August 3, 2018 Jonathan N. Potter New Canaan, CT 06840 Re: Separation Agreement Dear JP,Boston Beer Co Inc • August 9th, 2018 • Malt beverages • Massachusetts
The purpose of this letter is to confirm our understanding and agreement with respect to the terms and conditions on which you will be stepping down from your position of Chief Marketing Officer of The Boston Beer Company, Inc. (the “Company”) and as an officer of the Company’s subsidiaries (the Company and its subsidiaries are sometimes referred to in this letter as “we” or “our”). These terms and conditions are as follows:
