AMENDMENT NUMBER ONE TO GOOGLE ORDER FORM AND GOOGLE SERVICES AGREEMENT
Confidential
treatment has been requested for portions of this exhibit. The copy filed
herewith omits the information subject to the confidentiality request.
Omissions are designated as *. A complete version of this exhibit has been
filed
separately with the Securities and Exchange Commission.
Exhibit
10.20
Execution
Copy
AMENDMENT
NUMBER ONE TO GOOGLE ORDER FORM AND GOOGLE SERVICES
AGREEMENT
This
Amendment Number 1 (the “Amendment”)
is
entered into as of the Amendment Effective Date set forth in the signature
block
below, by and between Google Inc. (“Google”)
and
Gurunet Corporation, henceforth known as Answers Corporation (“Customer”),
and
amends (1) that certain Order Form, effective as of January 28, 2005, by and
between Google and Customer (as amended from time to time, the “Order
Form”),
and
(2) the Google Services Agreement between Google and Customer incorporated
into
such Order Form and dated January 28, 2005 (as amended from time to time, the
“GSA”). The
GSA
and the Order Form together constitute the “Agreement”.
Capitalized terms used but not defined in this Amendment will have the meanings
given to such terms in the Agreement.
WHEREAS,
Customer and Google are parties to the Agreement, pursuant to which Google
provides Customer with certain advertising services;
WHEREAS,
in connection with the operation of its advertising services: (a) Google is
enabling the serving of advertisements in formats other than text, including,
without limitation, animated and other image formats (“Image
Ads”),
and
Customer wishes to receive Image Ads under the Agreement; and (b) Google may
disclose certain Site-specific statistics to advertisers, and Customer wishes
to
acknowledge and agree to such disclosure;
WHEREAS,
Customer desires to allow Google to serve AFC ads on certain Customer electronic
newsletters;
WHEREAS,
Customer desires to implement Related Ad Links provided by Google;
WHEREAS,
Customer desires to allow Google to serve Ads on certain content pages that
formerly did not display Google’s search results and/or advertising results
and/or do not have any Google branding; and
WHEREAS,
Customer and Google desire to amend the Agreement to effect the
foregoing.
NOW,
THEREFORE, in consideration of the mutual promises contained herein, the parties
agree as follows:
1.Image
Ads.
Notwithstanding anything to the contrary contained in the Agreement, Google
may
serve to Customer advertisements in formats other than the text formats
described in the Agreement, including Image Ads, and any prohibition or
limitation on the format in which ads may be served under the Agreement is
hereby deleted from the Agreement, provided that Customer shall have the right
to select the placement and format of the Image Ads from a set of Image Ad
formats made available to the Customer by Google. Such new format advertisements
shall not be subject to any minimum advertisement number set forth in the
Agreement, but Customer shall display such advertisements in their entirety,
provided that (unless otherwise agreed by the parties) the size of the
advertisement unit(s) shall substantially comply with the applicable mock-up
included in the Agreement, if any. Customer understands and agrees that
provision of Image Ads is a Beta Feature, to be treated accordingly under the
Agreement.
2.
Data
Disclosure.
Customer understands and agrees that Google may inform advertisers of Customer’s
participation in the Google AdSense Program and share with advertisers (i)
the
following Site-specific statistics: (a) statistics regarding the performance
of
the advertiser's ads on the Site, including, without limitation, number of
clicks, number of impressions, clickthrough rate, average cost per click, total
cost, conversion rates, and cost per conversion; (b) the range of impressions
per day applicable to the Site or channel, which range shall be reasonably
broad and is only intended to provide advertisers with a general sense of the
volume of traffic to the Site or channel; and (c) the range of costs per
thousand impressions ("CPMs") applicable to the Site or channel (ii) the Site
URL, and (iii) related information collected by Google pursuant to its provision
of the advertising services to Customer. Accordingly, notwithstanding anything
to the contrary contained in the Agreement, Customer hereby waives any provision
under the Agreement, or any other accommodation that Google may have undertaken,
that would prevent Google from making such information available to advertisers
as part of Google’s advertising program. Such disclosure of information shall
comply with the Google Privacy Policy located at
xxxx://xxx.xxxxxx.xxx/xxxxxxx.xxxx, or such other URL as Google may provide
from
time to time.
3.
Newsletters.
a.
