EXHIBIT 10.26
CONFIDENTIAL TREATMENT REQUESTED
CONFIDENTIAL PORTION HAS BEEN FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION
ADFORCE/TM/SERVICE GEOCITIES AGREEMENT
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This service agreement for the AdForce service (the "Agreement") is entered into
between IMGIS, Inc., a California corporation ("IMGIS"), with offices at ▇▇▇▇▇
▇. ▇▇▇▇▇▇ ▇▇▇▇., ▇▇▇▇▇ ▇▇▇, ▇▇▇▇▇▇▇▇▇, ▇▇ ▇▇▇▇▇ and GEOCITIES, a California
corporation ("GEOCITIES") with offices at ▇▇▇▇ ▇▇▇▇ ▇▇▇▇▇▇, ▇▇▇ ▇▇▇▇▇, ▇▇▇▇▇
▇▇▇▇▇▇, ▇▇ ▇▇▇▇▇.
1. ADFORCE SERVICE DEFINITION. The AdForce service is an Internet advertising
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administration system that will allow GEOCITIES to manage advertising on its
Web site and/or similar on-line service. As part of the AdForce service,
IMGIS will provide GEOCITIES with the AdForce "client" software application
("Application Software"), with which GEOCITIES will be able to (a) generate
ad tags, (b) schedule advertising to run in the online environments in which
GEOCITIES places those ad tags and (c) generate reports on such advertising.
IMGIS will maintain an AdForce server complex from which IMGIS will
electronically deliver advertising scheduled by GEOCITIES to the online
environments containing the ad tags placed by GEOCITIES. IMGIS will complete
development of, and will make available to GEOCITIES by [***], a "Hybrid
Service" which will allow GEOCITIES to direct Impressions (defined below) to
be delivered from the AdForce server complex ("Central Delivery") or IMGIS
servers located on GEOCITIES' site ("Local Delivery"). As part of the Hybrid
Service, IMGIS will provide GEOCITIES with the client and server software
needed to use the Hybrid Service ("Hybrid Service Software," collectively
the "Hybrid Service Software" and the "Application Software" are referred to
herein as the "Licensed Software"). The "Hybrid Service" is part of the
AdForce Service as defined in this Section 1 and referred to in this
Agreement. In addition, the Hybrid Service will be capable of
instantaneously providing Local Delivery of ads to all ad tags in the event
that the AdForce server complex becomes disabled, inoperative, or otherwise
inaccessible to GEOCITIES. GEOCITIES recognizes that certain functions
available as part of the Central Delivery service will not be available in
the Local Delivery service. IMGIS acknowledges and agrees that its failure
to make the Hybrid Service available to GEOCITIES by [***] will
significantly reduce the benefits GEOCITIES' expects to receive under this
Agreement. Because it would be impracticable and extremely difficult to
determine the exact amount of GEOCITIES' damages in such event, IMGIS and
GEOCITIES agree that, as compensation to GEOCITIES for any such loss of the
benefit of its bargain hereunder, rather than as a penalty to IMGIS, the
fees of the AdForce service (Local Delivery and Central Delivery) set forth
in Schedule A shall be reduced $[***] for each day, up to a maximum of [***]
or $[***] total reduction, after [***] that IMGIS fails to make available to
GEOCITIES the Hybrid Service in the form described in this Section 1. Fees
will return to the amounts specified in Schedule A as soon as the Hybrid
Service is made available to GEOCITIES. Additionally, if IMGIS fails to make
the Hybrid Service available by [***], GEOCITIES may terminate this
Agreement and GEOCITIES shall be entitled to recover from IMGIS all damages
that GEOCITIES incurs, due to such failure, provided that IMGIS' liability
for such damages shall not exceed the amount in aggregate paid by GEOCITIES
for the AdForce service during the [***] of prior to termination. The
foregoing reduction in AdForce Service fees and early termination privilege
shall be GEOCITIES' sole remedy for failure by IMGIS to make the Hybrid
Service available by [***] and [***], respectively. The delivery of
"Impressions," defined as the transmission of advertisements from the
AdForce server complex or an IMGIS server located on GEOCITIES' site to an
AdForce ad tag, will be verified by [***] third-party audits of the AdForce
service, conducted by the Audit Bureau of Verification Services, Inc. or
another independent third party chosen by IMGIS. This audit is included in
all levels of the AdForce service and, upon completion of an audit, IMGIS
