Common Contracts
1 similar null contracts
ContractMarch 29th, 2010
KFCH, Johor Corporation and Bistari Young Entrepreneur Sdn Bhd (BYE), the developers and marketeers of Catur Bistari, signed a Memorandum of Agreement (MOA) that will allow KFC to sell the Cilik Bistari board game, a simplified version of Catur Bistari for younger children, at all its outlets. They will also collaborate to promote the Cilik Bistari game, including using KFC and other brand logos and mascots in the game sets. Cilik Bistari uses an interesting approach in teaching children and teens on business ethics, culture and entrepreneurship. The entrepreneurial values and knowledge can be conveyed effectively to the target groups through games.