Add
the
following parenthetical to “applicable laws” in Sections 3.1 and 6(c) of the
GSA:
“(including,
without limitation, the CAN-SPAM Act of 2003)”.
b. Add
the
following sentence at the end of Section 7.2 of the GSA:
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“In
the
case of a claim arising out of a claim alleging facts in violation of the
CAN-SPAM Act of 2003, such indemnification by Customer shall extend to Google’s
advertisers in addition to Google.”
c. Replace
clause (iii) of Section 10.2.2 of the GSA with the following:
“(iii)
Google reasonably determines that it is impractical to continue providing the
Services in light of applicable law (including, without limitation, the CAN-SPAM
Act of 2003 or other applicable spam laws)”.
d. Add
the
following sentence to the end of the first sentence of Section 6.1 of the Order
Form:
“The
AFC
Service may also be implemented on certain electronic mail newsletters generated
from the AFC Site(s), provided such electronic mail newsletters meet all other
requirements stated in this Agreement (and, in those instances, all references
to AFC Site(s) in the Agreement will include such electronic mail
newsletters.”)
e. Add
the
following language (a) after the list of URLs in the AdSense for Content box
on
the second page of the Order Form and (b) immediately after the term “URLs” in
the middle of the second sentence of Section 3.10 of the Order
Form:
“and
in
certain HTML-format, End User electronic mail newsletters generated from such
URL(s)”.
f.
Insert
the following paragraph as a new Section 6.2.6 of the Order Form:
“6.2.6
Newsletters.
Customer shall not implement any Services in any of its electronic mail
newsletters unless: (i) such newsletter is editorially based or contains offers
related to Customer’s products and services, and is not predominantly
navigational in nature (i.e., such newsletter contains the full content of
an
article rather than just a hyperlink to the article on Customer’s domain); and
(ii) End Users of such newsletter have actively checked a sign-up box to receive
such newsletter and have affirmatively responded to Customer’s required
subsequent confirmation email, and Customer has fully, accurately, and clearly
disclosed to such End User, in a reasonable manner and in conformance with
all
applicable laws and regulations, the opportunity to decline receipt of such
newsletter. At any time, Google may opt to receive and/or decline to receive
electronic mail newsletters on an uncompensated basis, to verify Customer’s
compliance with any requirements contained in the Agreement. Customer will
also
comply with and implement Google’s standard technical requirements and
specifications for newsletters, including an image map protocol for transmitting
the applicable data for the delivery of AFC Ads to electronic mail newsletters
(“Image
Map”).
In
the event of an Image Map implementation, Customer shall ensure that: (1) the
AdSense for Content Implementation or other elements appear only on the English
language version of the newsletters; and (2) the End User of such a newsletter
(a) is viewing such newsletter in HTML format (b) is actually receiving and
viewing Ads in such newsletter through an electronic mail client that supports
and has enabled cookies and images, and (c) can actually view advertisers’ Web
sites by clicking on such Ads.”
g. Notwithstanding
anything to the contrary in the Order Form, Customer shall implement AFC
Services in its electronic mail newsletters in a manner that conforms to the
implementation requirements described in Section 6.2 of the Order Form.
Customer’s implementation, including screenshots and specifications, of AFC
Services in its electronic mail newsletters shall be subject to the prior
written consent (including by email) of an authorized Google representative
at
director level or higher.
4. Related
Ad Links. Check the Related Ad Links box in the AFC table of the Order
Form.
5. Exclusivity.
Add the
following language to the end of Section 15.1:
*
6. Miscellaneous.
This
Amendment may be executed in multiple counterparts, each of which shall be
deemed an original and all of which shall constitute one and the same
instrument. No agreement hereafter made shall be effected to change, modify,
or
discharge this Amendment, in whole or in part, unless such agreement is in
writing and signed by or on behalf of the party against whom the enforcement
of
the change, modification, or discharge is sought. In the event of any conflict
between the terms of the Original Agreement and this Amendment, this Amendment
shall control. This Amendment shall be binding on the parties hereto and their
respective personal and legal representatives, successors, and permitted
assigns.
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Each
person whose signature appears below represents and warrants that he or she
has
the authority to bind the entity on whose behalf he or she has executed this
Amendment. Except as expressly modified herein, the terms of the Agreement
remain in full force and effect.
IN
WITNESSETH WHEREOF, the parties have executed this Amendment by persons duly
authorized as of the “Amendment
Effective Date”,
which
shall be the date written by Google below.
GOOGLE
INC.:
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Answers
Corporation:
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By:
/s/
Xxxx Xxxxxx
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By:
/s/
Xxxxxxx X. Xxxxxx
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Print
Name: Xxxx
Xxxxxx
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Print
Name: Xxxxxxx
X. Xxxxxx
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Title:
VP
Search Services
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Title:
Chief
Revenue Officer
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Date:
Dec.
20, 2005
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Date:
12/15/05
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