PROGRAMMING AGREEMENT
EXHIBIT
10.3
EXECUTION
VERSION
THIS
PROGRAMMING AGREEMENT
(this“Agreement”)
made as of the 17th
day of
November 2005.
B
E
T W E E N:
XM
SATELLITE RADIO INC.
(hereinafter
referred to as “XM”)
and
(hereinafter
referred to as the “CSR
Parent”)
and
CANADIAN
SATELLITE RADIO INC.
(hereinafter
referred to as “CSR”)
WHEREAS,
XM
operates a satellite system along with a terrestrial repeater network (the
“XM
System”) that presently provides digital audio radio service (“DARS”) in the
United States pursuant to authorizations issued by the Federal Communications
Commission (the “FCC”); and
WHEREAS,
CSR has
received a licence
award from the Canadian Radio-television and Telecommunications Commission
(“CRTC”) to operate and provide DARS in Canada, the licence to come into effect
when certain conditions are met (the “CRTC Licence”), and Industry Canada
intends to make available all radio spectrum necessary to provide DARS in Canada
(collectively, the “Canadian Licences”) for all radio spectrum authorizations
that are necessary to provide DARS in Canada (the “CSR System”); and
WHEREAS,
as part
of its strategic partnership and option to invest in CSR, XM is effectively
providing a portion of its capacity to CSR to distribute certain CSR audio
channels within the footprint of its satellite system, subject to the terms
and
conditions set forth herein; and
WHEREAS,
CSR
desires to develop, produce, deliver and licence to XM certain programs (the
“CSR Programs”) at no charge to be distributed over such audio channels as
described in this Agreement (“CSR Channels”) of the XM System and the CSR System
all on the terms and conditions set forth herein; and
WHEREAS,
subject
to and at such time as CSR commences commercial delivery of a subscription-based
package of digital audio radio services using the CSR System, XM desires to
carry the CSR Channels on the XM System, subject to the terms and conditions
set
forth herein.
NOW,
THEREFORE,
in
consideration of the foregoing and the mutual promises contained herein, the
parties, intending to be legally bound, hereby agree as follows:
ARTICLE
ONE:
PROGRAMS
1.1 Program
Supply and Carriage; Availability.
(a) CSR
shall, at its own cost and expense, develop, produce, deliver and licence the
CSR Channels to XM, and XM shall be authorized to carry such CSR Channels which
initially shall be comprised of nine (9) CSR Channels, subject to the provisions
of Exhibit A. Each of the CSR Channels shall be distinctive, of high quality
and, at all times during the Term, meet the content requirements and guidelines
set forth in
the
Canadian Licences
and
applicable CRTC decisions (the present conditions of the CRTC Licence being
set
forth in Exhibit B),
CSR’s
broadcast standards and practices
as
amended from time to time (CSR’s current standards and practices being attached
as Exhibit C,
as well
as Section 1.3 and Exhibits
A
of
this
Agreement. CSR
shall
commence delivery of the CSR Channels to XM no later than fourteen
(14)
days
prior to the date XM is to commence pre-launch testing of the Services
(as
such
term is defined in the XM System Licence Agreement) to be provided in Canada,
as
specified in the XM System Licence Agreement dated
as
of the date hereof by
and
among XM, CSR, CSR Parent
(the “XM
System Licence Agreement”).
(b) CSR
shall
have complete and sole technical authority over the terrestrial repeaters
located in Canada, and shall have the sole and exclusive right to authorize
reception of the CSR Channels as well as the XM CPackage Channels (as defined
in
the XM System Licence Agreement) for CSR’s Canadian subscribers to the Services.
The parties acknowledge that in keeping with U.S. regulatory requirements,
XM
shall have complete and sole technical authority over the XM
System, including upload and broadcast of all CSR Channels, as well as the
right
to control, designate and modify the location and
bandwidth allocation of
the
CSR Channels over which the CSR Programs are to be carried. XM will provide
CSR
with reasonable notice in the event of a change in channel placement of the
CSR
channels. Changes implemented by XM shall not impair the audio quality of CSR’s
music-based channels relative the audio quality of XM’s music-based channels in
comparable music formats, or impede CSR’s ability to provide the CSR Channels in
accordance with the terms of the licence issued by the CRTC.
(c) So
long
as CSR is in compliance with its obligations under this Agreement and the XM
System Licence Agreement, XM shall carry the CSR Channels as part of its
DARS
service
made available to subscribers in
the
United States during
the Term (as defined below).
(d) In
the
event XM wishes to increase the number of XM CPackage Channels as
defined and provided
under the XM System Licence Agreement beyond an aggregate of seventy-two
(72)
channels, plus four (4) part time channels consisting of play-by-play broadcasts
corresponding to the seventh channel on Exhibit A, a time when the terms of
the
Canadian Licences prohibit more than nine
(9)
non-Canadian channels for each Canadian channel, the parties shall negotiate
in
good faith whether and on what terms to increase the number of CSR Channels
beyond the initial nine (9) channels provided for herein. If the parties agree
in writing to add additional
channels
to
this
Agreement,
then
such additional channels
shall be
considered part of the CSR Channels and as such subject to the same provisions
of this Agreement as the initial CSR Channels.
1.2 Grant
of Rights to XM.
(a) CSR
hereby grants to XM, its agents and contractors during the Term the right and
licence (i) to transmit, distribute, use, receive and authorize XM subscribers
to receive the CSR Programs over the XM System in the United States, the CSR
System in Canada and other areas within the footprint of the XM satellites
(the
“Territory”), and (ii) to retransmit the CSR Channels, or certain CSR Programs
selected by XM, over satellite television, cable television, on XM’s
internet
web streams and
in
any other manner in which XM
programming is
being
transmitted or retransmitted,
in each
case as part of or in conjunction with XM’s basic
SDARS (as such term is defined in the XM System Licence Agreement) in the United
States.
Such
licence shall include reception by XM System subscribers and CSR System
subscribers in the Territory. Without limiting the foregoing and subject to
Section 1.2(b) below, none of the CSR Channels or any of the CSR Programs
contained therein shall be made available for distribution or transmission
in
the Territory by any means or media other than as part of the Services under
the
XM System Licence Agreement without XM’s prior written consent (i.e., XM’s
rights shall be exclusive in the Territory), which consent may be withheld
or granted in XM’s sole discretion.
(b) During
the Term, CSR shall not licence or permit the transmission of any of the CSR
Channels or any CSR Programs comprising the CSR Channels in Canada via digital
terrestrial radio, any Canadian DARS system, or any other media except for
the
CSR System owned and operated by CSR as part of or in conjunction with the
Services under the XM System Licence Agreement.
1.3 Program
Content.
