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PLACE IMAGE AND PLACE BRANDING: WHAT THE DATA TELLS USResearch and Development Agreement • April 28th, 2021
It has been known for a long time that the image of a place can have a significant influence on how buyers perceive and evaluate products associated with it. More recently, in the l 980s some governments began developing national campaigns to help their firms compete against imported products by encouraging consumers to "buy domestic". This government involvement in place-based marketing led to the real ization that place images have also played a major role for a long time in tourism, agriculture, and internation al politics, which are by necessity place-bound. So, starting in the early l 990s some governments also began trying to develop marketing programs to attract factors of development and promote their exports through more integrative approaches.
