AGREEMENT FOR SECURITY (TRADEMARKS)

EXHIBIT 10.5

EXECUTION VERSION

AGREEMENT FOR SECURITY

(TRADEMARKS)

WHEREAS, dated July 30, 2010, made by Frederick’s of Hollywood Group Inc., a New York corporation (“Grantor”), FOH Holdings, Inc., a Delaware corporation (the “Parent”), Frederick’s of Hollywood, Inc., a Delaware corporation (“Frederick’s”), Frederick’s of Hollywood Stores, Inc., a Nevada corporation (“Stores”), Hollywood Mail Order, LLC, a Nevada limited liability company (“Mail Order” and together with Grantor, the Parent, Frederick’s and Stores, individually, a “Borrower”, and collectively, the “Borrowers”) has either applied for or has adopted, used and is using, and holds all right, title and interest in and to, the trademarks and service marks listed on the annexed Schedule 1A, which trademarks and service marks are registered or applied for in the United States Patent and Trademark Office (the “Trademarks”);

WHEREAS, Borrower has entered into a Security Agreement, dated July 30, 2010 (as amended or otherwise modified from time to time, the “Security Agreement”), in favor of Hilco Brands, LLC, as agent for certain lenders (the “Agent”);

WHEREAS, pursuant to the Security Agreement, Borrower has granted to the Agent for the benefit of the lenders a continuing security interest in all right, title and interest of Borrower in, to and under the Trademarks, together with, among other things, the goodwill of the business symbolized by such Trademarks and all applications and registrations thereof and therefore, and all proceeds thereof, including, without limitation, any and all causes of action which may exist by reason of infringement thereof and any and all damages arising from past, present and future violations thereof (the “Collateral”), to secure the payment, satisfaction, performance and observance of the Obligations (as such terms are defined in the Security Agreement);

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Borrower does grant to the Agent for the benefit of the lenders a continuing security interest in the Collateral to secure the prompt payment, satisfaction, performance and observance of the Obligations.

Borrower does hereby further acknowledge and affirm that the rights and remedies of the Agent with respect to the Collateral are more fully set forth in the Security Agreement, the terms and provisions of which are hereby incorporated herein by reference as if fully set forth herein.

IN WITNESS WHEREOF, Borrower has caused this Agreement for Security to be duly executed by its officer thereunto duly authorized as of July 30, 2010

BORROWERS:

FREDERICK’S OF HOLLYWOOD GROUP INC.

By:	/s/ Xxxxxx Xxxxx
	Name: Xxxxxx Xxxxx
	Title: Chief Financial Officer

FOH HOLDINGS, INC.

By:	/s/ Xxxxxx Xxxxx
	Name: Xxxxxx Xxxxx
	Title: Chief Financial Officer

FREDERICK’S OF HOLLYWOOD, INC.

By:	/s/ Xxxxxx Xxxxx
	Name: Xxxxxx Xxxxx
	Title: Chief Financial Officer

FREDERICK’S OF HOLLYWOOD STORES, INC.

By:	/s/ Xxxxxx Xxxxx
	Name: Xxxxxx Xxxxx
	Title: Chief Financial Officer

HOLLYWOOD MAIL ORDER, LLC

By:	FOH Holdings, Inc., its Manager

	By:	/s/ Xxxxxx Xxxxx
		Name: Xxxxxx Xxxxx
		Title: Chief Financial Officer

STATE OF NEW YORK

ss.:

COUNTY OF NEW YORK

On this 30th day of July, 2010, before me personally came Xxxxxx Xxxxx, to me known to be the person who executed the foregoing instrument, and who, being duly sworn by me, did depose and say that he is the Chief Financial Officer of Frederick’s of Hollywood Group Inc., a New York corporation, and that he executed the foregoing instrument in the firm name of Frederick’s of Hollywood Group Inc., and that he had authority to sign the same, and he acknowledged to me that s/he executed the same as the act and deed of said firm for the uses and purposes therein mentioned.

	/s/ Xxxxx X. Xxxxxxxxxxxxx
	Xxxxx X. Xxxxxxxxxxxxx
	Notary Public – State of New York
	No. 02FR5048905
	Qualified in Westchester County
	Certificate Filed in New York County
	My Commission Expires September 5, 0000

XXXXX XX XXX XXXX

ss.:

COUNTY OF NEW YORK

On this 30th day of July, 2010, before me personally came Xxxxxx Xxxxx, to me known to be the person who executed the foregoing instrument, and who, being duly sworn by me, did depose and say that he is the Chief Financial Officer of FOH Holdings, Inc., a Delaware corporation, and that he executed the foregoing instrument in the firm name of FOH Holdings, Inc., and that he had authority to sign the same, and he acknowledged to me that s/he executed the same as the act and deed of said firm for the uses and purposes therein mentioned.