(a) CSR,
at
its sole expense, shall deliver to XM in accordance with Section 1.4
the CSR
Channels, currently consisting of nine (9) channels, each of which shall be
programmed twenty-four (24) hours per day, seven (7) days per week,
subject
to any limitations set forth in Exhibit A.
All
creative control with respect to the CSR Channels shall remain with CSR so
long
as the CSR Channels meet
the
content requirements and guidelines set forth in
the
Canadian Licences, CSR’s broadcast standards and practices as amended from time
to time as well as in this Section 1.3 and Exhibits A and B (as amended from
time-to-time as permitted by the CRTC) to this Agreement. Given that the CSR
Channels may be broadcast in the United States under the XM brand to XM
subscribers,
CSR
agrees to consult with XM regarding general creative direction, concerns and
issues in connection with the nature, subject and production of the CSR
Channels.
Any
audio feed by which the CSR Channels are delivered shall include or be
accompanied by the programming
associated data
(i.e.,
PAD) required
by XM from time to time to
be
broadcast with its audio channels (such as song title, artist and record label)
in a format reasonably specified by XM from a technical
perspective.
(b) Consistent
with XM’s broadcast standards and practices as applied to XM’s third party
programmers, on
each CSR
Channel, one 30-second liner shall be reserved for XM’s use at both the top and
the bottom of each clock hour for
channel
identifications and non-commercial promotional announcements relating to the
Service, the CSR Channels
and/or
other XM products and services available in Canada.
In
addition, in the event of any unsold commercial availabilities on any CSR
Channels, CSR may offer XM, at its discretion, non-commercial promotional
announcements during such unused availabilities. XM may also air two (2)
additional 30-second promotional liners per hour on each CSR Channel, provided
that they do not preempt any paid advertising. XM shall furnish CSR with these
non-commercial promotional announcements at least three (3) days in advance,
and
CSR shall include the announcements within the CSR Channels. CSR shall only
identify the XM System and the channels included in XM broadcasts consistent
with XM’s own standards as developed and modified from time to time.
(c) As
the
CSR Programs and the CSR Channels will also be included as part of XM service
in
the United States, name branding of the CSR Programs and the CSR Channels and
any related slogans (collectively, the “Channel Brand Names”) by CSR shall be
subject to the approval of XM, not to be unreasonably withheld. CSR shall own
the rights to the Channel Brand Names with respect to Canada, and XM shall
own
the rights to the Channel Brand Names with respect to all areas outside of
Canada. CSR’s and XM’s respective rights in the Channel Brand Names shall be
licensed to the other party under, and on the terms agreed to in, the Trademark
Licence Agreement.
1.4 Delivery
of CSR Channels/Programs.
(a) During
the Term, CSR shall, at its sole cost and expense cause the CSR Channels (the
foregoing programming to the extent included on the Service, is referred to
herein as the “CSR Programming”), to be digitized, compressed, transmitted and
received in digital signal(s) format via satellite (or other means acceptable
to
XM) at a satellite uplink facility identified in writing by XM from time to
time
(“Uplink Facility”); and the signal(s) and facilities used in connection with
the delivery of the CSR Programming to the Uplink Facility shall fully comply
with all applicable technical and other requirements of XM and the FCC,
including without limitation the technical specifications as required by XM
(collectively, the “Technical Standards”). XM reserves the right to change such
Technical Standards from time to time, upon reasonable notice to CSR.
(b) If
CSR
fails, for any reason, to comply with the Technical Standards, CSR shall
immediately take all actions necessary to correct the deficiency. In
circumstances of a failure to meet the XM Technical Standards within a
reasonable time frame, CSR shall bear all reasonable expenses of XM relating
to
its monitoring or enhancement of CSR’s signal(s). In addition, during any period
in which CSR shall fail to deliver (an) acceptable signal(s) to XM, CSR shall,
subject to the provisions of Section 8.1 below, reimburse XM for any costs
attributable to such failure.
(c) CSR
shall, at its own cost and expense, provide to XM all data requested by XM
for
reporting to applicable performance rights organizations with respect to
programming provided by CSR to XM for broadcast over the XM system. Such
requirements currently include the
following information
for each
piece of music included in the CSR Program:
the
artist name, track name, CD or album title, record label name, catalog number
of
CD or album, International Sound Recording Code, track label (P-Line), UPC
code,
applicable performance rights society, and date and time of transmissions.
CSR
shall deliver such data through use of equipment specified by XM, or by use
of
music cue sheets, as XM may require from time to time.
ARTICLE
TWO:
TERM
2.1 Term.
Subject
to earlier termination in accordance with the terms of Sections 5.1, 5.2, 5.4
and 5.5 of this Agreement, this Agreement shall commence on the date set forth
above and
shall
continue in effect for
the
term of the XM
System
Licence Agreement (the “Term”);
provided that if the term of the XM
System
Licence Agreement (or
successor agreement) is extended, this Agreement shall continue on the same
terms (unless the parties agree otherwise) for the revised term, plus any
further extensions or continuations thereof.
ARTICLE
THREE:
MARKETING AND PROMOTION OF SERVICE
3.1 Marketing
and Promotion. The
parties agree to comply with the provisions regarding marketing and promotion
in
the XM System Licence Agreement
3.2 Programming
Research. CSR,
in
consultation and coordination with XM, may conduct programming research
regarding the Services in Canada, the results of which it shall provide to
XM on
a quarterly basis. CSR may undertake any research
regarding
the Services
outside
of
Canada
only with XM’s prior written consent, which consent may be withheld in XM’s sole
discretion.
ARTICLE
FOUR:
SALE OF ADVERTISING; COMPENSATION
4.1 Sale
of Advertising.
In
consideration of CSR’s full performance of its obligations hereunder, CSR shall
be entitled to sell all advertising included on each CSR Channel (the
“Advertising”) and to retain all revenues collected from such sales except as
specified in Exhibit A, provided that (i)
the
amount of Advertising that can be included in each hour shall be consistent
with
the content requirements and guidelines set forth in Exhibits
A and B hereto, and (ii) each music-oriented CSR Channel shall not include
any
Advertising
inconsistent with XM’s commercial-free music policies.
CSR
shall be solely responsible, at its expense, for billing, collection and
trafficking of all Advertising, and the insertion of the Advertising in each
CSR
Channel prior to delivery of each such CSR Channel to XM as provided in Section
1.4. Subject to the conditions of its CRTC Licence
and
applicable Canadian law,
CSR’s
sale of Advertising is subject to compliance with XM’s standards and policies,
including without limitation, XM’s then-current standard advertising
guidelines.
CSR
shall include as part of any advertisement or promotion that sells or promotes
products or services available only in Canada a disclaimer disclosing such
limited availability
as
required by applicable laws.
