SETTLEMENT AGREEMENT AND GENERAL RELEASE

Exhibit 10.3

This Settlement Agreement and Release (the “Settlement Agreement”) is entered into as a document under seal as of July 31, 2009, by and between Vermont Pure Holdings, Ltd. (“Vermont Pure”), on the one hand, and Xxxxx X. Xxxx, Xx. (“Xxxx”) and Xxxx & Xxxxxxxx, a professional partnership (“I&R”) (collectively referred to herein as “the I&R Parties”), on the other. (Each signatory to this Agreement is referred to herein as a "Party", and all signatories are referred to collectively as "the Parties.")

RECITALS

WHEREAS, Vermont Pure has filed suit against Xxxx and I&R in Massachusetts Superior Court, C.A. No. 06-1814-BLS (“the Massachusetts State Court Action”); and

WHEREAS, the I&R Parties deny any and all liability as alleged in the Massachusetts State Court Action, but Vermont Pure and I&R wish to resolve their outstanding claims;

NOW, THEREFORE, in consideration of the recitals, covenants, releases and agreements contained herein, and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties hereto agree as follows:

AGREEMENT

1. Payment: Before delivery hereof, the I&R Parties will cause the sum of $3 million to be wire transferred to the client funds account of Xxxxx Xxxx LLP, as counsel for Vermont Pure. Vermont Pure’s execution hereof will not be effective, and the provisions of this agreement will not be enforceable, until such funds have been received and delivery of this settlement agreement made.

2. Actions dismissed: No later than five business days from delivery hereof, Vermont Pure and the I&R Parties will cause the Massachusetts State Court Action to be dismissed with prejudice as to the I&R Parties, by executing and filing a joint stipulation of dismissal in the form attached hereto as Exhibit A.

2. General Releases: Subject only to the provisions of this Agreement:

(a) Vermont Pure, for itself and all of its respective parent companies, subsidiaries, divisions, affiliates, predecessors, successors, assigns, and all companies owned or controlled by them, does hereby release and forever discharge the I&R Parties and all of their respective affiliates, predecessors, successors, assigns, and all companies owned or controlled by them, and each of their past and present partners (including without limitation Xxxxx Xxxxxxxx), agents, attorneys, officers, directors, shareholders, servants, employees, representatives, agents, heirs, executors, administrators and insurers from any and all claims, potential claims, demands, attorney's fees, costs, causes of action, actions, suits, debts, sums of money, damages, and causes of action of every kind or nature, whether known or unknown, suspected or unsuspected, whether arising in law or equity, that they now have or have at any time heretofore (from the inception of time) had against them, including without limitation all claims which have been asserted or could have been asserted in the Massachusetts State Court Action.

(b) I&R, for itself and all of its respective affiliates, predecessors, successors, assigns, and all companies owned or controlled by them, and Xxxx, together with his representatives, agents, heirs, executors and administrators, in consideration of the mutual promises made herein, do hereby mutually release and forever discharge the Vermont Pure Parties and all of their respective parent companies, subsidiaries, divisions, affiliates, predecessors, successors, assigns, and all companies owned or controlled by them, and each of their past and present officers, agents, attorneys (including without limitation Xxxx X. Xxxxxx and Xxxxxxx X. Xxxxxxxx), officers, directors, shareholders, servants, employees, representatives, agents, heirs, and executors from any and all claims, potential claims, demands, attorney's fees, costs, causes of action, actions, suits, debts, sums of money, damages, and causes of action of every kind or nature, whether known or unknown, suspected or unsuspected, whether arising in law or equity, that they now have or have at any time heretofore (from the inception of time) had against them, including without limitation all claims which have been asserted or could have been asserted in the Massachusetts State Court Action.

3. No Admission of Liability: The Parties acknowledge that this Settlement Agreement is given in settlement of disputed claims and is not, and shall not be construed as, an admission of liability, or as an admission of the truthfulness of any of the factual allegations made by either Party. All Parties expressly deny all liability.

4. No cooperation: The Vermont Pure Parties will not voluntarily cooperate in any other litigation brought against the I&R Parties, including without limitation by voluntary provision of documents. The Vermont Pure Parties may respond to lawful process including subpoenas.

5. Confidentiality: Subject to the provisions of Paragraph 6 below, the Parties expressly agree that neither they nor any person or organization acting on their behalf will, at any time, directly or indirectly, except as expressly authorized in writing by the non-disclosing party, publicize, divulge or disclose to any person, entity, or media representative, the terms of this Settlement Agreement and the matters released herein, except (a) as required by law or by tax authorities or (b) a Party may disclose this Settlement Agreement to a legal advisor, accountant, or auditor to the extent necessary to receive professional advice.

6. Vermont Pure public disclosure: The parties acknowledge that Vermont Pure is a public company with a class of equity securities registered under the Securities Exchange Act of 1934 (the “Exchange Act”), and that accordingly Vermont Pure is required to disclose certain material transactions. As required by the Exchange Act, Vermont Pure will file a Current Report on Form 8-K with the Securities and Exchange Commission (“SEC”) in connection with execution and delivery of this Settlement Agreement and of another agreement being executed and delivered herewith, which Form 8-K will contain the language set forth in Exhibit C hereto. Further, Vermont Pure will, as required by the Exchange Act, file this Settlement Agreement with the SEC as an exhibit to its Quarterly Report on Form 10-Q for the Quarter Ended July 31, 2009, which is required to be filed on or before September 14, 2009. It is further understood that references similar to the language set forth in Exhibit C will occur in portions of Vermont Pure’s Form 10-Q and Form 10-K reports filed after the date hereof, and similar references may be required to be made in other filings of Vermont Pure under the Exchange Act, the Securities Act of 1933, or other federal securities laws, in accordance with the disclosure requirements under such laws. Vermont Pure will endeavor to keep the substance of such disclosures consistent with Exhibit C, and will make them no more specific than Exhibit C, unless otherwise required by law.

