LOGO] June 25, 2010 Playboy Enterprises, Inc.
Exhibit 10.1
[LOGO]
June 25, 2010
Playboy Enterprises, Inc.
0000 Xxxxx Xxxxxx Xxxxx
Los Angeles, CA 90065
Attn: Xxxx Xxxxxxxx
Dear Xxxx:
Reference is made to that certain Amended And Restated Affiliation And License Agreement For DTH Satellite Exhibition Of Programming between DIRECTV, Inc. ("Affiliate") and Playboy Entertainment Group and Spice Hot Entertainment, Inc. ("Programmer") made as of August 1, 2007 as extended by the Letter Agreements dated October 12, 2009, November 13, 2009, December 14, 2009, January 14, 2010, February 12, 2010 March 11, 2010 and April 8, 2010 (the "Agreement").
Except as modified expressly below, all terms of the Agreement are hereby ratified and remain in full force and effect. All capitalized terms used herein shall have the meanings ascribed to them as set forth in the Agreement.
Affiliate and Programmer hereby agree to extend the Term of the Agreement as set forth in Paragraph 6.(a) through the earlier of the parties entering into a replacement agreement or September 14, 2010.
Very truly yours,
DIRECTV, Inc.
/s/ Xxxx Xxxxxx
Xxxx Xxxxxx
Vice President, Programming Acquisition
ACCEPTED AND AGREED:
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PLAYBOY ENTERTAINMENT GROUP, INC
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SPICE HOT ENTERTAINMENT, INC.
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By:
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/s/ Xxxx Xxxxxxxx
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By:
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/s/ Xxxx Xxxxxxxx
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Title:
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SVP & GM
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Title:
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SVP & GM
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47163 v1