will provide GEOCITIES with the results of the audit. Central Delivery
includes targeting features as listed in Exhibit B. Central Delivery
includes the capability of generating a suite of standard reports listed in
Exhibit B, but do not include custom reports that may be requested by
GEOCITIES. Local Delivery service includes targeting features as listed in
Exhibit D. Local Delivery service includes the capability of generating a
suite of standard reports listed in Exhibit D, but do not include custom
reports that may be requested by GEOCITIES. New features of the AdForce
service will, at the sole discretion of IMGIS, either be incorporated into
the then-current level of the AdForce service provided to GEOCITIES
hereunder, or will be offered to GEOCITIES as an additional service subject
to additional fees. IMGIS will notify GEOCITIES of new AdForce service
features. IMGIS will implement and make available to GEOCITIES, within [***]
following the Effective Date, the AdForce+ service. AdForce+ will enable
GEOCITIES to target advertising to specific end users based upon end-user
demographic characteristics, as further described in Exhibit C, which is
incorporated herein by this reference. The terms and conditions of the
AdForce+ service will be set forth in a separate written agreement to be
entered into by the parties.
2. LEVEL OF ADFORCE SERVICE. IMGIS will provide the functionality for the
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AdForce service as described in section 1 and Exhibits B and C, as well as
live telephone customer support from the hours of 6am to 6pm Pacific Time,
Monday-Friday, excluding major holidays and 7-day-a-week, 24-hour-a-day
access to IMGIS technical support via pager.
2.1 LEVELS OF MAINTENANCE AND SUPPORT. IMGIS will exercise its reasonable
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efforts, but not less than the level of effort that IMGIS uses for other
customers receiving the AdForce Service without payment of additional
consideration specifically for purposes of such maintenance and support,
to correct errors in the Application Software, other software used to
operate the AdForce server complex or the IMGIS servers located on
GEOCITIES' site or hardware provided or used by IMGIS to provide the
AdForce service at the following Response Times: (i) Support Call (Level
1); response time [***], patch or work-around [***], fixed or documented
in [***], (ii) Support Call (Level 2); response time [***], patch or
work-around within [***], fixed or documented in [***]; (iii) Support
Call (Level 3); [***], problem documented and input for consideration in
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[***]. For purposes of this Agreement, "Response Time" means the elapsed
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time between the receipt of a service call and the time when IMGIS
begins work on a fix or workaround for the error.
2.2 SERVICE LEVEL WARRANTY.
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(i) INABILITY TO ACCESS THE ADFORCE SERVICE (DOWNTIME). In the event
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(i) of a material failure of the AdForce service (either Local
Delivery or Central Delivery) to deliver images to ad requests
within the GEOCITIES Website for more than [***] in a calendar
month or (ii) the elapsed time from receipt of an ad request to
delivery of an image by the AdForce service (via either Local
Delivery or Central Delivery) in response to such ad request is
greater than [***], taken as an average over any [***] period, (a
"Failure") and GEOCITIES notifies IMGIS of such Failure and IMGIS
determines in its reasonable judgment that such Failure was caused
by IMGIS' inability to provide the AdForce service for reasons
within IMGIS' reasonable control and not as a result of any actions
or inactions of GEOCITIES or any third parties (including
GEOCITIES' equipment and third party equipment), IMGIS will not
charge GEOCITIES, and GEOCITIES shall have no obligation to pay any
AdForce service fees during the [***] period immediately following
resumption of the AdForce service. Notwithstanding the foregoing,
the occurrence of a Failure over a [***] period for (a) [***] or
more [***] or (b) [***] during any [***] period shall be deemed a
material breach of this Agreement and, in such event, GEOCITIES may
terminate this Agreement pursuant to Section 9 below.
