Dated 29 October 2024 TREASURE GLOBAL INC (Registration No.: 790821) (“TGL”) AND

Exhibit 10.1

Dated 29 October 2024

TREASURE GLOBAL INC

(Registration No.: 790821)

(“TGL”)

AND

V XXXXXXX SDN BHD

(Registration No.: 202401039073 (1584920-W))

(“V XXXXXXX”)

SERVICE AGREEMENT

THIS AGREEMENT is made and entered into on 29 October 2024,

BETWEEN

(1)

TREASURE GLOBAL INC (Registration No. 790821), a company incorporated in Delaware and having an address for service at 000, 0xx Xxxxxx Xxxxx, 000 #000 Xxx Xxxx, XX 00000, Xxxxxx Xxxxxx (“TGL”),

AND

(2)

V XXXXXXX SDN BHD (Registration No. 202401039073 (1584920-W)), a private company incorporated in Malaysia and having its registered office at XX0-X-0, Xxxxxx 0X, 0, Xxxxx Xxxxxxx, XX Xxx Xxxx, 00000 Xxxxx Xxxxxx, Xxxxxxx Xxxxxxxxxxx Xxxxx Xxxxxx, Xxxxxxxx (“V Xxxxxxx”),

TGL and V Xxxxxxx shall hereinafter individually be referred to as “Party” and collectively referred to as “Parties”, where the context so requires.

RECITAL

TGL is a Malaysian solutions provider developing innovative technology platforms.

V Xxxxxxx is principally involved in the trading of high-performance servers information technology hardware and providing comprehensive information technology solutions.

TGL wishes to develop an AI-enabled live streaming platform and AI digital human solutions. V Xxxxxxx has expertise in developing generative AI solutions and AI digital human technology using technology supplied by NVIDIA Corporation (“NVIDIA”).

TGL wishes to engage V Xxxxxxx for its Services and V Xxxxxxx agrees to provide its Service to TGL, in accordance with the terms and conditions herein contained. V Xxxxxxx agrees to provide

NOW THEREFORE, the Parties hereby mutually agree as follows:

DEFINITION AND INTERPRETATIONS

1.1

Definition

In this Agreement, unless the context or subject matter otherwise requires, the following words and expressions shall have the following meanings:

“Agreement”	:	means this Service Agreement;

“AI Digital Human Solutions”	:	means the artificial intelligence-powered digital human technology developed by V Xxxxxxx for TGL;

“Event of Force Majeure”	:	has the meaning ascribed in Clause 11.1;

“Fees”	:	means a total fee of USD16,000,000.00 (United States Dollars Sixteen Million) payable by TGL to V Xxxxxxx in accordance with Clause 4 of this Agreement;

“IP Rights”	:	means patents, rights to inventions, copyright, trademarks, trade secrets, and all other intellectual property rights;

“Live Streaming Platform”	:	means TGL’s proprietary platform developed by V Xxxxxxx incorporating AI Digital Human Solutions;

“NVIDIA KYC Requirements”	:	means the know-your-customer and compliance requirements imposed by NVIDIA in relation to the supply of the Products, as updated from time to time;

“Other Expenses”	:	means all taxes and disbursements, e.g. travelling, dispatches, telephone calls, photocopying, correspondences and other customary expenses and any other out-of-pocket expenses or exceptional or additional costs which V Xxxxxxx may incur from time to time in connection with or incidental to the performance of the Services;

“Services”	:	means the services to be provided by V Xxxxxxx to implement the AI Digital Human Solutions and Live Streaming Platform, more particularly described in the Clause 3 of this Agreement;

“Term”	:	means the term of this Agreement as described in Clause 5 of this Agreement; and

“TGL”	:	means Treasure Global Inc (Registration No. 790821), a company incorporated in the State of Delaware, United States and having an address for service at X00-X-00X, Xxxxxx 0X, XX Xxx Xxxx, Xx. 0, Xxxxx Xxxxxxx 00000 Xxxxx Xxxxxx;

