January 30, 2017 NBCUniversal Media, LLC New York, NY 10112EVINE Live Inc. • January 31st, 2017 • Retail-catalog & mail-order houses
EVINE Live Inc. (formerly ValueVision Media, Inc.), a Minnesota corporation (the “Issuer”), hereby irrevocably agrees to purchase from NBCUniversal Media, LLC (formerly NBC Universal Inc.), a Delaware limited liability company, on behalf of itself and its subsidiaries (the “Seller” and, together with the Issuer, the “Parties”), 4,400,000 shares of Common Stock, par value $0.01 per share (the “Securities”), of the Issuer, and the Seller agrees to sell to the Issuer such Securities, pursuant to the representations, warranties, acknowledgements and agreements set forth in this letter agreement (this “Agreement”) and subject to the terms and conditions set forth herein (the purchase and sale of the Securities, and all actions necessary to effect such purchase and sale, shall collectively be referred to as the “Transaction”). The Issuer acknowledges that this Agreement is subject to acceptance by the Seller.
