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HEALTHGRADES CONTENT DISTRIBUTION AGREEMENT
THIS AGREEMENT is made by and between XxxxxxXxxxxx.xxx, Inc., a
Delaware corporation with its principal offices located at 00 Xxxxx Xxxxxxxxx,
Xxxxx 000, Xxxxxxxx, XX 00000 and XXxxx.xxx, a Delaware corporation with offices
at 0000 Xxxxx Xxxxxxx'x Xxxxx Xxxxxx, Xxxxx 000, Xxxxxxxxx, XX 00000 ("Company")
and is effective as of January 3, 2000 (the "Effective Date").
RECITALS
This Agreement is entered into with reference to the following facts:
A. HealthGrades maintains on its Web Site (as defined below) and makes
available to Internet users certain healthcare-related content and resources,
including but not limited to proprietary ratings of physicians, hospitals and
health plans;
B. HealthGrades wishes to grant certain licenses to Company with
respect to specific portions of its Web Site as set forth in this Agreement, and
Company wishes to receive such licenses.
NOW, THEREFORE, in consideration of the mutual promises and covenants
contained herein, and good and valuable consideration which the parties hereby
acknowledge, the parties agree as follows:
AGREEMENT
1. DEFINITIONS.
As used herein, the following terms have the following defined
meanings:
"ADVERTISING REVENUE" means net revenue (gross revenue less
commissions and direct costs associated with such revenue, not to exceed 30%)
received by HealthGrades or Company for Sponsorships or delivering Impressions
of Banner Advertisements served on Bridge Pages or Search Results Pages.
"BANNER ADVERTISEMENT" shall mean a rotating banner advertisement of
468 x 60 pixels located at the top and/or bottom of a Web Page.
"BRIDGE PAGE" means a page to be jointly designed by Company and
HealthGrades, and implemented by Company pursuant to the terms of this
Agreement, that contains both the Company Marks and the HealthGrades Marks.
These pages shall be served from Company's servers and shall contain
HealthGrades' Content consistent with the technical specifications as set forth
in Exhibit D. In no case shall a Bridge Page contain Search Results.
"CLIENT" means any individual entity (typically included in Target
Markets) that enters into a contract with HealthGrades to provide HealthGrades
services.
"COMPANY MARKS" means those Trademarks of Company set forth on Exhibit
B hereto.
"COMPANY WEB SITES" means the following Web Sites maintained by or on
behalf of Company and its affiliates: xxx.xxxxxxx.xxx.
"CONTENT" means the portion of health care related information on
HealthGrades' Web Site identified in Exhibit A.
"HEALTHGRADES MARKS" means those Trademarks of HealthGrades set forth
on Exhibit B hereto.
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"IMPRESSION" means a user's viewing of any discrete screen containing
any Banner Advertisement.
"HEALTHGRADES WEB SITE" means the Web Site which is located at
xxx.XxxxxxXxxxxx.xxx.
"INTELLECTUAL PROPERTY RIGHTS" MEANS ANY PATENT, COPYRIGHT, TRADEMARK,
OR TRADE SECRET RIGHTS, moral rights and other intellectual property rights
arising under the laws of any jurisdiction.
"SEARCH RESULTS PAGE" means any page hosted on the HealthGrades Web
Site which displays Content in response to queries and searches from Bridge
Pages.
"SPONSORSHIPS" means any payment received by Company or HealthGrades
from a third party for promoting the name or product of such third party on the
Bridge Page or Search Results Pages.
"TRADEMARKS" means any trademarks, service marks, trade dress, trade
names, corporate names, proprietary logos or indicia and other source or
business identifiers.
"TARGET MARKETS" means payer organizations, provider groups (i.e.
IDNs, large clinics, etc...), and suppliers (i.e. labs, pharmaceutical
companies, etc...)
2. CERTAIN RIGHTS GRANTED.
2.1 HealthGrades Grant. Subject to the terms and conditions of this
Agreement, and during the term of this Agreement, HealthGrades hereby grants to
Company a nonexclusive, limited purpose, revocable license to integrate the
Content per the technical specifications as set forth in Exhibit D for the
purpose of selling the XxxxxxXxxxxx.xxx/Xxxxx.xxx product as described in
Exhibit E.
