
expenses (including litigation costs and reasonable attorneys' fees) arising out
of or relating to (i) TWA' operation of the Aviators Program including without
limitation,
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CONFIDENTIAL
claims by participants in the Aviators Program of TWA's breach, violation or
failure to comply with the terms of the Aviators Program and (ii) any allegation
that Netcentives use of the TWA Marks licensed hereunder infringes a third party
U.S. copyright or trademark existing or issued as of the date of such use,
provided in each case that Netcentives promptly notifies TWA in writing of any
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such claim, gives TWA sole control of the defense and all related settlement
negotiations, and cooperates with TWA in defending or settling any such claim.
(b) Netcentives hereby agrees to indemnify, defend and hold harmless
TWA and its respective directors, officers, agents and employees, from and
against any and all claims, losses, damages, suits, judgments, costs and
expenses (including litigation costs and reasonable attorneys' fees) arising out
of or relating to (i) Netcentives' operation of the ClickRewards Program
including without limitation, claims by participants in the ClickRewards Program
of Netcentives' breach, violation or failure to comply with the terms of the
ClickRewards Program and (ii) any allegation that TWA's use of the Netcentives
Marks licensed hereunder infringes a third party U.S. copyright or trademark
existing or issued as of the date of such use, provided in each case that TWA
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promptly notifies Netcentives in writing of any such claim, gives Netcentives
sole control of the defense and all related settlement negotiations, and
cooperates with Netcentives in defending or settling any such claim.
7.3 Notices. All notices and demands hereunder shall be in writing and
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shall be delivered by personal service or by telex, facsimile, cable, telegram,
certified or registered mail, or return receipt express courier to the address
of the receiving party set forth on the signature page of this Agreement, or to
any other address of the receiving party designated by written notice in
accordance with this paragraph.
7.4 Waiver, Amendment and Modification. No waiver, amendment or
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modification of any provision hereof shall be effective unless in writing and
signed by the party against whom such waiver, amendment or modification is
sought to be enforced. No failure by either party to exercise and no delay by
either party in exercising any right, power or remedy with respect to the
obligations secured hereby shall operate as a subsequent waiver of any such
right, power or remedy.
7.5 Assignment. Each of the parties agrees that its rights and
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obligations under this Agreement may not be transferred or assigned directly or
indirectly without the prior written consent of the other party, provided,
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however, that such consent shall not be required for an assignment of this
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contract pursuant to a merger, sale of substantially all of the assets, or sale
of all of the outstanding stock of either party. This Agreement shall be
binding upon and inure to the benefit of the parties hereto, their successors
and assigns.
7.6 Severability. In the event that any of the provisions of this
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Agreement shall be held by a court of competent jurisdiction to be
unenforceable, such provision will be enforced to the maximum extent permissible
and the remaining portions of this Agreement shall remain in full force and
effect. The parties agree to negotiate in good faith a substitute, valid and
enforceable provision that most nearly effects the parties' intent and to be
bound by the mutually agreed substitute provision.
7.7 Governing Law. This Agreement shall be governed by and construed in
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accordance with the laws of the State of Delaware, without reference to conflict
of laws provisions thereof.
7.8 Force Majeure. Neither party shall be responsible for any failure to
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perform due to unforeseen circumstances or to causes beyond its control,
including but not limited to acts of God, war, riot, embargoes, acts of civil or
military authorities, fire, floods, accidents, strikes, or shortages of
transportation facilities, fuel, energy, labor or materials. A party whose
performance is affected by a force
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CONFIDENTIAL
majeure condition shall be excused from such performance to the extent required
by the force majeure condition so long as such party takes all reasonable steps
to avoid or remove such causes of nonperformance and immediately continues
performance whenever and to the extent such causes are removed.
7.9 Entire Agreement; Amendment. This Agreement constitutes the final and
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entire Agreement between the parties and may not be modified or amended except
in writing signed by both of the parties.
7.10 Headings. The headings and captions used in this Agreement are for
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convenience of reference only, and shall not in any way affect the
interpretation of the provisions of this Agreement.
7.11 Counterparts. This Agreement may be executed in counterparts, each
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of which shall be deemed an original and all of which together shall constitute
one instrument.
[SIGNATURE PAGE TO FOLLOW]
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CONFIDENTIAL
The parties have executed this Supply Agreement as of the date set forth
below.
NETCENTIVES INC.
ADDRESS:
000 Xxxxx Xxxxxx
Xxx Xxxxxxxxx, XX 00000
/s/ Xxxxxxxx Xxxxxxx Facsimile: (000) 000-0000
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Signature
Xxxxxxxx Xxxxxxx
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Print Name
VP, Relationship Marketing
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Title
TRANS WORLD AIRLINES, INC.
ADDRESS:
Trans World Airlines, Inc.
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000 X. 0xx Xxxxxx
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/s/ Xxxxx Xxxxxxxx Xx. Xxxxx, XX 00000
--------------------------------------- -----------------------------------
Signature Facsimile: (000) 000-0000
Xxxxx Xxxxxxxx
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Print Name
Director, Frequent Traveler Marketing
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Title
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EXHIBIT A1
TRADEMARKS OF NETCENTIVES
NETCENTIVES
CLICKREWARDS
CLICKMILES
[LOGO OF NETCENTIVES APPEARS HERE]
[LOGO OF CLICKREWARDS(TM) APPEARS HERE]
[LOGO OF CLICKREWARDS(TM) ONLINE INCENTIVES NETWORK APPEARS HERE]
[LOGO]
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CONFIDENTIAL
EXHIBIT A2
TRADEMARKS OF TWA
TWA
AVIATORS PROGRAM
AVIATOR MILES
TRANS WORLD AIRLINES
AVIATORS (SM)
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CONFIDENTIAL
EXHIBIT B
DIRECT COMPETITORS OF NETCENTIVES
ALCONE MARKETING GROUP: NET PERKS AND OTHER PROGRAMS
AOL REWARDS
BIG BANG MEDIA
COOL SAVINGS
CYBERGOLD
EMAGINET
FREE RIDE
INCENTIVE XXXX / INTERNET PERKS
INTELLIPOST: BONUSMAIL AND OTHER PROGRAMS
JUXTANET: PROLAUNCH AND OTHER PROGRAMS
MILENET
MOTIVATION NET: MY POINTS AND OTHER PROGRAMS
NETSTAKES
PLANET ALL
PLANET-U
PRODUCT PARTNERS
XXXXXXXXXX.XXX
SPARK ONLINE
TRAVPASS
YOYODYNE
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