EXHIBIT 10 EXECUTIVE SEVERANCE AGREEMENT This EXECUTIVE SEVERANCE AGREEMENT (the "Agreement"), is made as of April 17, 2003 by and between ADVO, Inc. (the "Company") and James M. Dahmus (the "Executive"). RECITALS: A. The Executive is an executive of...Executive Severance Agreement • August 11th, 2003 • Advo Inc • Services-direct mail advertising services • Connecticut