2.2 LIMITATIONS. For the purpose of this agreement it is assumed that
no advertising will be sold on the customized sites created for the delivery of
HG Services unless otherwise specified by the Company or the Company's client.
HealthGrades shall require users to "click through" its standard end user
agreement prior to accessing any search results on the Search Results Page, and
Company agrees not to interfere with this process. The parties agree that the
Content specified on Exhibit A is the only Content licensed to Company pursuant
this Agreement, and that other content or material from the HealthGrades Web
Site may only be used by Company with the written permission of HealthGrades.
2.3 HEALTHGRADES AND COMPANY'S MARKS LICENSES.
(A) HealthGrades hereby grants to Company a nonexclusive, limited
purpose, revocable license during the term of this Agreement to
accurately use, reproduce, publish, and display the HealthGrades
Marks subject to reasonable quality control standards which
HealthGrades shall communicate to Company from time to time: (a)
on the Company Web Sites in connection with the posting of
hyperlinks to the HealthGrades Web Site; and (b) in promotional
and marketing materials, content directories and indexes, and
electronic and printed advertising, publicity, press releases,
newsletters and mailings regarding Company's relationship with
HealthGrades pursuant to this Agreement.
(B) Company hereby grants to HealthGrades a nonexclusive, limited
purpose, revocable license during the term of this Agreement to
accurately use, reproduce, publish, and display the Company Marks,
subject to reasonable quality control standards which Company
shall communicate to HealthGrades from time to time, (a) on the
Search Results Pages, at the discretion of HealthGrades: and (b)
in promotional and marketing materials, content directories and
indexes, and electronic and printed advertising, publicity, press
releases, newsletters and mailings regarding HealthGrades'
relationship with Company pursuant to this
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Agreement. This license entitles but does not require HealthGrades
to use the Company Marks for the foregoing purposes.
2.4 APPROVAL OF TRADEMARK USAGE. Except as specified in Section 2.3
above, both parties to this Agreement shall not use or exploit in any manner
each other's Trademarks, except in such manner and media as the other party may
consent to in writing, which consent shall not be unreasonably withheld or
delayed.
2.5 NONEXCLUSIVITY. Each party acknowledges and agrees that the rights
granted to the other party in this Section 2 and this Agreement are
non-exclusive, and that, without limiting the generality of the foregoing,
nothing in this Agreement shall be deemed or construed to prohibit either party
from participating in similar business arrangements as those described herein
including soliciting third party advertisements or other materials, serving
advertisements or other materials to third parties' Web Sites, or hosting or
permitting third parties to place advertisements on such party's Web Site,
whether or not, in each such case, such advertisements are competitive with the
products, services or advertisements of the other party.
3. CERTAIN OBLIGATIONS OF THE PARTIES.
3.1 DESIGN OF BRIDGE PAGES AND SEARCH RESULTS PAGES. The parties agree
to work together in good faith to design the Bridge Pages and Search Results
Pages, which shall include the Company and HealthGrades Marks. Without limiting
the generality of the foregoing, all Bridge Pages shall prominently display the
HealthGrades logo, pursuant to the license granted in Section 2.3 above.
3.2 ACCESSIBILITY OF WEB SITES. Each party will use commercially
reasonable efforts to make its Web Sites accessible to end users and take
reasonable measures to avoid interruptions in service. For the purposes of this
Agreement, the Bridge Pages shall be deemed to be a component of Company's Web
Sites and the Search Results Pages shall be deemed to be a component of
HealthGrades' Web Site. The parties agree that users must furnish HealthGrades
with the following information in order to access the "Report Card" and "Tools"
Content: (i) ZIP code, (ii) date of birth, (iii) gender, (iv) email address, and
(v) password. HealthGrades will place a cookie on the users computer to
facilitate ease of accessing these tools in the future. Company and HealthGrades
agree that each shall have an equal and independent right to use the user
registration information subject only to any agreements with users upon their
registration.
