0001104659-17-028115 Sample Contracts

EQUITY PLEDGE TERMINATION AGREEMENT
Equity Pledge Termination Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

THIS EQUITY PLEDGE TERMINATION AGREEMENT (this “Agreement”) is dated April 20, 2017, and is entered into in Beijing, People’s Republic of China, by and among the following parties:

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Exclusive Consulting and Services Agreement between
Consulting and Services Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

THIS EXCLUSIVE CONSULTING AND SERVICES AGREEMENT dated April 20, 2017, is entered into by and among the following parties in Beijing, People’s Republic of China (“China”):

Equity Pledge Agreement with respect to
Equity Pledge Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

(In this Agreement, the parties above are hereinafter collectively referred to as the “Parties” and individually as a “Party.”)

Letter of Undertakings
Jumei International Holding LTD • May 1st, 2017 • Retail-retail stores, nec

Leo Ou Chen, Yusen Dai, Liu Hui, Chengdu Jumeiyoupin Science and Technology Co., Ltd. (“Chengdu Jumei”) and Reemake Media Co., Ltd. (“Reemake Media”) entered into an EQUITY PLEDGE AGREEMENT on April 20, 2017, pursuant to which Leo Ou Chen, Yusen Dai, Liu Hui have separately According to the agreement, Chen Ou, Dai Yusen and Liu Hui pledged all of their respective equity interests in Reemake Media to Chengdu Jumei and undertake to waive their respective right to receive any form of dividends with respect to such equity interests throughout the valid term of the Equity Pledge.

Letter of Undertakings
Jumei International Holding LTD • May 1st, 2017 • Retail-retail stores, nec

Leo Ou Chen, Tianjin Cyril Information and Technology Co., Ltd. (“Tianjin Cyril”) and Chengdu Li’ao Culture Communication Co., Ltd. (“Chengdu Li’ao”) entered into an EQUITY PLEDGE AGREEMENT on July 1, 2016. According to the agreement, Leo Ou Chen pledged all of his equity interests in Chengdu Li’ao to Tianjin Cyril and undertake to waive his right to receive any form of dividends with respect to such equity interests throughout the valid term of the Equity Pledge.

Shareholders’ Voting Rights Agreement with respect to Reemake Media Co., Ltd. between Reemake Media Co., Ltd. and Leo Ou Chen Yusen Dai Hui Liu Chengdu Jumeiyoupin Science and Technology Co., Ltd. April 20, 2017
Shareholders’ Voting Rights Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

The SHAREHOLDERS’ VOTING RIGHTS AGREEMENT (the “Agreement”) was made and entered into by and among the following Parties on April 20, 2017:

Exclusive Purchase Option Agreement regarding Chengdu Li’ao Culture Communication Co., Ltd. among Leo Ou Chen Tianjin Cyril Information Technology Co., Ltd. and Chengdu Li’ao Culture Communication Co., Ltd. July 1, 2016
Exclusive Purchase Option Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

THIS EXCLUSIVE PURCHASE OPTION AGREEMENT (this “Agreement”), dated July 1, 2016, is entered into by and among the following parties:

Equity Pledge Agreement with respect to
Equity Pledge Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

(Leo Ou Chen, Yusen Dai and Hui Liu are hereinafter referred to individually as the “Pledgor”, and collectively as the “Pledgors”)

Exclusive Purchase Option Agreement regarding Reemake Media Co., Ltd. among Leo Ou Chen Yusen Dai Hui Liu Chengdu Jumeiyoupin Science and Technology Co., Ltd. and Reemake Media Co., Ltd. April 20, 2017
Exclusive Purchase Option Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

THIS EXCLUSIVE PURCHASE OPTION AGREEMENT (this “Agreement”), dated April 20, 2017, is entered into by and among the following parties:

Termination Agreement
Termination Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

THIS TERMINATION AGREEMENT (this “Agreement”) is dated April 20, 2017, and is entered into in Beijing, People’s Republic of China, by and among the following parties:

Shareholder’s Voting Rights Agreement with respect to Chengdu Li’ao Culture Communication Co, Ltd. between Chengdu Li’ao Culture Communication Co, Ltd. Leo Ou Chen and Tianjin Cyril Information and Technology Co., Ltd. July 1, 2016
Shareholder’s Voting Rights Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

The SHAREHOLDER’S VOTING RIGHTS AGREEMENT (the “Agreement”) was made and entered into in Beijing, People’s Republic of China by and among the following Parties on July 1, 2016:

Capital Increase Agreement Between Wang Huainan Wang Qian And Reemake Media Co., Ltd. For Beijing BabyTree Marketing Consulting Co., Ltd. September 8, 2016
Capital Increase Agreement • May 1st, 2017 • Jumei International Holding LTD • Retail-retail stores, nec

Therefore, based on the principles of equality and mutual benefits and through amicable negotiations, the Parties hereby agree as follows:

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