Notwithstanding the foregoing, if IMGIS provides GEOCITIES with not
less than [***] notice of a proposed cessation of the AdForce
service for the purpose of making specified improvements thereto (a
"Cessation") and GEOCITIES consents in writing to such proposed
Cessation, then such Cessation shall not be deemed to constitute a
Failure, provided that (1) the Cessation does not exceed [***] in
duration and (2) no more than [***] occurs in any [***] period.
(ii) DEGRADATION OF CENTRAL DELIVERY: In the event that the elapsed time
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from initial access of the AdForce server complex to accurate
selection of an advertisement for Central Delivery ("Access Time")
is greater than [***], taken as an average over any [***] period
("Degraded Service"), then IMGIS shall not charge GEOCITIES, and
GEOCITIES shall have no obligation to pay, any AdForce service fees
for such [***] period. Access Time shall be monitored by a
designated IMGIS server configured to model the AdForce Service's
access and transmission of advertisements to IMGIS' Internet
service provider ("Designated Server"). The results of such
monitoring shall be provided to GEOCITIES as part of the AdForce
reporting service. Additionally, if the elapsed time from initial
access of the AdForce server complex to accurate selection of an
advertisement for Central Delivery is greater than [***], taken as
an average over any [***] period ("Degraded Service"), IMGIS shall
not charge GEOCITIES, and GEOCITIES shall have no obligation to
pay, any AdForce service fees for a period of [***] beginning with
such [***] period. If the elapsed time from the accurate selection
of an advertisement, based upon a test 10 kilobyte advertisement,
from the AdForce server complex to the Designated Server is greater
than [***], taken as an average over a [***] period ("Degraded
Service"), IMGIS shall not charge GEOCITIES, and GEOCITIES shall
have no obligation to pay, any AdForce service fees for a period of
[***] beginning with such [***] period. Notwithstanding the
foregoing, the occurrence of Degraded Service over a [***] period
for (a) [***] or more [***] or (b) [***] during any [***] period
shall be deemed a material breach of this Agreement and, in such
event, GEOCITIES may terminate this Agreement pursuant to Section 9
below.
(iii) TIME TO DISCOVER FAILURE OF ADFORCE SERVICES; NOTIFICATION OF
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GEOCITIES. Within [***] of discovering the existence of a Failure
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of the AdForce service, IMGIS will use reasonable efforts to
determine whether the source of the Failure is limited to
GEOCITIES' equipment ("GEOCITIES Specific Failure"). If the failure
is not a GEOCITIES Specific Failure, IMGIS will use reasonable
efforts to determine the source of the failure within [***] after
determining that it is not a GEOCITIES Specific Failure. In any
event, IMGIS will use reasonable efforts to notify GEOCITIES of the
source of the Failure within [***] after first identifying the
source.
(iv) RESOLUTION OF FAILURE. IMGIS will use reasonable efforts to remedy
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GEOCITIES Specific Failures within [***] of determining the source
of the GEOCITIES Specific Failure provided that GEOCITIES provides
reasonable cooperation and access to equipment and software located
on GEOCITIES site. IMGIS will use reasonable efforts to remedy
failures caused within the IMGIS server complex or the IMGIS
servers on GEOCITIES' site or other IMGIS hardware or software
("IMGIS Specific Failure") within [***] of determining the source
of the failure provided that GEOCITIES provides reasonable
cooperation and access to equipment and software located on
GEOCITIES site. IMGIS will use reasonable efforts to notify
GEOCITIES if the Failure is caused by other than an IMGIS Specific
Failure and IMGIS will use commercially reasonable efforts to
notify the party(ies) responsible for the source of the Failure and
will cooperate with it (them) to resolve the Failure as soon as
possible.
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(v) FAILURE TO DETERMINE SOURCE AND/OR RESOLVE FAILURE. IMGIS will
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credit GEOCITIES' account for every [***] after the time periods
described above that it takes IMGIS to provide a remedy for an
IMGIS Specific Failure. The amount of credit shall be [***]
incurred by GEOCITIES [***] during the [***].
