Exhibit 10.14
TRADEMARK LICENSE AGREEMENT
This License Agreement, made and entered into effective September 2, 1988,
between and among Hershey Foods Corporation, a Delaware corporation (hereinafter
called "Hershey"), Dogwood Restaurants, Inc., a Delaware Corporation
(hereinafter called "Licensor"), and Dogwood II, Inc., a wholly owned subsidiary
of Tennessee Restaurant Company (hereinafter called "Licensee").
WITNESSETH:
WHEREAS Licensor is the owner of certain trademarks, trade names, service
marks and packaging trade dress used in connection therewith; and
WHEREAS Licensee wishes to obtain a sole and exclusive license of said
trademarks, trade names, service marks and packaging trade dress used in
connection therewith for use in connection with its products and services.
WHEREAS, Licensor and Licensee desire to safeguard, promote and maintain
the good will and excellent reputation for quality now associated with the
services and goods sold under the Trademarks (as hereinafter defined) and desire
to safeguard and maintain the Trademarks.
NOW, THEREFORE, the parties do hereby agree as follows:
1. Definitions.
"Trademarks" shall mean collectively all of the trademarks, tradenames and
service marks listed on Schedule A hereto and any packaging trade dress used in
connection with such trademarks.
-2-
"Licensee's Products" means any food product, packaging or other product
or service now or hereafter manufactured, distributed, sold or provided by
Licensee or any sub-licensee.
"Licensed Territory" shall be worldwide.
2. Grant.
(a) Licensor hereby grants to Licensee the sole and exclusive license of
the Trademarks upon and in connection with the manufacture, advertising,
distribution and sale of any of Licensee's Products in the Licensed Territory
and to sub-license the Trademarks to others for use in connection with the
Licensee's Products in the Licensed Territory provided the quality control
protections afforded by this Agreement are incorporated in any such sub-license.
(b) All proprietary rights and goodwill in the Trademarks shall inure to
the benefit of Licensor and not Licensee. Licensee shall acquire no property
rights in the Trademarks by reason of its use thereof, and if, by operation of
law, or otherwise, Licensee is deemed to or appears to own any property rights
in any of the Trademarks, Licensee shall, at Licensor's request, execute any and
all documents necessary to confirm or otherwise establish Licensor's rights
therein.
(c) License shall have all the proprietary rights of Licensor to make, or
to have made and to sell Licensee's Products: (1) using the Trademarks, (2)
combining the Trademarks with a trademark, name or logo of Licensee in the
Licensed Territory, any use of both trademarks being subject to the provisions
of Section 3 hereof, and provided such use does not create confusion as to the
source of the goods or services associated therewith, or
-3-
(3) using any trademark of Licensee's choosing. All rights and title in the
Licensee's use of a trademark other than the Trademarks shall be in Licensee.
(d) Nothing in this Agreement shall be construed to require Licensee to
use the Trademarks on or in connection with any of Licensee's Products.
3. Provisions Relating to the Use of the Trademarks By Licensee.
(a) Licensee (and any sub-licensee) may use the Trademarks on all of
Licensee's Products distributed by Licensee or any sub-licensee and on all
menus, labeling, packaging, advertising and promotional materials used in
connection with Licensee's Products. The Trademarks and any trademark(s) of
Licensee may be used on the same package in a manner not detrimental to
Licensor's ownership of and goodwill in the Trademarks.
(b) Licensee covenants that all of Licensee's products associated with the
Trademarks shall be of a high standard and quality so as to reflect favorably
upon the businesses of both Licensor and Licensee and the goodwill associated
with the Trademarks, and Licensor, to insure conformance herewith, shall have
the right of inspection and the right to receive from Licensee a reasonable
number of samples of products and advertising material, all upon reasonable
notice to Licensee. If it is determined through reasonable inspection that any
of Licensee's Products associated with the trademarks are not of a high standard
and quality, Licensee agrees to cooperate with Licensor in facilitating a return
of such products to a high standard and quality.
- 4 -
4. Terms of Payment.
Licensee hereby agrees to pay Licensor a fee of $37,500,000, due upon
execution of this Agreement, for the license granted herein. The parties
acknowledge this payment, as well as the mutual promises made herein, as full
and adequate consideration for this Agreement.