Without
limiting the foregoing, subject to the next sentence, in no event shall
Advertising included on the CSR Channels be used (i) to advertise or promote
goods or services that are intended to be used or consumed primarily in the
United States, its territories or possessions (i.e., “US-focused”) without
coordinating with XM in advance and obtaining XM’s approval to do so, except as
may be specifically contemplated in Exhibit A hereto, or (ii)
to
advertise or promote other satellite radio broadcasters, or goods or services
that could reasonably be deemed detrimental to the image of the Services or
XM.
CSR
shall, be entitled to place U.S. focused advertisements on the NHL Talk Channel
(Home Ice), the sixth channel on Exhibit A, so long as it forms part of the
Services, without the consent or approval of XM. XM shall, be entitled to place
U.S. focused advertisements on the NHL Play-by-Play Channel, the seventh channel
on Exhibit A, so long as it forms part of the Services, without the consent
or
approval of CSR.
4.2 XM
Commissions. In
the
event XM refers to CSR any customer that purchases Advertising from CSR for
placement
in any
or more CSR Channels, then CSR shall pay XM a referral fee consistent
with commissions
paid by CSR to its advertising
sales
force
generally,
provided
that consent to payment of such fee is obtained from the customer after
appropriate disclosure (and CSR agrees to provide such disclosure and seek
such
consent).
4.3 Advertising
Clearance. CSR
shall
clear and shall be responsible for all costs and expenses incurred to clear
the
rights to (including paying any talent royalties or payments for) all
Advertising for broadcast in the United States and Canada.
4.4 Performance
Rights. CSR
shall
obtain
and maintain and shall be
responsible for all costs and expenses incurred to obtain and maintain all
performance rights, including all required payments to the Canadian equivalent
of ASCAP, BMI, SESAC, and the RIAA and to all Canadian regulatory tribunals
or
ratemaking bodies in respect of the copyright rates that may be set for
reproduction or retransmission of the XM CPackage in Canada. XM shall be
responsible for such costs and expense with respect to broadcast of the Programs
and the CSR Channels in the U.S.
ARTICLE
FIVE:
TERMINATION
5.1 Termination.
Either
party may terminate this Agreement (the “Terminating Party”) upon written notice
to the other party (the “Defaulting Party”) in the event the Defaulting Party
fails to perform any of its covenants or obligations hereunder in all material
respects or makes any material misrepresentation hereunder, which failure or
misrepresentation is not cured within sixty (60) days (or longer if CSR is
diligently trying to cure) after written notice thereof is given by the other
party,
or in
the event the Defaulting Party liquidates or winds up its daily operations
for
any reason whatsoever.
5.2 Termination
of XM System Licence Agreement.
This
Agreement shall terminate immediately upon the expiration or termination for
any
reason of the XM System Licence Agreement.
5.3 Other
Remedies.
If this
Agreement is terminated in accordance with the provisions set forth in Section
5.1 above, the non-Defaulting Party shall be entitled to exercise all remedies
which may be available to it, either at law or in equity, or both, but subject
to the limitation contained in Section 5.4.
5.4 Limitations
of Liability.
NO PARTY
HERETO SHALL BE LIABLE TO THE OTHER PARTY HERETO FOR ANY INDIRECT, INCIDENTAL,
CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES OF ANY NATURE ARISING OUT OF OR
RELATED TO THIS AGREEMENT, WHETHER ARISING IN TORT, CONTRACT OR OTHERWISE,
AND
INCLUDING LOST REVENUES, LOST PROFITS, INTERRUPTION OF BUSINESS OR OTHERWISE,
EVEN IF THE POSSIBILITY OF SUCH DAMAGES WERE FORESEEABLE.
ARTICLE
SIX: REPRESENTATIONS,
WARRANTIES AND COVENANTS
6.1 CSR’s
Representations, Warranties and Covenants.
CSR
Parent and CSR jointly and severally represent, warrant and covenant to XM,
as
of the date hereof and throughout the Term, as follows:
(a) CSR
has
obtained or will obtain all necessary rights and/or permission to grant the
licences contemplated in this Agreement and to perform fully its obligations
hereunder. Without limiting the generality of the foregoing, CSR has secured
or
will secure all necessary rights from talent or other third parties in order
to
grant XM the licence to use the CSR Programming and
Advertising as
described in this Agreement, and upon request of XM, CSR shall furnish
appropriate documentation evidencing such rights. The CSR
Programming
and Advertising,
including each of the CSR Programs, in the form delivered by CSR to XM when
used
for the purpose and in the manner contemplated by this Agreement: (i) do not
and
will not infringe upon any United States, Canadian, or other foreign copyright,
trade name, trademark, service xxxx, trade secret, literary or dramatic right
or
other proprietary right of any third person (including the right of privacy
and
publicity) in connection with the transmission of the CSR Channel within the
XM
footprint; and (ii) will comply with all applicable governmental laws and
regulations. CSR shall comply with all applicable reporting processes and
royalty payment requirements with respect to all applicable Canadian performance
rights societies.
(b) CSR
shall
maintain, at its own cost and expense, commercial insurance that is reasonable
and customary for a company of its size and circumstances, including insurance
covering the third party liability aspects of its obligations under this
Agreement under an “errors and omissions” or similar commercially available
policy. The insurance requirement in the prior sentence shall apply
to
the
extent such insurance is available at a commercially reasonable cost in the
commercial (as distinguished from specialty) insurance market. Nothing in this
Agreement shall require CSR to obtain any special or unusual insurance coverage.
Such
insurance shall remain in force at all times during the Term hereof and for
a
period of five (5) years thereafter. Upon the reasonable request of XM, CSR
shall provide XM with a certificate of insurance evidencing this coverage,
or
other appropriate proof of continuing insurance coverage.
6.2 XM’s
Representations, Warranties and Covenants.
XM
represents, warrants and covenants to CSR Parent and CSR, as of the date hereof
and throughout the Term, that XM
has
obtained and will maintain all material FCC authorizations or other government
approvals for the provision of the Services.
ARTICLE
SEVEN:
INDEMNIFICATION
7.1 Breach
or Default.
XM and
CSR shall each indemnify, defend and forever hold harmless the other and the
other’s affiliated companies and each of the other’s (and the other’s affiliated
companies’) respective present and former officers, shareholders, directors,
employees, partners and agents, from and against any and all losses,
liabilities, claims, costs, damages, expenses, including without limitation,
fines, forfeitures, attorneys’ fees, disbursements and court and/or
administrative costs (collectively, “Loss and Expense”), arising out of any
third-party claim based on its breach of or default under any term, warranty,
covenant, representation or other obligation contained herein.
7.2 Program
or Xxxx-Related Indemnities.
