The Hague, October 17, 2007 AEGON to become main sponsor of renowned Dutch soccer club AFC AjaxSponsorship Agreement • October 17th, 2007 • Aegon Nv • Life insurance
AEGON has signed an agreement in principle to be the main sponsor of AFC Ajax, one of Europe’s best known soccer clubs, beginning with the 2008-09 season. As part of the agreement, the AEGON brand name will appear on the Amsterdam-based club’s famous red-and-white game jerseys.
