0001213900-11-001898 Sample Contracts

ORIGINAL ISSUE DISCOUNT SENIOR SUBORDINATED SECURED CONVERTIBLE DEBENTURE DUE AUGUST 8, 2012
Ads in Motion, Inc. • April 11th, 2011 • Services-advertising • New York

THIS ORIGINAL ISSUE DISCOUNT SENIOR SUBORDINATED SECURED CONVERTIBLE DEBENTURE is one of a series of duly authorized and validly issued Original Issue Discount Senior Subordinated Secured Convertible Debentures of Ads In Motion, Inc., a Delaware corporation, (the “Company”), having its principal place of business at 159 South Street Morristown, NJ 07960, designated as its Convertible Debenture due August 8, 2012 (this debenture, the “Debenture” and, collectively with the other debentures of such series, the “Debentures”).

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COMMON STOCK PURCHASE WARRANT ADS IN MOTION, INC.
Ads in Motion, Inc. • April 11th, 2011 • Services-advertising

THIS COMMON STOCK PURCHASE WARRANT (the “Warrant”) certifies that, for value received, Herbert Glatt (the “ Holder ”) is entitled, upon the terms and subject to the limitations on exercise and the conditions hereinafter set forth, at any time on or after the date hereof (the “ Initial Issuance Date ”) and on or prior to the close of business on the five year anniversary of the Initial Issuance Date (the “ Termination Date ”) but not thereafter, to subscribe for and purchase from Ads In Motion, Inc., a Delaware corporation (the “ Company ”), up to 501,715 shares (the “ Warrant Shares ”) of Common Stock. The purchase price of one share of Common Stock under this Warrant shall be equal to the Exercise Price, as defined in Section 2(b).

LOCKUP AGREEMENT
Lockup Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • New York

THIS LOCKUP AGREEMENT (the “Agreement”) is made as of the 8th day of February, 2011, by Mitchell Glatt (“Holder”) in connection with his ownership of shares of Ads In Motion, Inc., a Delaware corporation (the “Company”). Capitalized terms not defined herein shall have the same meaning ascribed to such terms in that certain Securities Purchase Agreement dated as of the date hereof by and among the Company and the purchasers signatory thereto (the “Purchase Agreement”).

SECURITIES PURCHASE AGREEMENT
Securities Purchase Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • New York

THIS SECURITIES PURCHASE AGREEMENT (this “Agreement”) is dated as of February 8, 2011, between Ads In Motion, Inc., a Delaware corporation (the “Company”), and each purchaser identified on Schedule I hereto (each, including its successors and assigns, a “Purchaser” and collectively, the “Purchasers”).

REGISTRATION RIGHTS AGREEMENT
Registration Rights Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

This Agreement is made pursuant to the Securities Purchase Agreement, dated as of the date hereof, between the Company and each Purchaser (the “Purchase Agreement”).

September 29, 2000 Magla Products, LLC Morristown, New Jersey Attn: Jordan Glatt
Ads in Motion, Inc. • April 11th, 2011 • Services-advertising

Re: License Agreement dated November 2, 1998 as amended by Amendatory Agreement dated October, 1999, each by and among Stanley Logistics, Inc. and The Stanley Works (collectively, “Stanley”) and Magla Products, LLC (”Magla”)(collectively the “License Agreement”).

LICENSE AGREEMENT
License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

THIS LICENSE AGREEMENT (the “Agreement”) is made and entered into March 1, 2010, by and between WILLIAMSON-DICKIE MANUFACTURING COMPANY, a corporation organized under the laws of the State of Delaware, U.S.A., with its principal office and place of business in Fort Worth, Tarrant County, Texas, (hereinafter referred to as “LICENSOR”), and Magla Products LLC, a limited liability company organized under the laws of the State of New Jersey with its principal office and place of business in Morristown, New Jersey and Magla World-Wide, Ltd,, a wholly owned subsidiary organized under the laws of the Cayman Islands and with its principal office and place of business in Morristown, New Jersey, (hereinafter collectively referred to as “LICENSEE”);