(a) Without
limiting the provisions of Section 7.1, CSR shall indemnify, defend and forever
hold harmless XM and XM’s affiliated companies and each of XM’s (and its
affiliated companies’) respective present and former officers, shareholders,
directors, employees, partners and agents, from and against all Loss and Expense
arising directly or indirectly out of: (i) the development, production or supply
of, or negotiation for, the CSR Programming by CSR; or (ii) the content of
the
CSR Programming, including the Advertising, provided by CSR and/or any data
or
material included therein or arising out of CSR's delivery and XM's transmission
of the CSR Programming pursuant to this Agreement, including without limitation,
any alleged or proven libel, slander, defamation, invasion of the right of
privacy or publicity, violation, infringement or misappropriation of any
performance right, copyright, trade name, trademark, trade secret, patent right,
literary or dramatic right, or obscenity or indecency contained in the CSR
Programming as provided by CSR, including the Advertising; or (iii) the
negligent or willful acts or omissions of CSR or its equipment and/or service
vendors.
(b) Without
limiting the provision of Section 7.1, XM shall indemnify, defend and forever
hold harmless CSR and CSR’s affiliated companies and each of CSR’s (and its
affiliated companies’) respective present and former officers, shareholders,
directors, employees, partners and agents, from and against all Loss and Expense
arising directly or indirectly out of: (i) the development, production or supply
of, or negotiation for the XM programming; or (ii) the content of the XM
programming, including the advertising, provided by XM and/or any data or
material included therein or arising out of XM's transmission of the XM
programming pursuant to this Agreement, including without limitation, any
alleged or proven libel, slander, defamation, invasion of the right of privacy
or publicity, violation, infringement or misappropriation of any performance
right, copyright, trade name, trademark, trade secret, patent right, literary
or
dramatic right, or obscenity or indecency contained in the XM programming as
provided by XM, including advertising; or (iii) the negligent or willful acts
or
omissions of XM or its equipment and/or service vendors.
(c) CSR
and
XM agree
to
notify the other in the event that either party discovers an unauthorized
third-party’s retransmission the programming.
7.3 Indemnification
Procedures. Each
party seeking indemnity hereunder (the “Indemnified Party”) shall give prompt
written notice to the other party (the “Indemnifying Party”) of any
circumstances which may give rise to any Loss or Expense under this Article
7 as
soon as the Indemnified Party knows of such circumstances; provided, however,
that unless prejudiced by the failure to give such notice, such failure shall
not relieve the Indemnifying Party of its obligation to indemnify the
Indemnified Party under this Article 7. The Indemnifying Party shall, at its
own
cost and expense and using counsel reasonably acceptable to the Indemnified
Party, contest and assume responsibility for the defense of such litigation,
provided that the Indemnified Party may, at the Indemnifying Party’s own cost
and expense, participate in the defense of any such claim, action or suit.
The
Indemnifying Party shall have the right to control the defense and any
settlement of such claim, action or suit. The Indemnifying Party shall pay
all
expenses and satisfy all judgments, including reasonable attorneys’ fees and
litigation expenses, which may be incurred by or rendered against the
Indemnified Party in connection therewith.
7.4 Survival
of Indemnification Obligation.
The
indemnification obligations of the parties under this Article 7 shall survive
the expiration or termination of this Agreement.
ARTICLE
EIGHT:
FORCE MAJEURE
8.1 Force
Majeure.
Neither
XM nor CSR shall have any rights against the other for any failure of or delay
in performance due to causes beyond its control, including without limitation,
failure of the XM System or any element thereof (including general satellite,
transponder, repeater or radio failures), acts of God, fires, floods or other
catastrophes; national emergencies, terrorism, insurrections, riots or wars;
strikes, lockouts, work stoppages or other labor difficulties; and any law,
order, regulation or other action of any governing authority or agency thereof.
Carriage of the CSR Channels on the XM System may be preempted, interrupted
or
suspended due to unusual, abnormal or other unforeseen situations, or conditions
or for reasons beyond XM’s control, including without limitation, maintenance
requirements or emergency conditions experienced by XM; or to protect the XM
System, its personnel, facilities or services (collectively, “Emergency
Preemption”). Upon notice of or otherwise becoming aware of an Emergency
Preemption, CSR shall, upon the request of XM, immediately cease transmission
of
the CSR Programming. XM may cause such Emergency Preemption to occur without
liability to CSR; provided, however, that XM shall, to the extent possible,
give
reasonable notice thereof and use commercially reasonable efforts to restore
full carriage as soon as practicable.
ARTICLE
NINE:
CONFIDENTIALITY; PUBLICITY
9.1 Confidentiality.
(a) “Confidential
Information” includes, but is not limited to any information which any party
hereto considers to be of a proprietary and confidential nature and includes,
without limitation, know-how, data, process, technique, program, design,
formula, marketing, advertising, financial, sales, customer or programming
matter, compositions, drawings, diagrams, computer programs, studies, work
in
process, visual demonstrations, concepts, and other data, whether oral, written,
graphic, or electronic form, which may be exchanged between the parties. For
the
purposes of this Agreement, “Confidential Information” shall include, without
limitation, the existence or contents of this Agreement. Confidential
Information does not include the following information:
(i)
|
information
which is now or which hereafter becomes publicly known or available
through no act or failure on the part of the receiving
party;
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(ii)
|
information
which is actually known to the receiving party at the time of the
receipt
of such Confidential Information without obligation of confidentiality;
and
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(iii)
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information
which is hereafter furnished to the receiving party by a third party
without obligation of confidentiality.
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(b) Each
party hereto will not use the Confidential Information of the other party for
any purpose other than to perform this Agreement, will not disclose the
Confidential Information of another party hereto to third parties, except:
(i)
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to
those third parties who have a need to know such information in order
for
the receiving party to perform this Agreement, and who have executed
a
written non-disclosure agreement with substantially similar protections
to
those contained herein; will protect the Confidential Information
of the
other parties hereto with at least the same degree of care as it
uses in
protecting its own confidential information; and will not copy the
Confidential Information of any other party hereto without first
getting
the other’s written consent; or
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(ii)
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disclosure
as may be required by law, regulation, court of government agency
of
competent jurisdiction (however, if required to make such a disclosure,
the receiving party agrees to give the disclosing party prompt notice
prior to disclosure and make a reasonable effort to assist disclosing
party in obtaining a protective order or in redacting specified
information to the extent reasonably permitted by applicable law
or
regulation).
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These
obligations remain in effect after expiry or termination of this Agreement.
(c) After
termination or expiry of the term of this Agreement, any party hereto may
require any other party hereto to return immediately
or, as the applicable parties may agree, destroy all copies of its Confidential
Information the other then has and certify to it the other has taken these
steps.
(d) In
the
event of breach of the confidentiality provisions of this Agreement by the
receiving party, it acknowledges that the disclosing party will be irreparably
harmed, and that the disclosing party shall, in addition to any other available
remedies, be entitled to obtain equitable relief to prevent further disclosures
without resorting to the dispute resolution procedures set forth below.
