FORM OF STOCK OPTION AGREEMENTStock Option Agreement • April 30th, 2010 • Nielsen CO B.V. • Services-management consulting services • New York
Contract Type FiledApril 30th, 2010 Company Industry JurisdictionTHIS AGREEMENT, dated as of [DATE] (the “Grant Date”) is made by and between Valcon Acquisition Holding B.V., a private company with limited liability incorporated under the laws of The Netherlands, having its registered office in Diemen, The Netherlands (hereinafter referred to as the “Company”), and the individual whose name is set forth on the signature page hereof, who is an employee of the Company or a Subsidiary of the Company, hereinafter referred to as the “Optionee”. Any capitalized terms herein not otherwise defined in Article I shall have the meaning set forth in the 2006 Stock Acquisition and Option Plan for Key Employees of and Valcon Acquisition Holding B.V. and Its Subsidiaries (the “Plan”).