LICENSE AGREEMENT
License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • Connecticut

THIS AGREEMENT is made and entered into effective November 2, 1998 by and between STANLEY LOGISTICS, INC., a Delaware corporation, and THE STANLEY WORKS, a Connecticut corporation, with the principal place of business at 1000 Stanley Drive, New Britain, Connecticut 06053 (collectively “OWNER”) and MAGLA PRODUCTS, INC., a New Jersey corporation, with its principal place of business at 159 South Street, P.O. Box 1934, Morristown, New Jersey 07960-9700 (“LICENSEE”). The parties hereby agree as follows:

TRADEMARK LICENSE AGREEMENT
Trademark License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • Ohio

THIS AGREEMENT, effective as of the 17th day of April 2000 , by and between The Procter & Gamble Company, an Ohio corporation, (hereinafter called "Licensor" together with its Affiliates), and Magia Products, LLC, a New Jersey limited liability company (hereinafter called "Licensee" together with its Affiliates).

AMENDATORY AGREEMENT
Amendatory Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

This AMENDATORY AGREEMENT is made by and among STANLEY LOGISTICS, INC., a Delaware corporation, and THE STAKLEY WORKS, a Connecticut corporation with its principal place of business at 100 Stanley Drive, New Britain, Connecticut 06053, (collectively, "OWNER"), and MAGLA PRODUCTS, INC., a New Jersey corporation with its principal place of business at 159 South Street, P.O. Box 1934, Morristown, New Jersey 07960 ("LICENSEE").

SECURITIES ESCROW AGREEMENT
Securities Escrow Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • New York

This Securities Escrow Agreement (the " Agreement"), dated effective as of February 8, 2011, is entered into by and among Jordan Glatt, the majority shareholder of Ads In Motion, Inc., a Delaware corporation (the “Company”) (the “Pledgor”), the investors to that certain Securities Purchase Agreement, dated hereof, (the “Purchase Agreement”) named herein (collectively, the “Investors”), and Guzov Ofsink, LLC as escrow agent for the Investors (“Escrow Agent”). All capitalized terms used but not defined herein shall have the meanings assigned them in the Purchase Agreement as defined immediately below.

SECURITY AGREEMENT
Security Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • New York
AMENDMENT NO. 3 TO THE TRADEMARK LICENSE AGREEMENT
Trademark License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

THIS AMENDMENT ND. 3 dated and effective as of May 15, 2006 (this "Amendment") is to the Trademark License Agreement (the "License Agreement") dated April 17, 2000 and Amendment NO. 1 dated May 1, 2002 and Amendment NO. 2 dated December 1, 2004 between The Procter & Gamble Company, an Ohio corporation ("Licensor'"), and Magla Products LLC, a New Jersey limited liability company ("Licensee"),

THIRD AMENDATORY AGREEMENT
Third Amendatory Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

This THIRD AMENDATORY AGREEMENT is made and entered into effective December 23 2002 (the "Effective Date") by and among STANLEY LOGISTICS, INC., a Delaware corporation, and THE STANLEY WORKS, a Connecticut Corporation, with its principal place of business at 1000 Stanley Drive, New Britain, Connecticut 06053 (collectively "OWNER"), and MAGLA PRODUCTS, LLC, a New Jersey corporation with its principal place of 159 South Street, P.O. Box 1934, Morristown, New Jersey 07960 (hereinafter "LICENSEE").

Contract
Second Amendatory Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising
AMENDMENT NO. 1 TO THE TRADEMARK LICENSE AGREEMENT
Trademark License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

THIS AMENDMENT NO. 1 dated and effective as of May 1, 2002 (this "Amendment") is to the Trademark License Agreement (the "License Agreement") dated April 17, 2000 between The Procter & Gamble Company, an Ohio corporation ("Licensor"), and Magla Products LLC, a New Jersey limited liability company ("Licensee").