3.3 IMPRESSION INFORMATION. Company shall track, and within fifteen
(15) days after the last day of each calendar month, provide to HealthGrades in
electronic form, the number of Impressions served by Company on Bridge Pages. In
addition, Company shall provide HealthGrades with password-protected access to
the Company reporting server, with the intent of enabling HealthGrades to
monitor Impressions on the Bridge Pages as frequently as Company may wish.
3.4 PUBLICITY. The parties shall work together as mutually agreed upon
to issue at least two publicity and general marketing communications concerning
a) the execution of this agreement and b) the launch of the HealthGrades Web
Site on the Company Web Sites. Neither party shall issue such publicity and
general marketing communications without the prior written consent of the other
party (not to be unreasonably withheld). Neither party shall disclose the terms
of this Agreement to any third party other than to counsel, auditors, and
financial advisors, except as required by law.
3.5 MARKETING. Xxxxx.xxx shall use its best efforts to sell the
HealthGrades content to the Target Markets under the pricing model outlined in
Exhibit C.
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4. ADVERTISING AND REVENUE SHARE
4.1 PLACEMENT OF ADVERTISEMENTS AND SPONSORSHIPS. The parties hereby
agree that only Company shall have the right to solicit the sale of and sell
advertisements and sponsorships relating to the Content that appears on the
Bridge Pages. Similarly, Company and HealthGrades agree that only
XxxxxxXxxxxx.xxx shall have the right to solicit the sale of and sell
advertisements and sponsorships on the Search Results Pages.
4.2 REMUNERATION AND RECORDS. The parties agree to share in the
Advertising Revenues as set forth on Exhibit C. Advertising Revenue payments
will paid within fifteen (15) days following the last day of the calendar month
in which the applicable Advertising Revenues are received. Said payments shall
commence the first month following the implementation of the Results Pages.
HealthGrades will provide Company a report, along with said payment, setting
forth Advertising Revenues received by it for such month and the percentage
payable to Company during the term, HealthGrades shall maintain accurate records
of Banner Advertisements served to the Search Results Pages, Impressions
thereof, and Advertising Revenues received and calculations of the fees payable
to Company.
HealthGrades may, during the term of this Agreement, implement an
electronic data interchange or other automated reporting/remittance system to
assist in the maintenance of HealthGrades agreements. Company agrees to
cooperate with HealthGrades in the implementation of such a system to the extent
that parties may be required to submit payments, reports or other data.
4.3 AUDIT. HealthGrades shall have the right, upon reasonable advance
notice to Company, to review those records of Company necessary to verify the
Advertising Revenues payable and paid to HealthGrades, but not more often than
twice per year. Any such audit will be conducted at HealthGrades' expense and at
such times and in such a manner as not to unreasonably interfere with Company's
normal operations. If any such audit reveals an error of at least 5% in the
payment of Advertising Revenues in favor of HealthGrades, then Company shall
immediately pay to HealthGrades both the costs of such audit and any such
deficiency.
5. WARRANTIES, INDEMNIFICATION AND LIMITATION OF DIRECT LIABILITY
5.1 WARRANTIES
Each party to this Agreement represents and warrants to the other
party that:
a) it has the full corporate right, power and authority to enter into
this Agreement and to perform the acts required of it hereunder;
b) its execution of this Agreement by such party and performance of
its obligations hereunder, do not and will not violate any
agreement to which it is a party or by which it is bound;
c) when executed and delivered, this Agreement will constitute the
legal, valid and binding obligation of such party, enforceable
against it in accordance with its terms; and
d) its respective Web Site(s) and the content contained therein does
not contain any material that is obscene, libelous or defamatory,
or infringes any third party Intellectual Property rights in the
United States;
e) it shall comply with all applicable local, state, federal,
national, and international laws and regulations in performing its
obligations hereunder.
