• Extended agreement includes every UFC numbered event and Fight NightBroadcast Rights Agreement • January 11th, 2024
Contract Type FiledJanuary 11th, 2024Viaplay Group has extended its exclusive rights to show UFC, the world’s leading mixed martial arts (MMA) organisation, in four Nordic countries in a new multi-year agreement. Fight fans in Sweden, Finland, Denmark and Norway can look forward to more than 40 live UFC events on the Viaplay streaming service each year, including all UFC numbered events and Fight Nights. The new agreement reinforces Viaplay Group’s position as the Nordic home of the most popular and commercially attractive live sports.