ELECTION TO CASH OUT 2004 PLAN OPTIONSElection to Cash Out 2004 Plan Options • June 25th, 2013 • ExactTarget, Inc. • Services-prepackaged software
Pursuant to the Acquisition Agreement, dated as of June 3, 2013 (the “Acquisition Agreement”), by and among salesforce.com, inc. (“salesforce.com”), Excalibur Acquisition Corp., a wholly-owned subsidiary of salesforce.com (“Purchaser”), and ExactTarget, Inc. (“Company”), you are being provided the opportunity to choose to have your unexercised stock options that were granted under ExactTarget’s 2004 Stock Option Plan (“2004 Plan Options”) that will be outstanding at the time immediately prior to the effective time (the “Effective Time”) of the merger of the Purchaser with and into the Company (the “Merger”) exercised in an automatic “cashless exercise” to be effective immediately prior to the Effective Time, contingent upon the consummation of the Merger, with the fair market value of a share of the Company’s common stock (“Company Share”) at the time of such exercise being deemed to be $33.75.1
