Merger by and between ALLIANCE DATA SYSTEMS CORPORATION, CONVERSANT, INC., and AMBER SUB, LLC Pursuant to the Agreement and Plan of Merger dated September 11, 2014Merger • October 31st, 2014 • Alliance Data Systems Corp • Services-business services, nec
Enclosed for your consideration is an Election Form and Letter of Transmittal, which we refer to as the Election Form and Letter of Transmittal, in connection with the Agreement and Plan of Merger, dated September 11, 2014, which we refer to as the Merger Agreement, by and between Alliance Data Systems Corporation, which we refer to as Alliance Data, Conversant, Inc., which we refer to as Conversant, and Amber Sub LLC, which we refer to as the Merger Subsidiary, pursuant to which, and subject to the terms and conditions set forth therein, Conversant will be merged with and into the Merger Subsidiary, which will survive as a wholly owned subsidiary of Alliance Data. A Proxy Statement/Prospectus with respect to the proposed merger is being sent to you simultaneously with this Form of Election and Letter of Transmittal. Before you make an election, if any, you should read the Proxy Statement/Prospectus carefully, as it contains important information with respect to the merger and ownershi
Merger by and between ALLIANCE DATA SYSTEMS CORPORATION, CONVERSANT, INC., and AMBER SUB, LLC Pursuant to the Agreement and Plan of Merger dated September 11, 2014Merger • October 31st, 2014 • Alliance Data Systems Corp • Services-business services, nec
Enclosed for your consideration is a Letter of Transmittal, which we refer to as the Letter of Transmittal, in connection with the Agreement and Plan of Merger, dated September 11, 2014, by and between Alliance Data Systems Corporation, which we refer to as Alliance Data, Conversant, Inc., which we refer to as Conversant, and Amber Sub LLC, which we refer to as the Merger Subsidiary, pursuant to which, and subject to the terms and conditions set forth therein, Conversant has merged with and into the Merger Subsidiary, which has survived as a wholly owned subsidiary of Alliance Data, which we refer to as the merger. A Proxy Statement/Prospectus with respect to the merger was sent to you previously. You are receiving the enclosed Letter of Transmittal because our records show that you hold shares of common stock of Conversant in certificated form and you did not submit a Form of Election and Letter of Transmittal to Broadridge Financial Solutions, Inc., the exchange agent for the merger,
