0001140361-10-019614 Sample Contracts

Contract
Agreement • May 7th, 2010 • Playboy Enterprises Inc • Cable & other pay television services

Portions of this Exhibit have been omitted pursuant to a request for confidential treatment filed with the Securities and Exchange Commission. The omissions have been indicated by asterisks (“*****”), and the omitted text has been filed separately with the Securities and Exchange Commission.

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AMENDMENT NO. 10
Playboy Enterprises Inc • May 7th, 2010 • Cable & other pay television services

This Amendment No. 10 is made as of March 1, 2010 to the Subscription Fulfillment Agreement dated as of July 1, 1987 (the “Agreement”) between CDS Global, Inc. (“CDS Global”) with its principal place of business at 1901 Bell Avenue, Des Moines, Iowa 50315-1099, and Playboy Enterprises, Inc. (“Publisher”) with its principal place of business at 680 North Lake Shore Drive, 15th Floor, Chicago, Illinois 60611. All terms not otherwise defined herein shall have the meanings ascribed to them in the Agreement.

April 8, 2010 DirecTV, Inc.
Playboy Enterprises Inc • May 7th, 2010 • Cable & other pay television services
Contract
Playboy Enterprises Inc • May 7th, 2010 • Cable & other pay television services

Portions of this Exhibit have been omitted pursuant to a request for confidential treatment filed with the Securities and Exchange Commission. The omissions have been indicated by asterisks (“*****”), and the omitted text has been filed separately with the Securities and Exchange Commission.

FIRST AMENDMENT TO THE AMENDED AND RESTATED PROGRAM SUPPLY AND TRADEMARK LICENSE AGREEMENT
Supply and Trademark License Agreement • May 7th, 2010 • Playboy Enterprises Inc • Cable & other pay television services

This First Amendment (this “First Amendment”) entered into on February 26, 2010 and effective as of January 1, 2010 (“First Amendment Effective Date”), by and between Playboy Entertainment Group, Inc., a Delaware corporation (“PEGI”) and Playboy TV–Latin America, LLC, a California limited liability company (including its subsidiaries, collectively the “Company”), hereby amends that certain Amended and Restated Program Supply and Trademark License Agreement dated November 10, 2006 (the “Agreement”). All capitalized terms not otherwise defined herein shall have the meanings ascribed to them in the Agreement. This First Amendment is hereby incorporated into the Agreement by reference.

March 11, 2010 DirecTV, Inc.
Playboy Enterprises Inc • May 7th, 2010 • Cable & other pay television services
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