5.2 INDEMNIFICATION. Each party (the "Indemnifying Party") will
defend, indemnify and hold harmless the other party and its parent, subsidiary,
and affiliates, if any (collectively, the "Indemnified Party"), the directors,
officers, employees and agents of the Indemnified Party, from and against any
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and all claims, costs, losses, damages, judgments and expenses (including
reasonable attorneys' fees) arising out of or in connection with any third-party
claim alleging any breach of such party's representations or warranties set
forth in this Agreement. The Indemnified Party shall promptly notify the
Indemnifying Party of any such claim of which it becomes aware and shall: (a) at
the Indemnifying Party's expense, provide reasonable cooperation to the
Indemnifying Party in connection with the defense or settlement of any such
claim; and (b) at the Indemnified Party's expense, be entitled to participate in
the defense of any such claim. The Indemnifying Party shall not acquiesce to any
judgment or enter into any settlement that adversely affects the Indemnified
Party's rights or interests without prior written consent of the Indemnified
Party.
5.3 LIMITATION OF LIABILITY; DISCLAIMER.
(a) Liability. UNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE
LIABLE TO THE OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL,
PUNITIVE, OR EXEMPLARY DAMAGES (EVEN IF THAT PARTY HAS BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES), ARISING DIRECTLY OR INDIRECTLY FROM THIS
AGREEMENT, SUCH AS, BUT NOT LIMITED TO, LOSS OF REVENUE OR ANTICIPATED PROFITS
OR LOST BUSINESS.
(b) No Additional Warranties. EXCEPT AS EXPRESSLY SET FORTH
IN THIS AGREEMENT, NEITHER PARTY MAKES, AND EACH PARTY HEREBY SPECIFICALLY
DISCLAIMS, ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED (INCLUDING ANY
IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND
IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE),
AND EACH PARTY HEREBY SPECIFICALLY DISCLAIMS ANY CLAIM IN TORT (INCLUDING
NEGLIGENCE), IN EACH CASE, REGARDING THEIR WEB SITES, ANY PRODUCTS OR SERVICES
DESCRIBED THEREON, THE CONTENT, ANY BANNER ADVERTISEMENTS, OR ANY OTHER ITEMS OR
SERVICES PROVIDED UNDER THIS AGREEMENT. WITHOUT LIMITING THE GENERALITY OF THE
FOREGOING, EACH PARTY ACKNOWLEDGES THAT THE OTHER PARTY'S WEB SITES AND THE
CONTENT (INCLUDING ANY SERVERS OR OTHER HARDWARE, SOFTWARE AND ANY OTHER ITEMS
USED OR PROVIDED BY THE OTHER PARTY OR ANY THIRD PARTIES IN CONNECTION WITH
HOSTING THE HEALTHGRADES WEB SITE, COMPANY WEB SITES, OR THE CONTENT OR
PERFORMANCE OF ANY SERVICES HEREUNDER) ARE PROVIDED "AS IS" AND THAT NEITHER
PARTY MAKES ANY WARRANTY THAT IT WILL CONTINUE TO OPERATE ITS WEB SITES IN THEIR
CURRENT FORM (EXCEPT AS NECESSARY TO PERFORM ITS OBLIGATIONS HEREUNDER), THAT
ITS WEB SITES WILL BE ACCESSIBLE WITHOUT INTERRUPTION, THAT THE SITES WIlL MEET
THE SPECIFIC REQUIREMENTS OR EXPECTATIONS OF THE OTHER PARTY (EXCEPT AS
NECESSARY TO PERFORM ITS OBLIGATIONS HEREUNDER), OR THAT THE CONTENT OR ANY
OTHER ANY MATERIALS ON ITS WEB SITES OR THE SERVERS AND SOFTWARE THAT MAKES ITS
WEB SITES AVAILABLE ARE FREE FROM ERRORS, DEFECTS, DESIGN FLAWS OR OMISSIONS.
6. TERM AND TERMINATION.
6.1 TERM. The term shall commence on the Effective Date of this
Agreement and, unless earlier terminated as provided below, shall end on the one
year anniversary thereof.
6.2 TERMINATION. Either party may terminate the Agreement upon not
less than thirty (30) days prior written notice to the other party of any
material breach hereof by such other party, provided that such other party has
not cured such material breach within such thirty (30) day period. Either party
may
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terminate this Agreement without cause, for any reason, on ninety (90) days
prior written notice to Company.
