MEMORANDUM OF UNDERSTANDINGMemorandum of Understanding • June 14th, 2004
Contract Type FiledJune 14th, 2004Advertising is the lifeblood of most commercially-financed television and radio broadcasting in the UK, delivered primarily by broadcasters licensed by Ofcom under the 1990 and 1996 Broadcasting Acts. These broadcasters are bound by their licences to comply with various content standards, including advertising standards, and to comply with any directions made by Ofcom which result from a broadcaster failing to comply with such standards. The public expects high standards of broadcast advertising and of its regulation.