[Letterhead of Proby & Associates, Inc.]
March 15, 2004 LETTER OF AGREEMENT
Xxxxxxx Xxxxxx
Chairman of the Board
Xxxxxxxxx.xxx
Hallandale, Florida
Dear Xxxxxx
Thank you for selecting Proby Associates, Inc. to provide public
relations services for Xxxxxxxxx.xxx. This Letter of Agreement, when
co-signed by you, names Proby & Associates, Inc. as public relations
counsel for Xxxxxxxxx.xxx.
Under the direction and supervision of Xxxxxxxxx.xxx., Proby &
Associates, Inc. will provide publicity and media relations services as
specified on the attached PR Strategy.
For these services, Proby & Associates will charge Xxxxxxxxx.xxx on a
split month basis, i.e., the 15th of each month, commencing on this
date. Proby & Associates agrees to accept half of these totals in
cash and half in the form of Xxxxxxxxx.xxx stock at 40 cents per share.
The schedule of incoives is as follows:
March 15 $3,750 in cash and $3,750 in stock Total, $7,500
April 15 $3,750 in cash and $3,750 in stock Total, $7,500
May 15 $2,500 in cash and $2,500 in stock Total, $5,000
June 15 $2,500 in cash and $2,500 in stock Total, $5,000
July 15 $2,500 in cash and $2,500 in stock Total, $5,000
August 15 $2,500 in cash and $2,500 in stock Total, $5,000
Invoices will be submitted the 15th day of each month. Agency out-of-
pocket expenses will be tacked on to each invoice. Total budgeted for
agency out-of-pocket expenses for the six split-month period is $1,000.
Letter of Agreement, Page 2
It is understood that Proby & Associates, Inc. cannot undertake to
verify information supplied by Xxxxxxxxx.xxx or factual matters in
material prepared by the agency and approved by Xxxxxxxxx.xxx.
Therefore, Xxxxxxxxx.xxx agrees to indemnify Proby & Associates, inc.
and to hold the agency harmless from and against all losses, claims,
damages, expenses or liabilities, including reasonable attorney's fees,
which the agency may incur based on the information, representations,
reports or data that Xxxxxxxxx.xxx furnishes, to the extent that such
material is furnished, prepared, approved and or used by Proby &
Associates, Inc.
Proby & Associates, inc. agrees that no information used in news
releases, features, facts sheets, media kits or other written material
provided to the agency by Xxxxxxxxx.xxx will be released to print and
broadcast media without the written approval of Xxxxxxxxx.xxx.
Xxxxxxxxx.xxx's obligations to indemnify Proby & Associates, Inc. will
survive termination of this agreement.
This agreement becomes effective on this date and will continue as such
unless altered by either party upon sixty days written notice to the
other.
Acknowledged and Agreed By,
/s/Xxxxxxx Xxxxxx
----------------------------
Xxxxxxx Xxxxxx
Chairman of the Board
Xxxxxxxxx.xxx
/s/Bay Proby
---------------------------
Bay Proby
President & CEO
Proby & Associates, Inc.
Xxxxxxxxx.xxx PR Strategy
Proby & Associates will provide the following services for the six
split-month period (March 15-September 15, 2004):
1. MARCH 15-30 - E-Kit Development.
Initially, Proby & Associates, Inc. will create an e-kit (electronic
media kit) for distribution to target newspapers and magazines in the
U.S. The e-kit will include the following:
a. Lead story. This will be approximately 1,000 words in length and
generally cover all aspects of Xxxxxxxxx.xxx
b. Bios of Xxxxxx Xxxxxx and Xxx Xxxxxxx. Approximately 500-750 in
length, these pieces would cover business careers and each individual's
association with Xxxxxxxxx.xxx
c. Fact sheet. This is a 500-word "quick read" about Xxxxxxxxx.xxx
d. Xxxxxxxxx.xxx logotype. In some instances, the reporter/editor
will want to run the logotype with the articles
e. JPEG of Xxxxxx Xxxxxx and Xxx Xxxxxxx xxx xxxxx. As is the case
with the Xxxxxxxxx.xxx logotype, the editor/reporter will more than
likely be asking for these to accompany the story.
2. APRIL 1 - SEPT. 15 STORY PLACEMENT PERIOD
Following e-kit development, Proby & Associates, Inc. will commence
contacting target publications in the U.S., concentrating the firm's
effectors primarily with small business and Internet beat reporters at
major daily newspapers and business magazines, as well as weekly
business newspapers and industry-specific publications. We will
commenced the media relations component in State of Florida dailies,
business weeklies and magazines to include Miami Herald, Ft. Lauderdale
Sun-Sentinel, Palm Beach Post, South Florida Business Journal, Florida
Times-Union (Jacksonville), Jacksonville Business Journal, Orlando
Sentinel, Orlando Business Journal, Tampa Tribune, St. Petersburg
Times, Tallahassee Democrat, Sarasota Herald Tribune, Tampa Bay
Business Journal and Florida Trend
Xxxxxxxxx.xxx PR Strategy, Page 2
We will replicate this effort in other key states over the six split
month period, targeting small business and internet beat reporters at
dailies and business weeklies and wire services in California, New
York, Illinois, Texas, Pennsylvania, Washington D.C., Michigan, Ohio,
Massachusetts, Etc.
Also, we will contact these beat reporters at the Wall Street Journal,
USA Today, The New York Times and wire services such as Associates
Press, United Press International and Reuters News Service.
Industry specific publications by category, will include: retail, small
business, car dealers, cleaners, jewelers, veterinarians, florists,
physicians, and others listed under the services category in the
Xxxxxxxxx.xxx web site. A listing of these publications would be
complied during the initial ramp-up period.
3. TRACKING ONGOING
We will track results by following up with the editors/reports
responsible for placing the story. Stories will be retrieved as they
are placed either in the form of a news clipping or off the publication
web site. All results will e sent to Xxxxxxxxx.xxx for filing.