5. Registration and Protection of Trademarks.
(a) Licensee has agreed to be bound by the terms and conditions of this
Agreement and recognizes and acknowledges Licensor's exclusive ownership and
title to the Trademarks and the value of the associated goodwill. Licensee
agrees that it will not challenge the title of any rights of Licensor in and to
the Trademarks in the Licensed Territory or make any claim or take any action
adverse to Licensor's rights therein, or challenge the validity of this
Agreement. Licensee further agrees that its every use of the Trademarks in the
Licensed Territory shall inure to the benefit of Licensor.
(b) Licensee agrees to cooperate fully and in good faith with Licensor and
to execute such documents as Licensor reasonably requests for the purpose of
securing and preserving Licensor's rights in and to the Trademarks in the
Licensed Territory. Notwithstanding anything to the contrary contained herein,
Licensor makes no claim and asserts no rights to the Trademarks outside of the
Licensed Territory.
(c) Licensor shall use reasonable efforts to obtain and maintain
registrations for the Trademarks in the Licensed Territory to the extent
available in accordance with the terms and conditions of this Agreement. All
costs of protection and registration of the Trademarks shall be borne by
licensee.
- 5-
(d) Licensor and Licensee agree, both during and after the term of this
Agreement, to cooperate fully and in good faith with each other and to execute
such documents as either party reasonably requests for the purpose of securing
and preserving Licensor's rights in and to the Trademarks.
(e) Licensor and Licensee shall each promptly notify the other of any
event or action of which it obtains knowledge which might constitute any
infringement, counterfeit or unfair competition with request to the Trademarks.
Licensor may take action, but shall be under no obligation to take any action,
with respect to any such infringement, counterfeit or unfair competition. If
Licensor or Licensee elects to commence any action or proceeding to protect the
Trademarks in the Licensed Territory, each party shall cooperate fully with the
other to whatever extent is necessary to prosecute such action or proceeding,
but in any event all expenses (including attorney's fees) and costs incurred in
any such actions or proceedings whether commenced by Licensee or Licensor shall
be borne by Licensee. Each party shall keep the other advised of the status of
such actions or proceedings. Recoveries in such actions or proceedings shall be
for the account of Licensee to the extent of the expenses which it has borne;
any recovery in excess of such expenses shall be for the account of the damaged
party or parties.
6. Term of License.
This Agreement and the licenses hereby granted shall become effective
immediately upon the execution hereof and, unless extended as hereinafter
provided, shall expire on the anniversary date hereof in 2028. At any time
within 180 days prior to the anniversary date hereof in 2028, Licensee shall
- 6 -
have the right, upon written notice to Licensor and the payment to Licensor of
$20,000,000 dollars not later than sixty (60) days after the date of notice, to
extend the term of this Agreement and the licenses hereby granted to the
anniversary date hereof in 208. Should Licensee not wish to exercise the
foregoing option, then the payment of $20,000,000 dollars need not be made.
7. Licensor's Representations, Warranties and Covenants.
In further consideration of Licensee's entering into this License
Agreement, Licensor represents and covenants as follows:
(a) The Licensor has the corporate power to execute, deliver and perform
its obligations under this License Agreement, and has taken all corporate action
necessary to permit it to do so.
(b) Licensor shall not make use of the Trademarks on any of its products
or in any other manner without the prior written consent of the Licensee.
(c) Licensor represents that, to the best of its knowledge, the Trademarks
do not, as of the date hereof, infringe any contract, copyright, trademark or
other property right of any third party in the areas and on the products with
respect to which the Trademarks are actually being used by Licensor.
8. Licensee's Representations, Warranties and Indemnity.
Licensee represents and warrants that:
(a) The execution and delivery of this Agreement and the performance by
Licensee of the transactions contemplated hereby have been duly authorized by
all appropriate corporate action.
-7-
(b) The performance by Licensee of any of the terms and conditions of this
Agreement on its part to be performed will not constitute a breach or violation
of any other agreement or understanding, written or oral, to which it is a
party.
(c) Licensor will not be liable for any third party infringement claims
based upon Licensee's use of the Trademarks on new products or services or in
new areas.