7. Authority to Sign: All Parties represents and warrants to the other that the individual executing this Settlement Agreement on such Party's behalf is fully authorized to do so, is executing the Agreement willingly and knowingly, and, further, that such individual is fully authorized to bind the Party on whose behalf it is executing this Settlement Agreement to the terms of all releases of claims, undertakings and obligations of that Party as set forth in this Settlement Agreement.

9. Choice of Law: The Settlement Agreement shall be governed by and construed and enforced in accordance with the substantive and procedural laws of the Commonwealth of Massachusetts (without regard to the conflict of laws provisions thereof).

10. Execution in Counterparts: This Settlement Agreement may be executed in counterparts, which together shall comprise the executed Settlement Agreement.

11. Amendments: This Settlement Agreement may be modified, amended or supplemented only by a written instrument which specifically references this Settlement Agreement and is signed by all Parties.

12. Each Party Represented by Counsel: Each Party has been advised by its own legal counsel in negotiating this Settlement Agreement and, in executing this Settlement Agreement, and does not rely upon any representations, promises, or inducements made by any other Party or its representatives, with the sole exception of the promises and provisions set forth herein. The fact that a Party or counsel for a party drafted any recital or provision of this Settlement Agreement shall not cause that recital or provision to be construed against the drafting Party.

13. Entire Agreement: This Settlement Agreement shall constitute the entire agreement of the Parties with respect to its subject matter and supersedes any prior or contemporaneous agreement, contract or understanding. It shall be binding upon and inure to the benefit of the Parties and their respective successors and assigns.

IN WITNESS WHEREOF, the Parties' authorized representatives have duly executed this Agreement as an instrument under seal on the day and year first written above.

VERMONT PURE HOLDINGS LTD.			XXXX & XXXXXXXX, a professional partnership



/s/Xxxxx Xxxxx			/s/ Xxxxx X. Xxxx, Xx.

Title: CEO			Title: Partner

			XXXXX X. XXXX, XX.


			/s/ Xxxxx X. Xxxx, Xx

Exhibit A

COMMONWEALTH OF MASSACHUSETTS

SUFFOLK, ss.

	)
VERMONT PURE HOLDINGS, LTD.,	)	SUPERIOR COURT
	)	DEPARTMENT
Plaintiff,	)
	)	Civil Action No. 06-1814 (BLS1)
	)
v.	)
	)
XXXXXX X. XXXXX,	)	STIPULATION OF DISMISSAL
XXXXX X. XXXX, XX.,	)	WITH PREJUDICE AS TO
XXXXX X. XXXXX,	)	XXXXXX XXXXXX XXXXX XXXXXXX, LLP,
XXXX & XXXXXXXX (a partnership), and	)	XXXXX X. XXXX, XX. AND
COZEN X’XXXXXX (a professional corporation),	)	XXXX & XXXXXXXX
	)
Defendants.	)

Pursuant to Rule 41(a)(1)(ii), defendants Xxxx & Xxxxxxxx (“I&R”) and Xxxxx X. Xxxx, Xx. (“Xxxx”) and plaintiff Vermont Pure Holdings, Ltd. (“Vermont Pure”) hereby stipulate that the claims of Vermont Pure against I&R and Xxxx be, and hereby are, dismissed with prejudice, each side to bear its own fees and costs. I&R and Xxxx are no longer parties to this action.

DATED this __th day of July, 2009


PLAINTIFF,			DEFENDANTS,
VERMONT PURE HOLDING, LTD.,			XXXX & XXXXXXXX and
By Its Counsel,			XXXXX X. XXXX, XX.
			By their counsel,


Xxxxxxx X. Xxxxxxx, BBO No. 558757			Xxxxx Xxxxxxxx, Esq., pro hac vice
Xxxxx Xxxx LLP			Sirote & Permutt, P.C.
000 Xxxxxxx Xxxxxxxxx			0000 Xxxxxxxx Xxx. X.
Xxxxxx, Xxxxxxxxxxxxx 00000-0000			Xxxxxxxxxx, XX 00000-0000
Tel: (000) 000-0000


Xxxxxxx X. Xxxxxxxx, BBO No. 565378
Xxxxxx Xxxx LLP
000 Xxxxxx Xxxxxx Xxxxx, Xxxxx 000
Xxxxxxxx, Xxxxxxxxxxx 00000
Tel: (000) 000-0000

Exhibit B

Reference is made to Part I, Item 3, "Legal Proceedings," in the Company’s Annual Report on Form 10-K filed January 29, 2009, describing the Company’s lawsuit in the Superior Court Department, County of Suffolk, Massachusetts, CA No. 06-1814, against three law firms and individual members thereof that had been representing the Company in litigation involving Nestlé Waters North America, Inc., which item is incorporated by reference.

On July __, 2009, the Company reached a settlement with all defendants in the action other than Cozen X’Xxxxxx and a former partner in that firm, pursuant to which mutual releases have been executed. The Company has received a one-time payment of $3 million which will be reflected in the quarter ending July 31, 2009. Trial against the remaining defendants in the case has been scheduled for October 1, 2009. Management intends to pursue the Company’s remaining claims, and to the extent of the counterclaims asserted against the Company, to defend the Company vigorously.

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SETTLEMENT AGREEMENT AND GENERAL RELEASE

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