SHINE MEDIA ACQUISITION CORP.
April
27,
2006
ZenithOptimedia
000
Xxxxxxx Xxxxx Xxxx, Xxxxxxxx, P.R. China. 200020
Attn:
Xxxxxx Xxxxx, Executive General Manager
BY
FAX: x00
(00) 00000000
Re: Consent
to being named in registration statement
Ladies
and Gentlemen:
This
letter agreement (“Consent
Letter”)
is
being delivered to you in connection with Amendment No. 2 to the
Registration Statement on Form S-1 (together with any amendments or supplements
thereto, the “Registration
Statement”),
to be
filed by Shine Media Acquisition Corp. (the “Company”)
with
the Securities and Exchange Commission, which relates to the Company’s initial
public offering. The Company requests your consent to be named in the
Registration Statement as the source for the factual information and projections
included on Exhibit
A
hereto
and to be named as an expert in the Registration Statement with respect to
those
statements.
Please
acknowledge your consent to the foregoing by signing this Consent Letter in
the
space provided below and faxing it to the attention of the undersigned at the
Company (fax number: 000-000-0000).
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Very
truly yours,
|
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SHINE
MEDIA ACQUSITION CORP.
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| By: | /s/ Xxxxx Xxxx | |
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Name: Xxxxx Xxxx |
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| Title: CEO | ||
| ACKNOWLEDGED AND CONSENTED: | |||
| ZENITHOPTIMEDIA | |||
| By: /s/ Xxxxxx Xxxxx | |||
|
Name: Xxxxxx Xxxxx |
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|
Title:
Executive
General Manager
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Exhibit A
**********************
According
to ZenithOptimedia’s March 2006 Advertising Expenditure Forecasts, the
advertising sector of the media and advertising industry in China is the largest
in Asia excluding Japan, and is expected to grow at a compound annual growth
rate that exceeds the rest of Asia, the United States and Europe.
**********************
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•
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Largest
Market in Asia Excluding Japan.
According to ZenithOptimedia’s March 2006 Advertising Expenditure
Forecasts, advertising spending in China totaled $7.7 billion in
2003 and
$8.5 billion in 2004, with projected spending of $9.7 billion in
2005,
making it the largest advertising market in Asia excluding Japan.
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**********************
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•
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High
Growth Rate.
According to ZenithOptimedia’s March 2006 Advertising Expenditure
Forecasts, advertising spending in China grew 24.9% between 2002
and 2003,
and 10.3% between 2003 and 2004 compared to the average worldwide
growth
rate of 3.0% and 7.2%, respectively, making it one of the fastest
growing
advertising markets in the world during that period.
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**********************
According
to ZenithOptimedia’s March 2006 Advertising Expenditure Forecasts, China’s
advertising market in terms of advertising spending is expected to remain the
largest in Asia excluding Japan through at least 2007.
**********************
According
to ZenithOptimedia’s March 2006 Advertising Expenditure Forecasts, advertising
spending in China is expected to increase to $13.2 billion in 2007 from $7.7
billion in 2003, a compound annual growth rate of 14.5% from 2003 to 2007,
compared to 6.6%, 4.6% and 4.6%, respectively, for Asia, the United States
and
Europe over the same time period.
**********************
According
to ZenithOptimedia’s March 2006 Advertising Expenditure Forecasts, China’s GDP
is projected to grow by 11.9%, 9.5% and 8.6% in 2005, 2006 and 2007,
respectively.
**********************
(continued
on next page)
The
following table sets forth advertising spending per capita and as a percentage
of GDP for the countries and regions indicated for 2003:
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Advertising
Spending
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|||||||
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Country/Region
|
Per Capita
|
As
a
Percentage of GDP |
|||||
|
(U.S.
dollars)
|
|||||||
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China
|
$
|
6
|
0.5
|
%
|
|||
|
Asia(1)
Weighted Average
|
$
|
23
|
0.8
|
%
|
|||
|
South
Korea
|
$
|
142
|
1.1
|
%
|
|||
|
Hong
Kong
|
$
|
262
|
1.2
|
%
|
|||
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Japan
|
$
|
284
|
0.8
|
%
|
|||
|
United
Kingdom
|
$
|
288
|
1.0
|
%
|
|||
|
United
States
|
$
|
518
|
1.4
|
%
|
|||
| (1) |
Asia includes Australia, China, Hong Kong, India,
Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore,
South
Korea, Taiwan, Thailand and
Vietnam.
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Source:
ZenithOptimedia Advertising Expenditure Forecasts, March 2006.
**********************