“TGL Shares”	:	means the ordinary shares in TGL;

“Third Party Platforms”	:	means social media and content platforms including but not limited to TikTok, Instagram, Meta, Tencent, and other similar platforms;

“True-Up Date”	:	means the expiry date of the sixth (6^th) month from the day of the issuance of TGL Shares to V Xxxxxxx pursuant to Clause 4;

“V Xxxxxxx”	:	means V Xxxxxxx Sdn Bhd (Registration No. 202401039073 (1584920-W)), a company incorporated in Malaysia, having its registered office at XX0-X-0, Xxxxxx 0X, 0, Xxxxx Xxxxxxx, XX Xxx Xxxx, 00000 Xxxxx Xxxxxx, Xxxxxxx Xxxxxxxxxxx Xxxxx Xxxxxx, Xxxxxxxx;

“VWAP”	:	means volume-weighted average price.

1.2

Interpretation

Save to the extent that the context or the express provisions of this Agreement otherwise require:

(a)

words using the singular or plural number also include the plural or singular number, respectively;

(b)

the terms “hereof”, “herein”, “hereby”, “hereto” and similar words refer to this entire Agreement and not any particular clause, schedule or any other subdivision of this Agreement;

(c)

a reference to a “clause” or “schedule” is to a clause or schedule to this Agreement;

(d)

the word “include” or “including” shall be deemed to be followed with “without limitation” or “but not limited to” whether or not they are followed by such phrases or words of like import;

(e)

references to any statute or statutory provision shall be construed as a reference to the same as it may have been, or may from time to time be, amended, modified or re-enacted;

(f)

references to “this Agreement” or any other agreement or document shall be construed as a reference to such agreement or document as amended, modified or supplemented and in effect from time to time and shall include a reference to any document which amends, modifies or supplements it, or is entered into, made or given pursuant to or in accordance with its terms;

(g)

the headings are for convenience only and shall be ignored in construing this Agreement;

(h)

references to persons include their successors and any permitted transferees and assigns;

(i)

no rule of construction shall apply to the detriment of any party by reason of that party having control and/or was responsible for the preparation of this Agreement or any part thereof;

(j)

whenever this Agreement refers to a number of days, such reference shall be to calendar days unless business days are specified;

(k)

in carrying out their obligations and duties under this Agreement, the Parties shall have an implied obligation of good faith; and

(l)

each of the schedules and the appendices hereto shall form an integral part of this Agreement.

CONDITIONS PRECEDENT

2.1

This Agreement is conditional upon TGL’s completion of all NVIDIA KYC Requirements to the satisfaction of NVIDIA and receipt of NVIDIA’s approval in respect of any supply of NVIDIA products by V Xxxxxxx to TGL in the provision of the Services.

2.2

V Xxxxxxx shall promptly inform TGL of all requisite NVIDIA KYC Requirements and use its best endeavours to facilitate the process of obtaining approval from NVIDIA where necessary.

2.3

TGL shall provide all information and documentation reasonably required for NVIDIA KYC Requirements and cooperate with any additional requests or inquiries from NVIDIA for purposes of the NVIDIA KYC Requirements.

SERVICES

3.1

Subject to the terms and conditions contained in this Agreement, TGL agrees to engage V Xxxxxxx and V Xxxxxxx hereby agrees to provide the following Services to TGL:

3.1.1

V Xxxxxxx shall design, develop and deliver the Live Streaming Platform for TGL. The Platform shall be engineered to enable high-quality live streaming capabilities enhanced by AI Digital Human Solutions, providing interactive experiences that align with industry technical standards and user experience (UX) requirements;

3.1.2

V Xxxxxxx shall develop the Live Streaming Platform in accordance with TGL’s detailed specifications, including but not limited to AI model development and training, digital human appearance and personality customization, language processing and generation capabilities, emotional intelligence and expression systems, and real-time interaction mechanisms;