	/s/ Xxxxx X. Xxxxxxxxxxxxx
	Xxxxx X. Xxxxxxxxxxxxx
	Notary Public – State of New York
	No. 02FR5048905
	Qualified in Westchester County
	Certificate Filed in New York County
	My Commission Expires September 5, 2013

STATE OF NEW YORK

ss.:

COUNTY OF NEW YORK

On this 30th day of July, 2010, before me personally came Xxxxxx Xxxxx, to me known to be the person who executed the foregoing instrument, and who, being duly sworn by me, did depose and say that he is the Chief Financial Officer of Frederick’s of Hollywood, Inc., a Delaware corporation, and that he executed the foregoing instrument in the firm name of Frederick’s of Hollywood, Inc., and that he had authority to sign the same, and he acknowledged to me that s/he executed the same as the act and deed of said firm for the uses and purposes therein mentioned.

	/s/ Xxxxx X. Xxxxxxxxxxxxx
	Xxxxx X. Xxxxxxxxxxxxx
	Notary Public – State of New York
	No. 02FR5048905
	Qualified in Westchester County
	Certificate Filed in New York County
	My Commission Expires September 5, 0000

XXXXX XX XXX XXXX

ss.:

COUNTY OF NEW YORK

On this 30th day of July, 2010, before me personally came Xxxxxx Xxxxx, to me known to be the person who executed the foregoing instrument, and who, being duly sworn by me, did depose and say that he is the Chief Financial Officer of Frederick’s of Hollywood Stores, Inc., a Nevada corporation, and that he executed the foregoing instrument in the firm name of Frederick’s of Hollywood Stores, Inc., and that he had authority to sign the same, and he acknowledged to me that s/he executed the same as the act and deed of said firm for the uses and purposes therein mentioned.

	/s/ Xxxxx X. Xxxxxxxxxxxxx
	Xxxxx X. Xxxxxxxxxxxxx
	Notary Public – State of New York
	No. 02FR5048905
	Qualified in Westchester County
	Certificate Filed in New York County
	My Commission Expires September 5, 2013

STATE OF NEW YORK

ss.:

COUNTY OF NEW YORK

On this 30th day of July, 2010, before me personally came Xxxxxx Xxxxx, to me known to be the person who executed the foregoing instrument, and who, being duly sworn by me, did depose and say that he is the Chief Financial Officer of Hollywood Mail Order, LLC, a Nevada limited liability company, and that he executed the foregoing instrument in the firm name of Hollywood Mail Order, LLC., and that he had authority to sign the same, and he acknowledged to me that s/he executed the same as the act and deed of said firm for the uses and purposes therein mentioned.

	/s/ Xxxxx X. Xxxxxxxxxxxxx
	Xxxxx X. Xxxxxxxxxxxxx
	Notary Public – State of New York
	No. 02FR5048905
	Qualified in Westchester County
	Certificate Filed in New York County
	My Commission Expires September 5, 2013

SCHEDULE 1A TO AGREEMENT FOR SECURITY

(TRADEMARKS AND TRADEMARK APPLICATIONS)

1. Trademarks Frederick’s of Hollywood, Inc. (“FOH”)

XXXX

SN/REG.

NO.

FILED /

ISSUED

EXP.

DATE

CLASS

FIRST

USE

DECL.

8 & 15 DUE

OWNER

GOODS/SERVICES

STATUS

CALIFORNIA.

FREDERICK’S

Reg. No.

(CA) 4368

Renewal No. 7565

Issued

4/30/76

Renewed

4/30/06

4/30/16

4/1947

3/1946

N/A

FOH

Retail sales of wearing apparel and accessories, toilet preparations, watches, books.

Next renewal due by 4/30/16.

U.S.

F (Stylized)

Reg. No.

3,532,435

Issued

11/11/2008

11/11/18

3, 18, 21, 25

11/1/03

18-10/1/04

10/1/04

21-11/1/03

11/2/03

25-

3/1/02

3/1/03

Due

11/12/13

11/11/14

FOH

3-Bubble bath, body oil, body beads, body glitter; body; bath power, face powder, talcum powder, perfume, cologne, toilet water, essential oils for personal use, hand cream, body cream, face cream, face cleanser.

18-Toiletry cases of imitations leather.

21-Non-metal decorative boxes, namely, soap boxes and ceramic boxes for hair care accessories.

25-Body shapers, body suits, bustiers, camisoles, dresses, foundation garments, garter belts, lingerie, loungewear, negligees, night gowns, night shirts, pajamas, panties, pantyhose, sleepwear, stockings, tap pants, teddies, underpants.

Decl. of Continued Use & Incontestability due between 11/11/13 - 11/11/14.

F (Stylized)

Reg. No.

3,076,474

Issued

4/4/2006

4/4/16

3, 4, 25, 35

6/2000

Due

4/4/11-4/4/12

FOH

003 – Toilet water and body lotion.

004 – Candles.

025 - Clothing, namely, bras, breast enhancers and push-up pads.

035 - Retail store, mail order catalogue services, and computerized on-line retail store services in the fields of clothing, accessories, personal care products, gifts, stationery, furnishings, household products and linens.