3. OBLIGATIONS OF GEOCITIES. GEOCITIES agrees to implement the ad tags as
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described in the AdForce User Guide and Help documentation provided to
GEOCITIES. GEOCITIES also agrees to schedule all advertising for GEOCITIES'
Web sites or on-line properties using the IMGIS-provided "Application
Software." If GEOCITIES chooses to have IMGIS execute insertion and change
orders on behalf of GEOCITIES, GEOCITIES agrees to supply IMGIS with the
information necessary to schedule GEOCITIES' ▇▇ ▇▇▇▇▇▇▇▇▇ at least [***] in
advance of campaign initiation or modification. Should the average file size
of GEOCITIES' Central Delivery advertisements exceed [***], as determined by
IMGIS on a monthly basis, GEOCITIES agrees to pay the incremental fee listed
in Exhibit A to compensate for higher bandwidth costs. GEOCITIES agrees to
provide IMGIS with non-binding, 12-month volume forecasts of the number of
Impressions anticipated by GEOCITIES to be delivered using the AdForce
service on a rolling monthly basis. GEOCITIES agrees to provide IMGIS with
reasonable access to GEOCITIES' facilities for purposes of implementing and
supporting the Hybrid Service. GEOCITIES shall not export or re-export, or
allow the export or re-export of the Licensed Software, without complying
with all applicable export laws, restrictions, national security controls
and regulations of the United States and all applicable foreign agencies and
authorities.
4. OWNERSHIP/LIMITATIONS ON USE. Subject to the terms and conditions of this
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Agreement, IMGIS hereby grants to GEOCITIES, contingent on timely payment of
monies due to IMGIS hereunder, a non-exclusive, non-transferable (except as
expressly permitted under section 10) license for the term of this Agreement
to use the Licensed Software in connection with the AdForce service. IMGIS
shall have the sole and exclusive ownership of all right, title and interest
in and to the Licensed Software and the AdForce service, any enhancements
thereto and in any materials and data provided to GEOCITIES by IMGIS.
GEOCITIES may not sublicense the AdForce service. GEOCITIES may not copy
(other than copying into RAM), modify, alter, sell, distribute or sublicense
the Licensed Software or reverse assemble, reverse compile or otherwise
attempt by any other method to create or derive the source programs of the
AdForce service or the Licensed Software, nor authorize or contract with
third parties to do the same. During the course of providing the AdForce
Service, IMGIS will collect and maintain general statistical information,
including but not limited to information pertaining to the number of
advertisements delivered, response times, user's IP address, cookie, browser
type and operating system, as well as the time, date and ad tag of a
request, but excluding information revealing the identity of individual
users, individual credit card, debit card, bank account, electronic currency
or similar information and other transaction or user specific data ("User
Information"). IMGIS may include User Information in IMGIS' logs and
databases and use such User Information, as aggregated with other data and
information collected by IMGIS and maintained in such logs or databases, for
its internal business purposes only. IMGIS will provide GEOCITIES with raw
data of the User Information, upon GEOCITIES' request, and will provide
GEOCITIES with reports, included with GEOCITIES' selected level of service,
of the User Information. Notwithstanding anything to the contrary contained
elsewhere in this Agreement, IMGIS agrees that it shall not, either during
the term of this Agreement, or thereafter, disclose to third parties or
otherwise disseminate, publish, reproduce, or use or permit the
dissemination, publication, reproduction or use of any of the User
Information in a manner that is in any respect inconsistent with the terms
and conditions pursuant to which GEOCITIES obtained the User Information, as
such terms and conditions may be set forth in GEOCITIES' privacy statement
(as it exists from time to time) or elsewhere.
5. CONFIDENTIALITY. It is agreed that all GEOCITIES' passwords used in
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connection with AdForce user guides, the Licensed Software, and the AdForce
"help" documentation, whether on-line or in printed form, are the
confidential information of IMGIS. It is also agreed that any account
information relating to GEOCITIES' business, customers, products, technology
and information and data input into the AdForce service by GEOCITIES,
including, without limitation, advertiser contact and billing information,
and any and all confidential or proprietary information disclosed to or
learned by IMGIS while IMGIS employees or implementation of the Hybrid
Service is confidential information of GEOCITIES. Each party shall not use,
disclose or reproduce any confidential information of the other party
without the consent of the party providing said information, except for any
information, data or material which: (a) at the time of disclosure to the
receiving party was known or in the possession of the receiving party
without restriction; (b) is independently developed by the receiving party;
(c) is generally available to the public without any breach of this
Agreement by the receiving party. GEOCITIES acknowledges and agrees that
disclosure of the terms of this Agreement to anyone outside of GEOCITIES
(except attorneys and accountants of GEOCITIES) may create substantial
business damage to IMGIS and hereby agrees to keep the terms of this
Agreement strictly confidential .