6.3 EFFECT OF TERMINATION. Upon termination or expiration of the term
for any reason, all rights and obligations of the parties under this Agreement
shall be extinguished, except that: (a) all payment obligations accrued
hereunder to the date of termination or expiration shall survive such
termination or expiration; and (b) the rights and obligations of the parties
under Sections 5, 6, 7 and 8 shall survive such termination or expiration.
7. INTELLECTUAL PROPERTY
7.1 COMPANY. As between the parties, Company retains all right, title
and interest in and to the Company Web Sites (including the Bridge Page, any and
all content, data, URLs, domain names, technology, software, code, user
interfaces, "look and feel", Trademarks and other items posted thereon or used
in connection or associated therewith; but excluding any Content, HealthGrades
Marks, software, or other material or content supplied by HealthGrades) and the
Company Marks along with all Intellectual Property Rights associated with any of
the foregoing. For the avoidance of doubt, to the extent HealthGrades supplies
software solutions, code, documentation, data, files, images, scripts, or other
tools ("Tools") to Company to facilitate establishing the Bridge Page, such
Tools are owned and shall continue to be owned by HealthGrades, whether or not
such Tools are incorporated into the Bridge Page. All goodwill arising out of
HealthGrades' use of any of the Company Marks shall inure solely to the benefit
of Company.
7.2 HEALTHGRADES. As between the parties, HealthGrades retains all
right, title and interest in and to the Content and the HealthGrades Web Site
(including, without limitation, the Search Results Page, any and all content,
data, URLs, domain names, technology, software, code, user interfaces, "look and
feel", Trademarks and other items posted thereon or used in connection or
associated therewith; but excluding any material or content or Company Marks
supplied by Company) and the HealthGrades Marks, along with all Intellectual
Property Rights associated with any of the foregoing. All goodwill arising out
of Company's use of any of the HealthGrades Marks shall inure solely to the
benefit of HealthGrades.
7.3 PROPRIETARY RIGHTS NOTICES. HealthGrades and Company acknowledge
that the Search Results Pages may contain proprietary rights notices, including
those designating third party content supplied by HealthGrades content
providers.
7.4 OTHER TRADEMARKS. HealthGrades shall not register or attempt to
register any of the Company Marks or any Trademarks which Company reasonably
deems to be confusingly similar to any of the Company Marks. Company shall not
register or attempt to register any of the HealthGrades Marks or any Trademarks
which HealthGrades reasonably deems to be confusingly similar to any of the
HealthGrades Marks.
7.5 FURTHER ASSURANCES. Each party shall take, at the other party's
expense, such reasonable action (including, without limitation, execution of
affidavits or other documents) as the other party may reasonably request to
effect, perfect or confirm such other party's ownership interests and other
rights as set forth above in this Section 7.
8. GENERAL PROVISIONS
8.1 CONFIDENTIALITY. Each party (the "Receiving Party") undertakes to
retain in confidence the terms of this Agreement and all other non-public
information and know-how of the other party disclosed or acquired by the
Receiving Party pursuant to or in connection with this Agreement which is either
designated as proprietary and/or confidential or by the nature of the
circumstances surrounding disclosure, ought in good faith to be treated as
proprietary and/or confidential ("Confidential Information");
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provided that each party may disclose the terms and conditions of this Agreement
to legal and financial consultants in connection with its business. Each party
agrees to use commercially reasonable efforts to protect Confidential
Information of the other party, and in any event, to take precautions at least
as great as those taken to protect its own confidential information of a similar
nature. Company acknowledges that the terms of this Agreement are Confidential
Information of HealthGrades. The foregoing restrictions shall not apply to any
information that: (a) was known by the Receiving Party prior to disclosure
thereof by the other party; (b) was in or entered the public domain through no
fault of the Receiving Party; (c) is disclosed to the Receiving Party by a third
party legally entitled to make such disclosure without violation of any
obligation of confidentiality; (d) is required to be disclosed by applicable
laws or regulations (but in such event, only to the extent required to be
disclosed); or (e) is independently developed by the Receiving Party without
reference to any Confidential Information of the other party. Promptly upon
request of the other party, or in any event upon any termination or expiration
of this Agreement, each party shall return to the other all materials, in any
medium, which contain, embody, reflect or reference all or any part of any
Confidential Information of the other party. Each party acknowledges that breach
of this provision by it would result in irreparable harm to the other party, for
which money damages would be an insufficient remedy, and therefore that the
other party shall be entitled to seek injunctive relief to enforce the
provisions of this Section 8.1.