9. Indemnification by Licensor.
Licensor agrees to indemnify and hold harmless Licensee from and against
any and all claims, liabilities, costs, damages and expenses, including
attorney's fees and accrued costs incurred by Licensee in connection with or
arising from (a) any breach by Licensor of any of its covenants contained in
this Agreement, and (b) any breach of any representation or warranty of Licensor
contained in this Agreement.
10. Indemnification by Licensee.
Licensee agrees to indemnify and hold harmless Licensor from and against
any and all claims, liabilities, costs, damages and expenses, including
attorney's fees and court costs, incurred by Licensor in connection with or
arising from (a) any breach by Licensee of any of its covenants contained in
this Agreement, and (b) any breach of any representation or warranty of Licensee
contained in this Agreement.
11. Rights Upon Termination or Expiration.
Upon expiration of this Agreement, Licensee shall have the right to sell
or otherwise dispose of existing products bearing the Trademarks, components and
raw materials related thereto within a reasonable period of time. Except as
required in connection with such sales and dispositions,
-8-
Licensee will, on expiration of this License Agreement, discontinue and cease to
use the Trademarks and not initiate any promotional activities relating thereto.
12. Benefit and Assignment.
This Agreement is not assignable to any party without the consent of the
remaining parties, provided, however, that (a) such consent will not be
unreasonably withheld nor any compensation nor consideration be expected or
required therefor, (b) Licensee may assign to another party in its own corporate
group or to any of its affiliates, as long as it remains liable for the
obligation hereunder, and (c) Licensor may assign its rights hereunder directly
to Hershey or indirectly through an intermediate assignment to an affiliated
company who shall make a further assignment to Hershey, but thereafter Hershey
may not assign its rights other than under clause (a) above.
13. Applicable Law.
This Agreement shall be governed by and construed in accordance with the
Laws of the State of Delaware without reference to choice of law rules.
14. Waivers.
The failure of either party to insist upon the strict performance of the
terms, conditions and provisions of this Agreement shall not be a waiver of
future compliance or a waiver of any other provisions hereof. No waiver by
either party of any provisions hereof shall be deemed to have been made unless
expressed in writing and signed by a duly authorized officer of such party.
-9-
15. Notice.
Any notice or communication required or permitted to be sent hereunder
shall be duly made and shall be valid and effective if in writing and sent by
certified or registered mail, postage prepaid, or if delivered:
(a) If to Licensee:
Dogwood II, Inc.
0000 Xxxxxx Xxxx
Xxxxxxxxx, Xxxxxxxxxxxxx 00000
Attention: General Counsel
(b) If to Licensor:
Dogwood Restaurants, Inc.
0000 Xxxxxx Xxxx
Xxxxxxxxx, Xxxxxxxxxxxxx 00000
Attention: General Counsel
(c) If to Hershey Foods Corporation:
Hershey Foods Corporation
000 Xxxxxxx Xxxxx
Xxxxxxx, Xxxxxxxxxxxx 00000-0000
Attention: General Counsel
16. Miscellaneous.
(a) No modifications, amendments or supplements to this agreement shall be
effective for any purpose unless duly recorded in writing and signed by
authorized representatives of all parties hereto or their successors or assigns.
(b) If any provision of this Agreement should be invalid or inoperable,
this shall not affect the validity of the remaining provisions of this
Agreement. The parties hereto shall in such event use their best efforts to
substitute for any invalid or inoperable provision a valid or operable
arrangement which achieves results as nearly equivalent as possible to the
invalid or inoperable provision.
-10-
(c) Nothing contained herein shall be construed to place the parties in
the relationship of agents, partners or joint venturers.
17. Counterparts and Other Agreements.
This Agreement may be executed in one or more counterparts, each of which
shall be considered an original.
18. Hershey Guarantee.
By its execution hereof, Hershey guarantees to Licensee the performance by
Licensor of its obligations under this Agreement.
19. TRC Guarantee
By its execution hereof, TRC guarantees to Licensor, and its assignee, the
performance by Licensee of all of Licensee's duties and obligations under this
Agreement.
IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first above written.
DOGWOOD RESTAURANTS, INC.
/s/ Xxxxxx X. Xxxxxxxxxx
-----------------------------------------
By:
HERSHEY FOODS CORPORATION
/s/ [ILLEGIBLE]
-----------------------------------------
By:
TENNESSEE RESTAURANT COMPANY
/s/ [ILLEGIBLE]
-----------------------------------------
By:
-11-
DOGWOOD II, INC.
