0001144204-10-053535 Sample Contracts

REGISTRATION RIGHTS AGREEMENT
Registration Rights Agreement • October 13th, 2010 • Vitacost.com, Inc. • Retail-catalog & mail-order houses • New York

This REGISTRATION RIGHTS AGREEMENT, dated as of October 8, 2010 (this “Agreement”), is entered into by and among Vitacost.com, Inc., a Delaware corporation (the “Company”), and Great Hill Investors, LLC, Great Hill Equity Partners III, L.P., Great Hill Partners GP III, L.P., GHP III, LLC, Great Hill Equity Partners IV, L.P., Great Hill Partners GP IV, L.P. and GHP IV, LLC (each a “Holder” and together, the “Holders”).

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STOCKHOLDER AGREEMENT
Stockholder Agreement • October 13th, 2010 • Vitacost.com, Inc. • Retail-catalog & mail-order houses • Delaware

STOCKHOLDER AGREEMENT, dated as of October 8, 2010 (this "Agreement"), by and between Vitacost.com, Inc., a Delaware corporation (together with any successor entity thereto, the "Company"), on the one hand, and Great Hill Investors, LLC, a Massachusetts limited liability company, Great Hill Equity Partners III, L.P., a Delaware limited partnership, and Great Hill Equity Partners IV, L.P., a Delaware limited partnership (collectively, "Great Hill"), on the other hand. The Company and Great Hill are sometimes referred to herein as a "Party" and collectively as the "Parties."

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