Exhibit 4.72
ENGLISH SUMMARY OF THE ADVERTISMENT OPERATION AGREEMENT (THE "AGREEMENT") DATED
NOVEMBER 20, 2007 BETWEEN TIANJIN SATELLITE TELEVISION ("TJSTV") AND Shanghai
Xxxx Xx Advertising Co., Ltd. ("XXXX XX"), And TWO SUPPLEMENTAL AGREEMENTS DATED
November 20, 2007, WHICH WERE PREPARED IN CHINESE.
TJSTV and Xxxx Xx agree that Xxxx Xx will be the exclusive advertising agent for
non-4A category one advertisements of TJSTV for specific time slots of its
television programs. The Agreement is effective for a period of three years from
2008 to 2010, with an option for TJSTV and Xxxx Xx to extend for an additional
two years.
Xxxx Xx is responsible for 85% of the advertisements during the specific time
slots and TJSTV will sell the remaining 15% of the specific time slots to 4A
category one advertisers.
The advertisements can be in a variety of formats, including but not limited to,
traditional television advertisement, sponsorship of television programs and
product placements in television programs. The advertisements provided by Xxxx
Xx are required to comply with relevant PRC rules and regulations, and TJSTV has
the right to review such advertisements and request Xxxx Xx to make amendments
in order to comply with relevant PRC rules and regulations and technical
standards.
Xxxx Xx is entitled to receive all revenues from the advertising services and
shall pay an annual operation fee to TJSTV, which will be increased annually by
not less than 20% after negotiation between Xxxx Xx and TJSTV. In addition, Xxxx
Xx is required to pay an annual advanced deposit to TJSTV to guarantee its
performance of the Agreement, such amount will be deducted from the annual
operation fee. TJSTV has the right to terminate the Agreement if payment from
Xxxx Xx is delayed for more than 30 days.
TJSTV is responsible for the landing rights and will take into account the
reasonable suggestions of Xxxx Xx.
During the term of the Agreement, TJSTV shall maintain its national popularity
ranking. If TJSTV fails to be in the top ten popularity ranking for four months,
Xxxx Xx has the right to terminate the Agreement.
Disputes regarding the Agreement will be settled through negotiation between
TJSTV and Xxxx Xx, and arbitration by China International Economic and Trade
Arbitration Commission.
The above is a summary of the material terms of the Agreement.
