UNITED STATES TRADEMARK ASSIGNMENT

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Exhibit 10.3

CONFORMED COPY

UNITED STATES TRADEMARK ASSIGNMENT

        This United States Trademark Assignment agreement (the "Assignment") is entered into this 16^th day of March, 2004, between Xxx. Xxxxxx' Original Cookies, Inc., a Delaware corporation having its principal place of business at 0000 X. Xxxxxxxxxx Xxxxxxx, Xxxxx 000, Xxxx Xxxx Xxxx, Xxxx 00000 ("Assignor"), and its indirect subsidiary, The Xxx. Xxxxxx' Brand, Inc., a Delaware corporation having its principal place of business at 0000 X. Xxxxxxxxxx Xxxxxxx, Xxxxx 000, Xxxx Xxxx Xxxx, Xxxx 00000 ("Assignee").

        A.    Assignor is the owner of the United States trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all registrations and applications relating thereto (the "Marks"); and

        B.    Assignor has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and goodwill of the business associated therewith to Assignee.

        NOW, THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows:

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to xxx, counterclaim, and recover for past, present and future infringement of the rights assigned or to be assigned under this Assignment.

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment.

        3.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to record this Assignment with the United States Patent and Trademark Office and any other federal and state agency.

        4.     Miscellaneous.

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of law to the extent that the application of the laws of another jurisdiction would be required thereby).

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all of which shall together constitute a single instrument.

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall not affect the meaning of this Assignment.

        IN WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof.

XXX. XXXXXX' ORIGINAL COOKIES, INC.
By:		/s/  XXXXXX XXXXX
Name:		Xxxxxx Xxxxx
Title:		Sr. Vice President
THE XXX. XXXXXX' BRAND, INC.
By:		/s/  XXXXXXX XXXX
Name:		Xxxxxxx Xxxx
Title:		Sr. Vice President

SCHEDULE A

TRADEMARKS

U.S. Registrations
Xxx. Xxxxxx' Original Cookies, Inc.

No.		Trademark		Country		Registration Number		Registration Date
1		1-800-COOKIES		United States		2,741,280		Xxx-00-0000
0		XXXXXX		Xxxxxx Xxxxxx		1,918,965		Xxx-00-0000
0		XXXXXXX		Xxxxxx Xxxxxx		1,843,103		Jul-05-1994
4		COOKIE POP		United States		1,472,531		Jan-12-1988
0		XXXXX'X XXXXXXX		Xxxxxx Xxxxxx		1,840,761		Jun-21-1994
6		GOOD ENOUGH NEVER IS		United States		1,543,094		Xxx-00-0000
0		XXX XXX		Xxxxxx Xxxxxx		1,827,896		Mar-22-1994
9		HOT XXX (& Design)*		United States		994,053		Sep-24-1974
10		HOT XXX (Stylized)		United States		989,707		Jul-30-1974
11		HOT XXX (& Design)*		United States		1,561,517		Oct-17-1989
12		LEARNING IS SWEET		United States		2,613,456		Aug-28-2002
13		XXX. XXXXXX (& Design)		United States		1,983,184		Jul-02-1996
14		XXX. XXXXXX (& Design)*		United States		1,791,781		Sep-07-1993
00		XXX. XXXXXX (Xxxxxxxx)		Xxxxxx Xxxxxx		1,299,149		Oct-02-1984
00		XXX. XXXXXX (Xxxxxxxx)		Xxxxxx Xxxxxx		2,672,138		Jan-07-2003
17		XXX. XXXXXX COOKIES (& Design)		United States		1,256,315		Nov-01-1983
18		XXX. XXXXXX COOKIES (& Design)		United States		1,241,619		Jun-07-1983
00		XXX. XXXXXX XXXXXXX XXXXXXX		Xxxxxx Xxxxxx		2,680,419		Xxx-00-0000
00		XXXXXXXX		Xxxxxx Xxxxxx		2,020,111		Xxx-00-0000
00		XXX XXXXXXXXX		Xxxxxx Xxxxxx		2,425,250		Jan-30-2001
00		XXXXX XXXXX XXXXXXX XXXXXXXXX		Xxxxxx Xxxxxx		2,425,251		Jan-30-2001
00		X & X XXXXXXX XXXXXX*		Xxxxxx Xxxxxx		1,302,975		Oct-30-1984
00		XXX XXXXXXXX XXXXXX XX.		Xxxxxx Xxxxxx		1,374,117		Dec-03-1985
25		THE ORIGINAL COOKIE CO. (& Design)		United States		1,430,447		Feb-24-1987
26		THE ORIGINAL COOKIE COMPANY, INC.		United States		1,404,285		Aug-05-1986
00		XXX XXXXXXX XXXX		Xxxxxx Xxxxxx		2,125,722		Dec-30-1997

TRADEMARKS

U.S. Applications
Xxx. Xxxxxx' Original Cookies, Inc.

No.		Trademark		Country		Application Number		Application Date
1		XXXXXX XXXXXX		United States		78/342,463		Xxx-00-0000
0		XXXXXX XXXXXX		Xxxxxx Xxxxxx		78/342,458		Xxx-00-0000
0		XXXXXX XXXXXX		Xxxxxx Xxxxxx		78/342,455		Xxx-00-0000
0		XXXXXX XXXXXX		Xxxxxx Xxxxxx		78/342,453		Xxx-00-0000
0		XXXXXXX XXXX		Xxxxxx Xxxxxx		78/338,924		Dec-10-2003

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Exhibit 10.3

UNITED STATES TRADEMARK ASSIGNMENT