8.2 INDEPENDENT CONTRACTORS. Company and HealthGrades are independent
contractors under this Agreement, and nothing herein shall be construed to
create a partnership, joint venture, franchise or agency relationship between
Company and HealthGrades. Neither party has any authority to enter into
agreements or make representations or warranties of any kind on behalf of the
other party.
8.3 ASSIGNMENT. Neither party may assign this Agreement or any of its
rights or delegate any of its duties under this Agreement without the prior
written consent of the other party, not to be unreasonably withheld; except that
either party may, without the other party's consent, assign this Agreement or
any of its rights or delegate any of its duties under this Agreement: (a) to any
affiliate of such party; or (b) to any purchaser of all or substantially all of
such party's assets or stock or to any successor by way of merger, consolidation
or similar transaction. Subject to the foregoing, this Agreement will be binding
upon, enforceable by, and inure to the benefit of the parties and their
respective successors and assigns.
8.4 CHOICE OF LAW; FORUM SELECTION. This Agreement shall be governed
by, and construed in accordance with, the laws of the State of Colorado without
reference to its choice of law rules. Company hereby irrevocably consents to
exclusive personal jurisdiction and venue in the state and federal courts
located in Denver, Colorado with respect to any actions, claims or proceedings
arising out of or in connection with this Agreement, and agrees not to commence
or prosecute any such action, claim or proceeding other than in the
aforementioned courts.
8.5 NONWAIVER; SEVERABILITY; SURVIVAL. No waiver of any breach of any
provision of this Agreement shall constitute a waiver of any prior, concurrent
or subsequent breach of the same or any other provisions hereof, and no waiver
shall be effective unless made in writing and signed by an authorized
representative of the waiving party. If any term, provision, covenant or
condition of this Agreement is held invalid or unenforceable for any reason, the
remainder of the provisions will continue in full force and effect as if this
Agreement had been executed with the invalid portion eliminated. The provisions
of this Agreement relating to confidentiality, representations and warranties,
indemnification obligations, governing law, limitations on licensing, and any
others which expressly survive will survive the termination or expiration of
this Agreement for any reason.
8.6 FORCE MAJEURE. Neither party shall be deemed to be in default of
or to have breached any provision of this Agreement as a result of any delay,
failure in performance or interruption of service, resulting directly or
indirectly from acts of God, acts of civil or military authorities, civil
disturbances,
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wars, strikes or other labor disputes, fires, transportation contingencies,
interruptions in telecommunications or Internet services or network provider
services, failure of equipment and/or software, other catastrophes or any other
occurrences which are beyond such party's reasonable control.
8.7 NOTICES. Any notice or other communication required or permitted
to be given hereunder shall be given in writing and delivered in person, or
delivered by recognized overnight courier service, properly addressed and
stamped with the required postage, to the person signing this Agreement on
behalf of the applicable party at its address specified in the opening paragraph
of the agreement and shall be deemed effective in the case of hand delivery upon
receipt and in the case of delivery via overnight courier, the next business day
after sending. Either party may from time to time change the person to receive
notices or its address by giving the other party notice of the change in
accordance with this section.
8.8 INTEGRATION. This Agreement contains the entire understanding of
the parties hereto with respect to the transactions and matters contemplated
hereby, supersedes all previous agreements or negotiations between HealthGrades
and Company concerning the subject matter hereof, and cannot be amended except
by a writing signed by both parties.
IN WITNESS WHEREOF, the parties have duly executed and delivered this
Agreement as of the Effective Date set forth above.
XXXXX.XXX XXXXXXXXXXXX.XXX, INC.