6. INDEMNIFICATION. (a) Subject to subsection (b), GEOCITIES shall defend,
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indemnify and hold harmless IMGIS from any and all third party claims and
liability and damages and costs (including reasonable court costs and
attorney's fees) arising out of or relating to advertising placed by
GEOCITIES using the AdForce service, including, without limitation, libel,
invasion of privacy, and rights of publicity claims arising from the content
of such advertising, provided that: (i) IMGIS promptly notifies GEOCITIES of
such claims; (ii) GEOCITIES has sole control of the defense and settlement
of such claims and is not responsible for any settlement that it does not
approve in writing; and (iii) IMGIS renders all reasonable assistance
required at GEOCITIES' expense, (b) IMGIS shall defend, indemnify and hold
harmless GEOCITIES from any and all third party claims and liabilities and
damages and costs (including
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ADFORCE/TM/SERVICE GEOCITIES AGREEMENT
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reasonable court costs and attorneys fees) for infringement of third party
intellectual property rights arising out of or relating to GEOCITIES' use of
the Licensed Software and/or the AdForce service pursuant to this Agreement,
provided that: (i) GEOCITIES promptly notifies IMGIS of such claims; (ii)
IMGIS has sole control of the defense and settlement of such claims and is
not responsible for any settlement that it does not approve in writing; and
(iii) GEOCITIES renders all reasonable assistance required at IMGIS'
expenses. If an injunction is entered against GEOCITIES' use of the Licensed
Software or the AdForce service or GEOCITIES' use of the Licensed Software
or the AdForce service is likely to be enjoined, IMGIS will, at its option
and sole expense, (A) obtain a license permitting such use, (B) modify the
Licensed Software or the AdForce service to avoid the infringement but
maintaining equivalent performance, functionality and compatibility, or (C)
if it cannot reasonably do either of the foregoing, terminate GEOCITIES'
licensing to the Licensed Software and promptly refund fees paid by
GEOCITIES for the last thirty days of service, but not to exceed the cost in
aggregate incurred by GEOCITIES in obtaining replacement ad delivery
services from another provider.
7. WARRANTY. GEOCITIES warrants that GEOCITIES is free to enter into this
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Agreement and that this Agreement constitutes the valid and binding
obligation of GEOCITIES, enforceable in accordance with its terms. IMGIS
represents and warrants that IMGIS is free to enter into and perform this
Agreement and, except for events beyond IMGIS' control including but not
limited to Internet access outages and other events of force majeure, (a)
the AdForce service (excluding components of the GEOCITIES network and third
party hardware and software not provided by IMGIS) will materially conform
to the functionality described in section 1 except to the extent that the
performance of the AdForce service is materially affected by components of
the GEOCITIES network and third party hardware and software not provided to
IMGIS; (b) IMGIS either owns, has, or will otherwise acquire the right (and
will, during the term hereof maintain such right) to use all hardware and
software components of the AdForce service and the Licensed Software and
will not infringe on any right or interest (intellectual property or
otherwise) of any third party.
EXCEPT AS SPECIFIED IN THIS SECTION 7, IMGIS HEREBY DISCLAIMS ALL
WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY AND ALL
WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-
INFRINGEMENT, IN CONNECTION WITH THIS AGREEMENT.
8. LIABILITY. NEITHER PARTY WILL BE LIABLE FOR CONSEQUENTIAL, INCIDENTAL,
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SPECIAL OR EXEMPLARY DAMAGES, EVEN IF IT HAS BEEN WARNED OF THE POSSIBILITY
OF SUCH DAMAGES.
