February 20, 1997, as amended effective September 1, 2004Advertising Agreement • November 8th, 2004 • Hertz Corp • Services-auto rental & leasing (no drivers) • Michigan
Contract Type FiledNovember 8th, 2004 Company Industry JurisdictionThis Amended and Restated Advertising Agreement (hereinafter referred to as this “Advertising Agreement” or “Agreement”) is made effective as of September 1, 2004 to amend and restate the agreement dated as of February 20, 1997 between the parties. The purpose of this letter is to set forth the terms and conditions of the agreement between Hertz System, Inc. (“Hertz”) and Ford Motor Company (“Ford”) for a joint advertising program in which Hertz and its affiliates (hereinafter sometimes collectively referred to as “Hertz”) will promote the rental and leasing of vehicles manufactured by or for Ford and its affiliated companies (“Ford Vehicles”). Effective September 1, 2004, this Advertising Agreement and the term “Ford Vehicles” shall apply only to new vehicles offered for sale in the United States under the “Ford”, “Lincoln” or “Mercury” brands, and “Ford” shall not include companies affiliated with Ford. According to the understanding of the parties:
ContractFramework Supply Agreement • November 8th, 2004 • Hertz Corp • Services-auto rental & leasing (no drivers)
Contract Type FiledNovember 8th, 2004 Company IndustryCERTAIN PORTIONS OF THIS EXHIBIT HAVE BEEN OMITTED AND FILED SEPARATELY PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT. THE SYMBOL “****” HAS BEEN INSERTED IN PLACE OF THE PORTIONS SO OMITTED.