3.1.3

V Xxxxxxx shall ensure seamless integration of the AI Digital Human Solutions and Live Streaming Platform with Third-Party Platforms, ensuring cross-platform compatibility and meeting performance standards;

3.1.4

V Xxxxxxx shall provide comprehensive ongoing technical support for both the Live Streaming Platform and the AI Digital Human Solutions, including but not limited to bug detection and fixes, regular updates and troubleshooting to ensure consistent performance;

3.1.5

V Xxxxxxx shall ensure that the Live Streaming Platform and the AI Digital Human Solutions comply with all applicable technical standards, industry best practices and relevant regulations. This includes adhering to data security protocols, data privacy laws, encryption standards, any specific requirements of the Third-Party Platforms, and adherence to streaming media standards and protocols; and

3.1.6

V Xxxxxxx agrees to adhere to the project timeline as defined and agreed by both Parties. All deliverables must be completed according to any specified deadline, with any potential delays communicated promptly and approved by TGL.

3.2

The Parties acknowledge that the Services outlined in this Clause 3 is not exhaustive and V Xxxxxxx may perform other tasks and services as may be reasonably requested by TGL and agreed upon in writing.

3.3

V Xxxxxxx shall keep TGL informed about the progress of the Services from time to time and promptly respond to TGL’s inquiries.

PRICE AND PAYMENT

4.1

TGL agrees to pay V Xxxxxxx a total consideration of United States Dollar Sixteen Million (USD16,000,000) (“Fees”) to V Xxxxxxx and/or its nominees for the Services and all associated hardware and software under this Agreement.

4.2

The total Fees include all software and hardware components that may be used by V Xxxxxxx in the delivery of the Services, whether or not such components are listed in Schedule 1 (Hardware Components).

4.3

The Fees shall be payable by TGL to V Xxxxxxx and/or its nominees via the issuance of TGL Shares at a determined issuance price of United States Dollar Sixty-Seven Cents (USD0.67) per TGL Share (“Issuance Price”) in the following manner:

4.3.1

the first instalment, constituting a down payment of fifty percent (50%) of the Fees, being United States Dollar Eight Million (USD8,000,000), shall be due upon execution of this Agreement; and

4.3.2

the remainder, constituting fifty percent (50%) of the Fees, being United States Dollar Eight Million (USD8,000,000), shall be paid in twelve (12) equal monthly instalments, commencing from 31 January 2025, with each payment due on the last day of each calendar month until 31 December 2025, unless otherwise mutually agreed in writing by the Parties.

4.4

The TGL Shares shall be issued on a restricted basis for a period of six (6) months pursuant to the requirements of the Securities Act 1933, Rule 144.

4.5

On the True-Up Date, in the event that the 30-Day VWAP of the TGL Shares to be issued in accordance to this Clause 4 falls below the amount of the Issuance Price, then TGL shall issue to V Xxxxxxx additional TGL Shares equal to the difference between the Fees and the value of the TGL Shares on the True-up Date within fourteen (14) business days from the True-Up Date.

4.6

The Fees shall include all Other Expenses due and payable to V Xxxxxxx in rendering the Services under this Agreement.

TERM

5.1

Both Parties acknowledge and agree that the Services under this Agreement shall commence on the date of this Agreement (“Commencement Date”) and shall be valid until 31 December 2025 (“Term”) unless this Agreement is mutually terminated in writing between the Parties or terminated by either Party due to any breach or default of this Agreement, as the case may be.

5.2

This Agreement may be terminated at any time by either Party upon thirty (30) days written notice to the Party.

5.3

The Term may be mutually extended in writing, and the Parties may negotiate any additional Fees applicable.

5.4

Notwithstanding the termination of this Agreement, the confidentiality obligations in this Agreement shall survive the termination of this Agreement for one (1) year, or until the Confidential Information in question ceases to be confidential, whichever is later.

INTELLECTUAL PROPERTY RIGHTS

6.1

Each Party shall retain all IP Rights owned by it prior to the Commencement Date (“Pre-Existing IP”).

6.2

V Xxxxxxx hereby grants to TGL a perpetual and non-exclusive license to use any of V Xxxxxxx’x Pre-Existing IP that is incorporated into or necessary for the use of the Live Streaming Platform or AI Digital Human Solutions.

6.3

All IP Rights in the Live Streaming Platform and AI Digital Human Solutions developed under this Agreement (“Development IP”) shall vest in TGL upon successful completion of the development and acceptance testing, as evidence by TGL’s written acceptance certificate.

6.4

Until the transfer of Development IP to TGL, V Xxxxxxx shall hold the Development IP in trust for TGL and take all reasonable steps to protect it from unauthorized use or disclosure.

6.5

Where any third-party IP Rights are incorporated into the Live Streaming Platform or AI Digital Human Solutions, V Xxxxxxx shall obtain all necessary licenses and rights and ensure the successful transfer to TGL for TGL’s intended use.

CONFIDENTIAL INFORMATION

7.1

V Xxxxxxx acknowledges that during the Term, it may gain access to certain confidential and proprietary information of TGL. Such confidential information may include, but is not limited to, trade secrets, financial information, client lists, business plans, and operational strategies and any other information not in the public domain in relation to the affairs or business or methods of carrying on business of the V Xxxxxxx and/or its subsidiaries and/or its affiliates (collectively referred to as “Confidential Information”).

7.2

V Xxxxxxx shall use any Confidential Information revealed during the course of the Services, solely for the purpose of the Services. V Xxxxxxx shall use its best effort to keep the Confidential Information in confidence and shall not disclose any of the Confidential Information to any other person, provided, however, that it may make any disclosure of Confidential Information to its representatives who on a need-to-know basis of such information and who agree to keep such information in confidence.

7.3

This Non-Disclosure of Confidential Information clause shall not apply to Confidential Information which is or becomes publicly available, other than as a result of a breach of this provision or becomes lawfully available to both parties from a third party free from any confidentiality restrictions.

7.4

Notwithstanding anything to the contrary herein, in the event of V Xxxxxxx’x termination, where V Xxxxxxx may be required by law or by regulatory authority to, amongst others, disclose to the relevant authorities and the new consultation service provider proposed to be appointed by TGL to replace V Xxxxxxx, if any, the termination together with the reason thereto, and V Xxxxxxx may be required to make available all information relating to the incoming advisor, V Xxxxxxx agrees, to the extent practicable to do so, to provide prior written notification to TGL of such disclosure.

REPRESENTATION, WARRANTIES AND UNDERTAKINGS

8.1

Each of the Parties represents, warrants, and undertakes to the other as follows:

8.1.1

it is duly organised or incorporated, validly existing under the laws of their respective countries of its establishment and has full power and authority to own its assets and carry on its business;

8.1.2

it has full legal right, power and authority to execute, deliver and perform its obligations under this Agreement;

8.1.3

all the necessary corporate resolutions and authorisations to enter into this Agreement and to perform all obligations have been duly obtained;

8.1.4

by entering into this Agreement, it is not in breach or in contravention of any law or contract applicable to it;

8.1.5

this Agreement, when executed, constitutes legal, valid and binding obligations, enforceable against it in accordance with the terms thereof; and

8.1.6

the person signing this Agreement on behalf of it has been duly authorised to execute and deliver this Agreement, including the prior approval by the Board of Directors of V Xxxxxxx and TGL.