/s/ [ILLEGIBLE]
-----------------------------------------
By:
SCHEDULE A
----------
FEDERAL REGISTRATIONS
---------------------
REGISTRATION NUMBER XXXX
------------------- ----
845,093 FRIBBLE and Design (TM)
1,010,077 CLAMBOAT (SM)
1,015,495 FISHAMAJIG (SM)
1,072,831 FRIBBLE (TM)
1,093,903 CLAMBOAT (TM)
1,100,306 FISHAMAJIG (TM)
1,245,504 A.M. FRIES (TM) (Section 8 affidavit
not to be filed as of 7/12/89)
1,245,629 A.M. FRIES (SM) (Section 8 affidavit
not to be filed as of 7/12/89)
1,262,053 GREAT AWAKENINGS (SM)
1,282,706 CREAMY COW (TM)
1,286,573 Design of Wizard Character (SM)
1,313,682 WATTAMELON ROLL (TM)
1,346,611 HAPPY ENDING (TM)
1,420,679 DUTCH FUDGE ROLL (TM)
1,459,665 FLAVORLAND (SM)
STATE REGISTRATIONS
-------------------
State Registration Number Xxxx
----- ------------------- ----
CONNECTICUT 251 BIG BEEF (TM)
----------- 3260 CLAMBOAT (TM)
0000 XXXXXXXXXX (TM)
4659 FRIBBLE with Design (TM)
DELAWARE TM 158-19 BIG BEEF (TM)
-------- TM 161-14 CLAMBOAT (TM)
TM 158-21 FISHAMAJIG (TM)
TM 158-20 FRIBBLE (TM)
FLORIDA TO8381 BIG BEEF (TM)
------- TO8380 CLAMBOAT (TM)
TO8379 DUTCH FUDGE ROLL (TM)
TO8378 FISHAMAJIG (TM)
TO8373 FRIBBLE (TM)
TO8386 GREAT AWAKENINGS (SM)
TO8374 HAPPY ENDING (TM)
TO8387 WATTAMELON ROLL (TM)
ILLINOIS 45479 CLAMBOAT (SM)
-------- 45478 FISHAMAJIG (TM)
45473 FRIBBLE with Design (TM)
INDIANA 5009-734 BIG BEEF (TM)
------- 0000-000 XXXXXXXX (TM)
0000-000 XXXXXXXXXX (TM)
5009-757 FRIBBLE (TM)
MAINE 820011T BIG BEEF (TM)
----- 820010T CLAMBOAT (TM)
850144T(R) FISHAMAJIG (TM)
820008T FRIBBLE (TM)
MARYLAND 81-5776 BIG BEEF (TM)
-------- 84-6256 CLAMBOAT (TM)
81-5774 FISHAMAJIG (TM)
81-5775 FRIBBLE (TM)
XXXXXXXXXXXXX 00000 A.M. FRIES (SM) not to be
------------- renewed as of January 8,
1989
29089 A.M. FRIES (TM) not to be
renewed as of January 8,
1989
29085 AT LAST, FAST FOOD AT FAST
FOOD PRICES (SM) not to be
renewed as of January 8,
1989
29084 XXXXX-XXXXX (SM) not to be
renewed as of January 8,
1989
29090 XXXXX-XXXXX (TM) not to be
renewed as of January 8,
1989
35549 BIG BEEF (TM)
29086 BREAKFAST (SM) not to be
renewed as of January 8,
1989
29082 BREAKFAST (TM) not to be
renewed as of January 8,
1989
29081 BURGERBLAST (SM) not to be
renewed as of January 8,
1989
29088 BURGERBLAST (TM) not to be
renewed as of January 8,
1989
34981 CLAMBOAT (TM)
31451 FISHAMAJIG (TM)
36266 FRIBBLE (TM)
29087A SPECIAL'S (SM) not to be
renewed as of January 8,
1989
29087 SPECIAL'S (TM) not to be
renewed as of January 8,
1989
MICHIGAN M83-002 BIG BEEF (TM)
-------- M28-006 CLAMBOAT (TM)
X00-000 XXXXXXXXXX (TM)
M44-012 FRIBBLE (TM)
NEW HAMPSHIRE BIG BEEF (TM)
------------- CLAMBOAT (TM)
FISHAMAJIG (TM)
FRIBBLE (TM)
NEW JERSEY BIG BEEF (TM)
---------- CLAMBOAT (TM)
FISHAMAJIG (TM)
FRIBBLE (TM)
XXX XXXX X-00000 BIG BEEF (TM)
-------- R-22216 CLAMBOAT (TM)
X-00000 XXXXXXXXXX (TM)
R-11852 FRIBBLE (TM)
OHIO SM 1980 CLAMBOAT (TM)
