0001104659-13-082914 Sample Contracts

FIRST AMENDMENT TO AGREEMENT AND PLAN OF REORGANIZATION
Agreement and Plan of Reorganization • November 8th, 2013 • Millennial Media Inc. • Services-advertising agencies

This FIRST AMENDMENT TO AGREEMENT AND PLAN OF REORGANIZATION (this “Amendment”), dated as of November 1, 2013, is entered into by and among JumpTap, Inc., a Delaware corporation (the “Company”) and Millennial Media, Inc., a Delaware corporation (the “Parent” and collectively with the Company, the “Parties”). Capitalized terms used herein and not otherwise defined shall have the same meanings as set forth in the Agreement and Plan of Reorganization, dated as of August 13, 2013, by and among the Parent, Polo Corp., a Delaware corporation, the Company and Shareholder Representative Services LLC, a Colorado limited liability company (the “Agreement”).

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