ADVISORY AGREEMENTAdvisory Agreement • April 30th, 2019 • Blue Apron Holdings, Inc. • Retail-catalog & mail-order houses • New York
This ADVISORY AGREEMENT (this “Agreement”), is made and effective as of April 5, 2019 (the “Effective Date”), by and among (i) Blue Apron, LLC, a Delaware limited liability company having its principal place of business at 40 West 23rd Street, 5th Floor, New York, NY 10010 (the “Company”), (ii) solely with respect to certain provisions hereof, Blue Apron Holdings, Inc., a Delaware corporation having its principal place of business at 40 West 23rd Street, 5th Floor, New York, NY 10010 (“Holdings”), and (iii) Benjamin C. Singer (“Advisor”). The Company, Holdings and Advisor are each referred to herein individually as a “Party” and collectively, as applicable, as the “Parties.”