Decl. of Continued Use & Incontestability due between 4/4/11-4/4/12.

XXXX

SN/REG.

NO.

FILED /

ISSUED

EXP.

DATE

CLASS

FIRST

USE

DECL.

8 & 15 DUE

OWNER

GOODS/SERVICES

STATUS

CORSETINI

85/029,166

Filed

5/3/10

03, 25

ITU

FOH

03 - Bath oil; body cream; body lotion; body oil; body powder; fragrances; perfumes and colognes; shower and bath gel; sun care lotions.

25 – Bathing suits; bras; cover-ups; lingerie; panties, shorts and briefs; swimwear.

Application filed.

FREDERICK’S

Reg. No.

1,055,867

Issued

1/11/1977

1/11/17

3/1946

Filed

FOH

003 - Breast cream, perfume, skin lotion, nail enamel, nail polish, shaving cream, face wrinkle cream, and body massage cream.

Next renewal due by 1/11/17.

FREDERICK’S

Reg. No.

1,058,525

Issued

2/8/1977

Renewed

2/8/17

3/1946

Filed

FOH

025 - Aprons, gowns, lingerie, blouses, boas, bodyshirts, bodysuits, boots, brassieres, briefers, chemises, coats, coveralls, corsets, culottes, dresses (women's and [ girls' ] ), dusters, foundation garments, fur capes, fur coats, fur neck pieces, fur pieces, garter belts, garters, girdles, half slips, hosiery, housecoats, jackets, jerseys, jumpsuits, nightgowns, pajamas, panties, pant sets, pantsuits, panty hose, paste-on bras, peignoir sets, petticoats, playsuits, robes, shirts (men's [ and boys' ] ), shoes, shorts, skirts, slacks, slippers, slips, stoles, suits, sweaters, swimsuits, theatrical clothes, undershorts, and waist cinchers.

Next renewal due by 2/8/17.

FREDERICK’S

Reg. No.

1,052,485

Issued

11/9/1976

11/9/16

3/1946

Filed

FOH

026 - Hairpieces and wigs.

Next renewal due by 11/9/16.

FREDERICK’S

Reg. No.

1,051,548

Issued

10/26/1976

10/26/16

1946

Filed

FOH

042 - Retail store and mail order services in the fields of clothing, personal items, cosmetics and toiletries, pharmaceuticals and exercising equipment and aids.

Next renewal due by 10/26/16.

FREDERICK’S

(Stylized)

Reg. No.

664,746

Issued

7/22/1958

7/22/18

1946

Filed

FOH

025 - Women's and girls' dresses, brassieres, corsets, girdles, foundation garments, slips, panties, garter belts, slippers, hosiery, nightgowns, pajamas, robes, chemises, men's under shorts, and pajamas.

Next renewal due by 7/22/18.

XXXX

SN/REG.

NO.

FILED /

ISSUED

EXP.

DATE

CLASS

FIRST

USE

DECL.

8 & 15 DUE

OWNER

GOODS/SERVICES

STATUS

FREDERICK’S OF HOLLYWOOD

Reg. No.

1,674,329

Issued

2/4/1992

2/4/12

1946

Filed

FOH

025 - [Aprons,] gowns, lingerie, blouses, boas, bodyshirts, bodysuits, boots, brassieres, briefers, chemises, coats, [ coveralls, ] corsets, culottes, dresses (women's and girls), dusters, foundation garments, [ fur capes, fur coats, fur neck pieces, fur pieces, ] garter belts, garters, girdles, half slips, hosiery, [ housecoats, ] jackets, jerseys, jumpsuits, nightgowns, pajamas, panties, pantsuits, panty hose, paste-on bras, peignoir sets, [ petticoats, ] playsuits, robes, shirts, shorts, shoes, skirts, slacks, slippers, slips, stoles, suits, sweaters, swimsuits, undershorts, and waist cinchers.

Next renewal due by 2/4/12.

FREDERICK’S OF HOLLYWOOD

(Stylized)

Reg. No.

3,405,857

Issued

4/1/08

4/1/18

3, 4, 14, 18, 28

3 -6/1/05

4-1/1/05

14-9/1/05

18-7/1/05

28-1/1/05

3/31/13

4/1/14

FOH

003 - Personal care products, namely, nail polish, nail polish remover, nail stencils, hard artificial nails, fragrant body splash, hand lotion, face lotion, hand soap, face soap, hair shampoo, hair conditioner, hair styling gel, hair spray, hair dyes, hair rinses, perfume, cologne, toilet water, and essential oils for personal use, mascara, blush, eye shadow, lip stick, lip gloss, make-up powder and make-up foundation, make-up remover, eye cream, hand cream, body cream, face cream, cosmetic astringent for the face, face cleanser, bath oil, bath beads, face powder, bath powder, talcum powder, non-medicated blemish stick, shaving cream, deodorant, potpourri, scented beads, body suntan lotion, face suntan lotion, body sunless tanning lotion, face sunless tanning lotion, body pre-sun tanning lotion, face pre-sun tanning lotion, body after sun tanning lotion and face after sun tanning lotion, laundry care products, namely, dryer fabric softener sheets; home fragrance products, namely, potpourri, room fragrancing gels and toilet soaps; washing compounds for use with lingerie.