9.2 Publicity.
All
public notices to third parties and all other publicity concerning the
transactions contemplated by this Agreement shall be jointly planned and
coordinated by the parties hereto. No party shall act unilaterally in this
regard, unless required by law or regulation to do so, and any party required
to
act within a particular time frame under applicable law or regulation will
afford the other party such opportunity to consult as such time frame
permits.
9.3 Survival.
The
parties’ obligations under this Article 9 shall survive the expiration or
termination of this Agreement.
ARTICLE
TEN:
MISCELLANEOUS
10.1 Assignment.
This
Agreement shall inure to the benefit of and shall be binding upon the successors
and permitted assigns of the parties hereto. No party shall be entitled to
assign this Agreement
without
the prior written consent of the
other
parties. Notwithstanding the foregoing, each party shall be entitled to assign
this Agreement without such consent to a successor in interest (other than
a
direct competitor of XM) arising through merger, acquisition, reorganization
or
sale of all or substantially all of its assets or business, or to a lender
as
security for financing. Any attempted assignment made contrary to this Article
shall be void.
10.2 Notices.
(a) Any
notice or other communication required or permitted to be given by this
Agreement to a party hereto shall be in writing and shall be delivered by hand
or registered mail to the recipient at the following addresses:
To
XM:
XM
SATELLITE RADIO INC.
0000
Xxxxxxxxx Xxxxx, XX
Xxxxxxxxxx,
XX 00000
Attention: Xxxxxx
Xxxxxxxxx
Executive Vice President, General Counsel
Xxxxxx Xxxxxxxxx
Vice President, International Operations
To
CSR:
CANADIAN
SATELLITE RADIO INC.
Xxxxx
0000, X.X. Xxx 000
Xxxxxx
Xxxxx Xxxxx, XXX Place
000
Xxx
Xxxxxx
Xxxxxxx,
Xxxxxxx X0X 0X0
Attention:
Legal
Department
or
at
such other address of which that party shall have given notice. Proof of
delivery by hand or registered mail shall constitute proof of
receipt.
10.3 Law;
Dispute Resolution.
(a) This
Agreement shall be governed by and interpreted in accordance with the laws
of
the State of New York, provided that any matters regarding the requirements
of
Canadian laws shall be governed by and interpreted in accordance with the laws
of the Province of Ontario and the federal laws of Canada applicable therein,
except that regulatory matters relating to licences awarded by the government
of
Canada to CSR which shall be governed by and interpreted in accordance with
the
federal laws of Canada.
(b) The
parties agree that upon either party giving notice to the other, the matter
shall be subject to arbitration. In case of any controversy or claim arising
out
of or related to this Agreement, the parties agree to meet to resolve such
dispute in good faith. Should such a resolution not be reached, the parties
further agree that the matter (other than claims for which injunctive relief
is
sought) shall be settled by arbitration in accordance with the provisions set
forth in the XM System Licence Agreement.
10.4 Waiver
and Severability.
Neither
the waiver by either of the parties hereto of a breach of, or a default under,
any of the provisions of this Agreement, nor the failure of either of the
parties, on one or more occasions, to enforce any of the provisions of this
Agreement or to exercise any right or privilege hereunder shall thereafter
be
construed as a waiver of any preceding or subsequent breach or default of the
same or any other obligation, or as a waiver of any provision, right, or
privilege hereunder. Any waiver under this Agreement must be in writing. In
the
event that any one or more of the provisions of this Agreement shall be held
by
a court of competent jurisdiction to be invalid or unenforceable in any respect,
such invalidity and unenforceability shall not affect any other provision of
this Agreement, and the Agreement shall be construed as though such invalid
and/or unenforceable provision(s) had never been contained herein.
10.6 CSR
Parent Guarantee.
CSR
Parent hereby guarantees performance by CSR of all obligations of CSR
hereunder.
10.7 Entire
Agreement; Modification.
This
Agreement together with the Transaction Documents (as defined in the XM System
Licence Agreement) contains the entire agreement between the parties hereto
with
respect to the subject matter hereof, and expressly supersedes all prior or
contemporaneous agreements, whether oral or written, relating to such subject
matter. No amendment of or modification to this Agreement shall be valid unless
made in writing and signed by the authorized representative(s) of the parties.
10.8 Attorneys’
Fees.
If any
suit, appeal, or other action is commenced by a party to establish, maintain,
or
enforce any right or remedy arising from this Agreement, the prevailing party
shall be entitled to reimbursement from the other party of its reasonable
attorneys’ fees and litigation or appeal expenses incurred therein.
10.9 Headings.
The
headings and numbering of articles and sections in this Agreement are for
convenience only and shall not be construed to define or limit any of the
terms
herein or affect the meaning or interpretation hereof. Any reference in this
Agreement to an "Article," "Section" or an "Exhibit" shall, unless the context
expressly requires otherwise, be a reference to an "Article," or "Section"
in,
or an "Exhibit" to, this Agreement.
10.10 Further
Assurances.
The
parties hereto shall do, execute and deliver such further and other agreements,
assurances, undertakings, acknowledgements or other documents in connection
with
this Agreement as may reasonably be required to give full force and effect
to
this Agreement. The
parties acknowledge and agree that there are instances in this Agreement in
which items are specified by the delivery of notices, numbers are fixed based
upon developments and such numbers may be recorded in further documents,
schedules are revised or deemed revised to accurately reflect actions being
taken by XM or CSR consistent with this Agreement, and so on. The parties agree
that all such notices, acknowledgements, other documents, schedules and so
on
are considered part of this Agreement, rather than amendments or modifications
hereof.
10.11 Independent
Parties.
This
Agreement does not constitute and shall not be construed as constituting a
partnership or joint venture between CSR and XM. Neither party shall have rights
to obligate or bind the other party in any manner whatsoever, save as herein
specifically provided and nothing contained in this Agreement shall give or
is
intended to give any rights of any kind to persons not party to this
Agreement.
10.12 Counterparts.
This
Agreement may be executed either original or facsimile in one or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.
IN
WITNESS WHEREOF
the
parties hereto have executed this Agreement as of the day and year first above
written.
XM
SATELLITE RADIO INC.
/s/
Xxxx X. Xxxxxxx
Name:
Xxxx X. Xxxxxxx
Title:
Chairman
|
|
|
|
CANADIAN
SATELLITE RADIO
HOLDINGS
INC.
/s/
Xxxx X. Xxxxxx
Name:
Xxxx X. Xxxxxx
Title:
Chairman and CEO
|
|
CANADIAN
SATELLITE RADIO INC.
/s/
Xxxx X. Xxxxxx
Name:
Xxxx X. Xxxxxx
Title:
Chairman and CEO
|
EXHIBIT A:
CHANNEL DESCRIPTIONS*
1)
Music Channel (Unsigned): This
English-language commercial-free, channel for 18-49 adults will showcase
new
and
emerging
music
in the
genres of rock..
