May 17, 2000 Lifef/x, Inc. 153 Needham Street, Building No. 1 Newton, Massachussetts 02464 Re: Lifef/x, Inc., a Nevada corporation (the "Company") --------------------------------------------------- Ladies and Gentlemen: We hereby consent to the...

                                                                    EXHIBIT 23.3

                       [Letterhead of Loeb & Loeb LLP]


                                  May 17, 2000

Lifef/x, Inc.
000 Xxxxxxx Xxxxxx, Xxxxxxxx Xx. 0
Xxxxxx, Xxxxxxxxxxxxxx 00000

Re:  Lifef/x, Inc., a Nevada corporation (the "Company")
     ---------------------------------------------------

Ladies and Gentlemen:

          We hereby consent to the reference to this firm in Amendment No. 1 to
the Company's Form SB-2 Registration Statement, to be filed on or about May 17,
2000.

                              Sincerely yours,



                              Xxxxx X. Xxxxxxx
                              of Loeb & Loeb LLP