9. TERMINATION. GEOCITIES shall select the term and level of service for this
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Agreement in Section 12. Either party may terminate the Agreement if the
other party fails to perform any of its obligations in any material respect,
and such failure continues uncured for a period of thirty (30) days (except
in the event of a breach of section 5, in which case termination shall be
effective immediately) after receipt by the breaching party of written
notice from the non-breaching party specifying such default. Either party
may terminate this Agreement in the event that the other party ceases to do
business, undergoes a bankruptcy or insolvency proceeding, or an assignment
for the benefit of creditors. Upon the expiration or termination of the
Agreement for any reason, the parties will immediately return all
Confidential Information of the other party in their possession. All accrued
payment obligations of GEOCITIES shall survive expiration or termination of
the Agreement, as shall the parties' rights and obligations under Sections 4
through 9, as well as sections 11 through 13.
10. ASSIGNMENT. This Agreement is not assignable or transferable by either
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party without the prior written consent of the other party, except that a
party may assign the Agreement (a) by operation of law or (b) to any entity
acquiring all or substantially all of assignor's assets, stock or business
without the other party's consent.
11. PAYMENT TERMS. GEOCITIES shall pay to IMGIS the dollar amounts determined
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from the pricing schedule set forth in Exhibit A, within [***] from date of
GEOCITIES' receipt of invoice. All payments to IMGIS shall be remitted in U.
S. Dollars. Fees for the AdForce service are subject to change at the
expiration of the initial term and upon renewal of this Agreement. IMGIS
shall provide GEOCITIES, not less than [***] prior to expiration of the
initial term or any renewal term, written notice of any change in the fees
for the AdForce service.
12. TERM. The term shall commence on the Effective Date indicated below and
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shall continue for a period of two (2) years, except that GEOCITIES may
terminate the Agreement with or without cause during the thirty (30) day
period following the first anniversary of the Effective Date upon receipt by
IMGIS of written notice of GEOCITIES' intent to terminate. In addition, if:
(i) IMGIS fails within thirty (30) days following the Effective Date to
enter into a written agreement with America Online, Inc. ("AOL") pursuant to
which IMGIS receives demographic data pertaining to AOL's current end users
or (ii) IMGIS fails to make AdForce+ available to GEOCITIES within one
hundred eighty (180) days following the Effective Date, GEOCITIES, may as
its sole remedy, elect to terminate this Agreement upon written notice to
IMGIS. GEOCITIES agrees to pay IMGIS for all Impressions delivered through
the AdForce service, according to the pricing schedule in Exhibit A, subject
to change upon renewal of this Agreement.
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13. GENERAL. This Agreement is the complete and exclusive statement of the
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mutual understanding of the parties and supersedes and cancels all previous
written and oral agreements and communications relating to the subject
matter of this Agreement. No failure or delay in exercising any right
hereunder will operate as a waiver thereof, nor will any partial exercise of
any right or power hereunder preclude further exercise. Any waivers or
amendments shall be effective only if made in writing. All notices shall be
in writing and effective upon receipt when personally delivered, delivered
by a major commercial rapid delivery courier service or mailed by certified
or registered mail (postage prepaid, return receipt requested) to a party at
its address set forth above or amended by notice. If not received sooner,
notice by mail shall be deemed received five (5) days after deposit in the
U.S. mails. If any provision of this Agreement shall be adjudged by any
court of competent jurisdiction to be unenforceable or invalid, that
provision shall be limited or eliminated to the minimum extent necessary so
that this Agreement shall otherwise remain in full force and effect and
enforceable. This Agreement shall be governed by the law of the State of
California without regard to the conflicts of law provisions thereof. The
prevailing party in any action to enforce this Agreement will be entitled to
recover its attorney's fees and costs in connection with such action.
Nothing contained herein shall be construed as establishing a partnership,
joint venture, employment or other business relationship between the parties
hereto other than that of independent contractors. This Agreement may be
executed in counterparts.
IN WITNESS WHEREOF, the parties have executed this Agreement as of: 5/4/98
(Effective Date).