004 – Candles.

014 - Jewelry, horological and chronometric instruments, namely, watches and clocks.

018 - Handbags, wallets, purses, coin purses, tote bags, briefcases, attaché, shoulder bags, and toiletry cases made of leather and imitations of leather, sport bags, luggage.

028 - Sporting goods, namely golf balls, tennis balls, baseballs, and toys namely plush, stuffed animals and dolls; playing cards.

Decl. of Continued Use & Incontestability due between 3/31/13-4/1/14.

FREDERICK’S OF HOLLYWOOD

(Stylized)

Reg. No.

2,932,489

Issued

3/15/2005

3/15/15

3, 9, 25, 35

7/1999

Due 3/15/10-3/15/11

FOH

003 - Personal care products, namely shower gel, bubble bath, body lotion, body soap, body glitter, body powder, and home fragrance products, namely sachets and room fragracing sprays.

009 - Sunglasses.

025 - Clothing, namely, bathrobes, beach cover-ups, beachwear, belts, blazers, blouses, body shapers, body suits, boxer shorts, bras, bustiers, camisoles, caps, coats, dresses, [ footwear,] foundation garments, garter belts, girdles, gloves, gowns, halter tops, hats, headbands, hosiery, jackets, jeans, jogging suits, knee highs, knit shirts, knit tops, leotards, lingerie, loungewear, mittens, negligees, night gowns, night shirts, pajamas, panties, pants, pantyhose, sarongs, scarves, shirts, shorts, skirts, slacks, sleepwear, slips, socks, stockings, suits, sweat pants, sweat shirts, sweat shorts, sweat suits, sweaters, swim wear, t-shirts, tank tops, tap pants, teddies, ties, tights, underpants, undershirts, underwear and vests.

035 -Retail store, mail order catalogue and computerized on-line retail store services in the fields of clothing, accessories, personal care products, gifts, stationery, furnishings, household products and linens.

Decl. of Continued Use & Incontestability due between 3/15/10-3/15/11. Documentation pending.

XXXX

SN/REG.

NO.

FILED /

ISSUED

EXP.

DATE

CLASS

FIRST

USE

DECL.

8 & 15 DUE

OWNER

GOODS/SERVICES

STATUS

FREDERICK’S OF HOLLYWOOD

Reg. No.

1,627,771

Issued

12/11/1990

12/11/10

3/1946

Filed

FOH

042 - Retail store and mail order services in the fields of clothing, personal items, cosmetics and toiletries, (pharmaceuticals and exercising equipment and aids).

Renewal due by 12/11/10.

XXXXXXXXXX.

COM

Reg. No.

2,403,596

Issued

11/14/2000

11/14/10

8/11/1995

Due 11/14/05-11/14/06

FOH

035 - Computerized online retail store services featuring clothing, lingerie, undergarments, accessories for men and women, hairpieces and wigs, loungewear, activewear, hosiery, slippers, shoes, boots, swimwear and beachwear.

Renewal due by 11/14/10.

GET CHEEKY & Design

Reg. No.

3,416,487

Issued

4/29/08

4/29/18

7/2002

4/30/13

4/29/14

FOH

Clothing, namely women's panties, bras, underwear and lingerie.

Decl. of Cont. Use & Incontestability due between 4/30/13 – 4/29/14.

HOLLYWOOD ICON BY FREDERICK’S OF HOLLYWOOD

77/937,136

Filed

2/16/10

ITU

FOH

Lingerie, namely slips, bras, panties, teddies, gowns, robes and chemises, shapewear, corsets, dresses, slacks, tops and skirts.

New application filed.

PREMIERE LINE BY FREDERICK’S OF HOLLYWOOD

Reg. No.

3,456,537

Issued

7/1/08

7/1/18

12/1/06

7/2/13

7/1/14

FOH

Lingerie, lingerie accessories, namely, brassieres, adhesive bras, foundation garments, breast enhancer bras, shorts and panties.

Decl. of Cont. Use & Incontestability due between 7/2/13 – 7/1/14.

SEDUCTION BY FREDERICK’S OF HOLLYWOOD

77/774228

Filed

7/10/09

3/1/2005

FOH

Lingerie, bras, bustiers, garter belts, garters, thongs, underwear.

Office Action issued. Response filed March 2010. Awaiting potential cancellation of cited SEDUCTION reg. by FAVIANA for dresses (Decl. of Use due 5/17/10-11).

XXXX

SN/REG.

NO.

FILED /

ISSUED

EXP.

DATE

CLASS

FIRST

USE

DECL.

