RADICA GAMES LIMITED
FOR IMMEDIATE RELEASE CONTACT: XXXXXXX X. XXXXX
PRESIDENT & COO
(LOS ANGELES, CALIFORNIA)
(000) 000-0000
XXXXX X. X. XXXXXX
EXECUTIVE V.P. & CFO
(HONG KONG)
(852) 2688 4201
XXXXXXX X'XXXXXX
XXXXXX
(000) 000-0000
RADICA AND NASCAR ANNOUNCE LICENSE AGREEMENT
DALLAS, Texas (December 10, 1997) - NASCAR (the National Association for Stock
Car Auto Racing) has licensed Radica(R) USA Limited to market a handheld NASCAR
themed racing game called NASCAR Racer.
The game, which is scheduled to ship to stores in 1998, features precision
steering for left or right hand players, sensory feedback vibrations, trigger
finger acceleration, and high performance acceleration and braking.
"Just as NASCAR fans come from all ages and backgrounds, we pursue opportunities
that bring each of them closer to the sport," said Xxxxxx Xxxx, NASCAR Vice
President of Licensing and Consumer Products. "NASCAR Racer will provide fans
with a fun, convenient way to experience the thrill of NASCAR competition
wherever they happen to be."
"We are excited about the opportunity to tie-in with the most popular racing
organization in the country," said Xxxxxxx Xxxxx, Radica Games Limited
President. "Our NASCAR Racer electronic handheld game puts the thrill of NASCAR
competition in the palm of your hand."
Radica is a leading developer, manufacturer and distributor of handheld and
table top games with subsidiaries in the U.S.A., Canada and the United Kingdom.
Radica USA Limited, headquartered in Dallas, Texas, is a subsidiary of Radica
Games Limited (RADICA), a Bermuda company headquartered in Hong Kong (NASDAQ -
RADAF).
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