---- TM 7147 FISHAMAJIG (TM)
TM 7149 FRIBBLE (TM)
PENNSYLVANIA 3-1-75; 00-000 XXXXXXXX (TM)
------------ 81-34 1684 FISHAMAJIG (TM)
81-34 1690 FRIBBLE (TM)
XXXXX XXXXXX 00-0-0 XXXXXXXX (TM)
------------ 81-3-20 FISHAMAJIG (TM)
76-6-47 FRIBBLE (TM)
VERMONT 4447 BIG BEEF (TM)
------- 4615 CLAMBOAT (TM)
4440 FISHAMAJIG (TM)
4585 FRIBBLE (TM)
VIRGINIA BIG BEEF (TM)
-------- CLAMBOAT (TM)
FISHAMAJIG (TM)
FRIBBLE (TM)
UNREGISTERED TRADEMARKS
-----------------------
SCOOPY
RISE 'N SHINE
CLASSIC with Design
EXPRESS LUNCH
MERRY MINT with Design
ORIGINAL with Design
PASTA PLEASERS
SILVER SERVICE
ULTIMATE with Design
ASSIGNMENT OF MARKS REGISTERED IN THE
UNITED STATES PATENT AND TRADEMARK OFFICE
ASSIGNMENT
WHEREAS, Friendly Ice Cream Corporation, a Massachusetts corporation,
having a principal place of business at 0000 Xxxxxx Xxxx, Xxxxxxxxx,
Xxxxxxxxxxxxx 00000, is the owner of the trademarks and service marks set forth
on Schedule A attached hereto which are registered in the United States Patent
and trademark office;
WHEREAS, in order to effectuate a dividend, Friendly Ice Cream Corporation
wishes to assign to Hershey Foods Corporation, a Delaware corporation, having a
principal place of business at 000 Xxxxxxx Xxxx Xxxx, Xxxxxxx, Xxxxxxxxxxxx
00000, all its right, title and interest in and to the marks; and
WHEREAS, Hershey Foods Corporation is desirous of acquiring said marks and
the registrations therefor.
NOW, THEREFORE, for good and valuable consideration, Friendly Ice Cream
Corporation does hereby assign and transfer to Hershey Foods Corporation all
right, title and interest in and to the marks set forth on Schedule A attached
hereto, together with the good will of the business symbolized by the marks and
the identified registrations therefor, together with all rights of action
accrued and to accrue under and by virtue hereof, including the right to xxx and
recover for past infringement of said marks.
IN WITNESS WHEREOF, this Assignment has been executed as of the 2nd day of
September, 1988.
Attest: FRIENDLY ICE CREAM CORPORATION
/s/ Xxxxxx X. Xxxxx By: /s/ Xxxxxxx Xxxx, Xx.
--------------------------------- ---------------------------------
Xxxxxx X. Xxxxx Xxxxxxx Xxxx, Xx.
Assistant clerk Clerk
COMMONWEALTH OF PENNSYLVANIA )
: ss.
COUNTY OF DAUPHIN )
On this 2nd day of September , 1988, before me personally appeared Xxxxxxx
Xxxx, Xx. , to me known, who, being by me duly sworn, did depose and say that he
is Clerk of Friendly Ice Cream Corporation, a corporation of the Commonwealth of
Massachusetts, the corporation described in and on whose behalf he executed the
foregoing instrument, and the he executed said instrument for the purposes
contained therein under authority of the Board of Directors of said corporation.
/s/ [ILLEGIBLE]
---------------------------------
Notary Public
My Commission Expires: 0/00/00
Xxxxx Xxx.- Xxxxxxx Xx.-XX.