8 & 15 DUE

OWNER

GOODS/SERVICES

STATUS

THE HOLLYWOOD EXXTREME CLEAVAGE & Design

Reg. No. 3,164,722

Issued

10/31/06

10/31/16

9/2003

11/1/11

10/31/12

FOH

Clothing, namely bras.

Decl. of Cont. Use & Incontestability due between 11/1/11 – 10/31/12.

THE ORIGINAL SEX SYMBOL

Reg. No. 3,156,626

Issued

10/17/06

10/17/16

6/2003

10/18/11

10/17/12

FOH

Retail store, mail order catalogue and computerized on-line retail store services in the fields of clothing, accessories, personal care products, gifts, stationery, furnishings, household products and linens.

Decl. of Continued Use & Incontestability due between 10/18/11-10/17/12.

XXXX

SN/REG. NO.

FILED /

ISSUED

EXP. DATE

CLASS

FIRST

USE

DECL.

8 & 15 DUE

OWNER

GOODS/SERVICES

STATUS

AUSTRALIA

FREDERICK’S OF HOLLYWOOD (Graphic)

Prefiling No. 03502129

Reg. No.

1111916

Issued

5/5/06

5/5/16

25, 35

N/A

FOH

025 – Clothing, namely, bathrobes, beach cover-ups, beachwear, belts, blazers, blouses, body shapers, body suits, boxer shorts, bras, bustiers, camisoles, caps, coats, dresses, foundation garments, garter belts, girdles, gloves, gowns, halter tops, hats, headbands, hosiery, jackets, jeans, jogging suits, knee highs, knit shirts, knit tops, leotards, lingerie, loungewear, mittens, negligees, night gowns, night shirts, pajamas, panties, pants, pantyhose, sarongs, scarves, shirts, shorts, skirts, slacks, sleepwear, slips, socks, stockings, suits, sweat pants, sweat shirts, sweat shorts, sweat suits, sweaters, swim wear, t-shirts, tank tops, tap pants, teddies, ties, tights, underpants, undershirts, underwear and vests.

035 - Retail store, mail order catalogue and computerized on-line retail store services in the fields of clothing, accessories, personal care products, gifts, stationery, furnishings, household products and linens.

Renewal due by 5/5/16.

CANADA

FREDERICK’S

Reg. No.

259,265

Issued

5/29/1981

5/29/11

N/A

FOH

- Aprons, gowns, lingerie, blouses, boas, bodyshirts, bodysuits, boots, brassieres, briefers, chemises, coats, coveralls, corsets, culottes, dresses, (women's and girls'), dusters, foundation garments, fur capes, fur coats, fur neck pieces, fur pieces, garter belts, garters, girdles, half slips, hosiery, housecoats, jackets, jerseys, jumpsuits, nightgowns, pajamas, panties, pant sets, pantsuits, pantyhose, paste-on bras, peignor sets, petticoats, playsuits, robes, shirts (men's and boys') shoes, shorts, skirts, slacks, slippers, slips, stoles, suits, sweaters, swimsuits, theatrical clothes, under shorts, and waist cinchers.

- Aprons, gowns, lingerie, blouses, boas, bodyshirts, bodysuits, boots, brassieres, briefers, chemises, coats, coveralls, corsets, culottes, dresses, (women's and girls'), dusters, foundation garments, garter belts, garters, girdles, half slips, hosiery, housecoats, jackets, jerseys, jumpsuits, nightgowns, pajamas, panties, pant-sets, pantsuits, pantyhose, paste-on bras, peignoir sets, petticoats, playsuits, robes, shirts, (men's and boys') shoes, shorts, skirts, slacks, slippers, slips, stoles, suits, sweaters, swimsuits, theatrical clothes, under shorts, and waist cinchers.

- Hairpieces and wigs.

- Breast cream, perfume, skin lotion, nail enamel, nail polish, shaving cream, face wrinkle cream and body massage cream.

SERVICES: Retail store and mail order services in the fields of clothing, personal items, cosmetics and toiletries, pharmaceuticals and exercising equipment and aids.

Renewal due by 5/29/11.

FREDERICK’S OF HOLLYWOOD

Reg. No.

425,958

Issued

4/15/1994

4/15/24

N/A

FOH

Aprons, gowns, lingerie, blouses, boas, bodyshirts, bodysuits, boots, brassieres, briefers, chemises, coats, coveralls, corsets, culottes, dresses (women's and girls), dusters, foundation garments, fur capes, fur coats, fur neck pieces, fur pieces, garter belts, garters, girdles, half slips, hosiery, housecoats, jackets, jerseys, jumpsuits, nightgowns, pajamas, panties, pant sets, pantsuits, panty hose, paste-on bras, peignoir sets, petticoats, playsuits, robes, shirts, shorts, shoes, skirts, slacks, slippers, slips, stoles, suits, sweaters, swimsuits, theatrical clothes, undershorts, and waist clinchers.