("COMPANY") ("HEALTHGRADES")
By /s/ XXXXXX X. PIAUKO By /s/ XXXXX X. XXXXXXXX
---------------------------------------- -------------------------------
Name Xxxxxx X. Piauko Name Xxxxx X. Xxxxxxxx
------------------------------------ ---------------------------
Title Sr. VP Sales & Business Development Title Senior Vice President
------------------------------------ ---------------------------
Date 2/28/2000 Date 2/28/00
------------------------------------ ---------------------------
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EXHIBIT A
CONTENT
The Content consists only of the portions of the xxx.XxxxxxXxxxxx.xxx Web Site
which provide users access to HealthGrades' proprietary or licensed rating and
other information regarding hospitals, health plans, physicians, and other
health care providers and facilities.
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EXHIBIT B
TRADEMARKS
HEALTHGRADES MARKS
HEALTHGRADES(TM)
XXXXXXXXXXXX.XXX(TM)
COMPANY MARKS
XXXXX.XXX(TM)
XCARE(TM)
SOLUTION CHANNELS(TM)
SOLUTION ARCHITECTS(TM)
EXTENSIBLE CARE SYSTEM(TM)
MATCHNET(TM)
MIDPAY ACCELERATOR(TM)
BUSINESS TO BUSINESS PLATFORM FOR EHEALTH(TM)
DATAFABRIC(TM)
LOGICFABRIC(TM)
EHEALTH DEVELOPMENT DISCIPLINE(TM)
EDD(TM)
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EXHIBIT C
ADVERTISING REVENUE SHARE
HealthGrades shall receive * percent( * ) of all Advertising
Revenue received by Company from the Bridge Pages hosted by Company.
Company shall receive fifty percent (50%) of all Advertising Revenue
received by HealthGrades from the Search Pages hosted by HealthGrades.
* *
PRICING MODEL
Company shall market the HealthGrades content in one of three options
described below and pay HealthGrades the negotiated price as shown
below:
OPTION 1 Pay as you go HealthGrades will be paid $ * per page
OPTION 2 Prepaid purchase HealthGrades will be paid $ * per page
OPTION 3 Per member per year (PMPY) HealthGrades will be paid $ * PMPY
For those clients choosing Option 1 or 2, if they exceed the equivalent of their
PMPY they may elect to pay a * premium above their PMPY and receive unlimited
access to HealthGrades content.
* This confidential information has been omitted and filed separately with the
Securities and Exchange Commission pursuant to Rule 24B-2 of the Securities
and Exchange Act of 1934, as amended.
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EXHIBIT D
TECHNICAL SPECIFICATIONS
FOR INTEGRATION OF CONTENT FROM
XXX.XXXXXXXXXXXX.XXX
SUMMARY:
XxxxxxXxxxxx.xxx offers two ways to integrate XxxxxxXxxxxx.xxx
rating/directory data into your site:
Embedded Forms
1. Create a Bridge Page.
2. Include standard search forms on your site.
3. Customize the search forms on your site.
4. Create custom framesets with Search Results Pages.
5. Visit: xxxx://xxx.XxxxxxXxxxxx.xxx/0xx party/examples.cfm
for a listing of the XxxxxxXxxxxx.xxx forms and elements to
include/submit.
Custom Wrapper Site
1. Keep a custom look and feel of your site ("wrapper").
2. Core application components only (i.e., Report Cards &
Directories).
3. Visit xxxx://xxx.XxxxxxXxxxxx.xxx/0xx party/examples.cfm for
a link to an example wrapper.
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EXHIBIT E
XxxxxxXxxxxx.xxx/XXxxx.xxx Product Plan
Xxxxx.xxx will market customized health care ratings and directory
services as provided by XxxxxxXxxxxx.xxx ("HG Services") to the Target Markets.
As part of this agreement, HealthGrades shall require a minimum payment upon the
commencement of each Client agreement (to be determined on a case-by-case basis)
of which HealthGrades shall retain 100%. Thereafter, XxxxxxXxxxxx.xxx and
Xxxxx.xxx agree that XxxxxxXxxxxx.xxx shall receive payment for HG Services as
established in the Pricing Model set forth in Exhibit C.
