Exhibit 10.1 THE SPORTSMAN'S GUIDE INC. 2004 STOCK INCENTIVE PLAN INCENTIVE STOCK OPTION AWARD AGREEMENT This Agreement is made as of ___________, 200_ (the "Grant Date"), by and between The Sportsman's Guide, Inc. (the "Company") and...Incentive Stock Option Award Agreement • November 10th, 2004 • Sportsmans Guide Inc • Retail-catalog & mail-order houses • Minnesota