- Gowns, lingerie, blouses, bodyshirts, bodysuits, boots, brassieres, briefers, chemises, coats, coveralls, corsets, dresses (women's and girls), dusters, foundation garments, garter belts, garters, girdles, half slips, hosiery, housecoats, jackets, jerseys, jumpsuits, nightgowns, pajamas, panties, pantsuits, panty hose, paste-on bras, peignoir sets, petticoats, playsuits, robes, shirts, shorts, shoes, skirts, slacks, slippers, slips, suits, sweaters, swimsuits, theatrical clothes, undershorts, and waist clinchers.

SERVICES: Retail store and mail order services in the fields of clothing, personal items, cosmetics and toiletries, pharmaceuticals and exercising equipment and aids.

- Retail store and mail order services in the fields of clothing.

Renewal filed 2009.

Next renewal due by 4/15/24.

CHINA

FREDERICK’S OF HOLLYWOOD (Graphic)

Reg. No.

5342299

Issued

3/7/10

N/A

FOH

Mail order catalogue and computerized on-line retail store services and advertising in the fields of clothing, accessories, personal care products, gifts, stationery, furnishings, household products and linens.

Notification of Receipt for Trademark Application received. Per Trademark Agent, marks taking 3 -4 years to issue.

Registered 3/7/10.

FREDERICK’S OF HOLLYWOOD (Graphic)

Filing No.

5342300

5/11/2006

N/A

FOH

Clothing.

Notification of Receipt for Trademark Application received. Office Action received. Application not allowed. Trademark Agent recommends re-filing of application to get another review, at this time can add classes 3 (fragrance) and 14 (jewelry), as well as swimwear to new application.

XXXXXXXX XXXXX

XXXXXXXXX’S OF HOLLYWOOD (Graphic)

Reg. No.

005058979

Reg. Date

4/17/07

5/4/2016

3, 25, 35

N/A

FOH

035 - Retail store, mail order catalogue and computerized on-line retail store services in the fields of clothing, accessories, personal care products, gifts, stationery, furnishings, household products and linens.

Renewal due by 5/4/16.

FRANCE

FREDERICK’S

Reg. No.

1490760

Issued

9/27/1968

9/30/18

N/A

FOH

Clothing.

Renewed 9/27/08.

Next renewal due by 9/30/18.

KOREA

FOH

App. No.

00-0000-0000000

Filed

5/20/2010

3, 25, 35

N/A

FOH

3 – Fragrances; perfumes and colognes; bath oil; body cream; body lotion; body oil; body powder; shower and bath gel; sun care lotions.

25 – Clothing, apparel, underwear, swim wear, lingerie, sleepwear, hosiery, shoes, ready to wear apparel, bras, panties, corsets, shapewear, camisoles, babydolls, chemises, bralettes, teddies, bustiers, bridal lingerie, pajamas, gowns, robes, footwear, flats, heels, platforms, slippers, boots, shoe solutions, stockings, thigh highs, pantyhose, body stockings, garters and garter belts.

35 – Retail store services and wholesale, catalog, and online sales services featuring clothing, lingerie, undergarments, accessories, loungewear, activewear, hosiery, slippers, shoes, boots, and swimwear, and distribution of related advertising services.

Application and Power of Attorney filed.

Frederick’s of Hollywood logo

App. No.

00-0000-0000000

Filed

6/14/2010

3, 25, 35

N/A

FOH

3 – Fragrances; perfumes and colognes; bath oil; body cream; body lotion; body oil; body powder; shower and bath gel; sun care lotions.

Application and Power of Attorney filed.

XXXXX XXXXXX

Xxx. Xx.

000000

Filed

8/19/2009

N/A

FOH

Clothing.

Application accepted for publication. Application estimated to be published for opposition between June and- August of 2010.

App. No.

146750

Filed

8/19/2009

N/A

FOH

Retail services.

Application accepted for publication. Application estimated to be published for opposition between June and- August of 2010.

TAIWAN

FREDERICK’S OF HOLLYWOOD

Reg. No.

533294

Issued

9/1/1991

9/1/11

N/A

FOH

Panty hose.

Renewal due by 9/1/11

FREDERICK’S OF HOLLYWOOD

Reg. No.

536453

Issued

10/1/1991

10/1/11

N/A

FOH

Shirts, swim suits, and underwear.

Renewal due by 10/1/11

2. Trademarks of Frederick’s of Hollywood Group Inc.

Registration

Number

Trademark

Expires

Class

First Use

Goods/Services

Owner

Status

United States

Trademarks

1,605,698

Cinejour

7/10/2020

Sep-89

LADIES' AND CHILDREN'S DAY WEAR, NAMELY PANTIES, PETTICOATS, CAMISOLES, SLIPS, HALF SLIPS, TEDDIES, TANK TOPS, TAP PANTS, LOUNGEWEAR, NAMELY ROBES, SWEAT SUITS, SWEAT SHIRTS, DUSTERS, T-SHIRTS, LOUNGING PAJAMAS, ROMPERS, PLAY SUITS, JUMPSUITS, SHIFTS, COVER UPS, SLEEPWEAR, NAMELY GOWNS, PAJAMAS, DORM SHIRTS, BABY DOLLS, CHEMISES, TEDDIES

Frederick's of Hollywood Group Inc.

