Common Contracts
1 similar Distribution Agreement contracts
Distribution AgreementDistribution Agreement • November 8th, 2018
This dissertation explores the nature of party messaging strategy in Modern Europe. More specifically, it explicates a novel approach to quantifying and explaining the ways in which parties choose to cultivate a brand through the use of topic modeling on party manifestos to create unbiased, consistent estimates of party message consistency and specificity across sixteen democracies in Europe. Substantively, this project addresses the question: what are the incentives to create a brand? Many party systems in the new democracies of Post-Communist Europe are seemingly trapped in a volatile electoral environment with a large proportion of the parties failing to attract and maintain a partisan following from election to election. This project explores the incentive structures that exist to promote this behavior. And finally, as opposed to much of the existing literature on party branding, I approach this problem from the perspective of the consequences that it can have on the party system a
