0001104659-20-110690 Sample Contracts

INVESTOR RIGHTS AGREEMENT

Investor Rights Agreement • October 1st, 2020 • Mountain Crest Acquisition Corp. • Blank checks • Delaware

• Contract Type
  Investor Rights Agreement
• Filed
  October 1st, 2020
• Company
  Mountain Crest Acquisition Corp.
• Industry
  Blank checks
• Jurisdiction
  Delaware

LOCK-UP AGREEMENT

Lock-Up Agreement • October 1st, 2020 • Mountain Crest Acquisition Corp. • Blank checks

• Contract Type
  Lock-Up Agreement
• Filed
  October 1st, 2020
• Company
  Mountain Crest Acquisition Corp.
• Industry
  Blank checks

THIS LOCK-UP AGREEMENT (this “Agreement”) is dated as of [·] by and between the undersigned stockholder (the “Holder”) and Playboy Group, Inc. (formerly known as Mountain Crest Acquisition Corp), a Delaware corporation (the “Company”).

VOTING AGREEMENT

Voting Agreement • October 1st, 2020 • Mountain Crest Acquisition Corp. • Blank checks • Delaware

• Contract Type
  Voting Agreement
• Filed
  October 1st, 2020
• Company
  Mountain Crest Acquisition Corp.
• Industry
  Blank checks
• Jurisdiction
  Delaware

This Voting Agreement (this “Agreement”) is made as of [________], by and among Playboy Group, Inc. (formerly known as Mountain Crest Acquisition Corp), a Delaware corporation (the “Company”), and each of the entities set forth on the signature page hereto (each a “Voting Party” and collectively, the “Voting Parties”). For purposes of this Agreement, capitalized terms used and not defined herein shall have the respective meanings ascribed to them in the Merger Agreement (as defined below).

Playboy Enterprises, Inc. 10960 Wilshire Blvd., Suite 2200 Los Angeles, California 90024 Attention: Chris Riley, General Counsel Mountain Crest Acquisition Corp. New York, New York Attention: Suying Liu Re: Support Agreement Ladies and Gentlemen:

Mountain Crest Acquisition Corp. • October 1st, 2020 • Blank checks • New York

• Company
  Mountain Crest Acquisition Corp.
• Filed
  October 1st, 2020
• Industry
  Blank checks
• Jurisdiction
  New York

This letter (this “Support Agreement”) is being delivered by [_] (the “Supporter”), to Playboy Enterprises, Inc., a Delaware corporation (the “Company”), and Mountain Crest Acquisition Corp., a Delaware corporation (the “Parent”), in accordance with that Agreement and Plan of Merger, dated as of the date hereof, by and among Parent, the Company and the other parties thereto (the “Merger Agreement”). Capitalized terms used but not otherwise defined herein shall have the respective meanings ascribed to such terms in the Merger Agreement. As used herein, the term “Section” shall, unless otherwise specified, refer to the specified Section of this Support Agreement.