2)
Music Channel (Air
Musique):
This
French-language youth-oriented commercial-free, music channel will focus on
popular Canadian musical artists performing in French.
3) Music
Channel (Sur
la route):
A French-language
adult-oriented commercial-free music channel.
4)
Comedy Talk Channel (Laugh
Attack):
This
comedy channel will showcase comedians and comedy segments from the most popular
comedians from the past and present with a special emphasis on Canadian comic
talent.
5)
French Talk Channel (Franc
Parler):
This
French talk channel will target male listeners18-54 years of age focusing
sports, news, business, health and technology.
6)
**NHL Talk Channel (Home
Ice):
This
magazine style, sports talk channel will be a dedicated full
time
(24/7) radio
channel featuring original programming that will focus on all aspects of
hockey.
7)
***NHL Info
Play-by-Play: This
channel provides daily play-by-play coverage with games and channel numbers,
as
well as providing
the
latest in hockey news, including news, scores and statistics, across North
America.
8)
****Canadian National News, Business, Sports, Entertainment and Weather
(Canada
360):
A 24/7
English
language information
channel that delivers
news,
business, sports, entertainment and national weather with a Canadian
perspective, updated every hour.
9)
****French Canadian Cultural News and Entertainment (Quoi
de Neuf):
A 24/7
French language information channel that delivers
the
latest arts and entertainment news.
*The
channels described above will comply with all CRTC programming rules and
regulations. Talk channels may include advertising. Channel names are subject
to
change in accordance with Section 1.3(c) of the Agreement to which this Exhibit
is attached.
**When
this channel is airing, U.S. focused advertisements are permitted.
***This
channel initially will air only during the NHL hockey season. XM reserves the
right to withdraw this channel from the CSR Channels upon written notice to
CSR,
following which there shall only be eight (8) CSR Channels. Following such
notice the parties will negotiate in good faith about whether
to continue the production of the channel in an alternative format that may
be
desirable at that time, but such negotiations shall be without prejudice to
XM’s
right to withdraw the channel.
This
channel shall not be subject to any requirement that the audio quality be
comparable to that of any other channel. CSR
shall
make available on
such
channel to
XM 6
minutes per hour (or more if allowable by the CRTC) of advertising time for
XM
sale or XM Programming promotions. XM
shall
be entitled to sell advertisements on such channel and retain
all revenues collected from all sales of U.S.
focused advertisements on this channel.
****Comparable
to a traffic and weather channel for audio quality purposes.
EXHIBIT
B
Appendix
to Broadcasting Decision CRTC 2005-246
Conditions
of licence for the satellite subscription radio undertaking licenced to Canadian
Satellite Radio Inc. (“licensee”)*
1. (a) The
licensee shall provide a national satellite subscription radio undertaking
consisting of original Canadian-produced channels and non-Canadian channels.
The
licensee is authorized to distribute the services of XM Satellite Radio Inc.
in
accordance with the terms of the conditions of licence set out
below.
(b) The
licensee shall distribute a minimum of eight original Canadian-produced
channels.
(c) The
licensee may distribute, to any Canadian subscriber, a maximum of nine
non-Canadian-produced channels for each original Canadian-produced channel
that
it distributes.
(d) In
no
case may a subscriber receive a package of channels where original
Canadian-produced-channels constitute less than 10 percent of total channels
received.
For
purposes of this condition of licence, an "original Canadian-produced channel"
is a channel produced in Canada that consists of programming not less than
50%
of which is produced for and broadcast for the first time on that
channel.
2. The
licensee shall, in a week, devote a minimum of 85% of the total musical
selections broadcast on all Canadian-produced channels, considered together,
to
Canadian selections as defined in section 2.2(2) of the
Radio Regulations, 1986.
3. The
licensee shall, in a week, devote at least 85% of the total spoken word
programming broadcast on all Canadian-produced channels, considered together,
to
Canadian spoken word programming.
For
purposes of this condition of licence "Canadian spoken word programming" means
programming other than musical selections or commercial messages that is
produced in Canada and where a Canadian is the primary performer or
speaker.
4. (a) The
licensee shall distribute a minimum of three French-language original
Canadian-produced channels.
(b) Not
less
than 25% of the original Canadian-produced channels distributed by the licensee
shall consist of French-language original Canadian-produced
channels.
For
purposes of this condition of licence, an "original Canadian-produced channel"
is a channel produced in Canada that consists of programming not less than
50%
of which is produced for and broadcast for the first time on that
channel.
5. The
licensee shall, during a week, on each French-language channel, devote 65%
or
more of its vocal musical selections from content category 2 to musical
selections in the French language and schedule them in a reasonable manner
throughout each day.
6. The
licensee shall devote, between 6 a.m. and midnight each week on each Canadian
music channel, a minimum of 25% of the musical selections broadcast to new
Canadian musical selections, and a minimum of 25% of the musical selections
broadcast to Canadian selections by artists who have not had a musical selection
that has reached a position on one or more of the charts identified in the
list
set out in Circular 445, 14 August 2001, as may be amended from time to
time.
For
the
purposes of this condition of licence, a "new Canadian musical selection" is
a
Canadian selection that has been released in the 6 months prior to the date
that
the musical selection is broadcast. The
Eastern time zone will be used for purposes of determining compliance with
this
condition of licence. The
licensee will also be responsible for specifying on the music lists it provides
to the Commission, the release date of all musical selections it
broadcasts.
7. The
licensee shall not broadcast any original local programming on a
Canadian-produced channel. For
the
purposes of this condition of licence "original local programming" means
programming produced by the licensee for broadcast on the satellite subscription
radio undertaking that targets a particular geographic community and includes,
but is not limited to, commercial messages, news, weather and traffic
information.
8. The
licensee shall broadcast no more than six minutes of national commercial
messages during any clock hour on any Canadian-produced channel. For
purposes of this condition of licence a "national commercial message" is a
commercial message that is purchased at a national rate and receives national
distribution on the service.
9. The
licensee shall adhere to sections 3, 4, 6,10.1 (with respect to its terrestrial
transmitters) and 11 of the Radio
Regulations,
1986.
10. The
licensee shall adhere to the guidelines on gender portrayal set out in the
Canadian Association of Broadcasters’ (CAB) Sex-Role
Portrayal Code for Television and Radio Programming,
as
amended from time to time and approved by the Commission. The
application of the foregoing condition of licence will be suspended as long
as
the licensee is a member in good standing of the Canadian Broadcast Standards
Council.
11. The
licensee shall adhere to the provisions of the CAB’s Broadcast
Code for Advertising to Children,
as
amended from time to time and approved by the Commission.