Product Description:
1. XxxxxxXxxxxx.xxx shall provide Client with HG Services that Client's
members will be able to access from Clients web site.
2. The HG Services shall provide Client with ratings and directory services
customized to include only those providers and facilities specified by
Client. (i.e., when a user accesses a Client's web site and uses the
XxxxxxXxxxxx.xxx rating/directory services, that user will only see a list
of providers/facilities that are part of the Client's panel of providers).
3. Data elements required by XxxxxxXxxxxx.xxx from clients include (but are
not limited to):
o Hospital code
o Provider UPIN
o Provider last name
o Provider first name
o Provider address (city, state, ZIP)
o Provider specialty
4. Clients will provide timely data updates (preferably monthly in a complete
replace format) to XxxxxxXxxxxx.xxx in a mutually agreeable format.
5. XxxxxxXxxxxx.xxx needs to approve of each client's customization plan and
data transfer capabilities before proceeding with implementation.
This description is for informational purposes only. HG Services specifications
shall be set forth along with terms and conditions by separate agreement entered
into between XxxxxxXxxxxx.xxx and Client. XxxxxxXxxxxx.xxx shall provide
XXxxx.xxx with a sample of such agreement.
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EXHIBIT E -- TECHNICAL SPECIFICATIONS
XxxxxxXxxxxx.xxx/Xxxxx.xxx Product Overview
1. HG Technical Staff understands that each Client may have different
specialties within their site. Therefore, a cross reference table must
be mutually developed between each Client and HG.
2. HG Technical Staff understands that each Client will provide an
electronic data file of providers that they are only interested in.
This data transfer mechanism may vary based on the technology in place
at each client's facility.
3. HG Technical Staff and each Client will mutually agree on the
processing that will take place given some different scenarios such
as; unmatched results; multiple results; etc. within the Search
Results pages.
4. HG Technical Staff will develop a "model" database containing the
necessary and optional data elements for the specialty and provider
tables. These table will be the foundation that all Client's
information is fed into.
5. The Search Results Pages reside on HG Servers and have one standard,
vanilla "look and feel". In other words, no customization will be
provided for each Client. The Client will be able to "wrap" the
Results Pages with their "look and feel".
6. Conceptually, the process would be laid out as follows:
[ORGANIZATIONAL CHART]
These specifications are very high level and may change based on mutual consent.
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INCLUDING FORMS: CO-BRANDED RESOURCE PAGE
An example of a Bridge Page that links to other Bridge Pages with
XxxxxxXxxxxx.xxx search forms.
[INTERNET WEB PAGE GRAPHIC]
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16
INCLUDING FORMS: INCLUDING FORMS (CON'T)
Here is an include of the search form for "Physician Report Cards"
into a Bridge Page.
[INTERNET WEB PAGE GRAPHIC]
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INCLUDING FORMS: INCLUDING FORMS (CON'T)
Another design approach to including the "Physician Report Cards" form
into a site.
[INTERNET WEB PAGE GRAPHIC]
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INCLUDING FORMS: CUSTOMIZING FORMS.
This is an example show how a partner customized our search forms to
better adhere to the look and feel of their site. All customization must first
be approved by XxxxxxXxxxxx.xxx.
[INTERNET WEB PAGE GRAPHIC]
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FRAMING CUSTOMIZED RESULTS
Customized framesets provide a way for a user to get back to your site
while being able to view the Search Results Pages.
[INTERNET WEB PAGE GRAPHIC]
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WRAPPER SOLUTION
To integrate your site wrapper, please provide:
1. URL address to your header
2. URL address to your toolbar
3. URL address to your footer
4. Modified user agreement (if you require our to be modified).
Visit an online example at
xxxx://xxx.xxxxxxxxxxxx.xxx/xxxxxxx/xxxxx.xxxx?xxxxxxxxxxxxxx
[INTERNET WEB PAGE GRAPHIC]
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EXAMPLE OF A WRAPPER SOLUTION:
[INTERNET WEB PAGE GRAPHIC]
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