0001104659-21-119310 Sample Contracts

SEPARATION AND DISTRIBUTION AGREEMENT by and between ALLIANCE DATA SYSTEMS CORPORATION and LOYALTY VENTURES INC. Dated as of [·], 2021
Separation and Distribution Agreement • September 24th, 2021 • Loyalty Ventures Inc. • Services-business services, nec • Delaware

SEPARATION AND DISTRIBUTION AGREEMENT dated as of [·], 2021 (as the same may be amended from time to time in accordance with its terms and together with the schedules and exhibits hereto, this “Agreement”) between Alliance Data Systems Corporation, a Delaware corporation (“ADS”), and Loyalty Ventures Inc., a Delaware corporation (“Loyalty Ventures”).

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TRANSITION SERVICES AGREEMENT
Transition Services Agreement • September 24th, 2021 • Loyalty Ventures Inc. • Services-business services, nec • Delaware

THIS TRANSITION SERVICES AGREEMENT (this “Agreement”), dated as of [·] (the “Effective Date”), has been executed by and between Alliance Data Systems Corporation, a Delaware corporation (“ADS”), and Loyalty Ventures Inc., a Delaware corporation (“Loyalty Ventures”) (each, a “Party” and collectively, the “Parties”).

TAX MATTERS AGREEMENT between Alliance Data Systems Corporation, on behalf of itself and the members of the ADS Group, and Loyalty Ventures Inc., on behalf of itself and the members of the Loyalty Ventures Group
Tax Matters Agreement • September 24th, 2021 • Loyalty Ventures Inc. • Services-business services, nec • Delaware

This TAX MATTERS AGREEMENT (the “Agreement”) is entered into as of [●], 2021 between Alliance Data Systems Corporation (“ADS”), a Delaware corporation, on behalf of itself and the members of the ADS Group and Loyalty Ventures Inc. (“Loyalty Ventures”), a Delaware corporation, on behalf of itself and the members of the Loyalty Ventures Group.

FORM OF REGISTRATION RIGHTS AGREEMENT
Form of Registration Rights Agreement • September 24th, 2021 • Loyalty Ventures Inc. • Services-business services, nec • Delaware

This Registration Rights Agreement (this “Agreement”) is made as of [●], 2021 by and among Loyalty Ventures Inc., a Delaware corporation (the “Company”) and Alliance Data Systems Corporation, a Delaware corporation (“ADS”).

FORM OF EMPLOYEE MATTERS AGREEMENT by and between ALLIANCE DATA SYSTEMS CORPORATION and LOYALTY VENTURES INC. Dated as of [—]
Employee Matters Agreement • September 24th, 2021 • Loyalty Ventures Inc. • Services-business services, nec

EMPLOYEE MATTERS AGREEMENT dated as of [●], 2021 (as the same may be amended from time to time in accordance with its terms, this “Agreement”), between Alliance Data Systems Corporation, a Delaware corporation (“ADS”), and Loyalty Ventures Inc., a Delaware corporation (“Loyalty Ventures”) (each, a “Party” and together, the “Parties”). Capitalized terms used in this Agreement but not otherwise defined in this Agreement shall have the respective meanings ascribed to such terms in the Separation and Distribution Agreement dated as of [•], 2021 by and between the Parties, to which this Agreement is Exhibit [•] (the “Separation Agreement”).

Contract
Program Participation Agreement • September 24th, 2021 • Loyalty Ventures Inc. • Services-business services, nec • Ontario

Certain identified information has been excluded from the exhibit as such information would likely cause competitive harm to the registrant if publicly disclosed. Such exclusions have been marked with a [****].

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