Filed Application 6/16/2010

2,428,946

M.T.B. Meant to Be [and Design]

2/13/2011

Mar-00

CLOTHING, NAMELY, LOUNGEWEAR, AND SLEEPWEAR

Frederick's of Hollywood Group Inc.

Next renewal due by 2/13/11

1,190,788

Movie Star

2/23/2012

Sep-79

LOUNGEWEAR

Frederick's of Hollywood Group Inc.

Next renewal due by 2/23/12

1,190,785

Sweet-Tops (Stylized)

2/23/2012

Apr-80

SLEEPWEAR AND LOUNGEWEAR-NAMELY, LOUNGING ROBES, NIGHT GOWNS AND PAJAMAS

Frederick's of Hollywood Group Inc.

Next renewal due by 2/23/12

2,546,914

Stardust

3/12/2012

Nov-42

LADIES' APPAREL, NAMELY, BRASSIERES, PANTIES, PETTICOATS, GIRDLES, GARTERS, GARTER BELTS, CAMISOLES, SLIPS, HALF SLIPS, TEDDIES, TANK TOPS, TAP PANTS, LOUNGEWEAR, ROBES, SWEAT SUITS, SWEAT SHIRTS, DUSTERS, T-SHIRTS, LOUNGING PAJAMAS,ROMPERS, PLAY SUITS, JUMP SUITS, PATIO SHIRTS, COVER UPS, SLEEPWEAR, GOWNS, PAJAMAS, DORM SHIRTS, NIGHT SHIRTS, BABY DOLL PAJAMAS, CHEMISES, AND NEGLIGEES

Frederick's of Hollywood Group Inc.

Next renewal due by 3/12/12

2,582,551

Comfy Cozy

6/18/2012

Feb-02

SLEEPWEAR

Frederick's of Hollywood Group Inc.

Next renewal due by 6/18/12

1,704,269

Xxxxxxx Xxxxxx

7/28/2012

Aug-91

LADIES' AND CHILDREN'S DAY WEAR; NAMELY, PANTIES, PETTICOATS, CAMISOLES, SLIPS, HALF SLIPS, TEDDIES, TANK TOPS, TAP PANTS, LOUNGEWEAR; NAMELY, ROBES, SWEAT SUITS, SWEAT SHIRTS, DUSTERS, T-SHIRTS, LOUNGING PAJAMAS, ROMPERS, PLAY SUITS, JUMPSUITS, PATIO SHIFTS, COVER UPS, SLEEPWEAR; NAMELY, GOWNS, PAJAMAS, DORM SHIRTS, BABY DOLLS, CHEMISES, TEDDIES

Frederick's of Hollywood Group Inc.

Next renewal due by 7/28/12

1,209,847

Cinema Etoile (Stylized)

9/21/2012

Jul-81

WOMEN'S CLOTHING-NAMELY, LINGERIE, NIGHTGOWNS, AND UNDERWEAR

Frederick's of Hollywood Group Inc.

Next renewal due by 9/21/2012

1,303,849

Xxx Undies (Stylized)

11/6/2014

Jan-56

WOMEN'S UNDERWEAR AND SLEEPWEAR

Frederick's of Hollywood Group Inc.

Next renewal due by 11/6/2014

2,977,356

Night Maneuvers

7/26/2015

Jan-04

WOMEN'S SLEEPWEAR, PAJAMAS, NIGHTGOWNS, NIGHT SHIRTS, DORM SHIRTS, ROBES, BABYDOLLS, CHEMISES, NEGLIGEES, AND SEDUCTIVE WEAR, NAMELY, THONGS, GARTER BELTS, GARTERS, TEDDIES, BRASSIERES, BRALETTES, PANTIES, BUSTIERS, BABYDOLL-SHORT NIGHTSETS, AND TWO PIECE SHORT PAJAMA SETS

Frederick's of Hollywood Group Inc.

Next renewal due by 7/26/2015

2,039,454

Night Magic

2/18/2017

Jul-96

LADIES' DAY WEAR, NAMELY, PANTIES, PETTICOATS, CAMISOLES, SLIPS, HALF SLIPS, TEDDIES, TANK TOPS, TAP PANTS; LOUNGEWEAR, NAMELY, ROBES, SWEAT SUITS, SWEAT SHIRTS, DUSTERS, T-SHIRTS, LOUNGING PAJAMAS, ROMPERS, PLAY SUITS, JUMP SUITS, PATIOSHIFTS, COVER UPS; SLEEPWEAR, NAMELY, GOWNS, PAJAMAS, DORM SHIRTS, BABY DOLLS, CHEMISES, TEDDIES

Frederick's of Hollywood Group Inc.