12. The
licensee shall, for each Canadian-produced channel, adhere to the provisions
of
sections 8(1), (2), (3), (4), (5) and (6) of the Radio
Regulations, 1986.
13. The
licensee shall, for any non-Canadian-produced channel that may be identified
by
the Commission from time to time, adhere to the provisions of sections 8(5)
and
(6) of the Radio
Regulations, 1986.
14. (1) For
the
purposes of this condition of licence,
"Canadian
musical selection" means a musical selection that meets the criteria
set
out in subsection 2.2(2) of the Radio
Regulations, 1986.
|
(2)
|
On
or before November 30 of each year, the licensee shall submit to
the
Commission a statement of accounts, on the annual return of broadcasting
licensee form, for the year ending on the previous August
31.
|
(3)
|
For
any Canadian-produced channel, the licensee shall, at the request
of the
Commission, submit for any period specified by the Commission in
its
request
|
(a)
|
the
information required by the most recent Station Self-assessment Report
form issued by the Commission; and
|
(b)
|
a
list of the musical selections in the order in which they are broadcast
by
the licensee during that period that includes the title and performer
of
each musical selection and a legend that
identifies
|
(i) any
Canadian musical selection,
(ii) any
instrumental selection,
(iii)
|
any
category 3 musical selection within the meaning of Public Notice
CRTC
1991-19 of 14 February 1991 entitled Implementation
of the FM Policy
and published in the Canada Gazette Part I on 23 February 1991,
and
|
(iv)
|
the
language of the musical selection, where the musical selection is
not an
instrumental selection.
|
(4)
|
For
any non-Canadian produced channel, the licensee shall, at the request
of
the Commission, submit for any period specified by the Commission
in its
request, the following information for each musical selection
broadcast:
|
(i) the
name
of the artist;
(ii)
|
the
name of the album from which the musical selection is taken and the
number
of the track;
|
(iii)
|
the
year that the musical selection was released;
and
|
(iv)
|
the
version of the track, where multiple versions
exist.
|
(5)
|
At
the request of the Commission, the licensee shall provide the Commission
with a response to any inquiry regarding the licensee’s programming,
ownership or any other matter within the Commission's jurisdiction
that
relates to the licensee's
undertaking.
|
15. For
the
purposes of all the conditions of licence set out above, the terms "broadcast
day," "broadcast week," "commercial message," "content category," "content
subcategory," "ethnic program," "licensed," and "musical selection," shall
have
the meaning set out in section 1 of the Radio
Regulations, 1986.
"Day"
means the total number of hours devoted to broadcasting for a period beginning
at 12:00 in the forenoon and ending at midnight of the same day. "Week" means
seven consecutive days beginning on Sunday.
_____________________
CSR
has
also submitted an application,
dated
September 7, 2005 to the CRTC, which as of the date of this Agreement has not
been
approved
by the
CRTC or become part of the licence requirements.
However,
if that application is approved by the CRTC on terms substantially as applied
for by CSR, the conditions of licence will be amended to require that:
1. From
the
date of service launch (planned for December 2005), a minimum of four of the
eight Canadian programming channels to be provided by CSR will be French
language programming channels.
2. From
the
date of service launch, a minimum of two of the four French language programming
channels offered by CSR will be musical programming channels.
3. If,
during the thirty-six (36) month period following service launch CSR is able
to
add additional Canadian programming channels, it will honour the principle
of
equality of linguistic service in respect of any additional Canadian programming
channels it is able to offer.
4. If
within
that thirty-six (36) month period from the date of service launch CSR has
exceeded by 25% or more its subscriber projections, as filed in its licensing
application, but has been unable to introduce in that period at least two
additional Canadian programming channels (i.e., one English language, one French
language), CSR will commit from that date forward to provide 6% of its gross
service revenues (rather than 5%) to the support of Canadian Talent Development
(“CTD”) initiatives. Such additional funding for CTD initiatives shall be
divided equally between French and English language CTD
initiatives.
5. CSR
will
work closely with the relevant Canadian agencies in the field of emergency
preparedness, and will be an active participant in Canada’s Public Safety and
Emergency Preparedness programs.
EXHIBIT
C
CSR’S
CODE OF BROADCAST STANDARDS AND PRACTICES
All
employees of CSR must adhere to the provisions of the Canadian Association
of
Broadcaster’s (the “CAB”) Broadcast Code for Advertising to Children, and the
CAB’s Sex Role Portrayal Code for Television and Radio Programming, as these
codes may be amended from time to time and approved by the CRTC. All employees
of CSR shall also adhere to the CAB’s Code of Ethics, as approved by the CRTC. A
copy of each of these codes is appended hereto and each forms a part of CSR’s
Code of Broadcast Standards and Practices. CSR shall become a member in good
standing of the Canadian Broadcast Standards Council (“CBSC”) and shall abide by
any Code for subscription satellite radio broadcasters that it may develop.
In
addition, employees of CSR shall in the performance of their duties comply
with
the following policies relating to broadcast standards and practices.
All
policies are subject to change.
Broadcast
of Obscene Material: Obscene
material may not be broadcast at any time. Broadcast material is "obscene"
if
(i) the average person, applying contemporary community standards, would find
that the material applies to the prurient interest, (ii) the material describes
or depicts sexual conduct in a patently offensive manner, or (iii) taken as
a
whole, the material lacks serious literary, artistic, political, or scientific
value. The broadcast of obscene material is a very serious offence.
Violators of this policy are subject to disciplinary action, including up to
immediate termination of employment.
Broadcast
of Indecent Material: The
airing of indecent material is prohibited between the hours of 6 a.m. and 10
p.m. on those channels not designated as containing explicit language. Broadcast
material is "indecent" if it depicts or describes, in terms patently offensive
(as measured by contemporary community standards) sexual or excretory activities
and organs. If any on-air talent is uncertain whether its intended broadcast
may
be deemed indecent or obscene, the station should immediately consult with
the
relevant CSR employee prior
to
broadcasting the programming.
Falsehoods:
Any
on-air talent that broadcasts falsehoods that injure a person’s reputation may
be subject to disciplinary action, including up to termination of employment.
All of the following are prohibited:
any libel,
slander, defamation, invasion of the right of privacy or publicity, violation,
infringement or misappropriation of any performance right, copyright, trade
name, trademark, trade secret, literary or dramatic right.
Invasion
of Privacy: Any
on-air talent that broadcasts a private and intimate fact about a person without
a newsworthy reason for doing so may be subject to disciplinary action,
including up to termination of employment.
Recording
and Broadcasting of Telephone Conversations: Prior
to
recording a telephone conversation for broadcast or broadcasting such a
conversation live on the air (in whole or in part), the station must notify
all
parties to the call of the station's intention to broadcast the conversation.