8.2

In addition to the foregoing, V Xxxxxxx hereby represents and warrants to TGL as follows, which representations and warranties shall be deemed repeated at all times throughout the Term:

8.2.1

it possesses all requisite expertise, experience and qualifications to provide the Services in accordance with this Agreement;

8.2.2

it currently has in place a competent and qualified team of experts, advisors, technical employees and all other relevant employees to provide the Services in accordance with this Agreement;

8.2.3

it will provide the Services with a reasonable standard of care, skill and professionalism consistent with prevailing industry practices;

8.2.4

it will not breach or infringe the intellectual property rights of any other persons in discharging its obligations contained in this Agreement;

8.2.5

it is duly licensed and authorised by the relevant authorities to provide the Services in accordance with this Agreement;

8.2.6

in providing the Services under this Agreement, it will not breach any agreement, deed or other instruments made by V Xxxxxxx with any other third parties;

8.2.7

the provision of the Services will not violate, infringe or contravene laws of Malaysia and any other country in which TGL or any of its related or associated companies have a place of establishment or carries out business.

COSTS

Each Party will be solely responsible for and bear all of its own respective expenses incurred at any time in connection with this Agreement.

10.

GOVERNING LAW AND JURISDICTION

This Agreement and all matters arising from or connected with it shall be governed by, construed and interpreted under the laws of Malaysia.

11.

FORCE MAJUERE

11.1

Neither Party hereto shall be liable for any failure on its part to perform any obligations hereunder resulting directly or indirectly from act of God, war or act of war, national emergency, flood, earthquake, boycott, blockade, embargo, strike or lockout (other than a strike or lockout induced by the party so incapacitated), pandemic, movement control order, the action or inaction of any governmental or local authority, civil disturbance or cause beyond their reasonable control (“Event of Force Majeure”).

11.2

Each Party shall immediately notify the other Party in writing of the occurrence of any event of Force Majeure applicable to its obligations under this Agreement, its consequences. If either Party considers the event of Force Majeure to be of such severity or to be continuing for an aggregate period of three (3) months such that the Party is unable to perform any of its obligations hereunder, this Agreement may be terminated by that Party by notice in writing to the other Party, which termination may take effect immediately or on the date specified in the notice of termination at the option of the Party issuing the termination notice. Neither Party shall have any liability to the other in respect of the termination of this Agreement as a result of the Event of Force Majeure save and except for any antecedent breach or liability, which has arisen prior to the Event of Force Majeure.

12.

SEVERABILITY

Any provision of this Agreement which is invalid in respect of any law, regulation or any authority shall be invalid, without invalidating or affecting the remaining provisions of this Agreement.

13.

COUNTERPART

This Agreement may be signed in any number of counterparts, each of which shall be deemed an original and all of which when taken together shall constitute one and the same instrument.

14.

ENTIRE AGREEMENT

This Agreement constitutes the entire agreement between the Parties hereto with respect to the matters dealt with therein and supersedes any previous agreement or understanding between the Parties hereto in relation to such matters.

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This Agreement has been signed as and on behalf of each of the Parties hereto and delivered on the date first above written.

TGL

Signed by

For and on behalf of
TREASURE GLOBAL INC
(Registration No. 790821)

)


	Signatory
	Name (in full): Xxxxxxx Xxxx

V Gallant

Signed by

For and on behalf of

V XXXXXXX SDN BHD

(Registration No.: 202401039073 (1584920-W))

)


	Signatory
	Name (in full): Dato’ Hoo Voon Him

SCHEDULE 1

SOFTWARE AND HARDWARE COMPONENTS

This Schedule provides an indicative, non-exhaustive list of hardware components that may be used in the development process. The development process may include software components which are not stipulated in this Schedule. The components used may vary based on project requirements and technological developments but shall meet the technical requirements and specifications set forth in this Schedule.

Nvidia A100 GPU

Nvidia H100 GPU

Nvidia H200 GPU

Nvidia DGX B200 GPU

Nvidia L40 GPU

Nvidia L40S GPU

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Dated 29 October 2024 TREASURE GLOBAL INC (Registration No.: 790821) (“TGL”) AND

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