0001193125-13-074320 Sample Contracts

ARBITRON INC. WAIVER AND AMENDMENT OF EXECUTIVE RETENTION AGREEMENT
Executive Retention Agreement • February 25th, 2013 • Arbitron Inc • Services-engineering, accounting, research, management

This is an agreement (the “Agreement”) between Arbitron Inc. (the “Company”) and Timothy T. Smith (“you”), dated as of December 17, 2012. Except as otherwise defined herein, capitalized terms used in this Agreement have the same definition as in the Executive Retention Agreement between you and the Company, dated as of August 28, 2008 and previously amended as of March, 2009 (the “Retention Agreement”).

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ARBITRON INC. WAIVER AND AMENDMENT OF EXECUTIVE RETENTION AGREEMENT
Executive Retention Agreement • February 25th, 2013 • Arbitron Inc • Services-engineering, accounting, research, management

This is an agreement (the “Agreement”) between Arbitron Inc. (the “Company”) and Debra Delman (“you”), dated as of December 17, 2012. Except as otherwise defined herein, capitalized terms used in this Agreement have the same definition as in the Executive Retention Agreement between you and the Company, dated as of August 27, 2012 (the “Retention Agreement”).

ARBITRON INC.
Restricted Stock Unit Agreement • February 25th, 2013 • Arbitron Inc • Services-engineering, accounting, research, management • Delaware

Arbitron Inc. (the “Company”) has granted you (the “Grant”) restricted stock units (“RSUs”) as set forth on Exhibit A to this Agreement (the “RSUs”) under its 2008 Equity Compensation Plan (the “Plan”), subject to the Vesting Schedule and requirements specified on Exhibit A.

ARBITRON INC. AMENDED AND RESTATED EXECUTIVE RETENTION AGREEMENT
Executive Retention Agreement • February 25th, 2013 • Arbitron Inc • Services-engineering, accounting, research, management • Maryland

This Amended and Restated Executive Retention Agreement (the “Agreement”) is made and entered into by and between Sean R. Creamer (“Executive”) and Arbitron Inc. (the “Company”), effective as of December 13, 2012 (the “Effective Date”).

AMENDMENT NO. 1 TO THE AGREEMENT AND PLAN OF MERGER
The Agreement and Plan of Merger • February 25th, 2013 • Arbitron Inc • Services-engineering, accounting, research, management

This Amendment No. 1 (this “Amendment”), dated as of January 25, 2013, amends the Agreement and Plan of Merger, dated as of December 17, 2012 (the “Merger Agreement”), among Nielsen Holdings N.V., a Netherlands company (“Parent”), TNC Sub I Corporation, a Delaware corporation and a wholly owned subsidiary of Parent (“Merger Sub”) and Arbitron Inc., a Delaware corporation (the “Company”). Capitalized terms used herein and not otherwise defined herein shall have the meanings ascribed to such terms in the Merger Agreement.

ARBITRON INC. WAIVER AND AMENDMENT OF EXECUTIVE RETENTION AGREEMENT
Executive Retention Agreement • February 25th, 2013 • Arbitron Inc • Services-engineering, accounting, research, management

This is an agreement (the “Agreement”) between Arbitron Inc. (the “Company”) and Carol Hanley (“you”), dated as of December 17, 2012. Except as otherwise defined herein, capitalized terms used in this Agreement have the same definition as in the Executive Retention Agreement between you and the Company, dated as of June, 2010 (the “Retention Agreement”).

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