AMENDMENT NO. 4 TO THE TRADEMARK LICENSE AGREEMENT
Trademark License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising • Ohio

THIS AMENDMENT NO, 4 dated and effective as of April 1, 2008 (this "Amendment") is to the Trademark License Agreement (the "License Agreement") dated April 17, 2000 and Amendment No, 1 dated May 1, 2002 and Amendment No. 2 dated December 1, 2004 and Amendment No, 3 dated May 15, 2006 between The Procter & Gamble Company, an Ohio corporation ("Licensor"), and Magla Products LLC, a New Jersey limited liability company ("Licensee").

FOURTH AMENDATORY AGREEMENT
Fourth Amendatory Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

This FOURTH AMENDATORY AGREEMENT is made and entered into effective as of the 18th day of June, 2003 (the “Effective Date”) by and among STANLEY LOGISTICS, INC., a Delaware corporation, and THE STANLEY WORKS, a Connecticut Corporation, with its principal place of business at 1000 Stanley Drive, New Britain, Connecticut 06053 (collectively “OWNER”), and MAGLA PRODUCTS, LLC, a New Jersey corporation with its principal place of 159 South Street, P.O. Box 1934, Morristown, New Jersey 07960-7900 (hereinafter “LICENSEE”).

SIXTH AMENDATORY AGREEMENT
Sixth Amendatory Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

This SIXTH AMENDATORY AGREEMENT is made and entered into effective as of the 2nd day of July, 2008 (the "Sixth Amendment Effective Date") by and among STANLEY LOGISTICS, LLC, a Delaware limited liability company, and THE STANLEY WORKS, a Connecticut Corporation, with its principal place of business at 1000 Stanley Drive, New Britain, Connecticut 06053 (collectively "OWNER"), and MAGLA PRODUCTS, LLC, a New Jersey limited liability company with its principal place of business at 159 South Street, P.O. Box 1934, Morristown, New Jersey 07960-7900 (hereinafter "LICENSEE").

FIFTH AMENDATORY AGREEMENT
Fifth Amendatory Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

This FIFTH AMENDATORY AGREEMENT is made and entered into effective as of the 18lh day of July, 2006 (the “Fifth Amendment Effective Date”) by and among STANLEY LOGISTICS, INC., a Delaware corporation, and THE STANLEY WORKS, a Connecticut Corporation, with its principal place of business at 1000 Stanley Drive, New Britain, Connecticut 06053 (collectively “OWNER”), and MAGLA PRODUCTS, INC., a New Jersey corporation with its principal place of 159 South Street, P.O. Box 1934, Morristown, New Jersey 07960-7900 (hereinafter “LICENSEE”).

UNCONDITIONAL GUARANTY
Ads in Motion, Inc. • April 11th, 2011 • Services-advertising • New York

Whereas, to induce Lenders to make or extend financial accommodations to or for the benefit of Ads In Motion, Inc., a Delaware corporation (“Borrower”), which are and will be to the direct interest and advantage of Jordan Glatt (“Guarantor”) as the majority shareholder of Borrower, and in consideration of financial accommodations made, or extended to or for the benefit of Borrower, which are and will be to the direct interest and advantage of the Guarantor, Guarantor hereby absolutely, irrevocably and unconditionally guarantees to the Lenders and their respective successors, assigns and affiliates the full and timely payment when due of the principal of, and interest on the “Debentures,” as defined below, and all other payment obligations of Borrower to Lenders and their affiliates under the Debentures, however and whenever incurred or evidenced, whether primary, secondary, direct, indirect, absolute, contingent, due or to become due, now existing or hereafter contracted or acquired, a

AMENDMENT NO. 2 TO THE TRADEMARK LICENSE AGREEMENT
Trademark License Agreement • April 11th, 2011 • Ads in Motion, Inc. • Services-advertising

THIS AMENDMENT NO. 2 dated and effective as of December 1, 2004 (this "Amendment") is to the Trademark License Agreement (the "License Agreement") dated April 17, 2000 and Amendment NO. 1 dated May 1, 2002 between The Procter & Gamble Company, an Ohio corporation ("Licensor"), and Magla Products LIC, a New Jersey limited liability company (licensee"),

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