By: /s/ ▇▇▇▇▇▇▇ ▇▇▇▇▇▇ Accepted: /s/ ▇▇▇▇ ▇▇▇▇▇▇▇▇▇
Print Name: ▇▇▇▇▇▇▇ ▇▇▇▇▇▇ Name: ▇▇▇▇ ▇▇▇▇▇▇▇▇▇
Title: CFO/CAO Title: EVP/Founder
GEOCITIES: (GEOCITIES) IMGIS, Inc. (IMGIS)
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SCHEDULE A
FEES
Following IMGIS' release and GEOCITIES' acceptance of the Hybrid Service,
pricing for the AdForce service will be as shown below:
Local Delivery CENTRAL DELIVERY
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[***] [***]
. There will be [***] for ads served locally until IMGIS makes the Hybrid
Service available to GEOCITIES, anticipated to occur by [***]. Prior to IMGIS'
release and GEOCITIES' acceptance of the Hybrid Service, pricing of the AdForce
service prior to [***] will be $[***] CPM for Central Delivery and $[***] CPM
for Central Delivery during the period commencing on [***] and ending on [***].
GEOCITIES agrees to continue to operate the StarPoint servers under the terms of
the Agreement between StarPoint and GEOCITIES dated, 5/4/98 until the Hybrid
Service is available, including, but not limited to, paying monthly support
costs when due.
. AdForce+ pricing and fees for processing and using GEOCITIES data for
targeted advertising will be covered in a separate Data Agreement.
. Incremental fee for Centrally Delivered ads only, of $[***] for every [***]
increase in average file size above an average of [***].
. If GEOCITIES elects to have IMGIS manually insert or modify campaigns,
GEOCITIES will pay IMGIS $[***] for each insertion or modification.
IN THE EVENT OF A MATERIAL FAILURE OF LOCAL DELIVERY SERVICE CAUSED BY A FAILURE
WITHIN THE DIRECT CONTROL OF IMGIS, THE FEE FOR LOCAL DELIVERY SERVICE SHALL
APPLY, UNTIL LOCAL DELIVERY AGAIN BECOMES AVAILABLE TO GEOCITIES, TO THE
PERCENTAGE OF ADS SERVED BY CENTRAL DELIVERY BASED UPON THE AVERAGE PERCENTAGE
OF ADS SERVED BY THE LOCAL DELIVERY SERVICE DURING THE IMMEDIATELY PRECEDING
TWENTY-FOUR (24) HOUR PERIOD.
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EXHIBIT B
ADFORCE TARGETING
AdForce Central Delivery service includes targeting on the following parameters,
when AdForce databases allow the parameter to be resolved:
[***]
There may be additional charges for additional targeting parameters added in the
future, as well as for customization of the targeting algorithms for keywords
and site data.
ADFORCE REPORTING
The following reports are currently available with the AdForce Central Delivery
service:
NETWORK REPORTS WEBSITE REPORTS ADVERTISER REPORTS
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[***] [***] [***]
There will be additional charges for reports customized or designed to
GEOCITIES' specifications. There may also be additional charges for reports
added in the future.
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EXHIBIT C
ADFORCE+
AdForce+ is IMGIS' proprietary database targeting service, designed to provide
one-to-one addressable on-line advertising. IMGIS has secured multi-year,
exclusive data agreements with both Marketing Information Technologies, a leader
in targeted print advertising, and Metromail, a $400 million, consumer
demographic data compiler. These relationships position IMGIS to exclusively
leverage the unique, one-to-one marketing capabilities of the Internet.
Traditional consumer databases alone, however, do not provide the key to unlock
the demographic information on the Internet because there is no mapping from
terrestrial world data to the Internet. AdForce+ provides this map by linking
on-line registration files and ISP login information to IMGIS' 3rd party
demographic databases.
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EXHIBIT D
ADFORCE TARGETING
AdForce Local Delivery service include targeting on the following parameters,
when AdForce databases allow the parameter to be resolved:
[***]
There may be additional charges for additional targeting parameters added in the
future, as well as for customization of the targeting algorithms for keywords
and site data.
ADFORCE REPORTING
The following reports are currently available with the AdForce Local Delivery
service:
NETWORK REPORTS WEBSITE REPORTS ADVERTISER REPORTS
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[***] [***] [***]
There will be additional charges for reports customized or designed to
GEOCITIES' specifications. There may also be additional charges for reports
added in the future.
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[***] Confidential Treatment Requested for Redacted Portion
