The Hague, October 17, 2007 AEGON to become main sponsor of renowned Dutch soccer club AFC AjaxSponsorship Agreement • October 17th, 2007 • Aegon Nv • Life insurance
Contract Type FiledOctober 17th, 2007 Company IndustryAEGON has signed an agreement in principle to be the main sponsor of AFC Ajax, one of Europe’s best known soccer clubs, beginning with the 2008-09 season. As part of the agreement, the AEGON brand name will appear on the Amsterdam-based club’s famous red-and-white game jerseys.