Next renewal due by 2/18/2017

345,102

Cuddl' Form (Stylized)

4/13/2017

Nov-36

Slips

Frederick's of Hollywood Group Inc.

Next renewal due by 4/13/2017

3,309,506

Cinema Studio

10/9/2017

Jan-07

WOMEN'S SLEEPWEAR, PAJAMAS, NIGHTGOWNS, NIGHT SHIRTS, DORM SHIRTS, ROBES, BABYDOLL PAJAMAS, CHEMISES, NEGLIGEES, AND SEDUCTIVE WEAR, NAMELY, THONGS, GARTER BELTS, GARTERS, TEDDIES, BRASSIERES, BRALETTES IN THE NATURE OF BRASSIERES OFSMALLER DESIGN, PANTIES, BUSTIERS, BABYDOLL PAJAMA SETS COMPRISED OF TOPS AND PANTIES, AND TWO PIECE PAJAMA SETS COMPRISED OF TOPS AND SHORTS

Frederick's of Hollywood Group Inc.

Next renewal due by 10/9/2017

3,373,701

Knickers by Cinema Etoile

1/22/2018

Sep-07

Panties

Frederick's of Hollywood Group Inc.

Next renewal due by 1/22/2018

1,499,666

Starry Nites

8/9/2018

Feb-86

LADIES SLEEPWEAR, NAMELY NIGHTSHIRTS, BABY DOLLS, PAJAMAS, TEDDIES, PANTIES, NIGHTGOWNS, AND ROBES

Frederick's of Hollywood Group Inc.

Next renewal due by 8/9/2018

3,489,101

The Boudoir Collection

8/19/2018

Apr-04

Frederick's of Hollywood Group Inc.

Next renewal due by 8/19/2018

2,228,727

Seductive wear by Cinema Etoile

3/2/2019

Jun-95

WEARING APPAREL, NAMELY, LOUNGEWEAR, SLEEPWEAR, GARTERS AND GARTER BELTS

Frederick's of Hollywood Group Inc.

Next renewal due by 3/2/2019

2,228,739

Seductive Wear

3/2/2019

Jun-95

WEARING APPAREL, NAMELY, LOUNGEWEAR, SLEEPWEAR, GARTERS AND GARTER BELTS

Frederick's of Hollywood Group Inc.

Next renewal due by 3/2/2019

3,701,373

Sleepwear 4 Nappin' & Yappin

10/27/2019

Jan-95

Shorts, T-shirts, Sweatshirts, Sweatpants and Jackets

Frederick's of Hollywood Group Inc.

Next renewal due by 10/27/2019

3,710,385

Camiette

11/10/2019

Jun-09

Ladies' bras, bralettes, camisoles

Frederick's of Hollywood Group Inc.

Next renewal due by 11/10/2019

3,711,640

World's Biggest Sleep Shirt

11/17/2009

Jan-95

Shorts, T-shirts, Sweatshirts, Sweatpants and Jackets

Frederick's of Hollywood Group Inc.

Next renewal due by 11/17/10

3,716,764

Demisole

11/24/2019

Jun-09

Ladies' bras, bralettes, camisoles

Frederick's of Hollywood Group Inc.

Next renewal due by 11/24/2019

690,969

Movie Star

1/5/2020

Apr-37

UNDERGARMENTS, SLEEPWEAR, AND LINGERIE

Frederick's of Hollywood Group Inc.

Next renewal due by 1/5/2020

1,585,795

Real Shapes

3/6/2020

May-89

PANTIES AND COORDINATING TOPS NAMELY HALTERS, TANK TOPS, UNCONSTRUCTED BRA LIKE TOPS AND TEDDIES

Frederick's of Hollywood Group Inc.

Next renewal due by 3/6/2020

Commonwealth of Puerto Rico

13,801

Movie Star

6/10/2016

Jun-66

UNDERGARMENTS SLEEPWEAR & LINGERIE

Movie Star, Inc.

Next renewal due by 6/10/2016

International Trademarks

1,265,919

Movie Star (France)

3/19/2014

International 25

Lingerie, Loungewear, Sleepwear

Movie Star, Inc.

Next renewal due by 3/19/2014

243,927

Movie Star (Mexico)

8/10/2014

International 25

Lingerie, Loungewear, Sleepwear

Movie Star, Inc.

Next renewal due by 8/10/2014

3,242,887

Movie Star (Japan)

12/25/2016

International 25

Lingerie, Loungewear, Sleepwear

Movie Star, Inc.

Next renewal due by 12/25/2016

B 792,537

Movie Star (Great Britain)

6/24/2018

International 25

Lingerie, Loungewear, Sleepwear

Movie Star, Inc.

Next renewal due by 6/24/2018

19,600,224

Movie Star (Hong Kong)

11/2/2018

International 25

Lingerie, Loungewear, Sleepwear

Movie Star, Inc.

Next renewal due by 11/2/2018

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Table of Contents

AGREEMENT FOR SECURITY (TRADEMARKS)

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