The only time prior express notification is not required is when the other
party
to the call is associated with CSR or XM (e.g.,
an
employee or part-time reporter), or where the other party originates the call
and it is obvious that the call is in connection with a program in which the
station customarily broadcasts telephone conversations (e.g.,
a
call-in show). A "conversation" begins whenever a party answers the telephone.
Therefore, the prior notification requirement is violated when the party called
answers the phone by saying "Hello" - even if the station announcer immediately
informs the party called of the announcer's identity and the fact that the
telephone conversation is being recorded for later broadcast or is being
broadcast live. Live broadcast use of a telephone conversation prior to
informing the other party of the station's intention to broadcast it, even
with
the intent of, and/or actually obtaining the party's permission during the
broadcast, is unacceptable. The brevity of the conversation, even if it is
as
short as one word, is immaterial.
If
CSR
fails to notify a party of its intention to broadcast a telephone conversation
prior
to
recording and/or broadcasting the conversation, it may be subject to civil
lawsuits, and the Program Director or on-air talent responsible for such failure
may be subject to disciplinary action, including up to immediate termination
of
employment.
Broadcast
Hoaxes: It
is
prohibited to broadcast false information concerning a crime or a catastrophe
if
(i) the channel Program Director or on-air talent knows that the information
is
false, (ii) it is foreseeable that broadcast of the information will cause
substantial public harm, and (iii) broadcast of the information does in fact
directly cause substantial public harm. "Public harm" is defined as harm that
causes direct and actual damage to property or to the health or safety of the
general public or diverts law enforcement or other public health and safety
authorities from their duties. Public harm is "foreseeable" if it can be
expected with a significant degree of certainty that such harm will
occur.
Listener
Contests and Prizes: No
contests, sweepstakes, giveaways, or similar prize-based initiatives may be
conducted prior to their being approved by the [insert title] of CSR and the
Vice President of Marketing and the Senior Vice President of Business Affairs
of
XM.
Payola/Plugola:
FCC
payola/plugola regulations prohibit receipt of money or other consideration
by
radio stations or employees thereof in exchange for playing specific programming
or making favorable comments about products or services, unless the stations
disclose on air the fact that such consideration was paid. Relevant
CSR employees will be required to execute affidavits periodically confirming
that
no
violations of this policy have occurred. Violators of this policy will be
subject to disciplinary action, including up to immediate termination of
employment.
Particular
care must be taken where XM or
CSR
has
an
agreement or understanding with a record company, concert promoter, or program
supplier that involves promotional announcements and/or airplay of records.
With
record company promotions and marketing programs, it is not always apparent
whether consideration received by the station is in return for putting program
matter on the air or is in return for something else. For that reason, any
agreements or arrangements between stations and record companies, concert
promoters or their representatives that in any way involve station airplay
or
concert performances must be submitted to the [insert title] of CSR and to
the
Vice President of Business Affairs
of
XM
for
review
and approval before
they
are
entered into.
Sponsor
Identification: A
sponsorship identification announcement must be made with any commercial spot,
political spot, or other program matter for which CSR is paid valuable
consideration. The announcement must: (a) state that the matter is sponsored,
paid for, or furnished; and (b) fully and fairly disclose the true identity
of
the person(s) or entity(ies) by whom or on whose behalf the payment is made.
In
the case of commercial advertising spots, this requirement is deemed to be
satisfied if the sponsor's corporate name, trade name, or product name is stated
in the spot in a context where it is clear that the mention of the name
constitutes a sponsorship identification (for example, "Drink ice-cold
Coca-Cola"), and in such cases no additional sponsorship identification
announcement is needed. But if the station is paid to broadcast a spot that
promotes a commercial product generically, such as a spot touting the health
benefits of drinking milk, then the sponsoring entity (e.g.,
the
Dairy Farmers) must be specifically identified. Also,
a
paid spot that is in the nature of a public service announcement (PSA)
must
identify the sponsoring entity. The same is true for "teaser" announcements
where the sponsor's identity is not otherwise apparent, such as an announcement
that says "it's coming soon" without saying what "it" is.
Performance
Complement: All
programming must adhere to the broadcast restrictions unless the appropriate
waiver is obtained in the U.S. Digital
Millennium Copyright Act as follows:
· |
On
a particular channel, within any three hour period, the programming
can
contain no more than three selections from any one album or CD, and
no
more than two such selections can be played consecutively.
|
· |
On
a particular channel, within any three hour period, the programming
can
contain no more than four different selections by the same featured
artist
or from any set or compilation, and no more than three such selections
can
be played consecutively.
|
Describing
the Service:
The
Services of CSR and XM should be described in ways that are consistent with
the
marketing messages of CSR and XM and in ways that do not misrepresent the
capabilities of those Services to consumers. Use the printed marketing and
advertising materials of CSR and XM for characterizations of the Services.
Chat
Room Participation:
CSR
employees are prohibited from participating in any chat room, message board
or
other on-line communication forum relating to CSR
or
XM,
even if
such participation
is
conducted under a fictitious name.
Online
forum communications are public statements. Only
authorized individuals are
permitted to make public statements about or on behalf of CSR
or
XM.
In
addition, unauthorized online forum communications may inadvertently expose
CSR
or
XM
to
legal liability based on, among other things, infractions of securities
laws, company contract violations, or torts based on misinformation, regardless
of whether or not intentional. Any CSR employee found violating this policy
will
be subject to disciplinary action up to and including immediate
dismissal.
CSR
employees
may post
promotional material about CSR
channels
on
websites, such as artist fan sites and other relevant sites. These postings
must
follow the same guidelines as those postings made to CSR
or
XM
website
channel pages.
Non-Program
Related Communication with Subscribers:
Programming staff communicates with subscribers over the air, on-line, and
on
the phone. Like chat room participation, these communications are public
statements and must follow these guidelines:
No
corporate information (e.g., relating
to
financing activities) other than what has been disclosed in securities
filings.
If there is an event that results in numerous listener inquiries, senior
management will advise as to what, if any, answer is authorized. These answers
will be consistent with LCC statements.
No
technical information regarding CSR’s
or
XM’s
broadcast operations, satellites, radio,
or
other technology.
· |
No
information about our business partners, business projects (whether
consummated or in negotiations).
|
· |
Other
company confidential information à
when in doubt, do not discuss.
|
Respectful
of Faiths:
The
subject of religion and references to particular faiths and tenets shall be
treated with respect at all times.
Donation
Solicitations:
Requests
for donations in the form of a specific amount shall not be made if there is
any
suggestion that such donation will result in miracles, physical cures or
life-long prosperity.
Compliance
with Laws: The
channels produced by CSR are broadcast both in Canada and the United States.
It
is necessary, therefore, for CSR’s employees to comply with the advertising and
broadcasting laws of both countries. If you are uncertain of the law, ask your
[manager] for instructions and guidance before taking any action.