AGREEMENT AND PLAN OF MERGER by and between ALLIANCE DATA SYSTEMS CORPORATION, CONVERSANT, INC. and AMBER SUB LLC Dated as of September 11, 2014Merger Agreement • September 11th, 2014 • Alliance Data Systems Corp • Services-business services, nec • Delaware
This AGREEMENT AND PLAN OF MERGER (this "Agreement"), dated as of September 11, 2014, is by and between Conversant, Inc., a Delaware corporation (the "Company"), Alliance Data Systems Corporation, a Delaware corporation ("Parent") and Amber Sub LLC, a Delaware limited liability company and a wholly owned subsidiary of Parent ("Merger Sub").
